What Carver Skateboards does

Carver Skateboards, founded in 1996 in Venice Beach, California, is a lifestyle and consumer hardware brand that designs, manufactures, and sells surfskates — skateboards engineered to replicate the carving and pumping mechanics of surfing on pavement. The company develops three proprietary truck systems (C7 dual-axis with swinging arm and compression spring, CX reverse-kingpin single-axis, and C5 lightweight low-profile) combined with proprietary Roundhouse urethane wheels, sold as completes priced $239–$379, decks from $79–$93, and replacement components.

The product portfolio includes 34+ surfskate models, signature pro rider decks with Jamie O'Brien, Kai Lenny, and Yago Dora, and co-branded collections with Channel Islands Surfboards, Lost Surfboards, Loaded Boards, GRLSWIRL, and Bing Surfboards. Carver sells direct-to-consumer globally through carverskateboards.com with DDP shipping to 100+ countries from its Culver City, CA workshop, complemented by a curated authorized dealer network of core surf and skate shops and country-level international distributors; distribution is explicitly excluded from big-box and random online marketplaces.

Carver operates as a doing-business-as of Loaded Boards, Inc., a California corporation, with 11–50 employees, no disclosed outside funding, and revenue derived entirely from one-time sales of completes, components, and apparel. Customer segments span surfskate enthusiasts, competitive/professional surfers seeking cross-training, recreational athletes, kids and families, and military/first responders served via a GOVX discount program. Marketing is anchored by the pro team, the Ride Together Surfskate Jam community tour, GRLSWIRL women's-skating partnership, and email/SMS lifecycle channels.

Name

Carver Skateboards

Legal name

Loaded Boards, Inc.

Website

https://carverskateboards.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Carver Skateboards, founded 1996, designs and sells proprietary surfskate trucks (C7, CX, C5) and completes for surfers and land-based riders, distributed DTC globally and through core surf/skate dealers under Loaded Boards, Inc.

Ownership category

akta.pro rank

Product category

Surfskate Skateboards

NAICS

Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Electric Skateboards & Longboards (CRACASAC)

Keywords

• Surfskate skateboards
• Skateboard truck systems
• Surf training equipment
• Skateboard deck manufacturing
• Action sports hardware

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Surfskate Complete Sales: Primary revenue stream from selling complete surfskate skateboards. Products include Carver-branded completes and collaboration models with partner brands. Prices range from $239-$379 for completes. Individual decks available from $79-$93.
2. Truck and Component Sales: Replacement and upgrade sales of proprietary truck systems (C7, CX, C5), bushings, bearings, wheels, and hardware. Individual components allow customers to customize or repair existing setups.
3. Apparel and Accessories: Apparel line including shirts and accessories. Apparel ships separately from boards. Some items made-to-order, shipping directly from manufacturer.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Carver Skateboards designs, manufactures, and sells surfskate skateboards built around three proprietary truck systems (C7 dual-axis, CX reverse-kingpin, and C5 low-profile) engineered to replicate surfing mechanics on pavement. The product portfolio spans complete surfskates from 27-inch minis to 38-inch longboards, collaboration boards with surfboard brands (Channel Islands, Lost, Loaded Boards, GRLSWIRL, Bing), team rider pro models, and replacement components and apparel.

Product overview

Carver Skateboards offers a comprehensive surfskate product portfolio centered on three proprietary truck systems (C7, CX, and C5) that replicate surfing motion on pavement. The core offering consists of complete surfskates ranging from 27-inch mini boards to 38-inch longboards, sold under the Carver brand and through collaboration lines with Channel Islands Surfboards, GRLSWIRL, Lost Surfboards, and Loaded Boards. Pro model boards co-designed with team riders Jamie O'Brien, Kai Lenny, and Yago Dora complete the lineup. Components including Roundhouse wheels, bushings, bearings, and replacement truck parts are available separately.

Differentiator

Problem solved

Functional benefit

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Channel Islands SurfboardscoreStrategic or Co-development PartnerCollaboration surfskate completes with Channel Islands shapes. "Shaped by Legends" series. CI's newest longboard shapes translated to pavement (e.g., Noserider 37"). Dumpster Diver 2, Mid, and Fish collaboration models available. Both iconic brands united by innovation, quality, and hardcore surfing.
• GRLSWIRLcoreStrategic or Co-development Partner"Skate Without Limits" collaboration. Started as small crew of women, now global movement proving skating is for everyone. Products include Daydream, Sunflower, and LongSwirl surfskates. Now available with C7 truck system.
• …Lost SurfboardscoreStrategic or Co-development Partner"Pure Mayhem" collaboration. Progressive shapes and surf-inspired rocker built for pavement. Models include Party Platter, Hydra, Pisces, Puddle Jumper, and Ripper surfskates.
• Loaded BoardscoreStrategic or Co-development Partner"Where Flex Meets Flow" collaboration. Loaded's legendary deck engineering meets Carver's patented truck systems. Models include Bolsa II, Omakase, Fathom, and Tangent. Premium loaded longboard shapes with Carver trucks.
• Bing SurfboardsminorStrategic or Co-development PartnerCollaboration surfskates including Puck (27.5") and Continental (37") models. Smaller collaboration lineup compared to main partners.
• GRLSWIRLcoreGTM or Marketing PartnerCarver supports GRLSWIRL organization through event partnerships. GRLSWIRL promotes women in skating and inclusivity. Partnership includes community events and the Ride Together Surfskate Jam tour.
• Ride Together Surfskate Jam TourminorGTM or Marketing PartnerCommunity ride event series sponsored by Carver. Part of company's community-building and grassroots marketing efforts.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smoothstar: Australian surfskate brand selling complete surfskates with patented spring-loaded front trucks targeting the same surf-training use case as Carver's C7 system.
• YOW Surf: Spanish-based surfskate brand and the most direct global competitor to Carver, offering patented surf-inspired truck systems with comparable premium positioning and international dealer distribution.
• Hamboard: US-based surfskate brand offering surf-inspired trucks and completes aimed at surfers wanting to replicate surfing feel on pavement, directly comparable to Carver's product positioning.
• Loaded Boards: Parent corporation and co-development partner of Carver; produces premium longboard decks and collaborated with Carver on the Bolsa, Omakase, and Tangent surfskate lines. Operates in adjacent longboard deck space.
• Swell Tech: US-based surfskate brand selling patented surf-style trucks and completes, positioned as a direct technical competitor to Carver's C7 system.
• Slide Surfskate: Spanish surfskate specialist producing complete surfskates with surf-inspired trucks, directly competing with Carver in the surf-training/skating crossover category.

Broad incumbents

• Santa Cruz Skateboards: Iconic skateboard brand owned by NHS Inc. with global distribution; comparable as a heritage skate brand with licensed artist collabs and pro team structure similar to Carver's model.
• Landyachtz: Established Canadian longboard and cruiser skateboard brand with global DTC and dealer distribution, overlapping with Carver in longboard/skateboard categories but without the surf-specific truck focus.
• Sector 9: Long-established US longboard and cruiser skateboard brand with wide product breadth and global distribution; comparable as a premium skateboard manufacturer in adjacent product categories.

Emerging players

• Penny Skateboards: Australian plastic skateboard brand with strong lifestyle identity and global DTC presence; overlaps with Carver's Mini Surfskate segment (compact, portable boards for casual riders) though without surf-specific trucks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/carverskate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carver Skateboards