Honda Power Equipment
Honda Power Equipment is a division of American Honda Motor Co., Inc. that manufactures outdoor power equipment — including battery and gas walk-behind mowers, ProZision ZTR mowers, generators, tillers, trimmers, pumps, and snow blowers — and distributes them through an authorized dealer network serving commercial landscapers and homeowners in the US, Canada, UK, and Australia.
- Company typePrivate
- Founded-
- HeadquartersBolingbrook, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
What Honda Power Equipment does
Honda Power Equipment is a product division of American Honda Motor Co., Inc., a wholly-owned subsidiary of Honda Motor Co., Ltd. (TSE: 7267), that manufactures and distributes outdoor power equipment including lawn mowers, generators, pumps, snow blowers, tillers, and trimmers across the United States, Canada, the United Kingdom, and Australia. The division operates under the Honda brand and sells exclusively through a nationwide authorized dealer network, with no direct-to-consumer retail; dealers handle sales, parts, and certified-technician service, and selected dealers support online purchasing through the company's dealer-locator tool.
The core technology base spans both gas-powered four-stroke engines and a newly launched lithium-ion battery-powered platform. The battery lineup comprises the HRN-BV, HRX-BV, HRX-BE, and HRC-BE walk-behind mowers (priced $899-$1,999 MSRP), powered by interchangeable 8 Ah and 12 Ah batteries and supported by standard and quick chargers. Proprietary branded features include the MicroCut Twin Blade System, Roto-Stop blade stop system, Select Drive/eSelect Drive and Smart Drive variable-speed self-propulsion, the Versamow 4-in-1 system with Clip Director, and the Versattach modular trimmer attachment system. The ProZision lineup of battery-powered zero-turn-radius (ZTR) mowers, including manual and autonomous variants, is produced at Honda's North Carolina facility and is being phased for release from February 2026 through Summer 2026.
Revenue mechanics are unit-based hardware sales across the product portfolio plus recurring revenue from replacement batteries, chargers, parts (sold via peparts.honda.com), shop manuals, and warranty service. Customer segments are primarily commercial landscaping operations, with residential homeowners as a secondary segment. The division is undergoing a strategic pivot from gas walk-behind mowers to lithium-ion platforms, and is targeting commercial landscapers facing labor shortages with the autonomous ProZision ZTR offering. A recall expansion covering approximately 200 additional lawnmower and pressure washer replacement engines due to defective camshafts (nearly 5,200 incident reports since September 2023) is an active operational and reputational factor.
Honda Power Equipment firmographics
Firmographics- Name
- Honda Power Equipment
- Legal name
- American Honda Motor Co., Inc.
- Website
- https://hondalawnmowers.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Honda Power Equipment is a division of American Honda Motor Co., Inc. that manufactures outdoor power equipment — including battery and gas walk-behind mowers, ProZision ZTR mowers, generators, tillers, trimmers, pumps, and snow blowers — and distributes them through an authorized dealer network serving commercial landscapers and homeowners in the US, Canada, UK, and Australia.
- Ownership category
- akta.pro rank
Honda Power Equipment industry classification
Industry- Product category
- Outdoor Power Equipment
- NAICS
- Outdoor Power Equipment Retailers (444230), Outdoor Power Equipment Retailers (44423), Engine, Turbine, and Power Transmission Equipment Manufacturing (3336), Turbine and Turbine Generator Set Units Manufacturing (333611)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Motors & Generators (3621)
- akta.pro primary industry
- Outdoor Power Equipment Parts & Service Retail (CRAIADAH)
- akta.pro secondary industry
- Pump & Compressor Packages (Skids, Booster Sets) (IMAHANAG)
Keywords
Where Honda Power Equipment is headquartered
LocationHeadquarters
- HQ city
- Bolingbrook
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Honda Power Equipment business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Hardware Sales - Power Equipment: Primary revenue from selling outdoor power equipment including lawn mowers, generators, pumps, snow blowers, tillers, and trimmers. Both gas-powered and battery-powered product lines.
- Accessories and Batteries: Revenue from selling replacement batteries (8Ah, 12Ah), battery chargers (standard and quick), and other accessories for power equipment.
- Parts and Service: Parts sales through dedicated parts website (peparts.honda.com), shop manuals, warranty service, and support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level battery-powered walk-behind mower |
| Unit Pricing | Pay-as-you-go | Mid-range battery-powered walk-behind mower |
| Unit Pricing | Pay-as-you-go | Premium battery-powered walk-behind mower with dual batteries |
| Unit Pricing | Pay-as-you-go | Commercial-grade battery-powered walk-behind mower |
| Unit Pricing | Pay-as-you-go | 8 Ah replacement battery |
| Unit Pricing | Pay-as-you-go | 12 Ah replacement battery |
| Unit Pricing | Pay-as-you-go | Standard battery charger |
| Unit Pricing | Pay-as-you-go | Quick battery charger |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Honda Power Equipment product offering
Product offeringCore offering
Honda Power Equipment manufactures and sells a portfolio of outdoor power equipment for residential and commercial use, including gas- and battery-powered lawn mowers, portable generators, tillers, trimmers, pumps, snow blowers, and related batteries, chargers, parts, and accessories.\nIts dealer-based sales, service, and parts support covers residential lawn care, commercial landscaping, and property-maintenance use cases.
Product overview
Honda Power Equipment offers a comprehensive portfolio of outdoor power equipment spanning both gas-powered and battery-powered product lines. The core product lineup includes battery-powered walk-behind lawn mowers (HRN-BV, HRX-BV, HRX-BE, HRC-BE models), ProZision™ battery-powered zero-turn mowers, generators (home backup, industrial, recreational, super quiet series), tillers (mini, mid-tine, rear-tine), trimmers with Versattach system, water pumps (general purpose, high pressure, construction, submersible), and snow blowers. Supporting products include interchangeable lithium-ion batteries (8 Ah and 12 Ah) and battery chargers (standard and quick). The company is transitioning toward electrification while maintaining gas-powered options, with recent launches including the November 2025 battery-powered walk-behind mower lineup and the 2026 ProZision™ ZTR series.
Differentiator
Problem solved
Functional benefit
Brands
- ProZision™: Battery-powered zero-turn-radius (ZTR) lawn mower lineup featuring lithium-ion batteries and advanced cutting systems, including manual and autonomous models.
Products and services
- HRN-BV Battery-Powered Walk-Behind Mower 21-inch self-propelled battery-powered walk-behind lawn mower with variable-speed Smart Drive, 3-in-1 Clip Director for mulching, bagging, and discharge, one battery bay, and an included 8 Ah battery and charger.
- HRX-BV Battery-Powered Walk-Behind Mower 21-inch self-propelled battery-powered lawn mower with variable-speed Select Drive and 4-in-1 Versamow System with Clip Director for mulching, bagging, discharge, and leaf shredding.
- HRX-BE Battery-Powered Walk-Behind Mower 21-inch battery-powered lawn mower with a blade-stop system, variable-speed eSelect Drive, two battery bays, and an included 12 Ah battery and charger.
- HRC-BE Battery-Powered Walk-Behind Mower Self-propelled battery-powered commercial-grade walk-behind mower with electronic Cruise Control, Roto-Stop blade-stop system, 2.0 kW motor, and two battery bays.
- Honda Power Equipment Generators Portfolio of portable generators in Home Backup, Industrial, Recreational, and Super Quiet series for power-generation needs.
- Honda Tillers Mini, mid-tine, and rear-tine tillers for soil preparation and cultivation.
- Honda Trimmers (Versattach System) Four-stroke string trimmers and brushcutters featuring the Versattach modular attachment system.
- Honda Pumps General-purpose, high-pressure, construction/trash, and submersible pumps for water-transfer applications.
- Honda Snow Blowers Snow-removal equipment for residential and commercial use in cold-weather conditions.
- 8 Ah Battery Lithium-ion battery providing up to 30 minutes of run time and weighing approximately 6 pounds.
- 12 Ah Battery Lithium-ion battery providing up to 45 minutes of run time and weighing approximately 8.8 pounds.
- Standard Battery Charger 2A battery charger with 4.5-hour charge time for an 8 Ah battery and 6 hours for a 12 Ah battery.
- Quick Battery Charger 8A rapid battery charger with 1-hour charge time for an 8 Ah battery and 1.5 hours for a 12 Ah battery.
Quantifiable outcome
- Up to 30-45 minutes of run time on battery-powered mowers depending on battery capacity
- +1 more outcomes
Companies that use Honda Power Equipment
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Honda Power Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Honda Power Equipment partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights6 records
Honda Power Equipment competitors and assessment
Company assessmentDirect peers
- Husqvarna Group: Swedish manufacturer of outdoor power products including robotic/autonomous lawn mowers, chainsaws, and trimmers. Direct competitor to Honda across walk-behind mowers, ZTR, and battery OPE segments with comparable dealer distribution and electrification strategy.
- Stihl Group: German manufacturer of chainsaws, trimmers, blowers, and cut-off machines with strong dealer network. Direct competitor to Honda in trimmers and outdoor handheld power equipment with similar premium brand positioning.
- The Toro Company: U.S. manufacturer of lawn mowers, ZTR mowers, snow blowers, and irrigation equipment. Closest direct U.S.-based competitor to Honda across the residential and commercial OPE categories, including battery-powered and autonomous offerings.
- Generac Holdings: U.S. manufacturer of power generation equipment including home backup, portable, and industrial generators. Direct competitor to Honda's generator franchise, particularly dominant in the residential home backup segment where Honda is also a key player.
- Briggs & Stratton: U.S. manufacturer of small engines and outdoor power equipment including lawn mowers, generators, and pressure washers. Direct competitor to Honda in small engines powering OPE, as well as in finished products for residential and commercial segments.
- Ariens Company: U.S. manufacturer of outdoor power equipment including Ariens, Gravely, and STIHL-branded mowers and snow blowers. Direct competitor to Honda in snow blowers and ZTR/residential mowers with overlapping dealer channel.
Emerging players
- Greenworks Tools: Battery-native outdoor power equipment brand with broad cordless platform. Competes with Honda's new battery-powered mowers and ZTR with aggressive pricing and large retail distribution.
- EGO (Chervon North America): Battery-native outdoor power equipment brand with strong retail presence at Home Depot and Lowe's. Emerging competitor to Honda's new battery-powered lineup, particularly aggressive in cordless mowers, ZTR, and handheld OPE.
Broad incumbents
- Deere & Company (John Deere): Larger agricultural and turf equipment manufacturer with a major residential and commercial lawn equipment division. Broad incumbent competing with Honda in ZTR mowers and commercial landscaping, with deeper dealer/service footprint but heavier machinery focus.
- Kubota Corporation: Japanese manufacturer of tractors, compact equipment, and outdoor power equipment. Broad incumbent competing with Honda in residential and commercial mowers, with stronger positioning in compact tractors but overlapping ZTR and walk-behind segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks4 records
Key highlights6 records
Customer concentration
Honda Power Equipment social profiles
Digital presenceHonda Power Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Honda Power Equipment leadership team
Management profileNumber of profiles
Honda Power Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Honda Power Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Honda Power Equipment
What does Honda Power Equipment do?
Honda Power Equipment manufactures and sells a portfolio of outdoor power equipment for residential and commercial use, including gas- and battery-powered lawn mowers, portable generators, tillers, trimmers, pumps, snow blowers, and related batteries, chargers, parts, and accessories.\nIts dealer-based sales, service, and parts support covers residential lawn care, commercial landscaping, and property-maintenance use cases.
Is Honda Power Equipment a public or private company?
Honda Power Equipment is a private company. It is classified as corporate owned and is currently operating.
When was Honda Power Equipment founded?
Honda Power Equipment was founded in -1.
Where is Honda Power Equipment based?
Honda Power Equipment is headquartered in Bolingbrook, United States, in the North America region.
How does Honda Power Equipment make money?
Three revenue lines are on record. Hardware Sales - Power Equipment is the primary driver. The others are accessories and Batteries and parts and Service.
Who are Honda Power Equipment's main competitors?
Direct peers on record are Husqvarna Group, Stihl Group, The Toro Company, Generac Holdings, Briggs & Stratton and Ariens Company. Emerging players are Greenworks Tools and EGO (Chervon North America). Broad incumbents are Deere & Company (John Deere) and Kubota Corporation.
Does Honda Power Equipment have an API?
No public API is recorded for Honda Power Equipment.
What industry is Honda Power Equipment in?
Honda Power Equipment's product category is Outdoor Power Equipment. Its primary akta.pro industry code is CRAIADAH, Outdoor Power Equipment Parts & Service Retail, with a secondary code of IMAHANAG, Pump & Compressor Packages (Skids, Booster Sets). Its NAICS code is 444230 and its SIC code is 3524.