Greg Martin Electric

What Greg Martin Electric does

Greg Martin Electric is a privately held, owner-operated residential electrical contracting business founded in 1984 and headquartered in Southern California, serving homeowners across Los Angeles and Orange County. The company holds California CSLB license #430492 with $2M General Liability and $2M Workers' Comp coverage and is led by founder Greg Martin, a licensed electrical professional with 40+ years of trade experience who personally oversees every project. The business is structured as a sole proprietorship with 1-10 employees and operates a direct-to-consumer service model, taking inbound requests via phone, SMS, and a website contact form, with complimentary consultations and quote-based pricing after diagnosis.

The company's service portfolio spans general electrical troubleshooting and repairs, EV charger installation (Tesla Wall Connector and J1772 with panel capacity analysis), custom interior and landscape lighting, main panel upgrades and surge protection, and dedicated smart home integration built around certified Lutron (Pro Silver) and Philips Hue specialist designations, including Lutron Radio RA3, Caséta, HomeWorks, and Ketra. A dedicated LA Fire Rebuild service line targets Malibu, Altadena, Pacific Palisades, and Greater Los Angeles with utility undergrounding, fire-rated enclosures, backup power, and Title 24 / EPIC-LA compliance navigation. Revenue is generated per project and per service call with no disclosed recurring or subscription component, and the customer base is a long tail of individual residential homeowners, including a luxury/high-end segment and fire-recovery homeowners.

Go-to-market is primarily owner-driven through word-of-mouth, the Squarespace-hosted website (with blog content on smart home and EV trends), and manufacturer referral flows from Lutron and Philips Hue. The firm also maintains a WECA (Western Electrical Contractors Association) trade membership. There is no disclosed external funding, no investor base, and no indication of institutional scale ambition; the operating model is consistent with a high-touch, premium residential trade business where growth is bounded primarily by the founder's personal capacity.

Name

Greg Martin Electric

Legal name

Greg Martin Electric

Website

https://gregmartinelectric.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Greg Martin Electric is an owner-operated residential electrical contractor in Los Angeles and Orange County specializing in EV charger installation, Lutron and Philips Hue smart home integration, custom lighting, and dedicated LA fire-rebuild electrical services for luxury homeowners.

Ownership category

akta.pro rank

Product category

Residential Electrical Services

SIC

Electrical Work (1731)

akta.pro primary industry

Electrical Contracting & Wiring (IMAFALAA)

akta.pro secondary industries

Residential Electrical Installation & New Construction Wiring (HSAOADAA), Circuit Additions & Dedicated Lines (Appliance/EV/Hot Tub) (HSAOADAD), Outdoor Lighting & Electrical (Low-Voltage) (HSAPALAI), Low-Voltage Outdoor Lighting Installation (HSAIAHAB)

Keywords

• Residential electrical services
• EV charger installation
• Smart home integration
• Custom lighting design
• Fire rebuild electrical

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Electrical Service & Repairs: One-time service calls for troubleshooting, repairs, and maintenance including general troubleshooting, lighting repairs, device upgrades, and safety inspections. Priced per job with upfront diagnosis and pricing before work begins.
2. Installation Services: Project-based electrical installations including EV charger installation, smart home integration, custom lighting, and panel upgrades. Revenue generated per project with quotes provided based on scope.
3. Smart Home System Installation: High-end automation installations including Lutron systems, Philips Hue configurations, and whole-home lighting solutions. Premium pricing for specialized integration work.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Greg Martin Electric is a residential electrical contracting firm that installs and services home electrical systems for homeowners in Southern California. Its work spans EV charger installation, smart home device and lighting control integration (Lutron, Philips Hue), custom lighting design and installation, and electrical rebuild work for homes damaged by fire.

Product overview

Greg Martin Electric is an electrical contracting service company serving the Los Angeles and Orange County area. Rather than a software platform, the company offers a portfolio of specialized electrical installation and repair services. The core service offerings include EV Charger Installation, Smart Home Integration (Lutron and Philips Hue systems), Custom Interior & High-End Lighting, Landscape & Architectural Lighting, Electrical Service & Repairs, and Essential Home Safety Services. The company also offers a specialized LA Fire Rebuild service for fire-damaged properties in Malibu, Altadena, and Pacific Palisades. The company specializes in Lutron and Philips Hue smart home systems and provides installation of Tesla and universal EV chargers.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential EV Charger Installation Home charging hardware installation for electric vehicles, including Level 2 charger setup and supporting residential electrical work, for homeowners in Los Angeles and Orange County.
• Smart Home Integration (Lutron / Philips Hue) Installation and integration of smart lighting and home automation controls, including Lutron lighting/shading systems and Philips Hue smart lighting, for residential homeowners.
• Custom Lighting Design and Installation Design and installation of custom residential lighting for remodels, new builds, and upgrades, delivered as a project-based service for homeowners.
• Fire Rebuild Electrical Work Electrical re-construction and rewiring for residential properties damaged by fire, serving homeowners needing restoration of home electrical systems.

Quantifiable outcome

• Shows up on time with clear arrival windows
• +3 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• LutroncoreTechnology or IntegrationLutron Specialist for installation of Radio RA3, Caséta and whole-home lighting and dimming systems. The company is featured on Lutron's Pro Silver partner page, indicating certified installation expertise and direct manufacturer relationship.
• Philips HuecoreTechnology or IntegrationSpecialized installation services for Philips Hue smart lighting products including integrated smart bulb and bridge configurations. Dedicated partner page on company website for Hue services.
• WECA (Western Electrical Contractors Association)minorChannel Partner/ Reseller/ DistributorMember of WECA (Western Electrical Contractors Association), a trade organization representing electrical contractors. Listed as a member on company website with WECA logo displayed.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Qmerit: A specialized EV charger and electrification installation network with certified installer partners. Comparable as a channel for residential Level 2 EV charger installations and panel capacity work, but operating as a scaled installer network rather than an individual contractor.
• Tesla Energy Certified Installers: Tesla's network of certified installers for Wall Connector, Powerwall, and solar products. Comparable in the EV charger installation specialty, with overlapping certified-installer economics but broader geographic coverage and direct OEM backing.
• PosiGen: Residential solar, battery, and energy-efficiency services company with growing electrical scope. Comparable at the intersection of residential electrification work and EV/panel upgrades, although its core product is solar rather than service-driven electrical contracting.

Regional players

• The Electricians: Los Angeles-area residential electrical contractor offering troubleshooting, lighting, panel upgrades, and smart home work. Directly comparable in geography, service mix, and customer segment to Greg Martin Electric, representing a local competitor within the same LA/OC market.

Direct peers

• WireNut Electric: Regional residential electrical contractor offering service, repair, smart home, and EV charger installations in a defined metro area. Directly comparable as a similarly positioned residential electrical contractor, although operating in a different regional market (Colorado).
• Mister Sparky Electric: National residential electrical service franchise focused on on-time service, troubleshooting, panel upgrades, and EV charger installations. Directly comparable to Greg Martin Electric in customer segment (residential homeowners), service mix, and emphasis on punctual, professional service.

Broad incumbents

• HomeServe USA: Home repair services marketplace and network that routes residential customers to vetted local electricians for service plans and repairs. Comparable as a channel and competitor for residential electrical service demand, although operating as a national platform rather than a local contractor.
• Mr. Electric: A national residential and commercial electrical service franchise network. Comparable as a broad incumbent offering similar residential electrical, lighting, and smart-device installation services, but at franchise scale across many geographies rather than a single local operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greg Martin Electric