Island Life Bikes / eBikes of Florida

What Island Life Bikes / eBikes of Florida does

Island Life Trading Company, operating as Island Life Bikes and eBikes of Florida, is a privately held, family-owned outdoor adventure retail store co-owned by founders Dave and Lisa. The business operates a single combined storefront at 105 A1A Beach Blvd, St. Augustine, FL 32080, the result of a recent consolidation of two prior locations into one larger space. The store serves two primary customer cohorts: local residents of the St. Augustine / Anastasia Island area and tourists visiting Northeast Florida beaches, with a horizontal segment approach across outdoor enthusiasts, families with children, and short-term visitors.

The product portfolio spans bicycles, electric bikes, beach cruisers, adult trikes, surfboards, bodyboards, skimboards, kayaks, stand-up paddleboards, skateboards, running and hiking gear, active wear, and beach-themed home decor. The company holds exclusive local dealerships for Pedego Electric Bikes and 3G Bikes (Long Beach, CA), and carries a roster of additional bike, paddleboard, and apparel brands including Nirve, Haro, Masi, Rogue SUP, Imagine SUP, Bellasol, Smooth, Crescent Kayaks, Triple X Surf, Stella, SDS, Elan, and the Abbott Collection. Core underlying technology is consumer-grade outdoor sports hardware (e.g., brushless hub motors 350-500W, lithium batteries 36-48V, GPS-enabled pedometers); there is no proprietary software, platform, or AI stack.

Revenue is generated through six streams: product sales (hardware), usage-based equipment rentals (daily and weekend), professional repair services, trade-ins and consignment, a Bonus Bucks loyalty program (5% back on purchases over $50), and subscription-style long-term leases for winter visitors. The go-to-market is direct-to-consumer via the physical storefront, supplemented by free local delivery, a rent-before-you-buy program (7-14 day rental credit toward purchase), bundled weekend adventure packages, and a rental partnership with Which Way Is The Beach. Marketing relies on Facebook, email, the company website, and local word-of-mouth. There are no disclosed funding rounds, institutional investors, or public listing indicators; ownership remains with the founding couple.

Name

Island Life Bikes / eBikes of Florida

Legal name

Island Life Trading Company

Website

https://islandlifestaugustine.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Island Life Trading Company is a family-owned outdoor adventure retail store in St. Augustine, Florida, selling bicycles, e-bikes, surfboards, kayaks, paddleboards, skateboards, apparel, and beach accessories to local residents and tourists, with rentals, repairs, and trade-in services.

Ownership category

akta.pro rank

Product category

Outdoor Recreation Retail

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459), Recreational Goods Rental (532284), All Other Consumer Goods Rental (532289)

akta.pro primary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

akta.pro secondary industries

Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD), Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM), Paddling & Packrafting Gear Retail (CRAMAAAL)

Keywords

• Outdoor recreation retail
• Bicycle sales
• Electric bike dealer
• Beach equipment rental
• Water sports equipment

Headquarters

HQ city

Saint Augustine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Retail sales of outdoor adventure products including bicycles, electric bikes, beach cruisers, adult trikes, surfboards, skateboards, kayaks, stand-up paddleboards, clothing, active wear, home decor, and beach accessories.
2. Equipment Rentals: Daily and weekend rentals of bicycles (including electric bikes), surfboards, bodyboards, kayaks, tandem kayaks, stand-up paddleboards, beach chairs, beach umbrellas, wetsuits, and car bike racks. Weekend adventure packages available.
3. Repair Services: Bicycle, tricycle, skateboard, and surfboard repair services. Includes spare parts sales (tubes, chains, tires, tools). Pickup and delivery service for repairs available.
4. Trade-ins and Consignment: Accepts trade-ins of bicycles, surfboards, and sports equipment in good working condition. Also accepts consignment items at their store location.
5. Bonus Bucks Loyalty Program: Customers receive 5% Island Life Dollars toward future purchases for any merchandise purchase over $50.
6. Long-term Leases: Extended rental leases for bicycles, surfboards, and kayaks for winter visitors or multi-month stays.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Island Life operates a single retail storefront in St. Augustine, Florida selling bicycles (3G, Pedego eBikes, Nirve, Haro BMX, Masi road bikes), surfboards, bodyboards, skimboards, kayaks, stand-up paddleboards, skateboards, beach accessories, outdoor clothing, and home decor. The store augments product sales with daily and weekend equipment rentals, bicycle/skateboard/surfboard repairs, trade-ins and consignment of used equipment, free local delivery on purchases, a rent-before-you-buy credit program, a Bonus Bucks loyalty program (5% on purchases over $50), and weekend adventure rental packages.

Product overview

Island Life Bikes / eBikes of Florida is a retail outdoor adventure store offering a diverse portfolio of products across multiple categories. The core offering centers on bicycles including 3G Bikes beach cruisers and trikes, Pedego electric bikes, and Nirve cruisers. Water sports products include Triple X surfboards, Crescent Kayaks, and Stand Up Paddle Boards from Rogue, Imagine, Bellasol, and Smooth brands. The store also carries skateboards (Stella, SDS, Triple X, Globe, Penny, and others), beach accessories (toys, kites, chairs, umbrellas), active wear (Island Life branded clothing, Elan, Sportailer, men's outdoor wear), and running/hiking gear (Nathan hydration, GoFit fitness products, Garmin pedometers). Services include bicycle pickup and repair, free delivery on purchases, rent-before-you-buy programs, and weekend adventure packages combining multiple equipment rentals. The business operates as a single retail location after consolidating two stores into a larger space on SR312 and A1A.

Differentiator

Problem solved

Functional benefit

Products and services

• 3G Bikes (Newport, Isla Vista, Venice, Santa Cruz, Roxy, Puck, 3-Wheelers) Beach cruisers and adult tricycles from 3G Bikes of Long Beach, California, featuring aluminum frames, comfort saddles, and various speed options including single-speed and 3-speed coasters. Island Life is the exclusive retailer for 3G Bikes in the local market.
• Pedego Electric Bikes (Comfort Cruiser, Interceptor, Tandem) Electric beach cruiser bicycles with brushless hub motors (350-500W), lithium batteries (36-48V), top speeds up to 20 MPH, and ranges of 30-50 miles per charge. Available with sales, rentals, and guided Pedego Test Drive Tours through St. Augustine's exclusive electric bike dealer.
• Nirve Bikes (Forty-Nine, Starliner, Sunflower, Classic) Cruiser bicycles from Nirve Sports known for style and quality, including the Forty-Nine Men's Cruiser with wood grain accents, Starliner Hybrid Commuter, Sunflower Ladies Cruiser, and Classic Ladies Cruiser. Over 12 Nirve models are kept in stock at all times.
• Triple X Surfboards and Skimboards Surfboards and skimboards from a local business founded in 2004, including soft-top beginner boards, fun boards, longboards, vintage/used boards, and skimboards available at the St. Augustine Beach location.
• Bodyboards and Skimboards (Bella, Morey, Wave Rebel, Wave Skater) Bodyboards and skimboards from various brands suitable for all ages and skill levels, available for both purchase and rental.
• Crescent Kayaks (Fisher Xtreme) Sit-on-top kayaks including the Fisher Xtreme model with rod holders, adjustable exterior rod holders, paddle holders, and a virtually unsinkable design. Available in over 8 different colors.
• Stand Up Paddle Boards (Rogue SUP, Imagine SUP, Bellasol, Smooth) Stand up paddle boards from multiple manufacturers: Rogue SUP (lightweight touring/adventure boards and FRO race boards), Imagine SUP (surf, inflatable, whitewater, and beginner boards under $600), Bellasol (artistic designs), and Smooth (ultra-lightweight boards with carbon fiber paddle included).
• Skateboards (Stella, SDS, Triple X, Dregs, Treason, Globe, Penny, Punked, PVC Cruiser) Wide range of skateboards and longboards from multiple brands including Stella, SDS, Triple X, Globe, Penny, with spare wheels, trucks, tools, and skate apparel available as accessories.
• Beach Toys, Kites, and Beach Accessories Beach toys (Airglider carbon composite gliders, light-up balls, LED juggling balls, razor scooters, radio flyer wagons, slacklines), kites (Pocket Sled, Eddy, Butterfly, Bebop Fire, Crackerjack), and beach accessories (backpack folding chairs, 72-inch umbrellas, cabanas, beach bags, towels, wagons, Waboba water balls).
• Active Wear, Outdoor Clothing, and Home Decor Island Life branded clothing (Spirit Football Jerseys, 'Living Life To The Fullest' long sleeve t-shirts), Elan flowy white shirts and designer sweaters, men's outdoor wear (Gravel Fleece, Dry Wick, Sportailer SPF shirts), and home decor (FlyOne Hawaiian surfboard wall hangings, Dragonfly surfboard coat racks and stools, Abbott Collection global-inspired furnishings from Canada).
• Running, Walking, and Hiking Gear (Nathan, GoFit, Garmin) Hydration and safety gear (Nathan Trail Mix Titanium Belt with nutrition flasks, running/cycling vests, reflective gear), fitness products (GoFit hand weights, ankle weights, weighted vests, illuminated skipping ropes, workout mats, kettle balls), and the Garmin Forerunner GPS-enabled pedometer that tracks distance and estimates calories for run, walk, or hike activities.
• Bicycle, eBike, and Watercraft Rentals (Hourly, Daily, Overnight, Weekend Packages) Daily and weekend rentals of 3G bicycles, Pedego electric bikes ($19.99/hour or $59.00/day), surfboards, bodyboards, kayaks, tandem kayaks, stand-up paddleboards, beach chairs, beach umbrellas, wetsuits, and car bike racks. Pedego rental fees are credited toward purchase if buying within 14 days. Includes Weekend Adventure Packages (Bicycle & Paddle combo of 2 adult bikes + 2 SUPs/kayaks for 3 days; Family Bicycle Adventure of 2 adult bikes + 2 child bikes for 3 days) with racks, paddles, life jackets, dry cases, baskets, locks, and helmets.
• Bicycle, Skateboard, and Surfboard Repair Services In-store repair services for bicycles, tricycles, skateboards, and surfboards, including spare parts sales (tubes, chains, tires, tools), tune-ups, brake checks, wheel truing, and accessory installation. Includes a $25 bicycle house call fee applied against the repair invoice.
• Trade-In and Consignment Program Accepts trade-ins of bicycles, surfboards, and sports equipment in good working condition, and accepts consignment items at the store location. Customers who are not using their fitness equipment are encouraged to trade it in for something that will get them active again.
• Rent-Before-You-Buy Credit Program Rental credit program where the cost of renting any kayak, bike, or SUP is credited against the purchase of new items within 7-14 days, allowing customers to test equipment before buying.
• Bicycle Pickup and Repair Delivery Service Pickup and delivery service for bicycle repairs, where bikes are collected before work and returned repaired after work. Available for Downtown St. Augustine, Palencia, and Vilano Beach with free pickup in September and $10 per pickup thereafter. Tuesday morning pickup between 8-9:30am with Thursday evening delivery 5-7:30pm.
• Free Delivery on Purchases and Long-Term Equipment Leases Free delivery to St. Augustine Beach and Downtown/Uptown St. Augustine with any bike, surfboard, kayak, or SUP purchase. Also offers extended rental leases for bicycles, surfboards, and kayaks targeting winter visitors and multi-month stays.
• Bonus Bucks Loyalty Program and Free 30/60-Day Service Customers receive 5% Island Life Dollars toward future purchases for any merchandise purchase over $50. New bicycles also include complimentary 30- and 60-day service appointments to ensure proper adjustment and recommend maintenance.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Which Way Is The BeachcoreChannel Partner/ Reseller/ DistributorRental partnership for beach equipment. Which Way Is The Beach provides rental operations for beach accessories, bicycles, surfboards, kayaks, and paddleboards. They also handle the Island Life Weekend Adventure package rentals including pickup Friday and return Sunday afternoon with all equipment and car racks included.
• 3G BikescoreOthersExclusive retailer for 3G Bikes from Long Beach, California. Carries their full line of beach cruisers, including Newport, Isla Vista, Venice, Santa Cruz, Roxy and Puck models. Also distributes their adult tricycles and 3-Wheelers.
• Pedego Electric BikescoreOthersSt. Augustine's only electric bike store offering sales, rentals, and guided tours. Exclusive dealer for Pedego electric bikes and tricycles. Provides test rides and the Pedego Test Drive Tour experience.
• Triple X Surf and SkimcoreOthersFeatures products from Triple X Surfboards and Skimboards, a local business founded in 2004. Carries their surfboards, skimboards, paddleboards, wake surfers, and skateboards.
• Crescent KayaksminorOthersCarries Crescent Kayak products including sit-on-top kayaks and the Fisher Xtreme model for fishing. Offers kayaks in over 8 different colors.
• Rogue SUPcoreOthersDealer for Rogue paddleboards known for lightweight manufacturing. Carries their All Water boards, Touring & Adventure boards (including El North as top seller), and FRO race boards.
• Imagine SUPcoreOthersDealer for Imagine SUP products including short boards for experienced paddlers, ultra light epoxy boards, whitewater SUPs, inflatable SUPs, and boards under $600 for beginners. Favorite is the Surfer model.
• BellasolminorOthersDealer for Bellasol paddleboards founded by Christina from St. Mary near St. Augustine. Known for artistic appeal and 'girl colors' designs.
• Smooth Paddle BoardsminorOthersDealer for Smooth Paddle Boards known for ultra lightweight boards at competitive prices. Price includes carbon fiber paddle.
• Nirve SportscoreOthersCarries Nirve Sports bicycles known for style and quality. Over 12 Nirve Bike Models in stock at all times including cruisers, hybrid commuters, and classic designs.
• Stella SkateboardsminorOthersCarries Stella Skateboards in their skateboard inventory along with accessories, spare wheels, trucks, and skate apparel.
• SDS SkateboardsminorOthersFeatures SDS Skateboards in their skateboard selection alongside Stella and other brands.
• Elan ClothingminorOthersCarries Elan clothing brand known for flowy white shirts and quality designer sweaters made with materials that allow freedom of movement.
• FlyOne BoardminorOthersFeatures FlyOne Board home decor - handcrafted Hawaiian style surfboard wall hangings with quality epoxy or layered clear coating.
• Dragonfly Designs By KrisminorOthersCarries surfboard coat racks and stools made by Dragonfly Designs By Kris, featuring quality craftsmanship inspired by surfing in assorted colors.
• The Abbott CollectionminorOthersFeatures the Abbott Collection from Canada - global inspired home decor and furnishings reflecting the great outdoors.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• REI Co-op: Largest U.S. consumer co-op for outdoor recreation, selling bikes, paddling, surf, skate, apparel, and rentals/experiences. Comparable because of overlapping category breadth (bikes, paddle, surf, fitness, apparel) and a growing services/rentals business that competes for the same customer wallet.
• Sun & Ski Sports: Multi-location sporting goods retailer selling bikes, water sports, paddle, skate, and outdoor apparel across the U.S. Comparable because it operates the same breadth of categories (bikes, kayaks, SUPs, surfboards, apparel, beach gear) under a single storefront banner, but at larger scale and multi-state footprint.

Direct peers

• Play It Again Sports: National franchise buying, selling, and trading new and used sporting goods including bikes, kayaks, skateboards, and fitness gear. Comparable because of the resale/trade-in motion, multi-sport inventory, and local-store direct-to-consumer model.

Peers

• Pedego Electric Bikes (corporate / franchise stores):

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/139218816219826
• LinkedInlinkedin.com/company/island-life-bikes-ebikes-of-florida

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Island Life Bikes / eBikes of Florida