Greenwood Performing Arts, Inc.

What Greenwood Performing Arts, Inc. does

Greenwood Performing Arts, Inc. is a nonprofit performing arts organization founded in 1946 and headquartered at 120 Main Street in the Federal Building in Uptown Greenwood, South Carolina. The organization presents professional live performances and shows for general audiences, and delivers community outreach programs that bring arts experiences into schools, senior living facilities, and venues serving special needs populations. The current Executive Director is Lisa Sanders, who has led the organization since October 2020 and is supported by a board of directors under President Stacey Gantt.

Name

Greenwood Performing Arts, Inc.

Legal name

Greenwood Performing Arts

Website

https://greenwoodperformingarts.org

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenwood Performing Arts is a nonprofit performing arts organization founded in 1946 in Greenwood, South Carolina that presents professional live performances and community outreach programs serving youth, senior, and special needs audiences.

Ownership category

akta.pro rank

Product category

Performing Arts Services

NAICS

Performing Arts Companies (7111), Other Performing Arts Companies (711190)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Theater, Musicals & Performing Arts (THAJAFAB)

akta.pro secondary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

Keywords

• Performing arts
• Live performances
• Community outreach
• Arts education
• Nonprofit arts

Headquarters

HQ city

Greenwood

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue generated from selling tickets to professional artistic performances and special events throughout the season.
2. Donations: Tax-deductible donations from patrons supporting performers, travel fees, audio/visual support, catering, venue rentals, and outreach efforts.
3. Corporate Sponsorships: Sponsorship packages include reserved seating, business promotion, and recognition at events. Sponsors at multiple tiers including presenting sponsor ($10,000), platinum ($5,000), gold ($2,500), silver ($1,000+), and friends of the arts.
4. Season Passes: Season passes available for the current season, providing access to multiple performances at a bundled price.
5. Gift Certificates: Gift certificates available for purchase via email request.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Greenwood Performing Arts presents a season of professional live performing arts events (theatrical, musical, and variety shows) that entertain and educate audiences of all ages in Greenwood, South Carolina. The organization supplements its ticketed season with community outreach programs serving youth, seniors, and special-needs audiences, and offers season passes and gift certificates for ticketing convenience. Revenue is generated through ticket sales, donations, corporate sponsorships, and grants from arts funders.

Product overview

Greenwood Performing Arts presents a portfolio centered on live professional performing arts events, including theatrical performances and musical shows. The core offerings consist of live performances and shows, supplemented by outreach programs that serve youth, special needs, and senior audiences in the community. Additional offerings include season passes and gift certificates for ticketing convenience.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Performances and Shows Professional artistic performances including theatrical, musical, and variety shows presented throughout the season for audiences of all ages in Greenwood, South Carolina and the surrounding area.
• Community Outreach Programs

Quantifiable outcome

• School dropout rates decrease with arts participation - students with high arts engagement and low socioeconomic status have a 4% dropout rate vs. 20% for peers
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Flat Rock Playhouse: Long-running professional community theater in western North Carolina producing and presenting live performing arts in a similar small-market/rural footprint, but with a producing (rather than presenting) orientation.
• Spartanburg Arts: South Carolina regional arts council presenting professional performances and outreach in the Upstate region. Overlaps with GPA in geography and mission but serves a larger market.

Direct peers

• Tryon Fine Arts Center: Western North Carolina community arts presenter offering a professional season and outreach programs in a small rural market, highly comparable to GPA in scope and operating model.
• Anderson Arts Center: South Carolina community arts organization presenting diverse programming and outreach to underserved audiences in a comparable small-town setting.
• Newberry Opera House: Historic small-town South Carolina venue that presents professional touring performing arts for ticketed audiences. Closely comparable in scale, market size, and presenting model.
• Arts Center of Greenwood: Greenwood, SC's primary arts venue and GPA's ticketing/distribution partner. Directly comparable as a small-market community arts presenter serving the same local audience with overlapping programming and patrons.
• Sumter Opera House: Regional South Carolina performing arts venue presenting touring professional shows. Similar scale, mission, and small-city market dynamics as GPA.
• Abbeville Opera House: Small South Carolina community presenting organization offering professional-caliber theater and performances in a rural market. Comparable in mission, market profile, and presenting format.
• Aiken Center for the Arts: South Carolina community arts center presenting professional performances and educational outreach in a similar small-city market. Comparable in programming, audience, and nonprofit structure.

Broad incumbents

• Peace Center: Major Greenville, SC performing arts center presenting nationally touring shows across theater, music, and dance. Comparable programming categories but operates at significantly greater scale, scope, and budget than GPA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/greenwoodperformingarts
• LinkedInlinkedin.com/company/greenwood-performing-arts-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenwood Performing Arts, Inc.