Gilpin Casino

Name

Gilpin Casino

Legal name

The Gilpin Casino

Website

https://thegilpincasino.com

Company type

Private

Founded year

1992

Operating status

Operating

Ownership category

akta.pro rank

Product category

Casino Gaming

NAICS

Casinos (except Casino Hotels) (71321)

akta.pro primary industry

Standalone Casino Properties (Urban/Suburban) (MPAEAAAB)

akta.pro secondary industry

VIP/Junket & High-Roller Casino Programs (MPAEAAAH)

Keywords

• Slot machine gaming
• Casino gaming
• Loyalty rewards program
• Casino dining services
• Player rewards

Headquarters

HQ city

Black Hawk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Revenue model

1. Gaming Operations: Primary revenue from slot machines and casino gaming. Players earn points through carded play which drives the loyalty rewards program.
2. Food & Beverage: On-site restaurant Lucille Malone's generates revenue from dine-in meals. Operating hours Sunday-Thursday 10am-8pm, Friday-Saturday 10am-9pm.
3. Loyalty Program Monetization: Winners Club program drives repeat visitation through comp dollars, e-Cash, and tiered benefits. Members earn points and comp dollars simultaneously (Double Up Rewards).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Gilpin Casino operates a 24/7 physical casino gaming facility in Black Hawk, Colorado, offering slot machine gaming, an on-site restaurant (Lucille Malone's), and the Winners Club loyalty rewards program with tiered benefits including comp dollars, e-Cash, and VIP services. The property serves adult patrons from the Denver metropolitan area and Colorado Front Range through walk-in traffic, free valet parking, and bus shuttle partnerships.

Product overview

The Gilpin Casino is a single-site casino and hospitality operation in Black Hawk, Colorado, offering casino gaming with slot machines, an on-site restaurant (Lucille Malone's), and a loyalty program (Winners Club®). The property operates 24/7 and supplements its core gaming and dining offerings with a variety of promotional events and player rewards programs including the Winners Club loyalty tiers (Ascent, Elevation, Apex, Summit), food promotions (Weekend Burger, Club 50), point multiplier promotions (Premium 5X, Personal Point Multiplier), special event promotions (The Gilpin Gold Rush, Build A Mountain), and discounts (Military/First Responder). The company is owned by Jacobs Entertainment Inc., which operates multiple gaming properties across Colorado, Louisiana, Nevada, Ohio, and Virginia.

Differentiator

Problem solved

Functional benefit

Brands

• Lucille Malone's Restaurant: On-site restaurant offering all-day breakfast to surf & turf, open Sunday-Thursday 10am-8pm and Friday-Saturday 10am-9pm.
• Winners Club

Products and services

• The Gilpin Casino (Gaming Floor) A casino gaming facility offering the latest slot machines and casino action 24/7, located at 111 Main Street in Black Hawk, Colorado. Free valet parking is provided, and guests must be 21 or older to enter.
• Winners Club Loyalty Program A player rewards and loyalty program allowing members to earn points, comp dollars, and e-Cash, with tiered VIP status (Winners Club, Ascent, Elevation, Apex, Summit) based on gaming activity. Members simultaneously earn points and comp dollars through Double Up Rewards, with perks including cruise offers, food comps, hotel offers, and event invitations.
• Lucille Malone's Restaurant An on-site restaurant offering all-day breakfast through surf and turf, open Sunday through Thursday 10am-8pm and Friday through Saturday 10am-9pm. Named after the legendary resident spirit of the casino and offers a 20% military and first responder discount.
• Player Portal / Member Login An online member portal for Winners Club members to access their accounts, manage profiles, view win/loss statements, and access loyalty program information.

Segments3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• The Lodge CasinocoreOthersAffiliated casino property owned by Jacobs Entertainment, located adjacent to Gilpin Casino in Black Hawk. The two properties share amenities including hotel, and combined promotional events. Gilpin's address references The Lodge (111 Main Street, continue past The Lodge Casino).
• Ace Express CoachesminorChannel Partner/ Reseller/ DistributorBus shuttle service operating scheduled casino routes from Denver to Black Hawk. Contact: 303.421.2780. Provides transportation access for Denver-area patrons.
• Ramblin' ExpressminorChannel Partner/ Reseller/ DistributorBus shuttle service operating scheduled casino routes from Denver to Black Hawk. Contact: 303.288.8700. Provides transportation access for Denver-area patrons.
• Jacobs Entertainment Inc.coreOthersParent company that develops, owns, and operates gaming and hospitality facilities throughout the United States. Properties located in Colorado, Louisiana, Nevada, Ohio, and Virginia. Gilpin Casino is one of several casino properties under this parent company.
• Virgin VoyagesminorStrategic or Co-development PartnerExclusive partnership offering complimentary cruises to Lodge & Gilpin VIP members. Summit tier members can receive complimentary cruises as part of their loyalty rewards.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Bronco Billy's Casino: Black Hawk casino and hotel property owned by Affinity Gaming. Comparable mid-scale Colorado gaming operation competing for the same regional Denver tourist segment.
• Mardi Gras Casino Black Hawk: Black Hawk standalone casino with slot gaming, dining, and a player rewards program. Operates in the same limited-stakes Colorado regulatory environment with comparable target customer base.
• Golden Gates Casino: Black Hawk casino operated by Affinity Gaming, similar in scale to Gilpin with a focused gaming floor and loyalty program. Direct competitor for Denver-area local slot players in the same regulatory market.
• Lakeside Hotel-Casino: Black Hawk hotel-casino property offering gaming and lodging. Comparable size and Colorado regulatory positioning with the added lodging component Gilpin accesses only through The Lodge.
• Saratoga Casino Black Hawk: Black Hawk casino with slot gaming and player rewards. Directly comparable in scale, product mix, and Colorado limited-stakes regulatory positioning.
• The Lodge Casino: Adjacent sister property owned by Jacobs Entertainment in Black Hawk. Shares amenities, combined promotions, and cross-property VIP programs with Gilpin, making it the most operationally and geographically comparable peer.

Broad incumbents

• Red Hawk Casino: California tribal casino operated by Shingle Springs Band of Miwok Indians. Comparable standalone slot-centric gaming model without table games, though at substantially larger scale and serving a different state market.
• Monarch Casino Black Hawk: Recently expanded Black Hawk casino-resort featuring hotel, spa, rooftop pool, and full table games. Represents the modern integrated-resort model that Gilpin's slots-only footprint competes against for destination play.
• Ameristar Black Hawk: Larger Black Hawk casino operated by Penn Entertainment with a full-service gaming floor, hotel, and multiple dining venues. Competes for the same Denver-area player pool but with substantially broader amenities and table games.

Regional players

• Century Casino Central City: Adjacent gaming town (Central City, ~5 miles from Black Hawk) casino operated by Century Casinos. Comparable Colorado limited-stakes operation but does not directly compete in Gilpin's primary Black Hawk geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gilpin-casino

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gilpin Casino