VILLARICA

What VILLARICA does

The City of Villa Rica is a municipal government entity operating under its own City Charter (adopted February 6, 2018) and providing comprehensive municipal services to residents and businesses within its Georgia city limits. The city is governed by a Mayor (Leslie McPherson) and a five-member City Council representing wards 1–5, with day-to-day operations overseen by Interim City Manager Jennifer Hallman. Core services include utilities (water operations, wastewater operations, distribution and collection), public works (highways and streets, fleet maintenance, grounds maintenance, curbside pickups, watershed protection), police, municipal court, parks and recreation, development services (planning and zoning, building development, code compliance), the Villa Rica Public Library (part of the West Georgia Regional Library System), the Pine Mountain Gold Museum, and finance and tax administration.

The city delivers services through both direct operations and contracted third parties. Garbage collection is outsourced to GFL Environmental, which provides residential curbside pickup using specially marked 95-gallon carts at a published rate of $19.07 per month for the first cart (with a senior discount rate of $14.31). The technology stack is built on a Revize-powered government website (villarica.org) integrated with Xpress Bill Pay for utility payments, ArcGIS for GIS mapping, Paycom for HR/employment, CivicClerk for meeting agendas, JustFOIA for public records, and LexisNexis BuyCrash for crash reports. Revenue is generated through a combination of property taxes, utility fees, occupational taxes, and charges for services; specific revenue figures are not publicly disclosed in the source material. The city serves a small Georgia population in the Southeast region of the United States, with no claimed global footprint.

Name

VILLARICA

Legal name

City of Villa Rica

Website

https://www.villarica.org

Company type

Private

Operating status

Operating

Short description

The City of Villa Rica is a Georgia municipal government providing utilities, public works, police, parks, development services, and library operations to residents and businesses within its city limits, governed by a Mayor and five-ward City Council.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Water Supply and Irrigation Systems (221310), Public Administration (92), Executive, Legislative, and Other General Government Support (921), Administration of Urban Planning and Community and Rural Development (92512), Administration of Housing Programs (925110)

SIC

Water Supply (4941), Refuse Systems (4953), Sanitary Services (4950), Electric, Gas & Sanitary Services (4900)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Planning, Zoning, Permitting & Code Enforcement (BPAIACAE), Municipal Finance, Treasury, Budget & Procurement (BPAIACAC), Municipal Tax & Revenue Administration (Local) (BPAIACAD), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ), Municipal Wastewater Collection (Sewer Networks) (BPALAMAA)

Keywords

• Municipal government services
• Public utilities
• Wastewater management
• Public works
• Community development

Headquarters

HQ city

Villa Rica

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Others

Pricing tiers

Distribution channels3 records

Marketing channels4 records

Core offering

The City of Villa Rica delivers comprehensive municipal government services to residents and businesses within city limits, including water and wastewater utilities, residential garbage collection (delivered via partner GFL Environmental), public works, police and municipal court, parks and recreation, public library services, code enforcement, planning and zoning, and finance and tax administration. The city also operates the Pine Mountain Gold Museum and provides online utility payments, permit applications, and public service requests through its digital portal.

Product overview

The City of Villa Rica provides comprehensive municipal government services through a unified city government structure. The city's service portfolio includes core utilities (water, wastewater, garbage collection via GFL Environmental), public works infrastructure, police services, municipal court, parks and recreation, and the Villa Rica Public Library. Additional services include development services (planning, zoning, building development), code compliance, customer service, and finance operations. The city also maintains GIS mapping capabilities through ArcGIS integration. Services are delivered through city departments led by elected officials including the Mayor and City Council, with day-to-day operations overseen by the Interim City Manager.

Differentiator

Problem solved

Functional benefit

Products and services

• City Government Services Core municipal government services including elected officials, city council, boards and committees, and administrative functions led by the Interim City Manager. Services are delivered to residents and businesses within the City of Villa Rica.
• Utilities Services Water operations, wastewater operations, and distribution and collection services for city residents within the Villa Rica city limits. Utility bills can be paid online through Xpress Bill Pay.
• Public Works Infrastructure services including highways and streets, fleet maintenance, grounds maintenance, curbside pickups, and watershed protection programs for city residents and businesses.
• Garbage Collection Services Residential garbage pickup provided through a contract with GFL Environmental. Customers receive specially marked 95-gallon carts with scheduled curbside collection. Pricing as of August 1, 2025: $19.07 for the 1st cart and $10.37 for each additional cart; senior discount of $14.31 for the 1st cart.
• Development Services
• Police Services Municipal police department services for public safety within the city. Crash reports are accessible online through the LexisNexis BuyCrash system.
• Municipal Court City municipal court services handling local ordinance violations and related legal matters within Villa Rica.
• Parks & Recreation Parks and recreational facilities and programs for city residents and visitors of the City of Villa Rica.
• Villa Rica Public Library Public library services as part of the West Georgia Regional Library System, offering programs, patron services, and resources to library users.
• Pine Mountain Gold Museum Historical museum operated by the city showcasing local gold mining history for residents and visitors.
• Code Compliance Code enforcement and compliance services for city ordinances and regulations within the City of Villa Rica.
• Customer Service Central customer service for setting up new utility services, canceling services, and managing accounts, including senior discount applications.
• Finance & Tax Services Financial management including annual reports, monthly updates, budgets, property tax collection, accounts payable, and purchasing for the City of Villa Rica.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• GFL EnvironmentalcoreChannel Partner/ Reseller/ DistributorGFL Environmental is contracted by the City of Villa Rica to provide garbage collection services for residential customers within the city limits. Customers receive specially marked 95-gallon carts and pickup is scheduled curbside.

Recent moves5 records

Expansion highlights3 records

Direct peers

• City of Bremen, GA: Small Carroll/Haralson County area city providing similar core municipal services including utilities, sanitation, and public works. Comparable in scale and rural-to-suburban service mix, making it a useful peer for operational benchmarking.
• City of Cartersville, GA: Bartow County municipality providing full municipal utility, sanitation, public works, and development services. Comparable service portfolio in the same northwest Atlanta-adjacent region, useful for industrial/utility rate benchmarking.
• City of Douglasville, GA: Nearby western Atlanta-metro municipality of comparable scale, providing the same suite of utilities (water/sewer), sanitation, public works, police, planning/zoning, and parks services to residents. Highly comparable in service portfolio, geographic context, and population tier.
• City of Temple, GA: Small nearby municipality in Carroll County providing water, sewer, public works, and planning services to a similar resident base. Directly comparable for utility rate structures and small-city governance practices.
• City of Dallas, GA: Adjacent Paulding County municipality operating similar utilities, public works, sanitation, and development services. Comparable in size, growth trajectory within the western Atlanta metro, and reliance on residential rate base.
• City of Carrollton, GA: Same-county (Carroll County) peer city with similar municipal service offerings including water utilities, public works, planning/zoning, and parks/recreation. Strong demographic and economic comparability given shared regional context with Villa Rica.
• City of Powder Springs, GA: Comparable small west-metro Atlanta municipality offering municipal water/sewer utilities, public works, planning/zoning, parks/recreation, and police services. Useful comparable for assessing service delivery models and digital engagement maturity.
• City of Newnan, GA: Slightly larger Coweta County peer in the western Atlanta growth corridor. Provides comparable utility, public safety, planning, and parks services and serves as a useful growth-stage comparable as Villa Rica scales.
• City of Rockmart, GA: Small Polk County municipality providing municipal utilities, sanitation, and public works to a similarly sized population. Directly comparable for small-city utility operations and rate-base economics.

Others

• Revize Software Systems: Vendor that powers the City of Villa Rica's government website platform. Included as an ecosystem participant rather than a competitor — illustrates the underlying technology supplier that supports the city's digital service delivery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@cityofvillarica8921/featured
• Facebookfacebook.com/cityofvillarica
• InstagramInstagram.com/cityofvillarica

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VILLARICA