What Campaign Lab UK does

Campaign Lab UK is a nonprofit community organization (company limited by guarantee, registered in England & Wales, number 12420575) founded in 2018 that develops research, tools, and community programmes to support evidence-based progressive campaigning. The organization operates a small core team of five alongside a volunteer community of 97+ technologists, researchers, and data scientists who together produced more than 1 million lines of code across 60+ shared GitHub repositories in 2024. Its activity centers on regular Hack Days, Hack Nights, and training sessions (50+ events annually), the annual Campaign Fringe gathering (~400 attendees in 2025), and a growing portfolio of AI-powered campaign tools including Canvass Coach (LLM-based doorstep conversation trainer with 100 voter personas), Rep Coach (AI trade union rep trainer built with TUC Digital Lab), Council Gateway (LLM-summarized council minutes covering 80% of UK councils, co-developed with Poteris), Labour Reforms Tracker, Ward Watch, Reform Exposed Near Me, Conservative Funding Monitor, and a Facebook Groups Analysis tool processing 1,000+ local groups.

The organization's technology stack relies primarily on third-party AI services (ChatGPT API for generative and multimodal tasks, Categorum AI for classification, Twilio for SMS) combined with RCTs and A/B testing methodologies validated by an academic advisory group spanning the University of Sheffield, LSE, Glasgow, Cardiff, and Reading. Notable technical milestones include conducting the largest political RCT in UK history (101,600 households, 600,000+ electors - the first RCT ever run in a UK General Election), analyzing 8,734 Facebook posts and 60,000 TikTok videos on asylum-seeker hotel protests, and producing a What Makes TikTok Tick report covering 761 million views and 3.15 million shares.

All tools and resources are provided free of charge. Campaign Lab is funded through grants, donations, and partnerships with progressive organizations including the Labour Party, TUC, UNISON, UNITE, GMB, NEU, Humanists UK, 38 Degrees, HOPE not Hate, Open Rights Group, Newspeak House, and Common Knowledge. Distribution is primarily via the campaignlab.uk website, open-source GitHub repositories, partner channels (TUC Digital Lab, Poteris), and events. Revenue is not disclosed, and the organization is not venture-backed.

Name

Campaign Lab UK

Legal name

Campaign Lab

Website

https://campaignlab.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Campaign Lab UK is a nonprofit community organization that builds AI-powered campaign tools, conducts political RCTs, and hosts hack events to support evidence-based progressive campaigning across the UK Labour, union, and NGO ecosystem.

Ownership category

akta.pro rank

Product category

Civic Technology

NAICS

Political Organizations (813940), Marketing Research and Public Opinion Polling (54191), Exam Preparation and Tutoring (611691)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industries

AI-Powered Tutoring & Study Assistant Platforms (EDANAGAD), Online Public Speaking & Debate Programs (Live/Recorded) (EDAMAOAD)

Keywords

• Civic technology
• Political campaign tools
• AI canvassing tools
• Voter engagement analytics
• Election research services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Grant Funding & Donations: Campaign Lab is a company limited by guarantee (registered in England & Wales, number 12420575), operating as a nonprofit organization. They appear to be funded through grants, donations, and partnerships with progressive organizations. The organization runs research projects funded by their own resources and external grants.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Campaign Lab UK develops AI-powered software tools, runs experimental research (RCTs and A/B tests), and operates community programmes (hack nights, training sessions, academic series) to support evidence-based progressive campaigning. The organization builds a portfolio of free campaign and transparency tools, including an AI canvassing trainer, AI rep training tool, council minutes tracker, social listening tool, policy tracking dashboard, donation monitor, and ward-level research tool, distributed through its website, open-source GitHub repositories, and partnerships with organizations such as TUC Digital Lab and Poteris.

Product overview

Campaign Lab UK is a community of progressive data scientists, researchers, and campaigners developing innovative election tools and campaign research. Their product portfolio centers on AI-powered campaign tools including the AI Canvassing Trainer (Canvass Coach) for doorstep practice, Rep Coach for union rep training, and various transparency/monitoring tools (Council Gateway, Labour Reforms Tracker, Conservative Funding Monitor, Ward Watch, Reform Exposed Near Me). The ecosystem includes a library of campaign experiments (RCTs, A/B tests), regular Hack Nights and training sessions, Academic Series research presentations, and The Campaign Fringe annual event. Their community of volunteers has grown 86% and produced over 1 million lines of code across 60+ repositories.

Differentiator

Problem solved

Functional benefit

Products and services

• Canvass Coach (AI Canvassing Trainer) Interactive AI training platform where campaigners practice doorstep conversations with diverse AI-generated voter personas and receive personalized feedback and performance scores. Scope evolved from a Labour-focused prototype into a category-leading voter simulation tool.
• Rep Coach AI-powered interactive training tool for trade union representatives to practice workplace conversations, from organising to member recruitment, simulating real-life scenarios with feedback.
• Council Gateway (Council Minutes Tracker) Tool that makes council minutes and meeting documents searchable and accessible, using LLMs to summarise key information from local government meetings, covering 80% of UK councils.
• Facebook Groups Analysis Tool AI-assisted social listening tool that collects and analyses discussions from local Facebook groups to help campaigners identify issues, concerns, and political conversations at scale across the UK.
• Labour Reforms Tracker Transparency tool that tracks 40 key policies announced in the King's Speech and visualises their progress through the legislative process.
• Reform Exposed Near Me Searchable database tracking Reform UK council failures and controversies by aggregating tweets from @ReformExposed, making it easier to spot patterns and access documented evidence.
• Ward Watch Ward-level monitoring tool that compiles accessible, fully referenced reports on political developments, helping campaigners track opposition activities and build hyper-local campaigns.
• Conservative Funding Monitor Dashboard tool that tracks Conservative Party donations by industry using Standard Industrial Codes, enabling quick assessment of potential conflicts of interest in policy initiatives.
• SMS Vote Reminder Automated service that sends voters text reminders about election day, including polling station addresses and voter ID requirements, using Twilio integration.

Quantifiable outcome

• 86% growth in tech community with 97 volunteers producing 1M+ lines of code
• +6 more outcomes

Named customers19 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability10 records

Feature12 records

Partnerships

Twelve partnerships are on record, tiered major, minor and core.

• Labour Party / LabourListmajorGTM or Marketing Partner · 29 September 2025Campaign Fringe event held adjacent to Labour Conference. LabourList convened creators and practitioners deep dive into new media environment. Partnership enables reach to Labour movement actors.
• 411 (Labour campaign organization)majorStrategic or Co-development Partner · 29 September 2025411 delivered four tightly scoped workshops at Campaign Fringe 2025 on social-listening, counter-disinformation, local election tactics, content creation, and working with local creators. Partnership for knowledge sharing on campaign tactics.
• Tigerlily ProductionsminorStrategic or Co-development Partner · 29 September 2025Convened panel at Campaign Fringe on using media to counter hate, featuring BAFTA-nominated documentary UNDERCOVER: Exposing the Far Right. Partnership for campaign media strategy.
• HOPE not HatemajorStrategic or Co-development Partner · 29 September 2025Briefing and workshop at Campaign Fringe on stopping Reform. Partnership on opposition monitoring strategies and accountability campaigning for the progressive ecosystem.
• NEU (National Education Union)majorGTM or Marketing Partner · 29 September 2025NEU participated in Campaign Fringe panels on universalism vs populism and converting access into outcomes. Partnership for progressive campaign strategy sharing.
• 38 DegreesminorStrategic or Co-development Partner · 29 September 2025Panel participant at Campaign Fringe on converting political access into outcomes.
• Newspeak HousecoreStrategic or Co-development PartnerNewspeak House is shown as a partner/supporter on the Campaign Lab website with their logo displayed. They appear to collaborate on campaign innovation initiatives and share the same physical/event space ecosystem in London.
• PoteriscoreStrategic or Co-development PartnerPoteris developed the Council Gateway tool further from Campaign Lab hack night prototypes. The partnership has scaled the tool to cover 80% of UK councils. Poteris continues to develop the tool with Campaign Lab support.
• TUC Digital LabcoreStrategic or Co-development PartnerPartnership with TUC Digital Lab and union organisers to develop and scale RepCoach - an AI training tool for trade union reps. Originally based on Campaign Lab's doorknocking bot prototype. This partnership represents significant scaling of Campaign Lab's AI tool approach.
• Academic Advisory GroupcoreStrategic or Co-development PartnerEstablished academic advisory group with academics from major universities (University of Sheffield, LSE, University of Glasgow, Cardiff University, University of Reading). Provides research quality oversight and bridges academic research with practical campaigning.
• TUCmajorGTM or Marketing PartnerTUC partnered with Campaign Lab for union recruitment training. 20 training sessions delivered on digital campaigning and AI. RepCoach tool developed from Campaign Lab hack days in partnership with TUC Digital Lab.
• Humanists UKminorGTM or Marketing Partner20 training sessions delivered in partnership with Humanists UK on digital campaigning and AI.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Acronym: US dark-money-backed progressive advertiser and campaign firm with significant tech and data capability. Comparable as a large-scale, progressive-aligned campaign operation using data and tools to influence elections.
• Poteris: Campaign technology agency that took Campaign Lab's Council Gateway prototype and scaled it to 80% of UK councils. Operates in the same niche of civic-tech for progressive causes.
• Newspeak House: London-based independent college and community space convening technologists, researchers, and policymakers around political technology. A listed Campaign Lab partner and direct peer in the UK political-tech community.
• HOPE not Hate: UK anti-far-right advocacy organisation that conducts opposition research, monitoring, and counter-mobilisation campaigns. Direct counterpart on opposition-monitoring use cases (e.g., Reform Exposed Near Me).
• Common Knowledge: UK cooperative of technologists building digital tools for progressive campaigns and causes (e.g., donate-button platforms, peer-to-peer SMS). Directly comparable to Campaign Lab as a mission-driven, community-staffed campaign technology builder serving the UK progressive ecosystem.
• Tech for Campaigns: Nonprofit that pairs volunteer technologists with Democratic campaigns, providing digital skills and tools. Closely matches Campaign Lab's volunteer-to-campaigner model, though operating in the US electoral context.
• Center for Campaign Innovation: US progressive research and experimentation hub running RCTs and message testing for progressive campaigns. Directly comparable to Campaign Lab's evidence-based research and RCT-led approach to campaign effectiveness.

Broad incumbents

• Higher Ground Labs: US-based venture fund and accelerator that invests in and supports progressive campaign technology companies (e.g., Hustle, Spoke). The dominant US analogue and a model for scaling Campaign Lab's community-built tools into investable businesses.
• Movement Labs: US Democratic-aligned tech incubator building and backing progressive campaign tools. Comparable as a broader incubator-style organisation in the same political-tech space, with deeper funding and US scale.

Regional players

• Forward Action: UK campaign agency that builds digital mobilisation, fundraising, and supporter engagement tools for progressive causes. Comparable as a UK progressive campaign execution partner, though more agency/commercial in model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/campaignlab_
• LinkedInlinkedin.com/company/campaign-lab-uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campaign Lab UK