TCVM

What TCVM does

Dr. Xie's Jing Tang Herbal, Inc. (TCVM) is a USA-based, privately-held manufacturer and distributor of Traditional Chinese Veterinary Medicine (TCVM) herbal supplements and related acupuncture supplies, founded in 1999 and headquartered in Ocala, Florida. The company develops and sells 216 proprietary herbal formulas designed specifically for animals, created by founder Dr. Huisheng Xie (a third-generation Chinese herbalist, former Clinical Professor at University of Florida College of Veterinary Medicine, and author of 22 books and 110+ scientific papers). Products are offered in multiple formats — powder, dog capsules, cat capsules, teapills, concentrated powder, tinctures, and biscuits — alongside Sunlight Brand Nutriherb nutraceuticals, SunHemp Phytocannabinoids (ZERO THC), and Jing Tang brand and third-party acupuncture supplies.

Manufacturing takes place in a 30,000 sqft cGMP-certified facility in Ocala, with rigorous multi-stage quality testing (TLC, HPLC, GC/MS, Aristolochic Acid, Chloramphenicol) and supply chain oversight provided by a 5-person QA team stationed at GMP-certified Chinese manufacturing partners. Raw herbs are sourced from geo-authentic Dao Di regions under Good Agricultural Practice (GAP) standards. The company holds cGMP certification from the National Animal Supplement Council (NASC) and complies with FDA 21 CFR 111 and China GMP (2011 Edition) regulations.

The business operates a B2B sales-led go-to-market, distributing products exclusively through licensed veterinarians worldwide — currently over 9,000 recommending veterinarians across more than 70 countries. Veterinarians must register and verify licensure to access the online store and pricing; free case consultations are provided as practitioner support. International distribution is executed through regional channel partners including EuroHerbs (Netherlands), EuroChi For Vets Ltd. (Ireland), and akupunturhewan (Indonesia). Pricing is not publicly disclosed and the customer base consists of individual veterinary practitioners making small-to-moderate recurring orders of herbal supplements and acupuncture supplies.

Name

TCVM

Legal name

Dr. Xie's Jing Tang Herbal, Inc.

Website

https://tcvmherbal.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Dr. Xie's Jing Tang Herbal manufactures 216 proprietary Traditional Chinese Veterinary Medicine herbal formulas and acupuncture supplies at its cGMP-certified Ocala, Florida facility, distributing exclusively through 9,000+ licensed veterinarians across 70+ countries.

Ownership category

akta.pro rank

Product category

Veterinary Herbal Supplements

NAICS

Medicinal and Botanical Manufacturing (325411), Medical Equipment and Supplies Manufacturing (3391)

SIC

Pharmaceutical Preparations (2834), Medicinal Chemicals & Botanical Products (2833), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Specialty & Condition-Specific Nutraceuticals (e.g., Liver, Eye, Endocrine) (HLAMALAO)

akta.pro secondary industries

Specialty Veterinary Therapeutics Distribution (Oncology, Dermatology, Endocrinology) (HLAMAIAH), Herbal & Botanical Supplements (CRADAGAD), Practice Consumables & General Medical Supplies (Needles, Syringes, Gloves, Swabs) (HLAMAFAO)

Keywords

• Veterinary herbal supplements
• Traditional chinese veterinary medicine
• Animal herbal formulas
• Veterinary acupuncture supplies
• Pet nutraceutical products

Headquarters

HQ city

Reddick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Veterinary Herbal Product Sales: Sale of proprietary herbal formulations to licensed veterinarians. Products available in multiple formats: powder, dog capsules, cat capsules, teapills, concentrated powder, tinctures, and biscuits. Veterinarians purchase products to administer to animal patients.
2. Acupuncture Supplies: Distribution of veterinary acupuncture needles (both Jing Tang brand and third party), electro-acupuncture units, and other acupuncture supplies.
3. Third-Party Herbal Products: Distribution of frequently used third party herbal supplements from trustworthy brands, including Sunlight brand Nutriherb products and SunHemp Phytocannabinoids (ZERO THC) products.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Dr. Xie's Jing Tang Herbal manufactures and distributes 216 proprietary Traditional Chinese Veterinary Medicine (TCVM) herbal formulas designed for animals, available in multiple formats (powder, capsules, teapills, concentrated powder, tinctures, and biscuits). The company also supplies veterinary acupuncture needles and electro-acupuncture units, plus select third-party nutraceutical and phytocannabinoid products. Products are distributed exclusively through licensed veterinarians in the USA and internationally.

Product overview

Dr. Xie's Jing Tang Herbal is a USA-based Traditional Chinese Veterinary Medicine (TCVM) company offering herbal products specifically designed for animals. The core product line consists of Jing Tang Brand Herbal Products (216 formulas in powder, capsules, teapills, concentrated powder, tinctures, and biscuits forms), supplemented by Sunlight Brand Nutriherb nutraceuticals (Joint Support, Heart Support, Brain Support) and SunHemp Phytocannabinoids (ZERO THC). The company also distributes acupuncture supplies including Jing Tang brand needles and electro-acupuncture units, along with select third-party products. Products are distributed exclusively through licensed veterinarians worldwide, with over 9,000 veterinarians in 70+ countries recommending their formulas.

Differentiator

Problem solved

Functional benefit

Brands

• Sunlight Brand Nutriherb: Nutriherb products for Joint Support, Heart Support, Brain Support
• SunHemp Phytocannabinoids

Products and services

• Jing Tang Brand Herbal Products Proprietary TCVM herbal formulas specifically designed for animals, available in powder, dog capsules, cat capsules, teapills, concentrated powder, tinctures, and biscuits formats for use in holistic animal care. Sold exclusively to licensed veterinarians.
• Sunlight Brand Nutriherb Products Veterinary nutraceutical products including Joint Support, Heart Support, and Brain Support supplements distributed under the Sunlight brand.
• SunHemp Phytocannabinoids Products Veterinary phytocannabinoid products with ZERO THC content distributed under the SunHemp brand.
• Jing Tang Brand Acupuncture Supplies Veterinary acupuncture needles (Jing Tang brand), electro-acupuncture units, and other acupuncture supplies for TCVM practitioners.
• Third Party Acupuncture Needles Acupuncture needles sourced from third-party brands distributed alongside Jing Tang brand supplies.
• Other Patent Herbal Products Third-party herbal supplements from trustworthy brands distributed by Jing Tang Herbal to complete their product catalog.

Quantifiable outcome

• 216 veterinary-specific herbal formulas available
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• EuroHerbscoreChannel Partner/ Reseller/ DistributorInternational distributor for Dr. Xie's Jing Tang Herbal products in Amsterdam, Netherlands. Helps expand market presence in European region.
• EuroChi For Vets Ltd.coreChannel Partner/ Reseller/ DistributorInternational distributor for TCVM products based in Co. Meath, Ireland. Supports distribution network across Ireland and surrounding regions.
• akupunturhewancoreChannel Partner/ Reseller/ DistributorInternational distributor based in Jakarta, Indonesia providing access to TCVM products in the Southeast Asian market.
• GMP Certified Herbal Manufacturers in ChinacoreTechnology or IntegrationLong-term partnership relationships with multiple major herbal manufacturers in China, all certified with GMP by the State Food & Drug Administration of China. Manufacturers provide raw herb materials following Jing Tang's detailed specifications and quality requirements.
• National Animal Supplement Council (NASC)coreOthersNASC certifies Jing Tang's cGMP compliance for Manufacturing, Packaging, Warehousing and Distribution. Regular audits ensure quality standards are maintained.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Herbsmith: TCM/blended herbal product line specifically formulated for dogs and cats, sold through veterinarians — the most directly comparable Chinese-heritage pet supplement peer to Jing Tang.
• VetriScience Laboratories: Veterinary nutraceutical and supplement manufacturer distributed through veterinarians with a broad condition-specific product line, the closest U.S. analogue to Jing Tang's vet-exclusive distribution and multi-format supplement model.
• Rx Vitamins for Pets: Condition-targeted veterinary supplements sold exclusively through licensed veterinarians, directly comparable to Jing Tang in channel strategy and clinical positioning.
• NHV Natural Pet Health: Veterinary-formulated herbal supplement line for cats, dogs and small animals with a vet and direct-to-consumer hybrid model; comparable to Jing Tang on herbal therapeutic positioning.
• Pet Wellbeing: Herbal and homeopathic pet health products targeting condition-specific outcomes in dogs and cats, the closest direct-to-consumer herbal pet remedy competitor.
• Animal Essentials: Holistic animal wellness product line marketed through veterinarians and pet health retailers, comparable in target customer, holistic positioning and small-batch herbal manufacturing.

Broad incumbents

• Standard Process: Whole-food supplement manufacturer with a veterinary line distributed through practitioners; comparable in practitioner-channel go-to-market, quality-focused positioning, and use of practitioner consultations.
• Thorne: Premium practitioner-grade supplement brand spanning human and veterinary categories with rigorous quality testing and practitioner-channel distribution, comparable on quality standards and practitioner relationships.

Emerging players

• Golden Flower Chinese Herbs: Supplier of Chinese herbal extract products used by practitioners; comparable on Chinese herbal sourcing, standardization and quality protocols, though operating in the human-practitioner channel.
• Mayway Corporation: Importer and distributor of classical Chinese herbs serving licensed practitioners; relevant peer on the Chinese herbal supply chain, formula library and quality-control side of the business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TCVM