FG Link

Name

FG Link

Legal name

FG Link

Website

https://fglink.co.nz

Company type

Private

Operating status

Operating

Short description

FG Link is a New Zealand insurance brokerage based in Auckland that provides commercial and fire & general insurance advice and policy arrangement across domestic, business, and liability product lines for individual and SME customers.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Services

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

Commercial General Liability (CGL) (FSAJADAA), Professional Liability (E&O) (FSAJAGAC), First-Party Cyber (Breach Response, Forensics, Notification, Credit Monitoring) (FSAJAOAF)

Keywords

• Insurance brokerage services
• Commercial fire insurance
• General liability insurance
• Marine insurance coverage
• Rural property insurance

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Distribution channels2 records

Marketing channels1 record

Core offering

FG Link provides advice and brokerage services for domestic, commercial, rural, marine, and liability fire and general insurance products in New Zealand. The company delivers tailored Commercial and Fire & General insurance solutions across three portfolios: Domestic Insurance (homes, contents, motor, travel, rural, landlord), Business Insurance (material damage, business interruption, commercial motor, marine cargo/hull, machinery breakdown, fidelity, corporate travel), and Liability Insurance (cyber, professional indemnity, D&O, statutory, employers liability, and other specialty liability lines). Customers engage FG Link directly via phone, email, or in person at its Auckland office to obtain quotes and coverage.

Product overview

FG Link is a New Zealand-based insurance company providing Commercial and Fire & General Insurance solutions organized into three main product categories: Domestic Insurance (covering residential properties, vehicles, travel, and personal belongings), Business Insurance (covering commercial assets, motor fleets, marine cargo, machinery, and business operations), and Liability Insurance (covering cyber, general liability, professional indemnity, and management liability). The company does not operate a unified software platform but rather offers a portfolio of distinct insurance products and coverage types tailored to protect individuals and businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential House & Lifestyle Properties Insurance
• Contract Works Insurance
• Personal Contents Insurance
• Pleasurecraft / Jet Ski Insurance
• Private Motor Vehicles Insurance
• Roadside Assist
• Inland Transit Insurance
• Travel Insurance
• Rural Insurance
• Landlord Insurance
• Material Damage Insurance
• Business Interruption and Loss of Rent Insurance
• Asset in Transit / Mobile Plant and Equipment Insurance
• Commercial Motor Insurance
• Marine Hull Insurance
• Marine Cargo Insurance
• Machinery Breakdown Insurance
• Machinery Breakdown Loss of Profits Insurance
• Stock Deterioration Insurance
• Fidelity Insurance
• Corporate Travel Insurance
• Body Corporate Insurance
• Cyber Insurance / Data Insurance
• General Liability Insurance
• Professional Indemnity Insurance
• Directors and Officers / Management Liability Insurance
• Employers Liability Insurance
• Statutory Liability Insurance
• Ship Repairers Liability Insurance
• Bailees Liability Insurance
• Office Bearers Liability Insurance
• Product Recall Insurance
• Trustees Liability Insurance
• Contaminated Products Insurance
• Carriers Liability Insurance

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Direct peers

• NZbrokers: Aggregator network of independent New Zealand insurance brokers providing commercial and domestic placement. Directly comparable business model to FG Link as a local broker operating within the NZ market.
• ICIB Insurance Brokers: NZ-focused commercial insurance brokerage placing property, motor, liability, and marine cover for businesses. Similar mid-market commercial orientation to FG Link with comparable product breadth.
• Crombie Lockwood: One of New Zealand's largest general insurance brokerages, offering commercial, domestic, marine, and liability cover across multiple branches. Directly comparable to FG Link in product breadth and target customer segments, but at significantly greater scale.
• Rothbury Insurance Brokers: New Zealand-headquartered insurance broker providing commercial, domestic, marine, and liability insurance to SMEs and individuals. Closely aligned with FG Link's customer segments and product offering.
• Ando Insurance Group: New Zealand insurance brokerage group offering commercial, domestic, and specialty cover through a network of branches. Comparable in target market and product categories to FG Link, with broader geographic reach.
• Custompac Insurance Brokers: New Zealand commercial insurance broker placing property, motor, liability, and marine cover for SMEs. Comparable product portfolio and customer segment focus to FG Link.

Broad incumbents

• Aon New Zealand: Global insurance and reinsurance brokerage with a New Zealand office providing commercial, marine, cyber, and D&O placement. Overlaps with FG Link across nearly every specialty line but serves much larger enterprise clients.
• Marsh New Zealand: Global risk and insurance brokerage operating in NZ, placing commercial property, casualty, marine, and professional indemnity cover. Comparable in product mix to FG Link, with enterprise-grade capabilities and global carrier access.

Emerging players

• Delta Insurance: NZ-based specialty insurance and brokerage group focused on marine, liability, and complex commercial risks. Comparable to FG Link's specialty marine and liability product lines, but with a more pronounced underwriting/distribution hybrid model.

Regional players

• Aotearoa Insurance Brokers: New Zealand-domiciled brokerage focused on commercial and domestic placement for businesses and individuals. Comparable product mix and target market to FG Link, though with its own regional footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FG Link