Forward Action
Forward Action is a London-based, 100% employee-owned digital mobilisation agency that helps UK progressive charities and NGOs grow audiences, raise funds, and run campaigns, supported by its proprietary Blueprint sign-up and mobilisation SaaS platform.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
Forward Action firmographics
Firmographics- Name
- Forward Action
- Legal name
- Forward Action Ltd
- Website
- https://forwardaction.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Forward Action is a London-based, 100% employee-owned digital mobilisation agency that helps UK progressive charities and NGOs grow audiences, raise funds, and run campaigns, supported by its proprietary Blueprint sign-up and mobilisation SaaS platform.
- Ownership category
- akta.pro rank
Forward Action industry classification
Industry- Product category
- Digital Mobilisation Agency Services
- NAICS
- Public Relations Agencies (54182), Media Buying Agencies (54183), Direct Mail Advertising (54186)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Nonprofit & Cause Communications (BPAFADAK)
- akta.pro secondary industries
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Social Media & Community Management (PR-led) (BPAFADAM), Political & Advocacy Advertising (MPADAEAK)
Keywords
Where Forward Action is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Forward Action business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Mobilisation Agency Services: Forward Action charges project fees for bespoke digital mobilisation engagements. Services include audience growth strategy, campaign creation, paid social management, email programme development, digital tool building, skills training, and results optimisation. Pricing varies by project scope starting from £2,500 for training to £25,000+ for comprehensive mobilisation programmes.
- Blueprint Platform Subscription: The Blueprint sign-up and mobilisation tool is offered as a SaaS product with monthly (£750/month+VAT) or annual (£500/month) subscription plans, plus a one-time £500 setup fee. Additional revenue comes from custom data integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Blueprint one-time setup fee |
| Subscription | Monthly | Blueprint Monthly Subscription |
| Subscription | Annual | Blueprint Annual Subscription (Best Value) |
| Other | Multi-year contract | Narrative Change Projects |
| Other | Multi-year contract | Mobilisation Toolkit Projects |
| Other | Multi-year contract | Creator and Social Engagement Projects |
| Other | Multi-year contract | Rapid Response and Campaigning |
| Other | Multi-year contract | Messaging and Training |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Forward Action product offering
Product offeringCore offering
Forward Action is a digital mobilisation agency that helps progressive charities, NGOs, and campaigning organisations grow audiences, raise funds online, and build people-powered movements. The firm delivers bespoke services spanning audience growth strategy, paid social management, email programme development, creative production, digital tool building, and skills training, complemented by its proprietary Blueprint sign-up and mobilisation SaaS platform.
Product overview
Forward Action operates as a digital mobilisation agency offering a unified portfolio centred on the Blueprint sign-up and mobilisation platform, complemented by a suite of free digital tools (WhatsApp Share Link Generator, Email Button Builder, Facebook Share Button Builder). Their services include audience growth, digital strategy, online fundraising, campaigning, creative development, digital tool building, skills training, and performance optimisation. Blueprint serves as the core product enabling rapid creation of high-converting petitions, handraisers, quizzes, and donation journeys, while the free toolkit provides supplementary utilities for campaign execution.
Differentiator
Problem solved
Functional benefit
Brands
- Blueprint: A sign-up and mobilisation tool built to capture actions and turn them into meaningful next steps. It allows users to quickly create petitions, handraisers, surveys, quizzes, polls, and donation asks. Designed for charities and campaigning organisations to grow movements online.
Products and services
- Digital Mobilisation Agency Services
- Blueprint Sign-up and Mobilisation Platform
Quantifiable outcome
- 329% return on ad spend on direct-to-donate ad campaigns (2024 average)
- +8 more outcomes
Companies that use Forward Action
Customer profileNamed customers11 records
Segments2 records
Ideal customer profiles2 records
Forward Action technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
Forward Action partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Social Justice CollectivecoreForward Action has partnered with Social Justice Collective since 2024 to help every employee-owner challenge the status quo and drive change from the inside out. The partnership focuses on building an anti-oppressive, anti-racist organisational culture and developing a new D&I vision and action plan.
- European Climate FoundationminorEuropean Climate Foundation provided support for Forward Action's Building Digital Power event focused on climate and nature campaigning. The event brought together campaigners, communicators, and strategists from across the climate and nature sector.
- RallyminorRally collaborated with Forward Action on the Building Digital Power event focused on climate and nature campaigning, contributing to sessions on digital mobilisation, organising, and direct action.
Scale indicators12 records
Recent moves4 records
Expansion highlights5 records
Forward Action competitors and assessment
Company assessmentDirect peers
- Rally: Progressive digital mobilisation agency serving campaigns and causes. Has co-hosted Forward Action's Building Digital Power events, signalling direct competitive and collaborative overlap in digital organising, paid social, and supporter growth.
- Lightful: UK-based social media and digital training platform for charities and nonprofits. Shares Forward Action's geographic and sector focus (UK progressive/social impact), and overlaps on training and digital capacity-building offerings.
- Engaging Networks: Established SaaS platform for nonprofits covering email, petitions, fundraising, and advocacy. Direct platform competitor to Blueprint, and is also an integration partner — illustrating the dual agency/competitor relationship in the space.
- M+R Strategy Labs: US-based digital agency exclusively serving nonprofits, labour, and progressive campaigns. Direct services overlap with Forward Action across paid social, email fundraising, advocacy, and supporter engagement, making it the closest functional equivalent despite the US focus.
- Whole Whale: Digital agency focused on nonprofit and social impact organisations, offering strategy, paid media, web development, and analytics. Closely comparable offering to Forward Action's agency services with similar sector specialisation.
- ActionKit (by Upland Software): Advocacy, fundraising, and email platform purpose-built for progressive campaigns and nonprofits. Direct platform competitor to Blueprint and a common choice for the same UK/US progressive organisations Forward Action serves.
Emerging players
- Funraise: Modern nonprofit donation platform with strong UX focus and CRM integrations. Competes with Blueprint's donation-flow capabilities and Forward Action's paid-social fundraising work; a faster-growing SaaS entrant into the same buyer base.
- NationBuilder: Community organising and campaign platform covering petitions, fundraising, CRM, and websites. Competes with Blueprint at the platform layer and overlaps with Forward Action's mobilisation work for political and cause clients.
Broad incumbents
- Bonterra: Large nonprofit technology suite formed through roll-ups of Network for Good, Salsa Labs, and others. Provides fundraising, CRM, advocacy, and grants management — overlapping with both Forward Action's agency services and Blueprint's platform scope.
- Blue State: Larger digital agency serving nonprofits, political campaigns, and brands with strategy, creative, and technology services. Comparable business model and progressive-cause orientation but with a much wider portfolio and global footprint, including its own platform products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Forward Action social profiles
Digital presenceForward Action compliance and trust
Trust signalCompliance1 record
Forward Action financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forward Action leadership team
Management profileNumber of profiles
Profiles7 records
Forward Action funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forward Action M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forward Action
What does Forward Action do?
Forward Action is a digital mobilisation agency that helps progressive charities, NGOs, and campaigning organisations grow audiences, raise funds online, and build people-powered movements. The firm delivers bespoke services spanning audience growth strategy, paid social management, email programme development, creative production, digital tool building, and skills training, complemented by its proprietary Blueprint sign-up and mobilisation SaaS platform.
Is Forward Action a public or private company?
Forward Action is a private company. It is classified as management employee owned and is currently operating.
When was Forward Action founded?
Forward Action was founded in 2015. It employs 11 to 50 people.
Where is Forward Action based?
Forward Action is headquartered in London, United Kingdom, in the Europe region.
How does Forward Action make money?
Two revenue lines are on record. Digital Mobilisation Agency Services are the primary driver. The others are blueprint Platform Subscription.
Who are Forward Action's main competitors?
Direct peers on record are Rally, Lightful, Engaging Networks, M+R Strategy Labs, Whole Whale and ActionKit (by Upland Software). Emerging players are Funraise and NationBuilder. Broad incumbents are Bonterra and Blue State.
Does Forward Action have an API?
No public API is recorded for Forward Action.
What industry is Forward Action in?
Forward Action's product category is Digital Mobilisation Agency Services. Its primary akta.pro industry code is BPAFADAK, Nonprofit & Cause Communications, with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 54182 and its SIC code is 7311.