Heuver Group B.v.

What Heuver Group B.v. does

Heuver Group B.v. is a family-owned Dutch tire and wheel specialist founded in 1966 in Den Ham (Overijssel) and now headquartered in Hardenberg. The company operates one of Europe's largest assortments of new, demounting, used, and renewed tires for trucks and trailers, agricultural vehicles, and earth-moving equipment, supplemented by custom wheel manufacturing through its wholly-owned subsidiary Bevri Wheels in Zeewolde (acquired 2020) and its own proprietary tire brand Albourgh (launched 2022). Distribution runs through a 61,000 m² warehouse complex in the Netherlands (expanded with a 16,300 m² hall in 2025), dedicated distribution centers in Bayreuth (Germany) and Saint Quentin Fallavier (France), and an 11-language international webshop that supports B2B customers across Benelux, DACH, the UK, Romania, Poland, and Scandinavia. Retail and fitting services are delivered through 12 Profile Heuver franchise branches across Noordoost-Nederland and Venlo, operated under the Profile Tyrecenter formula that Heuver co-founded in 1989, with additional truck-and-trailer service points in Groningen and Veendam added via the 2023 Kuil Banden & Trailerservice acquisition.

Heuver generates revenue primarily through wholesale distribution of tires and wheels to B2B customers across transport, logistics, agriculture, and construction, complemented by retail transaction fees from Profile Heuver branches, hardware sales from Bevri Wheels' custom manufacturing line, and professional service fees from mobile on-site mounting and 24-hour breakdown response. The company holds exclusive import and distribution rights for Aeolus Tyres across eight European countries since 2002. Recent moves include the 2025 launch of Checkbox — a fleet alignment and tire tread measurement service tied to CO₂ reduction reporting — and the October 2025 industry-recognized certification of its in-house VakMans mechanic training program. The company employs more than 400 people across Europe and operates energy-neutral facilities powered by 3,000+ solar panels.

Name

Heuver Group B.v.

Legal name

Heuver Group B.v.

Website

https://werkenbijheuvergroup.nl

Company type

Private

Founded year

1966

Operating status

Operating

Short description

Heuver Group is a family-owned Dutch tire and wheel specialist founded in 1966, serving B2B customers in transport, agriculture, and construction across Europe via wholesale distribution, retail franchise branches, and custom wheel manufacturing.

Ownership category

akta.pro rank

Product category

Commercial Tire and Wheel Distribution

NAICS

Tire and Tube Merchant Wholesalers (423130), Tire Dealers (441340), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Tires & Inner Tubes (3011), Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Retail Tire Sales & Installation (Consumer) (TLAKADAA), Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tires, Wheels & Retread Supply Distribution (TLAKAOAD)

Keywords

• Commercial tire distribution
• Custom wheel manufacturing
• Agricultural tire service
• Truck tire wholesale
• Fleet tire fitting

Headquarters

HQ city

Hardenberg

HQ country

Netherlands

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Tire and Wheel Wholesale Distribution: Heuver Group is one of Europe's largest tire and wheel distributors, selling new, demounting, used, and renewed tires to B2B customers across Europe via direct sales teams and the 11-language international webshop.
2. Retail and Service (Profile Heuver & Service Centers): Profile Heuver franchise branches and Service Centers provide tire fitting, mounting, repairs, APK inspections, and maintenance services directly to end customers including private individuals and businesses.
3. Custom Wheel Manufacturing (Bevri Wheels): Bevri Wheels designs and produces custom-made wheels for the agricultural and industrial sectors, including wide-track wheels, reinforced constructions, and non-standard sizes.
4. Mobile / On-site Service: 24-hour breakdown service for trucks, agricultural vehicles, and earth-moving machines, including on-site mounting and service via service vans.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Heuver Group is one of Europe's largest tire and wheel specialists, distributing new, demounting, used, and renewed tires to B2B customers across Europe for trucks, trailers, construction, and agricultural vehicles. The company also designs and manufactures custom-made wheels via Bevri Wheels for agricultural and industrial sectors, and operates its own proprietary tire brand Albourgh.

Product overview

Heuver Group operates as a multi-brand tire and wheel specialist with a unified platform-plus-modules architecture. The core offering centers on Heuver Banden (Heuver Tyres) as the primary wholesale business, supplemented by three key sub-brands: Profile Heuver (12 retail franchise locations), Bevri Wheels (custom wheel manufacturing), and Bevri Banden (agricultural/industrial tire service). Additional products include the proprietary Albourgh tire brand and the Checkbox sustainability measurement service. The portfolio is completed by the Heuver Academy/VakMans training division and a multi-language e-commerce platform. Services span the full value chain from wholesale distribution to retail fitting, custom manufacturing, and technical training.

Differentiator

Problem solved

Functional benefit

Brands

• Albourgh: Eigen professioneel bandenmerk gericht op innovatieve, hightech en kosteneffectieve banden
• VakMans
• Checkbox
• Jan Foundation

Products and services

• Heuver Banden (Heuver Tyres) Wholesale distribution of new, demounting, used, and renewed tires for trucks, trailers, construction equipment, and agricultural vehicles. Operates an 11-language international webshop serving B2B customers across Europe.
• Profile Heuver Retail tire, wheel, APK (vehicle inspection), and maintenance services through 12 Profile Heuver franchise branches in Northeast Netherlands and Venlo, serving both private individuals and business customers from passenger cars to trucks and agricultural vehicles.
• Bevri Wheels Designs and produces custom-made wheels for agricultural and industrial sectors using a modern production line, delivering tailored solutions including wide-track wheels, reinforced constructions, and non-standard sizes.
• Bevri Banden Supplies, mounts, and maintains a wide range of tires for agricultural and industrial machines, including on-site services like leveling, grooving, and regrooving, with 24-hour emergency service.
• Albourgh Proprietary professional tire brand combining years of expertise with modern technology to design and produce innovative, high-tech, cost-effective tires for various industry sectors.
• Checkbox Tire Measurement Service Advanced measurement equipment that identifies vehicles needing alignment and measures tread depths of all tires, providing actionable results to reduce CO2 emissions and improve efficiency for fleet operators.
• Heuver Academy / VakMans Training Internal training and development platform offering vocational training, personal development, and leadership courses, with VakMans providing industry-recognized practical and theoretical education for mechanics and partners.
• Heuver Online Shop Multi-language (11 languages) B2B e-commerce platform enabling customers across Europe to order tires and wheels online 24/7 in their own language.
• Aeolus Tyres Distribution Exclusive import and distribution of Aeolus Tyres brand across eight European countries.
• Kuil Truck & Trailer Service Truck and trailer service operations in Groningen and Veendam providing tire fitting, repairs, and maintenance for commercial vehicles.
• 24-Hour Mobile Breakdown Service Round-the-clock breakdown and on-site mounting service for trucks, agricultural vehicles, and earth-moving machines via service vans across the Netherlands and internationally.

Quantifiable outcome

• Top 5% within sector and top 15% worldwide in EcoVadis sustainability ranking (Silver Medal 2025)
• +1 more outcomes

Named customers4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Zuid West BandencoreStrategic or Co-development Partner · 1 January 2024Strategic cooperation with Zuid West Banden in Klaaswaal (Zuid-Holland), expanding the service and product offering in the western Netherlands region.
• Kuil Banden & TrailerservicecoreStrategic or Co-development Partner · 1 January 2023Heuver acquired Kuil Banden & Trailerservice in Groningen and Kuil Trailer Service in Veendam, strengthening the service offering in northern Netherlands.
• Bevri Wheels & Bevri BandencoreStrategic or Co-development Partner · 1 January 2020Acquisition of Bevri Wheels & Bevri Banden in Zeewolde. Bevri Wheels has a modern wheel production line, expanding Heuver's product range in agriculture and earth-moving with custom solutions. Bevri Banden provides tire supply and service. This acquisition allows Heuver to offer a complete package of tires and wheels.
• Profile Tyrecenter Schouten (Venlo)coreStrategic or Co-development Partner · 1 January 2018Acquisition of Profile Tyrecenter Schouten in Venlo, adding the 14th branch to the Profile Heuver network and expanding coverage in Limburg.
• Aeolus TyrescoreChannel Partner/ Reseller/ Distributor · 1 January 2002Heuver Group holds exclusive import and distribution rights for Aeolus Tyres brand across 8 European countries.
• Smid BandencoreStrategic or Co-development Partner · 1 January 1999Acquisition of Smid Banden adding three new branches in Assen, Meppel, and Emmen, growing Profile Tyrecenter Heuver from 8 to 11 branches.
• Profile TyrecentercoreChannel Partner/ Reseller/ Distributor · 1 January 1989Heuver became co-founder of Profile Tyrecenter franchise formula. Profile Heuver operates as franchisee within the national Profile network, providing uniform brand experience and national service coverage.
• SVOB OpleidingencoreImplementation/ SI/ Consulting PartnerSVOB is the leading training center for the tire industry. Heuver Academy partners with SVOB to offer industry-recognized vocational training and the VakMans professional development program for mechanics.
• Een Leven Lang Leren Academie (ELLLA)minorImplementation/ SI/ Consulting PartnerHeuver Academy partners with ELLLA for personal development, leadership, and professional skills training.
• GoodHabitzminorImplementation/ SI/ Consulting PartnerHeuver Academy partners with GoodHabitz for online and offline training in personal development and professional skills.
• Jan! FoundationminorOthersCharitable foundation named after Jan Heuver, supporting projects that make the world a better place. Reflects the company's belief in the power of personal connections.

Scale indicators8 records

Recent moves21 records

Expansion highlights5 records

Emerging players

• Mister-Auto: European online retailer for tires, parts, and accessories. Comparable e-commerce and multi-country distribution model to Heuver's 11-language webshop, focused on the B2C and prosumer segment.
• Black Circles: UK online tire retailer with a fulfillment model across partner installers. Comparable to Heuver's 11-language webshop and digital B2B distribution approach, though consumer-focused rather than B2B.

Direct peers

• Euromaster (Michelin): Michelin-owned European B2B/retail tire service network with both wholesale distribution and retail fitting across Benelux, DACH, and France — directly comparable to Heuver in geographies, customer segments, and integrated supply-plus-service model.
• Point S: International cooperative of independent tire distributors and retailers headquartered in France. Comparable in scale, multi-channel wholesale/retail offering, and pan-European coverage with member-operated service centers.
• Profile Tyrecenter: Heuver was a co-founder of the Profile Tyrecenter franchise formula in 1989 and operates 12 branches under it. As the network's anchor franchisee in the Netherlands, Profile is structurally inseparable from Heuver's retail model and a direct benchmark for franchise economics and brand standards.
• First Stop (Bridgestone): Bridgestone-affiliated European tire service network providing B2B fleet supply, retail fitting, and mobile service across many of the same countries Heuver serves. Direct overlap in commercial tire services and customer base.

Others

• BKT (Balkrishna Industries): Indian manufacturer specializing in off-highway, agricultural, industrial, and earth-moving tires — directly addressing Heuver's specialty segments from the supply side. Relevant comparison point for the agricultural/OTR tire category in which Heuver differentiates, and a potential upstream supplier or competitor depending on channel strategy.

Broad incumbents

• BestDrive (Continental): Continental's European tire retail and service network offering broader portfolio scope with manufacturer backing. Less specialized than Heuver in agricultural/OTR tires, but a comparable distribution-plus-service competitor in passenger and light-truck segments.
• Apollo Tyres (Vredestein): Global tire manufacturer with significant European distribution through Vredestein. Comparable end-market exposure (including agricultural tires) and a competitor in the same distribution channels Heuver serves.

Regional players

• Kwik-Fit: UK-headquartered tire and auto-service retail chain with growing European presence. Compares to Heuver's retail fitting model but is principally focused on passenger/light-vehicle tires rather than agricultural/OTR specialty.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/heuver-group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heuver Group B.v.