MIKE JUCKER GMBH

Name

MIKE JUCKER GMBH

Legal name

Mike Jucker (Deutschland) GmbH

Website

https://juckerhawaii.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Ownership category

akta.pro rank

Product category

Board Sports Equipment

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Surf & Beach Sports Retail (Surfboards, Bodyboards, Skimboards) (CRAMAIAE)

akta.pro secondary industry

Water Sports & Marine Recreation Retail (Paddle/Surf/Dive/Boat Accessories) (CRAMABAI)

Keywords

• Balance board equipment
• Longboard skateboards
• Skimboard manufacturer
• Surfskate carving boards
• Board sports accessories

Headquarters

HQ city

Hennef

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct E-commerce Sales: Company sells products directly to consumers through own online storefronts (juckerhawaii.com for Germany, juckerhawaii.co.uk for UK, juckerhawaii.fr for France, etc.) with products shipped directly from manufacturer. Revenue generated through one-time product sales at listed prices.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Mike Jucker GmbH, trading as JUCKER HAWAII, designs, manufactures, and sells balance boards, longboards, skateboards, cruiser boards, skimboards, and surfskates along with related parts, accessories, and branded merchandise. The company sells directly to consumers through its own multi-region e-commerce storefronts across Europe (Germany, Austria, Switzerland, France, Italy, Spain, Netherlands, UK, and 25+ additional countries) and North America, complemented by an authorized dealer program.

Product overview

JUCKER HAWAII is a board sports manufacturer and online retailer selling directly to consumers. The company offers a comprehensive portfolio of board sport equipment centered around five core product categories: Balanceboards (WAVE, SURF, HULA, KEIKI Makaha, Ocean Rocker, SURF ROSEWOOD, SURF NEO, SURF ULUA) with compatible accessories (cork rollers, cork mats, Plank Balls, balance cushions, bags); Longboards (MAKAHA, PUEO, NEW HOKU, WIKIWIKI, MAKAHA MINI CRUISER) with decks, wheels, trucks, and spareparts; Skateboards (NUHA series, HAUKEA decks) with JUCKER Skate Trucks 149mm and wheels; Cruiserboards (WOODY-BOARD series in KAPUA, KAPUA KICK, PONO KICK variants); Skimboards (KEIKI wood series and HPL-coated professional models); and Surfskate/Skatesurfer products (NALU, HONU, PONO) featuring proprietary RUGGED² carving trucks. The company also sells accessories, spare parts, and branded merchandise. Products are inspired by Hawaiian lifestyle and designed on the island of Maui. The company claims over 150,000 satisfied customers and operates as the #1 skimboard brand in Europe.

Differentiator

Problem solved

Functional benefit

Brands

• JUCKER HAWAII: Primary brand for balance boards, longboards, skateboards, skimboards, and surfskate products.

Products and services

• Balanceboards Wood balance boards for training balance, reflexes, and core muscles. Range includes WAVE, SURF, HULA, KEIKI, Ocean Rocker, SURF ROSEWOOD, SURF NEO, and SURF ULUA models constructed from maple, bamboo, and birch with optional neoprene or rosewood finishes; compatible with cork rollers, balance cushions, and cork mats. Used by board sports athletes, fitness users, and physiotherapy/rehabilitation users.
• Longboards Complete longboards plus individual decks, wheels, trucks, bearings, and spare parts. Popular models include MAKAHA, PUEO, NEW HOKU, WIKIWIKI, and MAKAHA MINI CRUISER designed for carving, cruising, downhill, freeride, and freestyle riding. Positioned by the company as some of the most popular and bestselling longboards in Europe.
• Skateboards Complete skateboards and individual components including NUHA deck series (8.0", 8.25", 8.5"), JUCKER Skate Trucks 149mm (Silver and Black), wheels, griptape, and parts for street, park, pool, and ramp skating.
• Cruiserboards Mini cruisers and compact boards for urban commuting and transportation. Includes the WOODY-BOARD series (KAPUA, KAPUA KICK, PONO KICK) made from Canadian maple and bamboo, plus the newly released MAKAHA MINI CRUISER for kids and city riding.
• Skimboards Skimboards for beach, lake, and river use. Range includes wood entry-level models (KEIKI series with pressed maple wood construction) and professional HPL-coated boards (Lahaina Pro, AKA Black Pro) with high pressure laminate coating for enhanced water resistance and durability. Positioned as the company's #1 European category.
• Surfskate / Skatesurfer Surf training boards with proprietary RUGGED² carving and pumping trucks for practicing surfing movements on asphalt. Includes complete boards (NALU, HONU, PONO) with RUGGED² trucks and Street Juice wheels for a surf-like riding experience, plus skatesurfer parts.
• JUCKER HAWAII Merchandise Branded apparel and lifestyle merchandise including T-Shirts, Hoodies, Caps, Stickers, and Magazines featuring JUCKER HAWAII branding and Hawaiian-inspired designs.
• Board Sports Parts and Accessories Spare parts and accessories sold across categories: cork rollers (8cm–14cm), bushings (83A/95A), ABEC 7 and ABEC 9 bearings, wheels, speedrings, spacers, shockpads, screws and nuts, pivot cups, cork mats, balance board bags, skimboard bags, EVA pads, Plank Balls, and Sex Wax skimboard wax.

Quantifiable outcome

• 150,000+ satisfied customers across Europe
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves5 records

Direct peers

• Sector 9: Long-running California longboard and cruiser manufacturer with both DTC and global dealer distribution. Comparable breadth across longboards, cruisers and completes.
• Loaded Boards: Premium longboard, skateboard and e-skate brand with deep rider-community focus and DTC storefront. Closely comparable product overlap in longboards and dancing/freeride decks.
• Penny Skateboards: Iconic plastic mini-cruiser brand with strong European presence and DTC storefront. Directly comparable to JUCKER HAWAII's WOODY-BOARD and MAKAHA MINI CRUISER lines.
• Globe International: Australian surf/skate brand covering longboards, cruisers and apparel with international distribution. Comparable multi-category board sports manufacturer-retailer model.
• Carver Skateboards: Inventor of the modern surfskate with proprietary Carver trucks. The closest direct peer to JUCKER HAWAII's surfskate/Skatesurfer category and a benchmark for truck IP.
• YOW Surfskates: Spanish surfskate brand with proprietary YOW truck system and global DTC. Comparable surfskate product positioning and direct competitor to the RUGGED² platform.
• Indo Board: US-based balance board pioneer with original Indo Original and Indo FLO lineup. Directly comparable to JUCKER HAWAII's Homerider/Ocean Rocker balance board category.
• Landyachtz: Canadian longboard and skateboard manufacturer with strong DTC and dealer channels across Europe and North America. Directly comparable to JUCKER HAWAII in longboards, cruiserboards and skate completes.

Broad incumbents

• Santa Cruz Skateboards: Iconic heritage skateboard brand with global reach and wide product portfolio. Overlaps with JUCKER HAWAII in skate completes and decks but at significantly larger scale.

Emerging players

• Riviera Skateboards: European-based premium longboard and surfskate brand with growing DTC presence. Comparable niche positioning targeting the same surf-skate crossover consumer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/juckerhawaii
• Instagraminstagram.com/explore/tags/juckerhawaii

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIKE JUCKER GMBH