WhyTry LLC
WhyTry LLC is a Provo, Utah-based SEL curriculum company that sells visual metaphor-based K-12 resilience programs, an administrator toolkit, and professional training to school districts, counselors, and teachers via quote-based direct sales.
- Company typePrivate
- Founded1996
- HeadquartersProvo, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What WhyTry LLC does
WhyTry LLC is a Provo, Utah-based private company founded in 1996 by Christian Moore, LCSW, that develops and sells social-emotional learning (SEL) curriculum and professional training to the K-12 education market. The company's core offering is a visual metaphor-based methodology packaged into two principal programs — The WhyTry Program and Resilience for Youth — alongside the Transformational Leader Toolkit for administrators, supplemental accessories (journals, posters, activity kits), founder-authored book The Resilience Breakthrough, and a training service delivered in-person, live virtual, or self-paced online with continuing education credit. The underlying technology is a content-and-curriculum platform rather than a software product: lessons are delivered through hands-on activities, video clips, music, journals, and art activities built on a proprietary Visual Metaphor methodology created by Moore and a cross-disciplinary team.
WhyTry makes money primarily through one-time licenses for its curriculum toolkits and professional services fees for training, with quote-based pricing and multi-year contracts negotiated directly with school districts, administrators, and individual educators. Distribution is direct-sales led with a demo/quote funnel, supplemented by an e-commerce storefront at products.whytry.org and a content marketing engine of webinars, podcasts, success stories, and funding resources aimed at K-12 buyers. The company claims reach into 25,000+ organizations, 30,000 schools, 200,000+ trained educators, and 3 million+ students over its 20+ year operating history, and markets itself on documented outcomes including reductions in disciplinary referrals, suspensions, and failing grades at named school sites. The business is founder-owned with Hans Magleby as president; no venture or institutional capital is disclosed, and headcount is in the 11-50 range.
WhyTry LLC firmographics
Firmographics- Name
- WhyTry LLC
- Legal name
- WhyTry LLC
- Website
- https://whytry.org
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WhyTry LLC is a Provo, Utah-based SEL curriculum company that sells visual metaphor-based K-12 resilience programs, an administrator toolkit, and professional training to school districts, counselors, and teachers via quote-based direct sales.
- Ownership category
- akta.pro rank
Where WhyTry LLC is headquartered
LocationHeadquarters
- HQ city
- Provo
- HQ country
- United States
- HQ region
- North America
Markets served
WhyTry LLC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Curriculum and Program Sales: Sale of WhyTry Program and Resilience for Youth curriculum toolkits to schools and districts. Flexible online toolkits and pre-built lessons are available for purchase.
- Training Services: Training courses offered in-person, live virtual, or self-paced online formats. WhyTry Level 1 training includes 7 hours of continuing education credit and prepares facilitators to use the program immediately.
- Administrator Toolkit: Transformational Leader Toolkit sold to school administrators for building staff capacity and transforming school culture.
- Program Accessories: Sale of journals, posters, activity kits, and other supplementary program materials.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based pricing model for curriculum programs and toolkits |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
WhyTry LLC product offering
Product offeringCore offering
WhyTry LLC develops and sells social-emotional learning (SEL) curriculum toolkits and professional training for K-12 schools and districts. Its core products—the WhyTry Program and Resilience for Youth—teach resilience skills through a proprietary visual metaphor methodology using videos, music, journals, and hands-on activities, supplemented by an Administrator Toolkit and ancillary materials. Revenue comes from one-time curriculum license sales and accompanying professional development training delivered in person, live virtual, or self-paced online.
Product overview
WhyTry LLC offers a suite of K-12 social and emotional learning (SEL) programs focused on teaching resilience skills. The core offering consists of two main programs: The WhyTry Program (teaching skills of resilience through visual metaphors and hands-on strategies) and Resilience for Youth (teaching sources of resilience through 7 learning units with visual metaphors, videos, and activities). These are supplemented by the Transformational Leader Toolkit for administrators, Program Accessories (journals, posters, activity kits), The Resilience Breakthrough book by founder Christian Moore, and professional training services available in-person, virtually, or self-paced online. All programs are built on evidence-based practices and a trauma-informed approach, using visual metaphors as the core instructional methodology.
Differentiator
Problem solved
Functional benefit
Brands
- The WhyTry Program: The primary program focusing on teaching resilience skills to students through visual metaphors, hands-on activities, videos, music, and journals.
- Resilience for Youth
- Transformational Leader Toolkit
- The Resilience Breakthrough
Products and services
- The WhyTry Program
Quantifiable outcome
- Peoria High School reduced referrals by 58.4%, suspensions by 31%, and fights by 57% since 2011
- +2 more outcomes
Companies that use WhyTry LLC
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
WhyTry LLC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WhyTry LLC partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- RaaWee K12minorRaaWee K12 partnered with WhyTry for a webinar titled 'Beyond Attendance: Lessons Learned and Strategies for the Year Ahead' to discuss attendance trends and school engagement strategies. This co-marketing effort targets school administrators and attendance improvement initiatives.
- Creative Restorative Practice ServicesminorCreative Restorative Practice Services, founded by Gerald Robinson, LCSW and Flossie Robinson, M.Ed., partnered with WhyTry for a webinar on 'Repairing Relationships, Rebuilding Engagement: Restorative Practices and WhyTry Strategies That Work'. The partnership combines restorative practices with WhyTry's resilience education approach.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
WhyTry LLC competitors and assessment
Company assessmentDirect peers
- CharacterStrong: K-12 character education and SEL curriculum publisher with professional development. Comparable in targeting K-12 administrators and educators with a packaged curriculum + training offering.
- Sanford Harmony: National University System SEL program for K-12 classrooms. Direct competitor to WhyTry in school-based SEL curriculum, focused on classroom implementation and educator training.
- Committee for Children (Second Step): Largest dedicated K-12 SEL curriculum publisher (Second Step). Direct competitor to WhyTry in school-based SEL adoption, with broader grade-band coverage, digital delivery, and a more institutionalized research base.
- Aperture Education: Provider of SEL and student-character assessment plus curriculum for K-12 districts. Closely comparable in customer (K-12 administrators) and product (SEL measurement + intervention content).
- 7 Mindsets: K-12 SEL curriculum provider sold into schools and districts. Closely comparable to WhyTry in product type (SEL curriculum plus teacher resources) and customer segment (K-12 administrators and counselors).
- Move This World: Social-emotional learning program for K-12 with video-based curriculum and educator resources. Direct comparable in modality (multimedia SEL) and customer (schools and districts).
Broad incumbents
- Nearpod: Widely adopted K-12 instructional platform with an SEL content library. Competes for the same district wallet but as part of a broader edtech suite, making it a broad incumbent in adjacent content.
- Panorama Education: Leading K-12 SEL and student-success platform combining surveys, curriculum, and analytics. Competes with WhyTry for district SEL budget but bundles assessment and reporting that WhyTry's toolkit does not provide.
Emerging players
- Rethink Ed: K-12 SEL, mental health, and behavior platform with online professional development. Overlaps with WhyTry in SEL curriculum + educator training but adds behavior and mental-health modules.
- Base Education: Online SEL and mental-health curriculum for K-12 with built-in assessment. Comparable in product/customer but differentiated by a digital-first, data-driven delivery model that competes with WhyTry's toolkit format.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
WhyTry LLC social profiles
Digital presenceWhyTry LLC financial estimates
Financial estimateRevenue estimate
Valuation estimate
WhyTry LLC leadership team
Management profileNumber of profiles
Profiles7 records
WhyTry LLC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WhyTry LLC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WhyTry LLC
What does WhyTry LLC do?
WhyTry LLC develops and sells social-emotional learning (SEL) curriculum toolkits and professional training for K-12 schools and districts. Its core products—the WhyTry Program and Resilience for Youth—teach resilience skills through a proprietary visual metaphor methodology using videos, music, journals, and hands-on activities, supplemented by an Administrator Toolkit and ancillary materials. Revenue comes from one-time curriculum license sales and accompanying professional development training delivered in person, live virtual, or self-paced online.
Is WhyTry LLC a public or private company?
WhyTry LLC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WhyTry LLC founded?
WhyTry LLC was founded in 1996. It employs 11 to 50 people.
Where is WhyTry LLC based?
WhyTry LLC is headquartered in Provo, United States, in the North America region.
How does WhyTry LLC make money?
Four revenue lines are on record. Curriculum and Program Sales are the primary driver. The others are training Services, administrator Toolkit and program Accessories.
Who are WhyTry LLC's main competitors?
Direct peers on record are CharacterStrong, Sanford Harmony, Committee for Children (Second Step), Aperture Education, 7 Mindsets and Move This World. Broad incumbents are Nearpod and Panorama Education. Emerging players are Rethink Ed and Base Education.
Does WhyTry LLC have an API?
No public API is recorded for WhyTry LLC.