Grünes Geld GmbH

What Grünes Geld GmbH does

Grünes Geld GmbH is a German sustainable investment advisory firm founded in 2001 and headquartered in Aschaffenburg/Glattbach, Bavaria. The company advises German retail investors on ethical and ecological investment products, operating as an intermediary between clients and a curated shelf of sustainable fund providers. It does not develop proprietary technology; its core competence is thematic curation, advisory and distribution across renewable-energy, natural-resource and impact themes.

The firm's product surface spans thematic equity funds in solar, wind, hydrogen, water, forestry, climate and microfinance; a sustainable discretionary wealth management service with a EUR 50,000 minimum; and four risk-tiered model portfolios (Wachstum, Balance, Sicherheit, Soziale Verantwortung). It also distributes two proprietary-branded first-mover funds — GG Wasserstoff (Germany's first hydrogen stocks fund, launched December 2020) and GG Quantum (Germany's first actively managed quantum technology fund, launched 2021) — and operates an online matching questionnaire (Grünes Geld Test) that routes prospects to its shelf.

Revenue is commission-based: Grünes Geld receives upfront distribution commissions on fund subscriptions and ongoing trail commissions of 0% to 50% of annual management fees, plus marketing allowances and non-cash benefits from product providers. It holds the German regulatory permits required of investment advisors (§ 34f GewO) and insurance brokers (§ 34d GewO) and routes all custody and execution through a core partnership with FIL Fondsbank (FFB). The company is founder-owned and founder-operated by Carmen Junker and Gerd Junker, with a staff of 1–10, and serves only German-resident clients in the German language, excluding US, UK, Canadian and Japanese persons.

Name

Grünes Geld GmbH

Legal name

Grünes Geld GmbH

Website

https://gruenesgeld24.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Grünes Geld GmbH is a German sustainable investment advisory firm, founded in 2001, that curates and distributes ethical-ecological investment funds to German retail investors, generating commission-based revenue through partnerships with thematic fund providers.

Ownership category

akta.pro rank

Product category

Sustainable Investment Advisory

NAICS

Funds, Trusts, and Other Financial Vehicles (525), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

ESG/Sustainable Investment Advisory (FSAEAAAJ)

akta.pro secondary industry

Sustainable/Thematic Investing (Climate, Clean Tech, Water, Biodiversity) (FSAAALAB)

Keywords

• Sustainable investment advisory
• Ethical wealth management
• ESG fund distribution
• Green investment funds
• Sustainable retirement planning

Headquarters

HQ city

Aschaffenburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Distribution Commission (Vertriebsprovision): Grünes Geld GmbH receives commission payments from fund companies and financial product providers for distributing their products. The commission is typically a percentage of the subscription fee (Ausgabeaufschlag) or a trail commission based on assets under management (AUM). The company states that customers generally do not incur additional costs as these commissions are paid from the fund's management fees.
2. Trail Commission (Laufende Vertriebsprovision): The company receives ongoing trail commissions calculated as a percentage of the value of held fund shares. According to their AGB, these can range from 0% to 50% of the annual management fee of respective fund shares, depending on the agreement with each capital investment company.
3. Marketing Allowances: Grünes Geld receives monetary allowances and non-cash benefits (Sachleistungen) from fund societies or product providers, including training and continuing education events with leisure components.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Grünes Geld GmbH is a German sustainable investment advisory firm that mediates between German retail investors and providers of ethical-ecological investment funds. It distributes thematic sustainable funds across solar, wind, hydrogen, water, forestry, climate and microfinance themes, plus its own proprietary GG Wasserstoff and GG Quantum funds. The firm also provides sustainable asset management (discretionary portfolio management) starting at EUR 50,000 and sustainable retirement planning advice (Riester, Rürup, private pensions).

Product overview

Grünes Geld GmbH is a sustainable investment advisory firm offering a comprehensive suite of ethical and ecological investment products. The core offering includes thematic equity funds covering renewable energy sectors (solar, wind, hydrogen, climate), natural resources (water, forestry), and impact investing (microfinance). The firm also provides sustainable wealth management services starting at 50,000 EUR, along with model portfolios tailored to different risk profiles (Wachstum for growth, Balance for equilibrium, Sicherheit for capital preservation, and Soziale Verantwortung for social impact). Notable proprietary funds include GG Wasserstoff (Germany's first hydrogen fund) and GG Quantum (Germany's first quantum technology fund). The company operates as a fee-only financial advisor, connecting clients primarily with the FIL Fondsbank (FFB) platform for depot management.

Differentiator

Problem solved

Functional benefit

Brands

• GG Wasserstoff: First hydrogen fund offered by the company, focusing on green hydrogen investments (ISIN: DE000A2QDR59, WKN: A2QDR5).
• GG Quantum

Products and services

• GG Wasserstoff (R) Germany's first hydrogen stocks fund offering exposure to the global green hydrogen value chain, including hydrogen production, infrastructure, and utilization. Targeted at German retail investors seeking sustainable thematic equity exposure.
• GG Quantum (R) Germany's first actively managed quantum technology fund focusing on digital sovereignty through investments in quantum computing, tap-proof communication, and high-precision sensor technology. Targeted at German retail investors seeking frontier-tech thematic exposure.
• Solarfonds (Solar Funds) Solar energy investment funds and projects enabling German investors to participate in photovoltaic power generation through various fund structures. For investors seeking exposure to renewable energy infrastructure.
• Windfonds (Wind Funds) Wind power investment funds providing exposure to wind turbine projects and wind energy infrastructure. For investors seeking renewable energy exposure.
• Wasserfonds (Water Funds) Water funds focusing on drinking water infrastructure, desalination, and water treatment solutions to address global water challenges. For investors interested in water-related sustainable themes.
• Holzinvestments (Forest/Timber Investments) Forest and timber investments offering exposure to sustainable forestry, wood processing, and forest carbon projects. For investors seeking natural-resource based sustainable returns.
• Klimafonds (Climate Funds) Climate protection funds investing in companies and projects that combat climate change through emissions reduction, renewable energy, and climate mitigation technologies. For investors seeking broad climate-impact exposure.
• Mikrofinanz Fonds (Microfinance Fund) Microfinance funds providing capital to microfinance institutions that issue small loans to entrepreneurs in developing countries, supporting financial inclusion. For investors seeking social-impact exposure.
• Nachhaltige Altersvorsorge (Sustainable Retirement Planning) Sustainable retirement planning services including Riester-Rente, Rürup-Rente (Basisrente), and private pension solutions integrated with ESG criteria. For German investors seeking values-aligned long-term retirement savings.
• Nachhaltige Vermögensverwaltung (Sustainable Asset Management) Discretionary sustainable asset management service enabling direct investment in stocks and bonds of sustainable companies, starting from EUR 50,000 minimum investment. For investors seeking managed sustainable portfolios.
• Musterdepot Wachstum (Growth Model Portfolio) Growth-oriented model portfolio combining approximately 70% global equities with 30% fixed-income securities for long-term wealth building with sustainability criteria. For investors with higher risk tolerance.
• Musterdepot Balance (Balanced Model Portfolio) Balanced model portfolio with equal allocation to equities and bonds, designed for moderate risk tolerance and medium-term investment horizons with sustainability criteria.
• Musterdepot Sicherheit (Security Model Portfolio)

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• FIL Fondsbank (FFB)coreChannel Partner/ Reseller/ DistributorFFB serves as the custody and depot management partner for Grünes Geld customers. After completing initial registration on Grünes Geld's website, customers are redirected to FFB for full online depot opening. FFB handles all securities custody, transactions, and statement delivery. This partnership is essential to Grünes Geld's service delivery as they do not hold customer funds directly.
• Ökoworld AGminorStrategic or Co-development PartnerÖkoworld is a sustainable fund provider whose products are offered through Grünes Geld. The company has written about Ökoworld fund restructuring, including the Rock'n'Roll fund becoming Ökoworld Smart Portfolio 70 and Water for Life becoming Ökoworld Global Transition.
• ÖkorentaminorStrategic or Co-development PartnerÖkorenta is a provider of renewable energy project investments. Grünes Geld recommends Ökorenta Erneuerbare Energien funds as part of their sustainable investment offerings.
• MillerForestminorStrategic or Co-development PartnerMillerForest provides wood/forest investment products. Grünes Geld includes MillerForest Energyholz investments in their portfolio recommendations.
• reconceptminorStrategic or Co-development Partnerreconcept is a wind power fund provider. Grünes Geld has conducted interviews with reconcept and recommends their wind energy projects to clients.
• hepminorStrategic or Co-development Partnerhep (HEP Kapitalverwaltungs AG) is a solar project developer. Grünes Geld has promoted hep Solar Portfolio 1 investment opportunities.
• Leonidas AssociatesminorStrategic or Co-development PartnerLeonidas Associates is an emissions house offering wind power fund products. Grünes Geld has announced and recommended Leonidas wind fund offerings.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Umweltbank: German ecological bank offering sustainable banking, savings, and investment fund products (e.g., UmweltSpektrum Fonds) to retail and institutional investors. Comparable as a niche, values-aligned German sustainable finance intermediary serving retail customers seeking ESG-aligned capital allocation.
• Triodos Bank NV (Germany): European sustainable bank with a German branch offering ethical savings, investment funds (Triodos Sustainable Investment Funds), and values-based advisory. Directly comparable as a values-aligned financial intermediary serving German retail investors seeking ESG-aligned products.
• GLS Bank: Germany's leading sustainable cooperative bank offering ethical banking, sustainable investment funds (GLS Bank Klimafonds), and advisory services to retail and institutional customers. Comparable as a values-driven, German-rooted sustainable finance intermediary with retail advisory and fund distribution.
• Ökoworld AG: German sustainable fund provider (Ökoworld) that offers ecological and ethical equity, mixed, and green bond funds in the German retail market. Directly comparable to Grünes Geld as a sibling player in German sustainable retail finance — and an existing product-distribution partner — competing for the same ESG-aware German retail investor base.

Emerging players

• Fintego: German robo-advisor offering sustainably managed ETF portfolios and individual wealth management starting from €2,500. Comparable as a digital sustainable wealth management competitor addressing the same German retail sustainable-investor segment but with lower minimums and fully digital onboarding.
• Oskar (by Scalable Capital): German sustainable long-term investment product for children and adults, offered by Scalable Capital. Comparable as a digital, low-cost ESG investment product targeting German retail savers with sustainable portfolio strategies.
• Tomorrow Bank: German sustainable neobank offering sustainable current accounts and (via partners) sustainable investment products including ETF-based portfolios. Comparable as a younger, digital-first German sustainable retail finance brand pursuing ESG-aligned German consumers, albeit without the deep advisory offering.
• Liqid: German digital wealth manager offering discretionary portfolio management (including ESG/SRI mandates) for affluent retail investors starting around €100,000. Comparable to Grünes Geld's discretionary Nachhaltige Vermögensverwaltung service for higher-ticket sustainable mandates, but with a more technology-led delivery model.

Broad incumbents

• DWS Group: One of Europe's largest asset managers with extensive ESG fund range (Xtrackers ESG, DWS ESG) and German retail distribution. Comparable as a large incumbent offering sustainable products to German retail investors, although it operates at vastly greater scale and product breadth than Grünes Geld.
• Union Investment: Large German asset manager (part of DZ Bank Group) offering a broad sustainable fund range and advisory-supported sustainable mandates. Comparable as a much larger incumbent serving German retail and institutional sustainable investors through partner banks — sets the competitive benchmark for scale and ESG product breadth.

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gruenes-geld-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grünes Geld GmbH