What Ameristar Casino Resort Spa Black Hawk does

Ameristar Casino Resort Spa Black Hawk is a single-asset gaming and hospitality property located at 111 Richman Street, Black Hawk, Colorado, operated by PENN Entertainment, Inc. (NASDAQ: PENN) within the parent's 16-property U.S. portfolio. The resort operates 940+ slot machines (including the newly launched Dragon Den Asian gaming area on the second floor), 40 table games (Blackjack, Craps, Roulette, Baccarat variants), 22 live poker tables, Colorado's only dedicated five-table Baccarat Parlor with integrated JINYA Ramen Bar dining, and The Sportsbook — a sports wagering venue with 13 betting kiosks, a 24-foot video wall, and 29 HDTVs integrated with theScore/ESPN BET mobile sportsbook.

The property's hospitality offering includes 536 guest rooms (64 suites, plus dog-friendly options), 15,000 square feet of meeting and event space, an indoor/outdoor rooftop pool described as the only rooftop pool in the Black Hawk area, a 24/7 fitness center, and the ara Spa (massage, facial, body, nail, hair, and Aveda services). Seven distinct food and beverage venues span the price and cuisine spectrum: Timberline Grill (steakhouse, 2026 Wine Spectator Award of Excellence), JINYA Ramen Bar, Fireside Kitchen, Centennial Market Buffet, Bar 8042, Club 38 VIP lounge (for PENN Play Owners Club/Elite/Preferred tiers), and Richman Beer Garden.

Ameristar Black Hawk generates revenue transactionally across gaming (slot and table hold, poker rake, sportsbook handle), hotel room revenue (with a $25/night resort fee and 18.9% combined occupancy and sales tax), F&B, spa, and event bookings. Customer acquisition is driven by direct destination marketing to the Denver metro area, formal bus partnerships with Ace Express and Ramblin Express, digital sportsbook marketing via theScore/ESPN BET in 19 U.S. states plus Ontario, and the PENN Play multi-property loyalty program — including the mobile app, Real Time Rewards, PENN Marketplace ecommerce redemption, and PENN Play Social Casino online. Pricing is highly variable across verticals (slots $0.01–$100, table minimums $10, table maximums $10,000; spa services $110 day pass to $390 Rocky Mountain Ritual; hotel rates by inquiry). Property-level revenue is not separately disclosed and is reported only within PENN Entertainment's consolidated filings.

Name

Ameristar Casino Resort Spa Black Hawk

Legal name

PENN Entertainment, Inc.

Website

https://ameristarblackhawk.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Ameristar Casino Resort Spa Black Hawk is a PENN Entertainment-owned gaming resort in Black Hawk, Colorado, serving Denver metro visitors with 940+ slots, table games, Colorado's only baccarat parlor, a sportsbook, 536 hotel rooms, seven dining venues, and ara Spa.

Ownership category

akta.pro rank

Product category

Casino Resort Hospitality

NAICS

Casino Hotels (72112)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Casino Resorts (THAGAJAA)

akta.pro secondary industries

Luxury Casino Hotels (THAGAJAI), Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

Keywords

• Casino gaming
• Resort hospitality
• Sports betting
• Hotel accommodations
• Entertainment venue

Headquarters

HQ city

Black Hawk

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Casino Gaming: Revenue from slot machines (940+), table games (40 tables), poker room (22 tables), and baccarat parlor. Denominations range from 1 cent to $100 on slots. Table game betting from $10 to $10,000.
2. Hotel Accommodations: 536 elegantly appointed guest rooms including 64 luxurious suites. Deluxe rooms, spa suites, and mountain pine suites available.
3. Food & Beverage: Seven dining venues including Timberline Grill (steakhouse), Fireside Kitchen (American), Centennial Market Buffet, JINYA Ramen Bar, Bar 8042, Club 38 VIP lounge, and Richman Beer Garden
4. Spa & Wellness Services: Full-service ara Spa offering massages, facials, body treatments, nail services, hair services, and day passes
5. Sports Betting: The Sportsbook with 13 betting kiosks, 24-foot video wall, 29 HDTVs. Earns PENN Cash and tier points on bets placed.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ameristar Casino Resort Spa Black Hawk operates a casino resort property offering slot machines (940+), table games (40), poker, and baccarat gaming. The property also provides 536 hotel rooms and suites, seven dining venues, a full-service spa, a rooftop pool, sports betting, and meeting/event facilities. It is part of the PENN Entertainment portfolio and integrates the PENN Play loyalty program and theScore/ESPN BET mobile sportsbook across its offerings.

Product overview

Ameristar Casino Resort Spa Black Hawk operates as a comprehensive gaming and hospitality resort offering a unified portfolio of integrated products and services. The core gaming product includes 940+ slot machines, 40 table games, 11-table poker room, Baccarat Parlor, and The Sportsbook with theScore BET integration. Accommodations feature 536 hotel rooms across multiple suite types. Dining comprises seven distinct venues including Timberline Grill (Wine Spectator Award recipient), JINYA Ramen Bar, Fireside Kitchen, Centennial Market Buffet, Bar 8042, Club 38 VIP lounge, and Richman Beer Garden. Additional amenities include ara Spa, rooftop pool, fitness center, and 15,000 sq ft of meeting/event space. The PENN Play loyalty program integrates across all offerings, enabling earning and redemption of PENN Cash and tier points throughout the property and PENN Entertainment network.

Differentiator

Problem solved

Functional benefit

Brands

• Timberline Grill: Black Hawk's premier steakhouse celebrating Colorado with rustic design and locally inspired cuisine featuring premium steaks and seafood.
• JINYA Ramen Bar
• Fireside Kitchen
• Club 38
• ara Spa
• The Sportsbook

Products and services

• Slot Machines & Video Poker

Quantifiable outcome

• Top gaming destination in Denver metro area
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Ace ExpresscoreChannel Partner/ Reseller/ DistributorCasino bus partner providing scheduled transportation to Ameristar Black Hawk from convenient pick-up locations in the Denver metro area. Added as drop-off location on their routes.
• Ramblin ExpresscoreChannel Partner/ Reseller/ DistributorCasino shuttle partner providing transportation to Ameristar Black Hawk from Denver metro area pick-up locations.
• TicketmasterminorGTM or Marketing PartnerPENN Play members can redeem PENN Cash for tickets to shows and sporting events through Ticketmaster integration.
• PENN EntertainmentcoreStrategic or Co-development PartnerParent company providing integrated loyalty platform (PENN Play), mobile sportsbook technology (theScore/ESPN BET), and brand portfolio across 16 gaming properties.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Caesars Entertainment: Large national integrated resort operator owning Horseshoe Black Hawk; offers comparable gaming, hotel, dining, and rewards (Caesars Rewards) at scale across many jurisdictions, making it a broad comparable for go-to-market and loyalty strategies.
• Red Rock Resorts (Station Casinos): Las Vegas locals and regional casino resort operator with a comparable integrated gaming/lodging/F&B model; broader portfolio footprint but similar resort economics and customer-loyalty mechanics.
• Boyd Gaming Corporation: Multi-property regional gaming and casino resort operator (29 properties across 10 states) with similar Las Vegas-locals-style integrated resort model; relevant for benchmarking regional gaming revenue mix and loyalty-program economics.
• MGM Resorts International: Global integrated casino resort leader with destination gaming, hotel, dining, and digital (BetMGM) offerings analogous to Ameristar/PENN's combined physical+ESPN BET strategy, though operating at much larger scale.
• Churchill Downs Incorporated: Regional gaming and racing operator with portfolio of casino resorts and HRM/racing wagering — comparable diversified gaming + omni-channel wagering model relevant to Ameristar's parent-level PENN strategy.

Direct peers

• Monarch Casino Resort Spa Black Hawk: Direct competitor operating the other major integrated casino resort in Black Hawk, CO. Offers comparable hotel rooms, table games, slots, spa, and F&B targeting the same Denver metro gaming market with overlapping amenities and loyalty positioning.
• Bally's Black Hawk (formerly Golden Gates, Mardi Gras, Golden Gulch): Three connected casino properties operating in Black Hawk under Bally's, competing directly for slot and table-game play within the same mountain town and drawing from the same Denver-area customer base.
• Isle Casino Hotel Black Hawk: Hotel-casino operating in Black Hawk with slots, table games, and lodging that competes directly with Ameristar for Denver-metro leisure and gaming guests in the same town.
• The Lodge Casino at Black Hawk: Affiliated with Monarch, this Black Hawk casino/hotel directly competes for the regional gaming, lodging, and F&B customer that Ameristar serves, with overlapping amenity sets and shared geography.
• Horseshoe Black Hawk: Caesars Entertainment-operated casino in Black Hawk competing directly with Ameristar; benefits from Caesars Rewards loyalty network analogous to Ameristar's PENN Play program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ameristar-casino-resort-spa-black-hawk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ameristar Casino Resort Spa Black Hawk