What The Orange Studio B.v. does

The Orange Studio B.v. is an Amsterdam-based boutique marketing and public relations agency operating as a private limited company (B.v.) under Dutch jurisdiction, with its headquarters at Danzigerbocht 39K, Amsterdam. The firm serves iconic boutique and lifestyle brands in the hospitality, travel, and luxury sectors, and has completed more than 100 projects across 25 or more countries spanning Europe, the Middle East, Asia, Africa, North America, Central America, and Oceania. The agency delivers its services through four core pillars: Branding & Creative (brand strategy, visual identity, creative direction), Websites & Technology (website design and implementation), Digital Marketing (social media management, SEO, content marketing, online advertising), and Public Relations (media relations, press releases, influencer partnerships).

Revenue is generated through professional services engagements structured as long-term collaborations or one-off projects, with pricing not publicly disclosed and custom quotes based on project scope and client requirements. The go-to-market motion is sales-led, relying on direct outreach, industry networking, referrals, and inbound demand generated through proprietary content assets (The Hotel Openings List and the State of Luxury publication). The client roster is concentrated in enterprise hospitality and luxury — Soho House Amsterdam, Nobu Hotel Barcelona, Pulitzer Amsterdam, Fairmont Residences La Hacienda, Oostwegel Collection, Cardo Brussels/Roma, Huvafen Fushi, Pilsner Urquell, and Maison Saint Aix, among others — supplemented by luxury real estate (Abbey Real Estate) and lifestyle projects. The company is independently owned with no disclosed external investors or parent entity, and its leadership disclosures are limited (Head of PR Jolien Alferink; PR Manager Maaike Osinga). Recognition includes the FD Gazelle 2025 award (Het Financieele Dagblad / Financial Times) and inclusion in the FT1000: Europe's Fastest-Growing Companies 2026, which reflects revenue growth between 2021 and 2024.

Name

The Orange Studio B.v.

Legal name

The Orange Studio B.v.

Website

https://theorangestudio.com

Company type

Private

Operating status

Operating

Short description

Amsterdam-based boutique marketing and PR agency providing branding, website development, digital marketing, and public relations services to iconic boutique, hospitality, and luxury lifestyle brands across 25+ countries, recognized in the FT1000: Europe's Fastest-Growing Companies 2026.

Ownership category

akta.pro rank

Product category

Marketing & Public Relations Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Marketing agency services
• Public relations agency
• Branding and creative
• Hospitality digital marketing
• Lifestyle brand communications

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing and PR Services: Professional services revenue generated through long-term agency collaborations and one-off projects for boutique and lifestyle brands in hospitality, travel, and luxury sectors.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

The Orange Studio is a boutique marketing and PR agency that designs and delivers branding, creative, website, digital marketing, and public relations services for boutique and lifestyle brands in hospitality, travel, real estate, wellbeing, and luxury sectors. Offerings are organized as four service pillars (Branding & Creative, Websites & Technology, Digital Marketing, and Public Relations) delivered through long-term collaborations or one-off projects, complemented by proprietary content resources (Hotel Openings List, State of Luxury) and a pro-bono Studio for Good initiative.

Product overview

The Orange Studio is a boutique marketing and PR agency based in Amsterdam offering a comprehensive suite of services for the hospitality, travel, and luxury lifestyle sectors. The agency's offerings are organized as four core service pillars: Branding & Creative, Websites & Technology, Digital Marketing, and Public Relations. Beyond client services, the agency provides proprietary content resources including The Hotel Openings List (a curated database of upcoming luxury hotel openings) and State of Luxury (industry insights publication). The agency also operates Studio for Good, a pro-bono initiative supporting mission-led organizations with full access to their service expertise.

Differentiator

Problem solved

Functional benefit

Brands

• Studio for Good: An annual pro-bono initiative supporting causes including local Amsterdam icons, eco-initiatives, cultural events, community organisations, and mentoring creative talent in underrepresented regions.

Products and services

• Branding & Creative Creative branding services including brand strategy, visual identity development, and creative direction, delivered to boutique hotels, lifestyle brands, and luxury real estate clients seeking a foundational brand build.
• Websites & Technology Website design and implementation services for hospitality, travel, and lifestyle brands, including digital platform build-out, design, and front-end delivery as part of the agency's full-service offering.
• Digital Marketing Digital marketing services encompassing social media management, SEO, content marketing, and online advertising campaigns, delivered to boutique hospitality, travel, and lifestyle brands.
• Public Relations Public relations services for hospitality, travel, and luxury lifestyle brands, including media relations, press releases, and influencer partnerships to secure earned media visibility.

Named customers22 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered minor.

• Breda UniversityminorStrategic or Co-development PartnerCollaboration with Breda University for hospitality education, providing guest lectures and real-world insights to students
• Hotelschool The HagueminorStrategic or Co-development PartnerCollaboration with Hotelschool The Hague for curriculum development, including marketing workshops for faculty and hands-on sessions with students
• Hotelschool MaastrichtminorStrategic or Co-development PartnerPartnership with Hotelschool Maastricht involving guest lectures and educational workshops for hospitality students
• Non-profit OrganizationsminorOthersStudio for Good initiative provides pro-bono marketing, branding, PR, and design services to non-profits, grassroots movements, and purpose-driven projects
• Prinsengracht ConcertminorOthersStudio for Good project providing digital presence support to cultural events like the Prinsengracht Concert

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Halpern: London-based lifestyle PR and communications agency serving premium hospitality, travel, and lifestyle brands. Comparable boutique model serving an overlapping client profile in the luxury hospitality space.
• BPCM: New York and London-based boutique communications agency serving lifestyle, fashion, hospitality, and luxury clients. Comparable to The Orange Studio in targeting premium lifestyle and hospitality brands with integrated PR and digital services.
• W Communications: Boutique PR and communications agency headquartered in London with a strong focus on luxury, hospitality, and lifestyle brands. Directly comparable to The Orange Studio in service mix, client profile, and boutique positioning.
• The Communications Store (TCS): London-headquartered boutique communications agency focused on lifestyle, fashion, and hospitality brands. Closely aligned with The Orange Studio in boutique positioning, vertical specialization, and full-service creative + PR offering.
• Tambourine: US-based digital marketing agency specialized in hospitality and travel brands, offering website, digital marketing, and branding services. Directly comparable in vertical focus (hospitality) and integrated service pillars matching The Orange Studio's offering.
• Derring-Do Marketing: Boutique hospitality marketing agency offering branding, digital marketing, and PR services to hotels and resorts. Comparable to The Orange Studio in boutique positioning and vertical specialization in hospitality marketing.

Emerging players

• Digital Guest: Hospitality-focused digital marketing and content agency serving boutique and lifestyle hotels. Overlaps with The Orange Studio's digital marketing and content offering within the boutique hotel segment.

Broad incumbents

• Havas PR & Communications: Global communications network with a lifestyle and hospitality practice offering integrated PR, creative, and digital services. Represents the larger-scale alternative that boutique agencies like The Orange Studio compete against for premium hospitality clients.
• Edelman: Global communications firm with a dedicated luxury and lifestyle practice serving hotel groups and premium brands. Operates at significantly greater scale and broader geographic footprint than The Orange Studio, but competes for overlapping hospitality and luxury client mandates.

Others

• Hotelschool The Hague (Industry Partner Network): Leading hospitality management school in the Netherlands that partners with industry for talent development. Included as an ecosystem/ecosystem partner rather than a competitor, given The Orange Studio's formal educational partnership and talent pipeline relationship.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/theorangestudio
• Instagraminstagram.com/theorangestudio.ams

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Orange Studio B.v.