Trusted
Trusted, Inc. (operating as Trusted Health) runs a dual-sided healthcare workforce platform: a travel clinician job marketplace serving nurses and allied health professionals, plus Works.ai, an enterprise SaaS product that applies AI-driven scheduling intelligence to help hospitals reduce premium labor costs and improve shift fill rates.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Trusted does
Trusted, Inc. (operating as Trusted Health) is a healthcare workforce platform founded in 2017 and headquartered in San Francisco, California. The company operates two complementary products: a consumer-facing travel healthcare job marketplace that connects nurses and allied health professionals with over 20,000 contract assignments, and an enterprise SaaS platform branded Works.ai that delivers AI-assisted scheduling intelligence to hospitals and health systems. Trusted serves two distinct customer segments: individual clinicians seeking flexible travel assignments and large healthcare facilities seeking to reduce premium labor costs and improve shift fill rates.
Trusted functions as the employer of record for travel clinicians, earning placement/markup fees on contract assignments while providing benefits (medical/dental/vision insurance, 401k, tax-free stipends), credential management through the Credential Locker, continuing education tracking, and dedicated Nurse Advocate support. The Works.ai platform is an AI-driven scheduling intelligence layer that integrates with incumbent workforce management systems including UKG, Symplr, and ShiftWizard, automating schedule building, open-shift recruitment with dynamic pricing, float pool pre-positioning, and real-time shift matching. The company has accumulated over 1 million clinical users and serves approximately 2,713 healthcare facilities through Works.ai, with disclosed customer outcomes including 97% daily fill rates (Mercy Health), 32% premium spend reduction (Deaconess Health System), and $100M+ in savings (Mercy Health).
Revenue is generated through three streams: transaction fees on staffing placements, recurring subscription fees for the Works.ai enterprise platform (quote-based, annual billing), and pass-through tax-free stipends. Go-to-market is dual: product-led growth/self-serve for clinicians via the platform and mobile app, and enterprise field sales targeting CHRO, Nursing Executive, and Finance Executive buyers at health systems. The company has raised approximately $174.8M in total venture funding across six rounds, most notably a $94M Series C in November 2021 led by Greenspring Associates, with additional strategic backing from Texas Medical Center Venture Fund and Intermountain Ventures. Trusted is SOC 2 Type 1 and ISO 27001 certified and holds Joint Commission National Quality Approval for Healthcare Staffing Services.
Trusted firmographics
Firmographics- Name
- Trusted
- Legal name
- Trusted, Inc.
- Website
- https://trustedhealth.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Trusted, Inc. (operating as Trusted Health) runs a dual-sided healthcare workforce platform: a travel clinician job marketplace serving nurses and allied health professionals, plus Works.ai, an enterprise SaaS product that applies AI-driven scheduling intelligence to help hospitals reduce premium labor costs and improve shift fill rates.
- Ownership category
- akta.pro rank
Trusted industry classification
Industry- Product category
- Healthcare Staffing Services
- NAICS
- Employment Placement Agencies (561311), Temporary Help Services (561320)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Healthcare Clinical Direct Hire (Nursing/Allied/Physicians) (BPACAFAH)
- akta.pro secondary industry
- Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where Trusted is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Trusted business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Healthcare Staffing Placement Fees: Trusted acts as the employer of record for travel nurses and allied health professionals, earning revenue by placing clinicians with healthcare facilities on contract assignments (typically 13-week contracts)
- Enterprise Scheduling Software (Works.ai): AI-powered workforce scheduling platform sold to healthcare systems to optimize internal staffing, reduce premium costs, and improve fill rates
- Tax-free Reimbursements (Stipends): Travel clinicians receive tax-free housing, meal, and incidental stipends as part of compensation package, calculated per-shift with weekly caps set by US GSA
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Medical Insurance - Individual coverage |
| Subscription | Weekly | Dental and Vision Insurance |
| Unit Pricing | Weekly | Travel Nursing Contracts |
| Subscription | Annual | Works.ai Enterprise Platform |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Trusted product offering
Product offeringCore offering
Trusted operates a dual-product healthcare workforce platform. Trusted Health is a marketplace that connects nurses and allied health professionals with 20,000+ travel job opportunities, acting as the employer of record and providing transparent compensation, Nurse Advocate support, and benefits administration. Works.ai is an AI-driven clinical scheduling intelligence layer that integrates with workforce management systems (UKG, ShiftWizard, Symplr) to automate schedule building, open shift recruitment, and real-time staffing optimization for healthcare facilities.
Product overview
Trusted operates a dual-product healthcare workforce platform: Trusted Health (consumer-facing) connects nurses and allied health professionals with travel assignments through a job marketplace featuring real-time matching, transparent compensation, and Nurse Advocate support, while Works.AI (enterprise-facing) provides AI-driven scheduling intelligence that integrates with existing workforce management systems (UKG, ShiftWizard, Symplr) to optimize shift allocation, reduce premium labor costs, and improve fill rates for healthcare facilities. The portfolio includes supporting tools such as CEU Tracker, Credential Locker, and Salary Explorer that enhance the clinician experience and platform stickiness.
Differentiator
Problem solved
Functional benefit
Brands
- Works.ai: AI-assisted intelligence layer supporting the end-to-end clinical scheduling lifecycle for healthcare employers, integrating with UKG, Symplr, and ShiftWizard scheduling systems.
Products and services
- Trusted Health Platform
- Works.AI
Quantifiable outcome
- 97% daily fill rate target achievement (Mercy Health)
- +4 more outcomes
Companies that use Trusted
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Trusted technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature5 records
Trusted partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- UKGcorePre-built integration partnership with UKG workforce management system. Works.ai delivers AI-assisted intelligence layer on top of UKG scheduling data.
- SymplrcorePre-built integration with Symplr workforce management platform. Works.ai provides scheduling optimization layer for Symplr users.
- ShiftWizardcorePre-built integration with ShiftWizard scheduling system. Works.ai operates as intelligence layer enhancing ShiftWizard functionality.
- Mercy HealthflagshipFlagship customer case study partner with 55+ facilities, 630+ units, 20k+ clinicians. Mercy Health achieved $100M+ savings and 97% fill rate targets using Works.ai.
- Deaconess Health SystemcoreCase study customer with 20 facilities, 40+ clinics. Achieved 32% reduction in premium spend and 60% reduction in RN turnover.
- Southern Illinois HealthcarecoreCase study customer with 4 facilities, 1400 clinicians. Achieved $500K+ incentive spend savings annually with 83% adoption rate.
- LandingminorTravel-friendly housing company partnered with Trusted to provide housing options for travel clinicians on assignment.
- High Brew CoffeeminorPartner offering 20% off cold brew coffee to Trusted clinicians using code 'NURSE20'. Part of COVID-19 community support initiatives.
- HeadspaceminorMindfulness app partner offering free subscription to Headspace Plus for healthcare workers during pandemic.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Trusted competitors and assessment
Company assessmentDirect peers
- IntelyCare: Tech-enabled nurse staffing platform offering per diem and contract shifts through a marketplace model. Competes directly with Trusted on demand-driven healthcare workforce matching.
- Aya Healthcare: Largest U.S. travel nurse staffing agency and workforce solutions provider. Directly competes with Trusted's marketplace for travel nursing placements and increasingly offers enterprise workforce software, making it the closest comparable in business model.
- Vivian Health: Healthcare job marketplace focused on travel nursing, allied health, and per diem roles. Competes directly with Trusted Health on the clinician-facing marketplace with transparent pay and self-serve application flow.
- Gale Healthcare Solutions: Nurse staffing app and marketplace connecting nurses to per diem shifts at healthcare facilities. Competes with Trusted on the mobile-first, clinician-controlled staffing experience.
- Nomad Health: Online marketplace connecting travel nurses and allied clinicians directly to healthcare facilities, bypassing traditional agencies. Closely aligned with Trusted's clinician-first, transparency-led marketplace approach.
- ShiftMed: On-demand healthcare staffing marketplace with a mobile-first approach for picking up shifts. Directly comparable to Trusted Works.ai's open shift marketplace and dynamic pricing capabilities.
- Incredible Health: Nurse-focused job marketplace and hiring platform serving hospitals and health systems. Directly competes on the clinician-employer matching axis, particularly for permanent nursing roles.
Broad incumbents
- Symplr: Healthcare workforce management and operations platform incumbent. Functions as both a Works.ai integration partner and a potential competitor if it expands native AI scheduling capabilities.
- AMN Healthcare: Largest U.S. healthcare staffing and workforce solutions company. Operates across travel nursing, locum tenens, and allied staffing, plus enterprise workforce management — a broader incumbent competing with both sides of Trusted's platform.
- UKG (Ultimate Kronos Group): Dominant enterprise workforce management and HCM software provider across healthcare and other verticals. Both an integration partner of Works.ai and a competitor offering broader workforce scheduling.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Trusted social profiles
Digital presenceTrusted compliance and trust
Trust signalCompliance3 records
Trusted financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trusted leadership team
Management profileNumber of profiles
Profiles6 records
Trusted subsidiaries and ownership
Company hierarchySubsidiaries4 records
Trusted funding detail
Funding detailFunding overview
Funding rounds6 records
Investors17 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trusted M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trusted
What does Trusted do?
Trusted operates a dual-product healthcare workforce platform. Trusted Health is a marketplace that connects nurses and allied health professionals with 20,000+ travel job opportunities, acting as the employer of record and providing transparent compensation, Nurse Advocate support, and benefits administration. Works.ai is an AI-driven clinical scheduling intelligence layer that integrates with workforce management systems (UKG, ShiftWizard, Symplr) to automate schedule building, open shift recruitment, and real-time staffing optimization for healthcare facilities.
Is Trusted a public or private company?
Trusted is a private company. It is classified as venture growth investor backed and is currently operating.
When was Trusted founded?
Trusted was founded in 2017. It employs 101 to 250 people.
Where is Trusted based?
Trusted is headquartered in San Francisco, United States, in the North America region.
How does Trusted make money?
Three revenue lines are on record. Healthcare Staffing Placement Fees are the primary driver. The others are enterprise Scheduling Software (Works.ai) and tax-free Reimbursements (Stipends).
Who are Trusted's main competitors?
Direct peers on record are IntelyCare, Aya Healthcare, Vivian Health, Gale Healthcare Solutions, Nomad Health, ShiftMed and Incredible Health. Broad incumbents are Symplr, AMN Healthcare and UKG (Ultimate Kronos Group).
Does Trusted have an API?
No public API is recorded for Trusted.
What industry is Trusted in?
Trusted's product category is Healthcare Staffing Services. Its primary akta.pro industry code is BPACAFAH, Healthcare Clinical Direct Hire (Nursing/Allied/Physicians), with a secondary code of HDAEANAG, Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII). Its NAICS code is 561311 and its SIC code is 8011.