Gruponewchase

Name

Gruponewchase

Legal name

Grupo NewChase

Website

https://gruponewchase.com.br

Company type

Private

Founded year

1990

Operating status

Operating

Ownership category

akta.pro rank

Headquarters

HQ city

Salvador

HQ country

Brazil

HQ region

Latin America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new vehicles from authorized dealership franchises across brands including Toyota, BMW, Lexus, Volvo, Chevrolet, Volkswagen, Mini, Hyundai, Chery (Caoa), OMODA/JAECOO, and JETOUR. Revenue recognized on a per-transaction basis as vehicles are sold to end consumers.
2. Used Vehicle Sales (Seminovos): Sale of certified pre-owned vehicles through the GNC Seminovos portal, complementing new vehicle sales and generating incremental transaction-based revenue.
3. Aftersales Service and Parts: Workshop and spare parts revenue from vehicle maintenance and repair services across all dealership locations.
4. Insurance and Financial Products: sale of vehicle insurance products through the Codisman Corretora insurance brokerage, generating referral and commission-based revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Grupo NewChase operates a multibrand automotive dealership group selling new vehicles, certified pre-owned vehicles, vehicle parts, aftersales service, and vehicle insurance products through 47 authorized franchise dealerships across 8 Brazilian states. The portfolio spans 12+ automotive brands from volume (Chevrolet, Hyundai, Volkswagen) to premium (BMW, Lexus, Volvo) to emerging (OMODA/JAECOO, JETOUR, Chery), with a Customer Retention Center providing relationship management and GNC Tech powering digital sales and monitoring.

Product overview

Grupo NewChase is a Brazilian mobility group (automotive dealership conglomerate) operating 47 dealerships across 8 Brazilian states. The company offers a multi-brand portfolio of vehicle sales and related services through distinct dealership brands: Terra Forte (Toyota), Haus Motors (BMW/Mini/Motorrad), Lexus Salvador, GNC Suédia (Volvo), Grande Bahia/Codisman/Grande Minas (Chevrolet), Grande Belém/Grande Castanhal (Volkswagen), Grande Coreia (Hyundai), Grande Norte (Caoa Chery), and Kazza Motors (OMODA|JAECOO/JETOUR). Supporting services include GNC Seminovos (used cars), GNC Corretora (insurance), and Customer Retention Center. GNC Tech is the internal digital services unit founded in 2015 to drive digitalization and technology strategy.

Differentiator

Problem solved

Functional benefit

Brands

• Terra Forte: Toyota dealership brand operating multiple locations across Bahia, Minas Gerais, Alagoas, Pernambuco, and Tocantins.
• Haus Motors
• Grande Coreia
• GNC Suécia
• Grande Bahia
• Codisman
• Grande Minas
• Grande Belém
• Lexus Salvador
• Grande Norte
• Kazza Motors
• GNC Tech
• GNC Seminovos

Products and services

• Terra Forte (Toyota) Authorized Toyota dealership brand selling new Toyota vehicles and providing aftersales services across multiple locations in Bahia, Minas Gerais, Alagoas, Pernambuco, and other states.
• Haus Motors (BMW, Mini, Motorrad) Authorized BMW, Mini, and BMW Motorrad motorcycle dealership brand operating locations in Salvador, Fortaleza, Maceió, Palmas, and Aracaju.
• Lexus Salvador Authorized Lexus luxury vehicle dealership in Salvador, Bahia, selling new Lexus vehicles and providing manufacturer aftersales services.
• GNC Suécia (Volvo) Authorized Volvo dealership operating in Salvador (Bahia) and Fortaleza (Ceará), selling new Volvo vehicles and providing aftersales services.
• Grande Bahia / Codisman / Grande Minas (Chevrolet) Authorized Chevrolet dealership operations across Bahia, Ceará, and Minas Gerais, holding Class A classification in the Chevrolet dealer rating system.
• Grande Belém / Grande Castanhal (Volkswagen) Authorized Volkswagen dealership operations in Belém and Castanhal, Pará, selling new Volkswagen vehicles and providing aftersales services.
• Grande Coreia (Hyundai) Authorized Hyundai dealership operations across multiple Brazilian states, recognized as a Gold Pin Member with 6 stores in Brazil's Top 10 Hyundai dealer rankings.
• Grande Norte (Caoa Chery) Authorized Caoa Chery dealership operation in Castanhal, Pará, selling new Chery vehicles and providing aftersales services.
• Kazza Motors (OMODA | JAECOO, JETOUR) Authorized OMODA, JAECOO, and JETOUR dealership operations across Bahia, Ceará, and Pará, selling new vehicles from these emerging brands and providing aftersales services.
• GNC Seminovos (Used Cars) Used vehicle sales portal and operations offering certified pre-owned vehicles from across the Grupo NewChase dealership network for individual consumers.
• Codisman Corretora (Insurance) Vehicle insurance brokerage offering vehicle and related insurance products at dealership locations, generating referral commission revenue.
• Aftersales Service and Parts Workshop and spare parts services providing vehicle maintenance and repair across all 47 dealership locations in the Grupo NewChase network.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Ten partnerships are on record, tiered core and minor.

• Toyota (via Terra Forte)coreChannel Partner/ Reseller/ DistributorGrupo NewChase operates Terra Forte dealerships as an authorized Toyota franchise dealer across 16+ locations in Bahia, Alagoas, Pernambuco, and Minas Gerais, selling new Toyota vehicles and providing aftersales services. Terra Forte was elected the best Toyota group in Brazil in 2023.
• BMW (via Haus Motors)coreChannel Partner/ Reseller/ DistributorGrupo NewChase operates Haus Motors as an authorized BMW and Mini franchise dealer, as well as BMW Motorrad, across locations in Bahia, Ceará, Alagoas, Tocantins, and Sergipe. Haus Motors has been ranked among the best BMW groups in Brazil and was named the best BMW group in Latin America in 2022.
• Hyundai (via Grande Coreia)coreChannel Partner/ Reseller/ DistributorGrupo NewChase operates Grande Coreia as an authorized Hyundai franchise dealer across locations in Bahia, Ceará, Minas Gerais, and Pará. Grande Coreia has won multiple Excellent Dealer Club awards and had its Fortaleza location elected the best Hyundai dealership in the world.
• Lexus (via Lexus Salvador)coreChannel Partner/ Reseller/ DistributorGrupo NewChase operates Lexus Salvador as the authorized Lexus franchise dealer in Salvador, Bahia. Lexus Salvador was elected the best Lexus dealership in Brazil in 2024 (1st place in the Dealer Evaluation Program).
• Volvo (via GNC Suécia)coreChannel Partner/ Reseller/ DistributorGrupo NewChase operates GNC Suécia as an authorized Volvo franchise dealer in Salvador (Bahia) and Fortaleza (Ceará). GNC Suécia achieved Volvo's maximum Deep Blue rating in the Dealer Excellence Program.
• Chevrolet (via Grande Bahia, Grande Minas, Codisman)coreChannel Partner/ Reseller/ DistributorGrupo NewChase operates Chevrolet dealerships under the Grande Bahia, Grande Minas, and Codisman brands across Bahia, Ceará, and Minas Gerais. These operations hold Class A classification in the Chevrolet dealer rating system.
• Volkswagen (via Grande Belém, Grande Castanhal)coreChannel Partner/ Reseller/ DistributorGrupo NewChase operates Grande Belém and Grande Castanhal as authorized Volkswagen franchise dealers in Pará state (Belém and Castanhal locations).
• Caoa Chery (via Grande Norte)minorChannel Partner/ Reseller/ DistributorGrupo NewChase operates Grande Norte as an authorized Caoa Chery franchise dealer in Castanhal, Pará, selling Chery brand vehicles.
• OMODA/JAECOO (via Kazza Motors)minorChannel Partner/ Reseller/ DistributorGrupo NewChase operates Kazza Motors as an authorized OMODA and JAECOO franchise dealer in Salvador (Bahia) and Fortaleza (Ceará).
• JETOUR (via Kazza Motors)minorChannel Partner/ Reseller/ DistributorGrupo NewChase operates Kazza Motors as an authorized JETOUR franchise dealer in Salvador (Bahia) and Belém (Pará).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Grupo Caoa: One of Brazil's largest automotive groups, operating as both an OEM importer (Caoa Chery, Hyundai) and a major multi-brand dealership network. Comparable to Grupo NewChase's Caoa Chery franchise relationship but on a larger, vertically-integrated scale that combines distribution, manufacturing, and retail.
• Group 1 Automotive: US-based multi-brand automotive retailer operating 200+ dealerships across premium and volume brands including BMW, Toyota, Honda, and Volvo. Comparable to Grupo NewChase in brand mix and the emphasis on premium-segment positioning.
• Inchcape plc: Global multi-brand automotive distributor and retailer with operations across emerging markets including Latin America, Asia, and Africa. Comparable to Grupo NewChase as a multi-brand retail operator in emerging markets, particularly for premium brands.
• AutoNation: Largest automotive retailer in the United States, operating 200+ dealerships across multiple states with a multi-brand strategy directly comparable to Grupo NewChase's model. Useful international benchmark for digital retail capabilities and multi-brand dealership consolidation.
• Lithia Motors: US-based multi-brand automotive retailer with 300+ dealerships and significant used vehicle, aftersales, and digital retail operations. Closest US analogue to Grupo NewChase's multi-brand dealership strategy and recurring revenue focus.
• Penske Automotive Group: US-based multi-brand automotive retailer with a strong premium brand portfolio (BMW, Audi, Mercedes-Benz, Porsche) and growing commercial truck operations. Comparable to Grupo NewChase's premium-brand emphasis via Haus Motors (BMW) and Lexus Salvador.

Direct peers

• Grupo Saga: Brazilian multi-brand automotive dealership group operating franchises for Honda, Nissan, Mitsubishi, BMW, and other brands across multiple Brazilian states. Comparable to Grupo NewChase in scale, multi-brand strategy, and regional Brazilian market focus.
• Grupo Valsa: Brazilian multi-brand automotive dealership group operating across multiple states with franchises including Volkswagen, Toyota, Mercedes-Benz, Hyundai, and Kia. Directly comparable to Grupo NewChase as a multi-brand dealer group serving Brazilian consumers with similar product mix and geographic footprint.

Regional players

• Grupo Movida: Brazilian car rental and fleet management company with a growing used vehicle retail business (Movida Seminovos). Comparable to Grupo NewChase's GNC Seminovos operations and adjacent to its broader automotive retail model within the Brazilian market.
• Localiza&Co: Brazil's largest car rental and mobility company operating a fleet of 600,000+ vehicles with complementary used vehicle retail offerings. Adjacent to Grupo NewChase's automotive retail business given Brazilian market overlap and growing used vehicle program (GNC Seminovos).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Customer concentration

• Facebookfacebook.com/GrupoGnc
• LinkedInlinkedin.com/company/gruponewchase-veiculos
• Instagraminstagram.com/gruponewchase

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gruponewchase