WoodWatch B.V.

What WoodWatch B.V. does

WoodWatch B.V. is a Rotterdam, Netherlands-based, privately held direct-to-consumer e-commerce company that designs, sources, and sells handcrafted wooden watches, eyewear, jewellery, and lifestyle accessories under the registered WoodWatch® brand. Founded in 2013, the company operates eight localized storefronts — Dutch, English, German, French, Spanish, Italian, Swedish, and a dedicated US site at global.woodwatch.com — and supports checkout in 17+ currencies, giving it direct distribution into the EU, UK, US, Canada, Australia, Switzerland, Nordics, GCC, and selected CEE markets.

The core product is a wooden wristwatch built from natural materials including zebrawood, red sandalwood, green sandalwood, walnut, and acacia, offered across 30+ collections (e.g., CLASSIC, CORE, CHRONUS, AUTOMATIC, CHRONOGRAPH, HERITAGE, ETERNITY XII, APEX ELITE, MINIMAL, NORDIC, AURORA) in case diameters from 26mm to 47mm, with strap options in wood, vegan leather, and stainless steel. Selected premium collections (CHRONUS) use a SEIKO VD54 chronograph movement and scratch-resistant sapphire-coated glass, and a moonphase complication is offered as a premium feature. The accessory line extends the same wood and sustainability aesthetic to wooden sunglasses, BlueBlockers, wooden bracelets, cactus-leather wallets and cardholders, jewellery (bracelets, necklaces, earrings), apparel (organic cotton t-shirts, hoodies, sweaters), Apple Watch bands, care products (natural wax), and gift packaging.

The business model is DTC e-commerce with a unit-pricing model across collections, free worldwide shipping above €50, a 2-year warranty, and a 30–45 day return policy. Add-on revenue comes from custom engraving (up to 60 characters on watches, 30 on eyewear) and digital gift cards denominated €50–€275. A separate B2B corporate gifting and group-orders channel handles weddings, employee gifts, and client gifts with bulk pricing and custom branding via dedicated sales contacts. The company's primary demand drivers are its sustainability narrative — one tree planted per product through long-running partnerships with Trees for All and Trees for the Future, with 575,000+ trees planted cumulatively — its brand recognition in the wooden watch category, and a community-driven content layer anchored by the #mywoodwatch user-generated hashtag. No revenue, headcount, funding rounds, or ownership disclosures are available in the source data.

Name

WoodWatch B.V.

Legal name

WoodWatch B.V.

Website

https://woodwatch.com

Company type

Private

Founded year

2013

Operating status

Operating

Short description

WoodWatch B.V. is a Rotterdam-based, privately held DTC e-commerce company that designs and sells handcrafted wooden watches, eyewear, jewellery, apparel, and lifestyle accessories under the registered WoodWatch® brand, serving global consumers across eight localized storefronts and 17+ currencies, with sustainability-driven demand anchored by a one-tree-per-product reforestation program.

Ownership category

akta.pro rank

Product category

Wooden Watches & Lifestyle Accessories

NAICS

Jewelry and Silverware Manufacturing (33991), Other Wood Product Manufacturing (3219)

SIC

Retail-Apparel & Accessory Stores (5600), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Alternative Materials Fashion Jewelry (Acrylic/Resin/Wood/Fabric/Ceramic) (CRAKABAK)

Keywords

• Wooden watches
• Handcrafted timepieces
• Wooden accessories
• Sustainable jewelry
• Eco-friendly eyewear

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Infrastructure, Others

Revenue model

1. Wooden Watch Sales: Primary revenue stream from selling wooden watches for men and women at various price points. One-time purchase model with optional customization through engraving services.
2. Accessories and Eyewear: Revenue from complementary products including wooden sunglasses, BlueBlockers, wooden bracelets, wallets, cardholders, Apple Watch bands, and apparel including T-shirts, hoodies, and sweaters.
3. Engraving Services: Custom engraving service for watches, eyewear, and gift boxes allowing personalization with messages, dates, or quotes.
4. Gift Cards: Digital gift cards sold in denominations from €50 to €275, providing flexible gifting options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

WoodWatch B.V. designs, manufactures, and sells handcrafted wooden watches, wooden sunglasses, bracelets, jewelry, apparel, and related lifestyle accessories made from natural wood materials such as zebrawood, walnut, sandalwood, and acacia. The company sells directly to consumers through multi-language e-commerce storefronts and offers B2B corporate gifting, with each purchase funding a tree-planting sustainability initiative.

Product overview

WoodWatch B.V. is an e-commerce company specializing in handcrafted wooden watches and sustainable lifestyle accessories. The core product portfolio includes over 30 distinct wooden watch collections for men and women (CORE, CHRONUS, CLASSIC, AUTOMATIC, CHRONOGRAPH, MINIMAL, HERITAGE, ETERNITY XII, APEX ELITE, and others), available in case diameters ranging from 26mm to 47mm. Watches feature natural wood materials including zebrawood, walnut, sandalwood, and acacia, with strap options in wood, vegan leather, and stainless steel. Technical features include SEIKO movements, sapphire-coated glass, moonphase complications, and automatic/mechanical movements. The accessory line encompasses wooden sunglasses (REVELER, ELLIPSE, SOHO, BROOKLYN), BlueBlockers, wooden bracelets, wallets/cardholders (cactus leather), jewellery, apparel, Apple Watch bands, and care products (wax, polishing cloths). Add-on services include custom engraving (up to 60 characters), gift packaging, and B2B corporate gift programs. The company plants one tree per product sold as part of its sustainability commitment. The platform operates across multiple European language sites (EN, NL, DE, FR, ES, IT, SV) with various currency options.

Differentiator

Problem solved

Functional benefit

Products and services

• Wooden Watches
• CLASSIC Collection
• CHRONUS Collection
• CORE Collection
• HEROIC Collection
• AUTOMATIC Collection
• CHRONOGRAPH Collection
• MINIMAL Collection
• HERITAGE Collection
• ETERNITY XII Collection
• RETROLYST Collection
• APEX ELITE Collection
• EMINENT Collection
• VALIANT LUXE Collection
• RANGER Collection
• RADIANCE Collection
• SELENE Collection
• NORDIC Collection
• Wooden Sunglasses
• BlueBlockers
• Wooden Bracelets
• Jewellery Collection
• Wallets & Cardholders
• Apparel
• Apple Watch Band
• Gift Boxes
• WoodWatch Wax
• Eyeglasses Cords
• Gift Cards

Quantifiable outcome

• 575,000+ trees planted through sustainability program
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Trees for AllcoreStrategic or Co-development Partner · 1 January 2013Sustainability partner for tree planting initiatives. WoodWatch plants trees for every product sold through this partnership. Over 300,000 trees planted through this partnership. Part of WoodWatch's commitment to carbon-neutral operations and environmental sustainability.
• Trees for the FuturecoreStrategic or Co-development Partner · 1 January 2013Sustainability partner for tree planting program. WoodWatch contributes to global reforestation efforts through this partnership, planting trees for each product purchased. Over 300,000 trees planted combined with Trees for All.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Triwa: Triwa is a Swedish fashion watch brand with sustainability credentials selling through DTC channels globally. Comparable Scandinavian design heritage, mid-premium price points, and direct-to-consumer brand-building approach.
• Original Grain: Original Grain sells wood and stone watches targeted at the men's fashion accessory market with a similar personalization/gifting positioning. Directly comparable product, customer, and gifting-focused DTC model.
• Daniel Wellington: Daniel Wellington pioneered the affordable-luxury DTC watch category with multi-language global storefronts and influencer-driven marketing. Comparable business model, customer base, and direct-to-consumer scale even though materials differ.
• BOBO BIRD: BOBO BIRD is a direct competitor to WoodWatch, selling handcrafted wooden watches for men and women through its own DTC website and Amazon. Highly comparable product, target customer, and sustainability positioning.
• Nordgreen: Nordgreen is a Danish DTC watch brand with sustainability partnerships (planting trees, donating to clean water). Same European origin, similar DTC-first strategy, comparable sustainability-led value proposition and price band.
• Tense Watches: Tense is a Canadian wooden watch manufacturer founded in 1971 selling directly and through retailers. Same core product category (wooden watches), similar sustainability narrative, and overlap with mid-premium price points.
• Shinola: Shinola is a US-based premium watch and accessory brand with strong storytelling around craftsmanship and American-made positioning. Comparable premium-accessory positioning, gifting focus, and brand-led DTC retail strategy.
• MVMT Watches: MVMT built a global DTC fashion watch brand later acquired by Movado. Same target demographic (millennial/Gen-Z men and women), comparable minimalist aesthetic, and similar e-commerce-first go-to-market motion.

Broad incumbents

• Fossil Group: Fossil Group owns a portfolio of fashion watch brands (Fossil, Michael Kors, Armani, Skagen) distributed globally through wholesale and DTC. Broader incumbent competing in the same fashion watch category across more price points and channels.
• Swatch Group: Swatch Group is the world's largest watch conglomerate with brands ranging from Swatch to Omega and Longines. Indirect competition via mid-range fashion watch offerings and broad retail/wholesale distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WoodWatch B.V.