BOWLINGSTAR

What BOWLINGSTAR does

BOWLINGSTAR is a privately held French multi-leisure operator headquartered in Le Rove (Bouches-du-Rhône) under SIRET 82027823200013, self-described as the leading French bowling group. Founded in the early 1990s in Montpellier, the company has grown to operate 14 bowling and leisure centers across France, spanning Arcachon, Avignon (two sites), Bayonne, Bordeaux Bègles, Gignac, Lyon 8ème, Marseille, Montpellier, Orange, Pau, Pau Lescar, Plan de Campagne, and Salon-de-Provence. Each site combines traditional bowling lanes with ancillary leisure modules — billiards (English pool and American billiards at €13/hr), inflatable play areas (Striky Park, €6/hr), children's mini-pistes, Croco Park play zones, and laser game — alongside on-site bars and snack service. The company is also rolling out string pin spotter technology (bowling à ficelle), currently deployed at Avignon and Plan de Campagne and planned for all 11 establishments, to reduce pinsetter downtime.

The business model is transactional and diversified across four customer segments: families and the general public (walk-in lane rentals at €6.50 weekday / €8.50 weekend per game, no reservation required for groups under 10); children and families with young children (mini-pistes for ages 2-6 and birthday packages from €15-21/child); corporate and B2B clients (seminars of 20-200 people, team building, after-work events, Christmas parties, and dedicated CE employee committee e-tickets at €4.50 weekday / €7.50 weekend); and associations served through a dedicated asso.bowlingstar.fr platform. Birthday and event packages (AnniverStar) integrate bowling, food, beverages, cake, and optional add-on activities, priced from €15/child to €25+/person for adults. Distribution runs through physical walk-in traffic, a digital booking platform at digital.bowlingstar.fr, direct B2B sales, the CE channel, and association resellers. No funding rounds, acquisitions, parent companies, or management team disclosures appear in the source data; ownership is private and opaque.

Name

BOWLINGSTAR

Legal name

BOWLINGSTAR

Website

https://bowlingstar.fr

Company type

Private

Founded year

1990

Operating status

Operating

Short description

BOWLINGSTAR is a privately held French multi-leisure operator running 14 bowling and entertainment centers across France. It serves families, children, corporate clients, and associations with bowling lanes, billiards, inflatable play areas, birthday packages, and B2B event services.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Bowling Game Fees: Per-game bowling fees charged to individual customers. Weekday rate from Sunday 8pm to Friday 8pm, and higher weekend rate from Friday 8pm to Sunday 8pm including holiday eves and public holidays.
2. Mini-Piste rentals: Specialized small bowling lanes for young children (ages 2-6 or 4-6 depending on location), charged per game per child.
3. Billiard Table Rentals: Hourly rental of pool/billiard tables (English pool and American billiards) at 13€ per hour.
4. Striky Park (Inflatable/Play Area): Hourly access to inflatable play structures and trampolines for children, at 6€ per hour. Strictly reserved for children 10 years maximum.
5. Birthday Party Packages: All-inclusive birthday packages for children and adults including bowling, food, drinks, cake, and candy. Adult packages include alcohol (punch) and start at 25€ per person.
6. Corporate Events (Seminars, Team Building): Turnkey organization of corporate events including seminars (20-200 people), team building activities, after-work events, and Christmas parties. E-tickets available for employee committees (CE).
7. Bar and Restaurant: On-site bars and snack offerings at all centers. Some locations feature Oliver Pub with karaoke, concerts, and dance courses. Food menu includes cocktails, beverages, and appetizers.
8. CE (Employee Committee) E-Tickets: Special rates for employee committees: 4.50€ weekday tickets, 7.50€ weekend tickets. Non-nominative, no minimum quantity, valid at all French locations.

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

BOWLINGSTAR operates a network of 14 multi-leisure bowling centers across France offering traditional bowling lanes, billiards, arcade games, mini-pistes for young children, and on-site bars/snack offerings. The company sells per-game bowling fees, birthday party packages (AnniverStar), corporate event hosting, and CE (employee committee) discounted e-tickets. It is self-described as the largest French bowling group.

Product overview

Bowlingstar is the leading French bowling group operating 14+ multi-leisure entertainment centers across France. The company's offering is a unified platform combining core bowling services (traditional lanes with string bowling automation) with multiple integrated modules: billiards, mini-tracks for young children, Striky Park inflatable areas, and Croco Park play zones. Additional services include AnniverStar birthday party packages, corporate event hosting (seminars, team building, CE ticket programs), and a digital booking platform for online reservations. The portfolio ranges from essential bowling access (€4.50-€8.50 per game) to premium all-inclusive event packages, with venues spanning 11-36 lanes and varying amenity configurations.

Differentiator

Problem solved

Functional benefit

Products and services

• Bowlingstar Bowling Centers

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Freebowl: French bowling and leisure venue referenced directly on Bowlingstar's own site (Pau Lescar location). Operates a comparable bowling-and-billiards leisure offering targeting similar French family and corporate customers.
• Lucky Bowl: Multi-site French bowling and leisure chain operating bowling centers across France. Directly comparable as a French bowling FEC operator competing for the same family and corporate-event customers with similar lane-based products.
• Speed Park: French multi-leisure chain combining karting with bowling, billiards, and other activities. Closely comparable as a French FEC operator offering bowling alongside other activities to families and corporate groups.

Regional players

• Funlab: Australian FEC operator combining bowling with other activities and bar/dining. Comparable as a multi-activity entertainment center model, illustrating the international template Bowlingstar's integrated bowling + F&B + events strategy mirrors.

Emerging players

• Strike Bowling: Boutique bowling and entertainment concept (originally Australian, expanding internationally). Comparable as a younger, design-led bowling/entertainment concept targeting a similar demographic with a refreshed venue experience.
• Royal Kids: Largest French indoor-playground franchise chain. Comparable as a French FEC operator competing for the same family leisure and birthday-party spend, even though its core activity (playgrounds) is adjacent rather than bowling.
• Laser Game Evolution: Leading French laser-tag chain offering group entertainment to families and corporates. Comparable as a French FEC competitor for the same group-leisure wallet (parties, team building, after-work) Bowlingstar targets.
• Jump XL: French trampoline-park franchise chain. Comparable as a French FEC competitor for family leisure visits and birthday parties, drawing demand away from traditional bowling centers.

Broad incumbents

• Brunswick Bowling: Global incumbent in bowling equipment manufacturing and bowling center operations, including international chains. Comparable as the dominant global bowling brand with which Bowlingstar shares category economics and technology expectations.
• QubicaAMF (AMF Bowling): World's largest bowling equipment manufacturer and operator of bowling centers worldwide. Adjacent incumbent providing the underlying pinsetter technology Bowlingstar is partially replacing with its string-pin system.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Bowlingstar
• LinkedInlinkedin.com/company/bowlingstar
• Instagraminstagram.com/bowlingstar_france

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOWLINGSTAR