La Prod
- Company typePrivate
- Founded2007
- HeadquartersCasablanca, Morocco
- Headcount1–10
- GTM typeB2B
- OfferingServices
La Prod firmographics
Firmographics- Name
- La Prod
- Legal name
- La Prod
- Website
- https://laprod.ma
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
La Prod industry classification
Industry- Product category
- Independent Film Production
- NAICS
- Motion Picture and Video Production (51211)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Live-Action International/Co-Production & Service Production (MPADABAG)
- akta.pro secondary industry
- International Sales & Licensing (Territory Pre-Sales) (MPADAJAC)
Keywords
Where La Prod is headquartered
LocationHeadquarters
- HQ city
- Casablanca
- HQ country
- Morocco
- HQ region
- Africa
Offices2 records
Markets served
La Prod business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Theatrical Film Distribution: Revenue from theatrical releases of feature films in cinemas, with box office receipts and cinema distribution fees.
- International Sales and Distribution: Coproduction partnerships and international sales agreements with distributors like Orange Studio for worldwide rights licensing.
- TV Broadcast Rights: Television broadcast licensing deals with channels like 2M (Morocco), Al Aoula, and international channels.
- Coproduction Financing: Multi-country coproduction financing from partners like Doha Film Institute, Orange Studio, and other international co-producers to fund film production.
- Festival Grants and Awards: Festival prizes and recognition that provide visibility and some funding for productions.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
La Prod product offering
Product offeringCore offering
La Prod produces and co-produces independent feature films, documentaries, advertising, television programs, TV movies, and institutional films. The company operates from Casablanca, Morocco (founded 2007) and Paris, France (through sister company Moon A Deal, founded 2011), developing author-driven cinema with international co-production partnerships spanning more than 10 countries. Its portfolio includes award-winning titles such as LAS MIMOSAS (Cannes 2016 Grand Prix) and MICA, distributed through festivals, theatrical release, TV broadcast, and international sales agents.
Product overview
La Prod is an independent video and film production company founded by Lamia Chraibi in Casablanca in 2007, with an additional office in Paris (Moon A Deal, 2011). The company's portfolio spans feature films, documentaries, television series, commercials, and music videos. It operates through its core production services and a dedicated foundation (Fondation Tamayouz) that supports young Moroccan women in film careers. The production slate includes award-winning titles such as LAS MIMOSAS (Cannes Critics' Week Grand Prix 2016), THE SEA IS BEHIND (Teddy Award nomination Berlin), ACHOURA (horror), MICA, and various documentaries. La Prod focuses on independent, author-driven cinema with international co-production partnerships across France, Qatar, UAE, Spain, Switzerland, Finland, Belgium, and other countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Feature Film Production
- Documentary Production
- Television Content Production
- Advertising and Commercial Production
- Music Video Production
Quantifiable outcome
- Grand Prix at Cannes 2016 for Las Mimosas
- +3 more outcomes
Companies that use La Prod
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
La Prod technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Prod partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Orange Studio (France)coreOrange Studio acquired international sales rights for Mica and became a coproduction partner. They handle worldwide distribution and international sales for the film, providing essential funding and distribution network access.
- Moon A Deal Films (France)coreSister company of La Prod, founded by Lamia Chraibi in Paris in 2011. Works on fiction in the broad sense, combining imagination and rigor. Collaborates on various coproduction projects including The Sea Is Behind and Jahilya.
- Michel MerktcoreCoproduction partner for multiple films including Apatride, Jahilya, Hier (Mimosas Film), bringing international coproduction expertise and financing.
- Elzévir Films (France)coreFrench production company that invested early in Mica's development phase and contributed to financing, demonstrating strong commitment to the project and director Ismaël Ferroukhi.
- Overlook Films (Morocco)coreMoroccan coproduction partner for Achoura, providing local production support and financing.
- 2M (Morocco)coreMoroccan television channel acquired broadcast rights for Achoura, providing exposure to domestic audience and additional revenue stream.
- Pan Production (Morocco)minorMoroccan coproduction partner for The Sea Is Behind film.
- Zeitun Films (Spain)minorSpanish coproduction partner for Las Mimosas.
- Rouge International (France)minorFrench coproduction partner for Las Mimosas.
- Artangel (UK)minorUK-based production company for The Sky Trembles and the Earth Was Afraid.
- Les Films du poisson (France)minorFrench coproduction partner for Carré 35 documentary.
- Al Aoula (Moroccan TV Channel)coreMoroccan television channel acquired broadcast rights for Mica film.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
La Prod competitors and assessment
Company assessmentDirect peers
- Artangel: UK-based producer of ambitious, non-mainstream film and cultural projects. Already a coproduction partner of La Prod on The Sky Trembles; comparable in commissioning distinctive auteur work rather than commercial volume.
- SBS Productions: French independent production company focused on international auteur cinema with a strong coproduction and festival orientation. Comparable business model of international coproductions, festival positioning, and selection of socially engaged directors.
- Vectis Productions: Casablanca-based film production company producing Moroccan and pan-African feature films and documentaries. Closely comparable in scale, geography, and auteur-driven approach to La Prod.
- Mandoline Films: Independent French-Moroccan production company producing auteur features with international partners. Comparable dual Morocco/France footprint and coproduction-driven model.
- Films du Worso: Paris-based independent film production company producing auteur features with international coproduction partners. Comparable in structure, festival focus, and reliance on European co-financing mechanisms.
- Tarantula (Luxembourg): Luxembourg-based production company specializing in international auteur cinema and North African coproductions. Comparable in cross-border treaty co-production practice and festival positioning.
- Manny Films: Moroccan production company developing arthouse features and coproductions with European partners. Comparable Moroccan peer sharing the auteur cinema and international coproduction thesis.
- Ali'n Productions: Moroccan production company founded by Nabil Ayouch producing auteur and socially engaged feature films. Most directly comparable Moroccan peer, sharing the same festival-circuit, international coproduction, and social-issue positioning.
Broad incumbents
- Haut et Court: Long-established French production and distribution company with an auteur and arthouse catalog. Larger and broader incumbent in the same festival-driven, auteur niche as La Prod's distribution targets.
- Orange Studio: French sales, distribution, and coproduction arm of Orange Group, one of the most active international buyers of arthouse and African cinema. Functions as both a strategic partner (Mica international sales) and a broader incumbent comparable in the international sales tier La Prod accesses for its films.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
La Prod social profiles
Digital presenceLa Prod financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Prod leadership team
Management profileNumber of profiles
Profiles1 record
La Prod funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Prod M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Prod
What does La Prod do?
La Prod produces and co-produces independent feature films, documentaries, advertising, television programs, TV movies, and institutional films. The company operates from Casablanca, Morocco (founded 2007) and Paris, France (through sister company Moon A Deal, founded 2011), developing author-driven cinema with international co-production partnerships spanning more than 10 countries. Its portfolio includes award-winning titles such as LAS MIMOSAS (Cannes 2016 Grand Prix) and MICA, distributed through festivals, theatrical release, TV broadcast, and international sales agents.
Is La Prod a public or private company?
La Prod is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Prod founded?
La Prod was founded in 2007. It employs 1 to 10 people.
Where is La Prod based?
La Prod is headquartered in Casablanca, Morocco, in the Africa region.
How does La Prod make money?
Five revenue lines are on record. Theatrical Film Distribution is the primary driver. The others are international Sales and Distribution, TV Broadcast Rights, coproduction Financing and festival Grants and Awards.
Who are La Prod's main competitors?
Direct peers on record are Artangel, SBS Productions, Vectis Productions, Mandoline Films, Films du Worso, Tarantula (Luxembourg), Manny Films and Ali'n Productions. Broad incumbents are Haut et Court and Orange Studio.
Does La Prod have an API?
No public API is recorded for La Prod.
What industry is La Prod in?
La Prod's product category is Independent Film Production. Its primary akta.pro industry code is MPADABAG, Live-Action International/Co-Production & Service Production, with a secondary code of MPADAJAC, International Sales & Licensing (Territory Pre-Sales). Its NAICS code is 51211 and its SIC code is 7812.