Pedego Electric Bikes
Pedego Electric Bikes is a US e-bike manufacturer and retailer, founded 2008 in Fountain Valley, California, selling a diversified e-bike portfolio (Cruiser, Low Step, Adventure, Commuter, Trike, Cargo, Folding) priced $1,199–$5,999 through 200+ dedicated stores, 120+ authorized dealers, and direct e-commerce to consumers, families, and small commercial fleets.
- Company typePrivate
- Founded2008
- HeadquartersFountain Valley, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pedego Electric Bikes does
Pedego Electric Bikes, founded in 2008 and now operated under New Pedego Holdings, Inc. (formed following the November 2025 acquisition by Hong Kong-based Urtopia), is a US e-bike manufacturer and retailer headquartered at 11230 Grace Avenue, Suite B, Fountain Valley, California. The company designs, sources, and sells a diversified e-bike portfolio spanning Cruisers (Interceptor, Comfort Cruiser), Low Step (Boomerang series), Adventure (MOTO, Ridge Rider, Trail Tracker, Elevate), Commuter (Avenue, City Commuter), Fat Tire (Element series), Trike, Cargo, and Specialty/Folding (Latch) categories, with MSRPs ranging from $1,199 (Avenue) to $5,999 (Elevate). Core technology centers on the proprietary PedalSense drive system integrating brushless hub motors, rider-selectable pedal-assist levels, Dynamic Twist Throttle, and CANBUS-communicated lithium-ion battery packs with safety certifications across UL 2849 (system), UL 2271 / UL 2580 (cells), and CPSC 1512 (bicycle).
The revenue model is hardware-led. Pedego generates the bulk of revenue from unit sales of e-bikes through a hybrid distribution channel — over 200 dedicated company-branded stores plus 120+ authorized dealers and 70+ certified service centers across the US and Canada, supplemented by direct-to-consumer e-commerce via pedegoelectricbikes.com with free dealer shipping. Pricing is one-time/perpetual with ASPs clustered at $1,695–$3,895; mid-line freight terms include free bike shipping to dealers and free accessory shipping on orders over $100. Secondary streams include branded accessories (helmets, locks, bags, baskets, child seats, vehicle racks, chargers, $8.95–$399.99), a referral/revenue-share e-bike insurance partnership with Velosurance, and a sustainability partnership with Call2Recycle for end-of-life battery recycling. Primary customer segments are individual consumers — including seniors and riders with mobility limitations using low-step-thru frames — with secondary segments in families (cargo/trike use cases) and commercial fleets (rental, demo, tour operators). The capital structure reflects a December 2021 strategic investment by Belgian firm Verlinvest (subsequently exited at the Urtopia transaction) and the November 2025 acquisition by Urtopia, with stated post-deal plans to scale from 120 to over 500 retail/service locations within three years and launch lighter, connected Gen 2 models beginning Spring 2026.
Pedego Electric Bikes firmographics
Firmographics- Name
- Pedego Electric Bikes
- Legal name
- New Pedego Holdings, Inc.
- Website
- https://pedegoelectricbikes.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Pedego Electric Bikes is a US e-bike manufacturer and retailer, founded 2008 in Fountain Valley, California, selling a diversified e-bike portfolio (Cruiser, Low Step, Adventure, Commuter, Trike, Cargo, Folding) priced $1,199–$5,999 through 200+ dedicated stores, 120+ authorized dealers, and direct e-commerce to consumers, families, and small commercial fleets.
- Ownership category
- akta.pro rank
Pedego Electric Bikes industry classification
Industry- Product category
- Electric Bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-Bike Retail (CRAMAHAE)
- akta.pro secondary industries
- E-Bikes & Electric Bicycles (CRACASAA), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
Keywords
Where Pedego Electric Bikes is headquartered
LocationHeadquarters
- HQ city
- Fountain Valley
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pedego Electric Bikes business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- E-bike Sales: Pedego generates revenue primarily from selling electric bicycles through its dealer network and direct-to-consumer website. Bikes range from $1,199 (Avenue) to $5,999 (Elevate), with most models in the $1,695-$3,895 range.
- Accessories Sales: Revenue from selling accessories including helmets, bags, baskets, child seats, locks, safety equipment, vehicle racks, and official gear. Accessories range from $8.95 to $399.99.
- E-bike Insurance Partnership: Pedego partners with Velosurance to offer e-bike insurance, generating referral/referral revenue through the partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level commuter bikes starting at $1,199 |
| One time/ perpetual license | Pay-as-you-go | Mid-range performance e-bikes $1,695-$2,495 |
| One time/ perpetual license | Pay-as-you-go | Premium e-bikes $2,499-$3,895 |
| One time/ perpetual license | Pay-as-you-go | Specialty/premium models up to $5,999 |
| Unit Pricing | Pay-as-you-go | Accessories and gear |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Pedego Electric Bikes product offering
Product offeringCore offering
Pedego Electric Bikes designs, manufactures, and sells a diversified portfolio of electric bicycles spanning Cruiser, Low Step, Adventure, Commuter, Fat Tire, Trike, Cargo, and Folding categories, priced from $1,199 to $5,999. The company distributes through 200+ locally owned branded stores and 120+ authorized dealers/service centers in the U.S. and Canada, supplemented by direct e-commerce sales and an accessories catalog including helmets, bags, locks, chargers, and racks.
Product overview
Pedego Electric Bikes is a multi-product e-bike company offering a diversified portfolio of electric bicycles and accessories. The core product lineup includes multiple e-bike categories: Cruisers (Interceptor, Comfort Cruiser), Low Step (Boomerang series), Adventure (MOTO, Ridge Rider, Trail Tracker, Elevate), Commuter (Avenue, City Commuter), Fat Tire (Element series), Trike, Cargo, and Specialty/Folding (Latch) models. The company recently launched its Pedego 2.0 lineup featuring new models like Ridge Rider 2 and Latch 2, with plans to release four additional models. Products range from entry-level Avenue at $1,199 to premium Elevate at $5,999. Pedego operates primarily through a network of over 200 locally owned dealers across the U.S. and Canada, with recent acquisition by Urtopia forming New Pedego Holdings. The company also offers accessories including helmets, bags, baskets, locks, chargers, and vehicle racks, plus insurance services through Velosurance partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- Element 2 (Gen 2 Fat Tire Adventure E-bike) 20-inch adventure fat-tire e-bike with 750W motor, up to 81 miles range, 440lb weight capacity, and step-thru frame design for versatile terrain riding. Targets adventure and all-terrain riders.
- Ridge Rider 2 (Gen 2 Adventure Hybrid E-bike) Adventure hybrid e-bike with 750W motor, 90Nm torque, up to 90 miles range, priced at introductory rate of $1,999. Targets adventure riders seeking versatile on- and off-road performance.
Quantifiable outcome
- 5-year warranty (industry leading vs typical 1-year)
- +2 more outcomes
Companies that use Pedego Electric Bikes
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Pedego Electric Bikes technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Pedego Electric Bikes partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and minor.
- UrtopiaflagshipChinese smart e-bike brand Urtopia acquired Pedego in November 2025 as part of its U.S. expansion strategy. The acquisition formed New Pedego Holdings Inc., combining Pedego's community-focused dealer network with Urtopia's manufacturing capabilities and smart-bike technology. Goals include reducing production costs, launching lighter connected models (Spring 2026), and expanding into Asian markets. Combined user base reaches nearly 300,000 customers.
- VelosuranceminorPedego partnered with Velosurance to offer e-bike insurance built for the way Pedego owners ride. The insurance is marketed through Pedego's website as an add-on protection for customers.
- Call2RecycleminorPedego is a proud member of the first industrywide e-bike battery recycling program, working with Call2Recycle, the largest battery recycling program in the U.S., endorsed by PeopleForBikes. This partnership ensures end-of-life batteries are safely and responsibly recycled.
- Thousand (Helmet Brand)minorPedego sells Thousand helmets through its accessories store, featuring the Thousand Heritage 2 Collection with magnetic buckles and PopLock security.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Pedego Electric Bikes competitors and assessment
Company assessmentDirect peers
- Giant Bicycles: Giant is one of the world's largest bicycle manufacturers with a full e-bike lineup (Explore, Road E+, Talon E+) sold through a global dealer network. Comparable to Pedego in global dealer distribution, broad e-bike product range spanning commuting to mountain biking, and proprietary motor technology partnerships (Yamaha, SyncDrive).
- Rad Power Bikes: Rad Power Bikes is one of the largest US-focused e-bike brands, originally direct-to-consumer but increasingly expanding into retail locations. Directly comparable e-bike product line targeting commuters, cargo, and recreational riders in the US market at competitive price points.
- Specialized Bicycle Components: Specialized manufactures premium bicycles and a comprehensive e-bike lineup (Turbo Vado, Turbo Levo, Turbo Como) sold through an extensive global dealer network. Directly comparable to Pedego's premium positioning, dealer-led distribution, and integration of proprietary motor/battery technology (Specialized/Brose partnership).
- Lectric eBikes: Lectric eBikes is a Phoenix-based direct-to-consumer e-bike brand known for aggressively priced folding and commuter models (XP series). Comparable to Pedego in core e-bike categories but with a contrasting DTC-only model versus Pedego's dealer-led approach; one of the most disruptive price competitors.
- Trek Bicycle Corporation: Trek is one of the world's largest bicycle manufacturers with a significant e-bike portfolio (Domane+, Rail+, Allant+) distributed through a global dealer network of 1,000+ retailers. Directly comparable to Pedego in e-bike manufacturing + dealer-led retail model, but at much larger scale and broader product range.
- Cannondale: Cannondale manufactures premium bicycles including a complete e-bike range (Mavaro, Tesoro, Moterra) distributed through independent bike dealers. Comparable to Pedego in premium positioning, dealer-led retail, and recreational/commuter target market with similar price-point structure.
- Aventon eBikes: Aventon is a US-based e-bike brand offering cruiser, commuter, and fat-tire models at accessible price points with growing dealer retail presence. Comparable to Pedego in product categories (cruisers, commuters, fat-tire), target customer (recreational and commuter), and growing dealer-led distribution model.
Broad incumbents
- Yamaha Power Assist Bicycles: Yamaha is one of the original e-bike drive system pioneers (PAS system) and continues to sell branded e-bikes plus OEM motors to other manufacturers including Giant. Comparable as an established incumbent in e-bike technology and as a broader motorized two-wheeler platform (motorcycles, scooters), relevant for component supply and category context.
Others
- Bosch eBike Systems: Bosch eBike Systems is the dominant supplier of mid-drive motors, batteries, and connected systems (Performance Line CX, Smart System) used by Trek, Specialized, Cannondale, and many other e-bike brands. Comparable as an ecosystem enabler adjacent to Pedego's proprietary PedalSense drive system and relevant for competitive context on motor technology.
- Urtopia: Urtopia is the Hong Kong-based smart e-bike company that acquired Pedego in November 2025 to form New Pedego Holdings. Urtopia brings GPS navigation, anti-theft, and health monitoring smart-bike technology to Pedego's dealer network. Included as a peer because it is now the parent platform and directly comparable in e-bike product, though without Pedego's established US dealer footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pedego Electric Bikes social profiles
Digital presencePedego Electric Bikes compliance and trust
Trust signalCompliance4 records
Pedego Electric Bikes financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pedego Electric Bikes leadership team
Management profileNumber of profiles
Profiles4 records
Pedego Electric Bikes funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pedego Electric Bikes M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pedego Electric Bikes
What does Pedego Electric Bikes do?
Pedego Electric Bikes designs, manufactures, and sells a diversified portfolio of electric bicycles spanning Cruiser, Low Step, Adventure, Commuter, Fat Tire, Trike, Cargo, and Folding categories, priced from $1,199 to $5,999. The company distributes through 200+ locally owned branded stores and 120+ authorized dealers/service centers in the U.S. and Canada, supplemented by direct e-commerce sales and an accessories catalog including helmets, bags, locks, chargers, and racks.
Is Pedego Electric Bikes a public or private company?
Pedego Electric Bikes is a private company. It is classified as corporate owned and is currently operating.
When was Pedego Electric Bikes founded?
Pedego Electric Bikes was founded in 2008. It employs 11 to 50 people.
Where is Pedego Electric Bikes based?
Pedego Electric Bikes is headquartered in Fountain Valley, United States, in the North America region.
How does Pedego Electric Bikes make money?
Three revenue lines are on record. E-bike Sales are the primary driver. The others are accessories Sales and E-bike Insurance Partnership.
Who are Pedego Electric Bikes's main competitors?
Direct peers on record are Giant Bicycles, Rad Power Bikes, Specialized Bicycle Components, Lectric eBikes, Trek Bicycle Corporation, Cannondale and Aventon eBikes. Yamaha Power Assist Bicycles is listed as a broad incumbent. Others are Bosch eBike Systems and Urtopia.
Does Pedego Electric Bikes have an API?
No public API is recorded for Pedego Electric Bikes.
What industry is Pedego Electric Bikes in?
Pedego Electric Bikes's product category is Electric Bicycles. Its primary akta.pro industry code is CRAMAHAE, E-Bike Retail, with a secondary code of CRACASAA, E-Bikes & Electric Bicycles. Its NAICS code is 336991 and its SIC code is 3751.