Gree Electric Appliances Do Brasil Ltda.

What Gree Electric Appliances Do Brasil Ltda. does

Gree Electric Appliances do Brasil Ltda. is the Brazilian subsidiary of Gree Electric Appliances Inc. (Shenzhen Stock Exchange: 000651.SZ), the world's largest air conditioner manufacturer by production volume. Established in 2001 as the first Gree manufacturing facility built outside China and the first Chinese home appliance company to invest in Brazil's Manaus Free Trade Zone, the company operates a 100,000 sqm factory with approximately 1,000 employees. It produces and distributes a comprehensive portfolio of air conditioning and climate control systems spanning residential Hi-Wall splits, window and portable units, light commercial equipment (floor-ceiling, cassette, multi-split), and business solutions (VRF/GMV systems, screw, scroll, and centrifugal chillers). Underlying technology includes proprietary Inverter compressors, AI-driven optimization (notably in the G-Side Auto Inverter), R32 eco-friendly refrigerant, and anti-corrosive coil coatings (GoldenFin/BlackFin/BlueFin) tailored for Brazilian coastal conditions.

The company sells through a multi-channel distribution architecture: a proprietary e-commerce storefront (loja.gree.com.br), 13+ regional commercial representatives covering all Brazilian states, a national authorized distributor and parts/reseller network, and a direct enterprise sales engineering team that bids on large commercial and industrial projects such as the 3,000 TR centrifugal chiller installation at Shopping Feira da Madrugada and the Belo Monte Hydroelectric Phase 2 supply contract. Gree also operates the Gree Capacita online training and certification platform (4,300+ enrolled HVAC professionals) and maintains four SENAI partnership climatization laboratories across Brazil (Manaus, São Paulo, Rio de Janeiro, and Belém) to build an accredited installer ecosystem tied to its warranty terms.

Revenue is generated primarily through hardware sales of air conditioning equipment across residential, commercial, and industrial segments, complemented by technical services and installation revenue routed through accredited technicians. Pricing is not publicly disclosed and is set by channel partners rather than the company directly. Gree Brazil has won major commercial references including Rio 2016 Olympics supplier status, Reclame Aqui Awards (2022 win, 2025 nomination), Brand Finance Top 100 Tech Brands recognition, and Forbes Global 2000 listings for the parent company.

Name

Gree Electric Appliances Do Brasil Ltda.

Legal name

Gree Electric Appliances do Brasil Ltda.

Website

https://gree.com.br

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Gree Electric Appliances do Brasil Ltda., founded 2001 in Manaus, manufactures and distributes residential, commercial, and industrial air conditioning systems across Brazil through a 100,000 sqm factory, a multi-channel distribution network, and direct enterprise project sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Manaus

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Air Conditioning Unit Sales: Primary revenue stream from the sale of air conditioning equipment across residential, commercial, and industrial segments. Products are sold through the company's e-commerce platform, distributor network, and commercial representatives.
2. Large-Scale HVAC Project Contracts: Revenue from winning competitive bids to supply and install large-scale central plant HVAC solutions for commercial complexes, shopping centers, and industrial facilities.
3. Technical Services and Installation: Revenue from a network of accredited installers and technical service providers who perform installation and maintenance services. Installation must be performed by Gree-credentialed technicians to maintain product warranty.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Gree Electric Appliances do Brasil Ltda. manufactures and sells air conditioning and climate control systems in Brazil across three product tiers: residential Hi-Wall split, window, and portable units; light commercial floor-ceiling, cassette, and multi-split systems; and large-scale business solutions including VRF/GMV systems and water/air-cooled screw, scroll, and centrifugal chillers. The company operates a 100,000 sqm manufacturing facility in Manaus, sells directly via its e-commerce storefront (loja.gree.com.br), through regional distributors and commercial representatives, and supplies major commercial/industrial projects such as the Shopping Feira da Madrugada (3,000 TR centrifugal chiller plant) and Belo Monte hydroelectric plant.

Product overview

Gree Electric Appliances is a comprehensive air conditioning and climate control company offering a multi-tiered product portfolio. The residential line includes Hi-Wall splits (G-Side Auto Inverter, SmartWind, G-Top Auto Inverter, G-Classic Inverter, G-Diamond Auto Inverter), window units, and portable air conditioners. The commercial light line features floor-ceiling units, cassette units, and multi-split systems under the G-Prime and G-Max brands. Business solutions encompass VRF systems (GMV series) and industrial chillers (screw, scroll, and centrifugal types). All segments utilize Inverter technology for energy efficiency and R32 eco-friendly refrigerant. The company also provides Gree Capacita, an online training platform for installer certification.

Differentiator

Problem solved

Functional benefit

Brands

• Gree Capacita: Online training and certification platform for HVAC-R installers offering courses on Gree air conditioning products and installation techniques
• Gree News

Products and services

• G-Side Auto Inverter Residential Hi-Wall split air conditioner with integrated AI system for automatic optimization of temperature, performance, and energy consumption. Features Wi-Fi and Bluetooth connectivity, up to 45% faster cooling, and a condenser 40% more compact than conventional units. Targets Brazilian homeowners.
• SmartWind Residential Hi-Wall split using indirect airflow technology with Ultraboard for uniform climate control. Provides 15.5m air throw distance, 80% energy savings, Wi-Fi/Bluetooth connectivity, and Duplo Rotor compressor. Targets homeowners seeking premium comfort.
• G-Top Auto Inverter Residential Hi-Wall split with Wi-Fi and Bluetooth, Auto Fast Cooling, Multi Filter and Auto Clean air-quality features, and Duplo Rotor compressor. Targets Brazilian households.
• G-Classic Inverter Residential Hi-Wall split with Auto Fast Cooling, advanced filtration, eco-friendly R32 refrigerant, and 7 ventilation speeds for personalized climate control.
• G-Diamond Auto Inverter Residential Hi-Wall split with Inverter technology, MultiFiltros and IONCLEAN filtration, BlackFin anticorrosive protection with copper coil, and Turbo function for instant cooling.
• Janela Mecânico Window-type air conditioner with Class A energy efficiency, Blue/GoldenFin anticorrosive protection for coastal durability, and R-32/R-410 refrigerant options.
• Janela Eletrônico Electronic window air conditioner with sustainable gas system for residential use.
• Portátil Aovia R32 Portable air conditioner with compact design, rapid cooling, Wi-Fi control, R32 refrigerant, and dehumidification function for residential use.
• G-Prime Inverter Plus – Piso Teto Commercial floor-ceiling split with Inverter technology, 20% faster cooling, and GoldenFin anticorrosive protection for light commercial environments.
• G-Prime Inverter Compact – Piso Teto Compact commercial floor-ceiling unit with extended climate coverage, Inverter energy savings, GoldenFin protection, and R32 refrigerant.
• G-Prime Inverter Plus – Cassete Cassette-type commercial air conditioner with Inverter technology, GoldenFin protection, R32 refrigerant, and 8 air outlets for uniform distribution.
• G-Prime Inverter Compact Cassete Compact cassette unit with 360° climate control via 8 air outlets, full Inverter technology, GoldenFin protection, and R32 refrigerant.
• G-Línea Commercial cassette with full Inverter technology, GoldenFin protection, 3D ventilation, and 45% faster cooling for light commercial spaces.
• G-Max Multisplit Multi-split system supporting up to 5 rooms from a single outdoor unit, with R32 refrigerant, BlackFin anticorrosive protection, and Double Inverter compressor.
• GMV6 VRF (Variable Refrigerant Volume) system for large commercial buildings with advanced climate control capabilities.
• GMV6 HR VRF heat recovery system for commercial applications with simultaneous heating and cooling capabilities.
• GMV Mini & Slim Compact VRF systems designed for smaller commercial spaces with high-efficiency climate control.
• GMV Water Water-source VRF system for commercial climate control applications.
• GMV X Advanced VRF system for commercial business solutions with enhanced performance features.
• Chiller Parafuso Refrigerado a Água Water-cooled screw chiller for industrial and large commercial climate control applications.
• Chiller Parafuso Refrigerado a Ar Air-cooled screw chiller for industrial and large commercial climate control applications.
• Chiller Refrigerado a Ar (Scroll) Air-cooled scroll chiller for commercial climate control with reliable and efficient operation.
• Chiller Centrífugo Centrifugal chiller for large-scale commercial and industrial applications with up to 3,000 TR capacity. The 10kV synchronous permanent magnet motor delivers up to 40% higher efficiency than conventional centrifugal chillers.

Quantifiable outcome

• Up to 80% energy savings with Inverter technology compared to conventional on/off units
• +7 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature11 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• UN Global Innovation Center (Centro Global de Inovação da ONU)minorStrategic or Co-development Partner · 1 December 2025Gree participated in a seminar at COP-30 alongside the UN Global Innovation Center, represented by Director Nitin Arora, to discuss digital innovation and sustainable development governance.
• SENAI ParácoreStrategic or Co-development Partner · 19 November 2025Gree inaugurated its fourth climatization laboratory in Brazil at SENAI Pará in Belém. The partnership equips the lab with Gree's high-technology air conditioning equipment for hands-on technician training and certification, following similar SENAI partnerships in São Paulo, Rio de Janeiro, and Manaus.
• Global Empowering Sustainability Initiative (GeSI)coreStrategic or Co-development Partner · 11 November 2025Gree partnered with GeSI to co-host the 'From Green Manufacturing to Global Action: Digital Pathways for Sustainable Industries' seminar at COP-30 in Belém (November 2025). GeSI CEO Luis Neves participated alongside Gree VP Nicolaus Cheng to discuss sustainable manufacturing and digital transformation. The partnership aims to accelerate industrial energy transition through open technical standards, measurable carbon footprint systems, and international collaboration networks.
• Grupo ImperadorminorStrategic or Co-development Partner · 1 November 2025Gree inaugurated a climatization laboratory in partnership with Grupo Imperador in Belém (PA), strengthening Gree's presence in Northern Brazil.
• SENAI ManauscoreStrategic or Co-development Partner · 4 July 2023Gree maintains a partnership with SENAI Manaus, providing equipment for the SENAI climatization laboratory serving the Amazonas region.
• SENAI Rio de Janeiro (Unidades Benfica e Vicente de Carvalho)coreStrategic or Co-development Partner · 10 January 2023Gree partnered with SENAI Rio de Janeiro to open two climatization training laboratories at SENAI Benfica and SENAI Vicente de Carvalho. The facilities provide Gree equipment for hands-on technician training and certification programs.
• SENAI São Paulo (Escola Oscar Rodrigues Alves)coreStrategic or Co-development Partner · 6 April 2022Gree partnered with SENAI São Paulo to open a climatization laboratory equipped with Gree's advanced air conditioning technology for training HVAC installers and clients. This is one of multiple SENAI partnerships in Brazil.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses4 records

Competitive moat7 records

Key risks4 records

Customer concentration

• YouTubeyoutube.com/@Gree.Brasil
• Facebookfacebook.com/greebrasil
• LinkedInlinkedin.com/company/greebrasil
• Instagraminstagram.com/greebrasil
• TikToktiktok.com/@greebrasil

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gree Electric Appliances Do Brasil Ltda.