DANIELA

What DANIELA does

DANIELA (operating as "daniela.") is a single-location, founder-owned Italian restaurant located at 387 Forest Avenue in Buffalo, NY, founded in 2019 by Daniela Kayser. The restaurant specializes in pinsa romana — an ancient Roman-style pan pizza derived from the Latin "pinsere" (to press) — and is the only pinseria operating in Buffalo, with comparable venues located only in San Francisco, NYC, Chicago, Italy, and Dubai. The menu extends beyond pinsa to panini, antipasti, soups, insalate, fresh pasta, and housemade gelato and dolci, paired with a full beverage program including rotating draft beers, wines, a complete barista coffee menu, and CBD sodas.

The business operates on a direct-to-consumer model with three revenue streams: dine-in food and beverage sales on a first-come-first-served basis, takeout and delivery orders placed by phone or through the Upserve online ordering platform, and catering and private event bookings leveraging the founder's decade of prior catering and event planning experience. Operating hours are Tuesday-Thursday 12pm-8pm and Friday-Saturday 12pm-9pm, with the restaurant closed Sunday-Monday. There is no proprietary technology layer, no mobile application, no disclosed pricing, and no institutional investment or parent company — the business is wholly founder-owned and operated.

The company's competitive positioning rests on category exclusivity (pinsa romana in Buffalo), founder expertise in catering and event execution (including a role as Head of Department of Craft Service for the Buffalo Niagara Film Commission), and a tightly curated Italian menu. Distribution is limited to the single Buffalo storefront, the Upserve platform, and phone-based ordering. There are no disclosed partnerships, patents, certifications, awards, or external funding rounds in the source material.

Name

DANIELA

Legal name

DANIELA

Website

https://danielacatering.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

daniela. is a founder-owned Italian pinseria restaurant in Buffalo, NY, founded in 2019 by Daniela Kayser. It serves local consumers dine-in, takeout, and catering, and is the only pinsa romana restaurant in the Buffalo market.

Ownership category

akta.pro rank

Product category

Italian Restaurant

NAICS

Full-Service Restaurants (722511), Caterers (72232)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industries

Pizza Fast Casual (THAFABAB), Full-Service Catering (Off-Premise) (HSACAGAA)

Keywords

• Italian restaurant
• Pinsa Romana
• Roman-style pizza
• Event catering
• Barista coffee bar

Headquarters

HQ city

Buffalo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Food & Beverage Sales: Revenue from serving food and beverages to walk-in customers at the restaurant location, including alcoholic drinks, coffee drinks, and full menu items consumed on premises.
2. Takeout & Delivery Orders: Revenue from phone orders and online orders placed through Upserve platform for pickup.
3. Catering & Private Events: Revenue from catering services and private event bookings, as Daniela Kayser has prior experience running a successful catering and event planning business.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

daniela. is a single-location Italian-inspired restaurant and catering establishment that serves dine-in customers, takeout, and catering/private events. Its core product is pinsa Romana (Roman-style pan pizza), accompanied by antipasti, panini, salads, fresh pasta, dolci, draft beer, wine, cocktails, and a full barista coffee program.

Product overview

daniela. is a pinseria restaurant offering a unified dining experience centered on Pinsa Romana (Roman-style pan pizza) along with Panini sandwiches, Antipasti, soups, Insalate salads, fresh Pasta dishes, and Dolci desserts. Beverage offerings include draft beer, bottled/canned drinks, wine, barista coffee, and sodas. The restaurant operates as a single establishment and is the only pinseria in Buffalo, NY.

Differentiator

Problem solved

Functional benefit

Products and services

• Pinsa Romana Roman-style pan pizza with various toppings including Margherita, 'Nduj & Melanzane, Funghi e Rucola, Salmone Affumicato, Quattro Formaggi, Capricciosa, and Vegan Chef Special, served to dine-in and takeout customers in Buffalo, NY.
• Panini Pressed sandwiches including Roasted Beef Tenderloin, Turkey Cranberry, Portobello & Red Pepper, Grilled Cheese Focaccia, and The Benicio (Nutella & cashew butter), offered to dine-in and takeout customers.
• Antipasti Appetizer selections including Salumi & Formaggi (meat & cheese board), Marinated Olives, Chips & Caramelized Onion Dip, Tenderloin Skewers, and Seared Ahi Tuna.
• Zuppa del Giorno Soup of the day available in cup or bowl sizes.
• Insalate Salad selections including Harvest Grain Salad, Field Green & Pear Salad, and BLT Salad, with optional additions of chicken or tenderloin.
• Pasta Fresh pasta dishes including Pomodoro e Crema, Orecchiette alle Cime di Rapi, Aglio Olio e Peperoncino, Penne Melanzane & Burrata, Penne al Pesto, Carbonara, and Lasagna Rustica (Friday & Saturday only).
• Dolci Desserts including Clementine Cake, housemade Gelato (rotating flavors), Nutella Brownie, and Tiramisu.
• Draft Beer Rotating selection of draft beers including Allagash White, Dogfish Head 60 Minute IPA, Smithwicks Irish Red, Sloop Juice Bomb Hazy IPA, Clarksburg Cider, and Peroni Nastro Azure.
• Bottles & Cans Bottled and canned beverages including Labatt Blue Light, Modelo Especial, and Athletic N/A.
• Wine Wine selection including bubbly, rose, and a variety of white and red wines.
• Barista Coffee Full barista menu featuring espresso, macchiato, cappuccino, americano, red eye, latte, coffee, and tea.
• Soda, Water & More Non-alcoholic beverages including sparkling and mineral waters, iced tea, Coca-Cola in glass bottles, and a variety of CBD sodas.
• Catering & Private Events Catering services and private event bookings based at the Buffalo restaurant, drawing on founder Daniela Kayser's decade-plus catering and event planning background.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators2 records

Recent moves4 records

Regional players

• Pizza Vetri: Philadelphia-based restaurant concept specializing in Roman-style pizza, the closest U.S. analog to pinsa Romana. Operates in a different geography but shares the niche Roman-pizza concept and full-service Italian format.
• Kesté Pizza & Vino: NYC-based Italian pizzeria with an authentic Italian pizza focus and full bar. Comparable craft-pizza, Italian-cuisine concept operating in a different but analogous metro market.

Direct peers

• Parkside Catering: Buffalo-area full-service catering operation. Directly comparable to daniela.'s catering and private-events revenue stream, competing for the same Western New York off-premise event business.
• Mulberry Italian Ristorante: Italian restaurant operating in the Buffalo, NY market with a sit-down format and Italian menu. Competes for the same local Italian-dining occasions and overlapping customer segment.
• Il Tavolo: Italian restaurant in Buffalo, NY offering a comparable full-service Italian dining experience in the same primary market. Operates sit-down service with cocktails and an Italian-focused menu, making it a directly comparable local Italian peer.
• Franco's Pizza: Buffalo-area pizzeria operating in the same regional market. While the format is more pizzeria than full-service Italian, it competes for the local pizza-occasion demand that underpins daniela.'s pinsa Romana business.
• Osteria 166: Buffalo, NY osteria serving Italian small plates and pasta with a full bar. Shares the same primary market and the sit-down Italian dining format, making it a directly comparable neighborhood Italian competitor.
• Ristorante Lombardo: Long-established Italian restaurant in Buffalo, NY serving classic Italian cuisine with full bar in a sit-down setting. Operates in the same Western New York market with an overlapping customer base and similar full-service Italian concept.

Broad incumbents

• Ilio DiPaolo's: Long-running, well-known Italian restaurant in the Buffalo area with a broader Italian-American menu and larger footprint. Represents a broader incumbent Italian player in the same regional market.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/daniela.catering.caffe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DANIELA