Capital Bike

What Capital Bike does

Capital Bike is a registered Canadian charitable non-profit organization operating in Victoria, British Columbia, that serves the Capital Regional District as the unified voice for cycling advocacy, education, and community engagement. Formed in April 2021 from the merger of the Greater Victoria Cycling Coalition (founded 1991) and the Greater Victoria Bike to Work Society (founded 1997), the organization operates a portfolio of interconnected programs: GoByBike Week (a tri-annual cycling celebration held in February, May-June, and September), the Downtown Victoria Bike Valet (a year-round, seven-days-a-week free bike and micromobility parking service operated from a City Hall location provided by the City of Victoria), The Locker (a mobile bike valet deployed at 33+ community events annually), a Lending Library that lets members borrow bikes and helmets for up to three months, Bike Bus school commute programs, and a curriculum of Bike Courses including Everyone Rides (Grade 4-5) and Ride the Road (Grade 6-7) developed in partnership with HUB Cycling and funded by the Province of BC Ministry of Transportation and Infrastructure.

The organization has no proprietary technology platform; its capabilities are in program delivery, community organizing, and advocacy. It uses off-the-shelf integrations — Strava for activity import, Action Network for advocacy campaigns, SignUp.com for volunteer scheduling, Microsoft Forms for applications, and Square for merchandise sales. The business model is hybrid: recurring annual memberships (individual $20, household $35, student/senior $10, corporate $80, with $300/$500 lifetime options), donations, provincial government program funding, City of Victoria partnership support, and corporate sponsorships for events such as the Truth & Reconciliation Day Ride. Customer segments span the general public, Grade 4-7 students, corporate members, and individuals facing financial barriers.

Operationally, Capital Bike runs with four full-time staff (Executive Director Colleen Sparks, plus Education, Events, and Bike Parking Managers) and a part-time lead, supported by 15+ bike valet attendants, 15+ seasonal instructors, a 15+ member Board of Directors (Co-Chairs Emmy Blouin and John Alexander), and hundreds of program volunteers. Documented impact includes 8500+ GoByBike Week participants, 4500+ students taught to ride safely, and 41,868 kg of GHG emissions avoided during Spring 2026 GoByBike Week.

Name

Capital Bike

Legal name

Capital Bike

Website

https://capitalbike.ca

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Capital Bike is a registered Canadian charity in Victoria, BC, formed in 2021 from the merger of two cycling organizations. It delivers cycling education, year-round and mobile bike valet services, GoByBike Week events, and active-transportation advocacy for the Capital Regional District.

Ownership category

akta.pro rank

Product category

Cycling Advocacy and Community Cycling Services

NAICS

Civic and Social Organizations (813410)

akta.pro primary industry

Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

akta.pro secondary industry

Bikeshare (Station-Based/Docked) (TLAFAMAE)

Keywords

• Cycling advocacy
• Bike education
• Community cycling
• Bike valet service
• Cycling events

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual memberships ranging from $20 (individual) to $500 (corporate lifetime), providing sustaining funding and demonstrating community support for advocacy efforts.
2. Donations and Grants: Relies on community donations, grants from local governments, provincial funding (e.g., CleanBC e-bike rebates), and sponsorships for operating costs and program delivery.
3. Government Program Funding: Funded by Province of BC Ministry of Transportation and Infrastructure for programs like Everyone Rides grade 4-5 cycling education.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Capital Bike is a non-profit cycling advocacy organization based in Victoria, BC that promotes cycling through education programs delivered in schools, community cycling events, bike valet services at local gatherings, and member-supported advocacy work. Its revenue comes from individual memberships, corporate sponsorships, donations, and grants supporting regional cycling promotion.

Product overview

Capital Bike operates as a non-profit cycling organization offering a portfolio of interconnected programs serving the Greater Victoria cycling community. The core offerings include GoByBike Week (tri-annual cycling celebration events), Downtown Victoria Bike Valet and The Locker (secure bike parking services), the Lending Library (bike equipment access), and Bike Courses/Education programs (including Everyone Rides for schools and adult training). The organization also runs advocacy campaigns and themed community rides. Services are funded through membership subscriptions (Individual, Household, Lifetime, Corporate tiers) and donations, with programs accessible through the organization's website and events calendar.

Differentiator

Problem solved

Functional benefit

Products and services

• Capital Bike Membership Annual membership that supports Capital Bike's advocacy work and provides members access to community cycling events, rides, and member benefits. Targeted at individual cyclists and families in the Victoria, BC region.
• Bike Education Program
• Bike Valet Service
• Community Cycling Events
• Corporate Membership and Sponsorship

Quantifiable outcome

• 8500+ participants in GoByBike Week events annually
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Discovery CoffeeminorGTM or Marketing Partner · 9 December 2025Provides coffee for Truth & Reconciliation Day Ride participants, supporting the community event.
• Country GrocerminorGTM or Marketing Partner · 9 December 2025Provides fruit for Truth & Reconciliation Day Ride participants, supporting the community event.
• Songhees First NationminorStrategic or Co-development Partner · 30 September 2025Partnership for Truth & Reconciliation Day Ride held at Songhees Park, with the ride concluding at South Island Powwow.
• City of VictoriacoreStrategic or Co-development PartnerCity of Victoria provides the Downtown Bike Valet service, which Capital Bike operates. This is a core partnership enabling free secure bike parking in downtown Victoria year-round.
• Province of BC Ministry of Transportation and InfrastructurecoreStrategic or Co-development PartnerProvincial ministry funds the Everyone Rides Grade 4-5 cycling education initiative, providing universal cycling education to students across BC.
• HUB CyclingcoreStrategic or Co-development PartnerDeveloped the Everyone Rides and Ride the Road programs that Capital Bike delivers. HUB Cycling provides the curriculum and program framework for school-based cycling education.
• BC TransitminorStrategic or Co-development PartnerFree transit for cyclists during GoByBike Week - cyclists can ride BC Transit for free during Spring GoByBike Week by showing their bike helmet.
• Victoria Orange Shirt DayminorStrategic or Co-development PartnerPartnership for the annual Truth & Reconciliation Day Ride, honoring residential school survivors.

Scale indicators9 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Vélo Québec: Long-standing Canadian cycling advocacy, education, and events organization running Tour de l'Île, Bike-to-Work challenges, and cycling skills training; serves as the Quebec counterpart to Capital Bike with the same mix of community rides, education, and lobbying.
• HUB Cycling: BC-wide cycling advocacy organization that actually co-developed the Everyone Rides and Ride the Road curricula delivered by Capital Bike; operates as a near-identical mission peer with provincial rather than regional scope, making it the closest functional comparable.
• Bike New York: Non-profit running large-scale cycling education classes and iconic community rides (TD Five Boro Bike Tour) in NYC; highly comparable combination of free education programs, mass-participation cycling events, and advocacy, though at larger scale.
• Cycle Toronto: Toronto-based cycling advocacy organization focused on safe infrastructure, member-driven campaigns, and Bike Month events; functions as the Ontario analogue of Capital Bike's community-led advocacy, education, and event programming model.
• Bike Winnipeg: Manitoba cycling advocacy group running commuting encouragement, infrastructure campaigns, and community rides; directly comparable as a small-city Canadian advocacy and events nonprofit of similar size and budget.
• Bike Calgary: Calgary-based cycling advocacy nonprofit operating Bike Month, commuter challenges, and infrastructure lobbying in a mid-sized Canadian city; offers a same-format, same-scale Canadian city cycling advocacy peer to Capital Bike.

Broad incumbents

• League of American Bicyclists: National US cycling advocacy organization with broader policy/clout scope than a single-city nonprofit; comparable in mission area (advocacy, education, National Bike Month) but operates at multi-state rather than regional scope.
• PeopleForBikes: US cycling industry coalition focused on policy, infrastructure funding, and bike-friendly city certification; overlaps with Capital Bike's advocacy mandate but draws on industry funding and broader geographic remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CapitalBikeCa
• Instagraminstagram.com/capitalbikeca
• LinkedInlinkedin.com/company/the-greater-victoria-bike-to-work-society

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capital Bike