Child Heroes, Llc

What Child Heroes, Llc does

Child Heroes, LLC, operating as Heroes In Waiting, is a nonprofit organization headquartered in Oklahoma City, Oklahoma, that delivers free anti-bullying and peace-building programming to K-12 schools, educators, parents, and faith-based organizations. Founded in 2018 as a nonprofit expansion of an original curriculum developed by Century Martial Arts in 2012, the organization has impacted more than 8,000 Oklahoma students across 24 schools through its live assembly programming. Its core offerings include a free, research-based, trauma-informed 12-lesson anti-bullying curriculum for grades 4-8 (with a new high school version in development), 45-minute school assemblies featuring celebrity emcees Les Thomas, Sr. (Oklahoma State University) and Malcolm Tubbs (OKC Thunder), and customizable professional development seminars for educators. A Teen Advisory Board of Oklahoma high school students contributes to curriculum development, beta-tests materials, and amplifies the anti-bullying message across their peer networks.

The organization's revenue model relies entirely on corporate grants, sponsorships, and individual donations, since all programming is provided at no cost to schools, families, or faith-based organizations. Notable funders include Love's Travel Stops (a $25,000 presenting sponsorship for the new high school curriculum in 2024 and prior underwriting of assembly A/V equipment), Express Employment International (2025 Chamber Fellow), Orthodontic Associates, Crossings Community Church, Hudiburg, Kimray, and OG&E. Distribution occurs through direct engagement with schools, conference presence (CCOSA Summer Leadership Conference), and earned media partnerships (MetroFamily Magazine). The organization operates with a staff of 1-10 people led by Executive Director Jim Stewart, with no institutional investor backing, parent company, or subsidiaries.

The underlying technology stack is standard web and video publishing infrastructure rather than a proprietary platform: a WordPress-based website (heroesinwaiting.org), a YouTube channel featuring curriculum and assembly videos, and active accounts on Facebook, Instagram, TikTok, and LinkedIn. The intellectual property center of gravity is the curriculum content itself (12 lessons with facilitator guides, worksheets, and home activities), the digital video library, and the live assembly production capabilities supported by A/V equipment and a partnership with Century Martial Arts' production studios in Midwest City, Oklahoma.

Name

Child Heroes, Llc

Legal name

Heroes In Waiting

Website

https://heroesinwaiting.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Child Heroes, LLC (Heroes In Waiting) is an Oklahoma City nonprofit that delivers free anti-bullying curriculum, school assemblies, and educator professional development to K-12 schools in Oklahoma, funded by corporate grants and individual donations.

Ownership category

akta.pro rank

Product category

K-12 Anti-Bullying and Youth Mental Wellness Education

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth Justice, At-Risk Youth & Violence Prevention Nonprofits (BPAGADAM)

akta.pro secondary industry

Trauma-Informed Care & Crisis Response (School-Based) (EDAKAMAF)

Keywords

• Anti-bullying curriculum
• School assemblies
• Youth mental wellness
• Peace-building education
• Educator professional development

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Grants & Sponsorship: The organization is funded primarily through corporate grants and sponsorships. Love's Travel Stops provided a $25,000 grant as presenting sponsor of the high school curriculum. Love's also previously underwrote A/V equipment for assemblies. Other sponsors (Hudiburg, Express, Kimray, OG&E, etc.) underwrite individual assemblies.
2. Individual Donations: Individual donors contribute to support the organization, including through mechanisms like the Crossings Community Church Dollar Club donation program. The organization solicits donations via its website.
3. Chamber Fellowship / Corporate Partnership: Express Employment International named Heroes In Waiting as a 2025 Chamber Fellow, providing a top-level membership with the Oklahoma City Chamber of Commerce and associated visibility and networking opportunities.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Heroes In Waiting provides a free, research-based, trauma-informed 12-lesson anti-bullying and peace-building curriculum for grades 4-8, accompanied by live high-energy school assemblies featuring celebrity emcees (Les Thomas, Sr. and Malcolm Tubbs) and customizable professional development seminars for educators. All programming is offered at no cost to schools, educators, parents, faith-based organizations, and youth-serving entities, with a new high school curriculum currently in development sponsored by Love's Travel Stops.

Product overview

Heroes In Waiting is a nonprofit anti-bullying and peace-building organization offering a suite of programs including a FREE 12-lesson anti-bullying curriculum for grades 4-8, live school assemblies featuring motivational speakers, and professional development for educators. The core curriculum is being expanded with a new high school version (grades 9-12) currently in development, sponsored by Love's Travel Stops. The organization also operates a Teen Advisory Board that contributes to program development and amplifies the anti-bullying message. All programming incorporates trauma-informed practices and focuses on youth mental wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• Heroes In Waiting Anti-Bullying Curriculum A free, research-based, trauma-informed 12-lesson anti-bullying and peace-building curriculum for grades 4-8. Each lesson includes short videos, discussion questions, interactive activities, worksheets, and printable home activities, along with a comprehensive Facilitator's Guide. Offered to schools, educators, parents, faith-based organizations, and youth-serving entities at no cost.
• Anti-Bullying School Assemblies High-energy, 45-minute live anti-bullying assemblies featuring Les Thomas, Sr. (Oklahoma State University hype man and Urban Bridge OKC executive director) and Malcolm Tubbs (OKC Thunder hype man) as emcees. The multimedia, interactive presentations are appropriate for grades 3-12 and teach kids to be heroes by taking small but powerful actions to stand up for others. Schools request assemblies via a request form on the website, and sponsored assemblies are available for under-resourced schools.
• Professional Development Programming

Quantifiable outcome

• More than 8,000 Oklahoma students in 24 schools have been impacted by Heroes In Waiting live assembly programming.
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered minor and core.

• Orthodontic AssociatesminorGTM or Marketing Partner · 1 January 2025Orthodontic Associates offers patients who pay for orthodontic treatment upfront the option to donate the cost of treatment to Heroes In Waiting. This cause-marketing partnership generates donations while raising visibility for the organization.
• MetroFamily MagazinecoreStrategic or Co-development Partner · 1 August 2023MetroFamily Magazine is the newest media partner in Heroes In Waiting's mission to ensure the safety and mental well-being of kids. The partnership includes collaborative podcasts (Malcolm Tubbs appeared on the 'Raising OKC Kids' podcast), articles, events, and editorial content aimed at parents on topics like youth mental health and anti-bullying strategies.
• Century Martial ArtscoreStrategic or Co-development PartnerCentury Martial Arts developed the original Heroes In Waiting curriculum in 2012 and continues to partner in the program's development. All Heroes In Waiting program videos and promotional content are filmed at Century's state-of-the-art studios in Midwest City, Oklahoma. Century's 650,000 sq. ft. facility is the world's largest manufacturer of martial arts gear.
• Les Thomas, Sr.coreOthersLes Thomas, Sr. energizes 60,000 fans at Oklahoma State University football and basketball games and serves as executive director of community engagement at Urban Bridge OKC. He serves as the live emcee for Heroes In Waiting school assemblies, sharing his personal story of hope and resilience. He describes himself as a 'hope man' rather than just a 'hype man.'
• Malcolm TubbscoreOthersMalcolm Tubbs is the OKC Thunder hype man and Fox 25 morning show personality who serves as a spokesperson and assembly emcee for Heroes In Waiting. He brought the anti-bullying and peace-building message to Heritage Hall's Unity Day and appeared on MetroFamily's podcast.
• Cory's Audio VisualminorStrategic or Co-development PartnerCory's Audio Visual is the official A/V provider for Heroes In Waiting, providing equipment and technical support for live assemblies. This partnership was made possible through Love's Travel Stops' underwriting.
• Scottie HinesminorOthersScottie Hines, formerly of KFOR's 'In Your Corner,' is part of the Heroes In Waiting video production team. He contributes to the development and filming of the anti-bullying curriculum alongside Malcolm Tubbs.
• Urban Bridge OKCminorStrategic or Co-development PartnerUrban Bridge OKC creates pathways to health, wholeness, and economic opportunity for inner city youth. Les Thomas, Sr. serves as executive director of community engagement. The organization represents a natural alignment with Heroes In Waiting's mission.
• Oklahoma City ThunderminorGTM or Marketing PartnerThe Oklahoma City Thunder NBA team provides Thunder Fan Packs as raffle prizes at events and provides Malcolm Tubbs as a hype personality for Heroes In Waiting programming. Thunder branding appears at assemblies.
• Second Half ExpominorOthersSecond Half Expo honored Executive Director Jim Stewart with the inaugural 'Second-Half Hero' award in 2023, recognizing his leadership in youth mental wellness.

Scale indicators4 records

Recent moves2 records

Direct peers

• The Megan Meier Foundation: Anti-bullying and suicide prevention nonprofit delivering school presentations and curriculum. Direct overlap in school-assembly-driven anti-bullying education.
• The Bully Project: National anti-bullying initiative stemming from the Bully documentary, providing school curriculum and awareness campaigns. Similar whole-community approach combining film/media, curriculum, and educator resources.
• PACER's National Bullying Prevention Center: National nonprofit dedicated to bullying prevention through education, advocacy, and awareness campaigns. Directly comparable mission and K-12 educator audience as Heroes In Waiting.
• Born This Way Foundation: Nonprofit co-founded by Lady Gaga focused on youth mental wellness, kindness, and bullying prevention. Comparable mission and celebrity-amplified K-12 awareness programming.
• Committee for Children (Second Step): Mission-driven nonprofit providing the widely-adopted Second Step SEL and anti-bullying curriculum to K-8 schools nationwide. Directly competes in the same school-based anti-bullying/SEL curriculum category.
• WhyTry: Provider of evidence-based SEL, resilience, and anti-bullying curriculum for K-12 schools. Closely comparable product offering and school-customer base to Heroes In Waiting's curriculum.
• Stomp Out Bullying: Leading national anti-bullying and cyberbullying education nonprofit serving schools, students, and educators. Comparable K-12 anti-bullying awareness and curriculum programming.
• MindUP (Goldie Hawn Foundation): Evidence-based SEL and mindfulness curriculum for K-8 schools focused on emotional well-being and resilience. Comparable SEL/mental wellness curriculum category and K-8 target audience.

Emerging players

• The Social Institute: Provider of student-led, social-media and character education programming for schools. Overlaps with Heroes In Waiting's teen-voice approach and K-12 social-emotional curriculum category.
• Active Minds: Youth mental health nonprofit supporting student-led mental health awareness in schools and communities. Comparable youth-mental-wellness mission and school-channel distribution, though focused more on mental health than anti-bullying specifically.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@heroesinwaiting
• YouTubeyoutube.com/@heroesinwaiting
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/heroes-in-waiting/about
• Instagraminstagram.com/heroesinwaiting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Child Heroes, Llc