Franco's Pizza
Franco's Pizza is a family-owned pizza restaurant chain founded in 1979 that operates five locations across the Buffalo / Western New York metro area, offering pizza, wings, subs, salads, and catering for delivery, takeout, and dine-in.
- Company typePrivate
- Founded1979
- HeadquartersTonawanda, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Franco's Pizza does
Franco's Pizza is a privately held, family-owned quick-service pizza restaurant chain founded in 1979 and headquartered in Tonawanda, New York. The company operates five brick-and-mortar locations across the Buffalo / Western New York metro area — Tonawanda (Delaware St and Niagara Falls Blvd), Kenmore, North Tonawanda, and Amherst — offering dine-in, takeout, and delivery. Its menu centers on traditional and specialty pizzas (including a signature heart-shaped pizza made daily, a 14-inch gluten-free cauliflower crust option, and varieties such as Buffalo Wing, Bacon Double Cheeseburger, Chicken Finger, Philly Cheese Steak, and Taco pizzas) and extends to chicken wings with 13+ sauce options, hot and deli subs, wraps, salads, Mexican items, fish & seafood, and desserts.
The company's underlying technology footprint is light but functional: a direct web-ordering platform at francos.weborder.net handles online pickup and delivery orders across all five stores, supplemented by a DoorDash marketplace listing that extends delivery reach. Distribution is through company-owned retail locations, the proprietary web-order storefront, and the DoorDash third-party channel; there is no franchise system or wholesale operation. Customer acquisition leans on organic social (Facebook, Twitter, Instagram), an email club ("Franco's E-mail Club"), and the in-store/online ordering experience itself.
Franco's monetizes entirely through one-time retail transactions — individual menu items priced from approximately $9.39 for a pizza up to $17.39+ for specialty/gluten-free pies, wing packs from $11.49 (5 wings) to $70.99 (50 wings), subs/wraps $8.19-$12.99, and catering "Party Pak" bundles priced from $32.89 (serves 2-4) to $137.29 (serves 8-14). Customer segments are individual consumers and families for everyday orders, and party/event organizers and corporate customers for catering. The company employs between 11 and 50 people, has no disclosed institutional investors or parent company, and does not publicly report revenue.
Franco's Pizza firmographics
Firmographics- Name
- Franco's Pizza
- Legal name
- Franco's Pizza
- Website
- https://francospizza.com
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Franco's Pizza is a family-owned pizza restaurant chain founded in 1979 that operates five locations across the Buffalo / Western New York metro area, offering pizza, wings, subs, salads, and catering for delivery, takeout, and dine-in.
- Ownership category
- akta.pro rank
Franco's Pizza industry classification
Industry- Product category
- Pizza Restaurant
- NAICS
- Limited-Service Restaurants (722513), Caterers (72232)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Pizza QSR (THAFAAAB)
- akta.pro secondary industry
- Full-Service Catering (Off-Premise) (HSACAGAA)
Keywords
Where Franco's Pizza is headquartered
LocationHeadquarters
- HQ city
- Tonawanda
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Franco's Pizza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Food Sales - Retail: Direct-to-consumer food sales through dine-in, takeout, pickup, and delivery at 5 Western New York locations. Revenue is generated through individual transactions at point of sale, with orders placed online, by phone, or in-person. Catering orders for events and parties represent an additional revenue stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Party Paks - Catering bundles serving 2-14 people |
| Unit Pricing | Pay-as-you-go | Traditional Pizza - Single items |
| Unit Pricing | Pay-as-you-go | Chicken Wings - Multiple sizes |
| Unit Pricing | Pay-as-you-go | Subs and Wraps |
| Unit Pricing | Pay-as-you-go | Desserts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Franco's Pizza product offering
Product offeringCore offering
Franco's Pizza operates five brick-and-mortar quick-service restaurant locations in Western New York (Tonawanda, Kenmore, North Tonawanda, and Amherst) selling made-to-order pizza, chicken wings, submarine sandwiches, wraps, salads, Mexican items, sides, fish, and desserts for dine-in, takeout, and delivery. The company also offers pre-configured party catering packages (Party PACs) serving groups of 2-14 and custom catering platters (party salads, sandwich platters, wrap platters, cookie platters). Direct online ordering is available through francos.weborder.net, supplemented by third-party delivery via DoorDash.
Product overview
Franco's Pizza is a traditional quick-service restaurant serving the Buffalo and Western New York area since 1979, operating five locations in Tonawanda, Amherst, Kenmore, and North Tonawanda. The company offers a comprehensive food service operation organized around core menu categories: pizza products (traditional, signature heart-shaped, gluten-free cauliflower crust, and specialty gourmet varieties like Buffalo Wing Pizza, Bacon Double Cheeseburger Pizza, Taco Pizza, and Philly Cheese Steak Pizza), party catering packages (Party Paks serving 2-4 to 8-14 people with pizza and wings combinations), chicken products (wings and boneless wings in multiple sizes with 13+ sauce options, chicken fingers), submarine sandwiches and wraps (hot baked subs, deli fresh subs, and specialty wraps), Mexican items (quesadillas, burritos, fajitas), fresh salads (including signature Buffalo Chicken Finger salad), side dishes (gourmet fries, bread stix varieties, pizza logs), fish and seafood (fish wraps, fish and chips, seasonal fish fry), and desserts (cinnafold, jumbo cookies). The company provides full catering services with party platters and packages, and operates an online ordering platform for pickup and delivery. The menu features Buffalo-style specialties and local WNY favorites, with seasonal offerings including football season specials and Lenten seafood items.
Differentiator
Problem solved
Functional benefit
Products and services
- Traditional Pizza
- Heart-Shaped Pizza Signature heart-shaped pizza made fresh every day, priced from $16.09+ to $17.39+.
- Specialty Pizzas Gourmet specialty pizzas including Bacon Double Cheeseburger, Buffalo Wing, Chicken Finger (Buffalo Style), Old World, Classic White, Stinger, Chicken Bacon Ranch, Chicken BBQ, Philly Cheese Steak, and Taco varieties. Priced from $12.49+ to $12.99+.
- Gluten Free Pizza 14-inch gluten-free cauliflower crust pizza cut into 8 slices, priced from $17.39+ with additional charges for gourmet toppings.
- Wings & Chicken Fingers Chicken wings available in multiple sizes (Snack 5 wings $11.49, Single 10 wings $17.39, Double 20 wings $31.49, Triple 30 wings $45.19, Box 50 wings $70.99) and boneless wings served with fries and blue cheese. Chicken fingers offered with various sauces including hot, medium, mild, garlic parmesan, and BBQ.
- Subs & Wraps Hot baked subs (Steak Sub, Stinger Sub, Chicken Finger Sub, Pizza Sub, Sausage Subs, Franco's Super Sub) ranging from $8.19 to $12.49, deli fresh subs (Tuna, Ham, Turkey, Capicola, Genoa Salami, Assorted, Cheese), and wraps (Buffalo Crispy/Grilled Chicken, Stinger, Chicken Club, Greek Chicken, Caesar Chicken, deli wraps) ranging from $10.19 to $12.99. Most available in 6-inch or foot-long sizes.
- Mexican Menu 12-inch quesadillas with various fillings, burritos (Seasoned Ground Beef, Chicken, Steak), and fajitas (Chicken, Steak) served with grilled peppers and onions.
- Salads Fresh salads including Buffalo Chicken Finger, Antipasto, Julienne, Grilled Chicken, Greek, Greek Chicken, Caesar, Caesar Chicken, Chef, and Tuna varieties served in small to party sizes. Prices range from $8.39+ to $10.49+.
- Sides Side items including Gourmet Fries (Loaded, Taco, Buffalo, BBQ, Cheesy, Garlic Parm, Cajun), French Fries, Cheesy Bread Stix, Sauced Bread Stix, Garlic Bread Stix, Pizza Logs, and Mozzarella Stix.
- Fish & Seafood
- Desserts Dessert items including Cinnafold (fresh dough with cinnamon sugar and vanilla icing, $5.29+) and Jumbo Chocolate Chip Cookies (baked daily, single $2.99 or dozen $29.79).
- Party PAC Catering Packages Pre-configured party packages: #1 Medium PAC (serves 2-4, $32.89) includes 12-slice pizza with cheese & 1 topping and 10 wings or boneless wings; #2 Large PAC (serves 4-6, $54.99) includes 18-slice pizza with cheese & 1 topping and 20 wings or boneless wings; #3 Party PAC (serves 6-10, $99.99) includes party pizza with cheese & 1 topping and 50 wings or boneless wings; #4 Party PAC (serves 8-14, $137.29) includes 32-slice pizza with cheese & 1 topping, 50 wings or boneless wings, party chef salad, and 16 breadsticks.
- Catering Services Full-service catering including party salads (serves 10-15, $39.39-$59.59), sandwich platters (serves 15-20, choose 5 deli subs), wrap platters (serves 8-16, choose 8 wraps), chocolate chip cookie platters (dozen), and party pak combinations for events and group occasions.
Companies that use Franco's Pizza
Customer profileSegments3 records
Ideal customer profiles3 records
Franco's Pizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Franco's Pizza partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DoorDashminorFranco's Pizza partners with DoorDash for third-party food delivery services, allowing customers to order Franco's Pizza for delivery through the DoorDash platform in addition to Franco's direct ordering system.
Scale indicators3 records
Recent moves1 record
Expansion highlights5 records
Franco's Pizza competitors and assessment
Company assessmentBroad incumbents
- Domino's Pizza: Dominant national pizza QSR with heavy presence in Buffalo/WNY. Operates a delivery- and carryout-focused model with a proprietary digital ordering app, directly comparable to Franco's core pizza delivery/carryout offering but at vastly greater scale.
- Papa John's Pizza: National delivery-focused pizza chain competing directly with Franco's on traditional and specialty pizzas via proprietary digital ordering and aggressive franchise expansion in secondary markets including upstate New York.
- Pizza Hut: Global pizza QSR with dine-in, carryout, and delivery. Competes head-to-head with Franco's on traditional and specialty pizzas and party/tray orders, with national marketing muscle that Franco's cannot match.
- Little Caesars: National value-positioned pizza QSR with carryout-focused Hot-N-Ready model. Competes with Franco's on price-sensitive family meal occasions and is widely distributed throughout the Buffalo metro area.
- Marco's Pizza: Growing national pizza franchise with active franchising in upstate New York. Overlaps with Franco's in delivery/carryout, specialty pizzas, and catering/tray offerings for groups and events.
Direct peers
- Jet's Pizza: Detroit-style pizza chain with deep regional penetration in the Midwest and Northeast including New York. Closely comparable to Franco's in delivery/carryout focus, square deep-dish specialty pizza, and party-order offerings.
Regional players
- Just Pizza: Buffalo-area pizza chain with multiple WNY locations, specializing in takeout and delivery. Direct overlap with Franco's on classic and specialty pizzas, wings, and catering-style party packages in the same geography.
- Pizza Plant Restaurant: Williamsville/Buffalo-based pizza and beer concept operating dine-in, takeout, and delivery in WNY. Directly comparable to Franco's in menu breadth (pizza, wings, subs, salads) and Buffalo-style offerings.
- Bocce Club Pizza: Long-running Buffalo/WNY local pizza chain. Most direct geographic competitor to Franco's, sharing the same Western New York market, traditional pizzeria heritage, dine-in/takeout/delivery model, and party-tray focus.
- LaNova Pizzeria: Buffalo-based family-owned pizzeria serving the WNY market. Competes with Franco's on traditional and Sicilian-style pizzas, wings, and party orders within the same Buffalo metro footprint.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Franco's Pizza social profiles
Digital presenceFranco's Pizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Franco's Pizza leadership team
Management profileNumber of profiles
Franco's Pizza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Franco's Pizza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Franco's Pizza
What does Franco's Pizza do?
Franco's Pizza operates five brick-and-mortar quick-service restaurant locations in Western New York (Tonawanda, Kenmore, North Tonawanda, and Amherst) selling made-to-order pizza, chicken wings, submarine sandwiches, wraps, salads, Mexican items, sides, fish, and desserts for dine-in, takeout, and delivery. The company also offers pre-configured party catering packages (Party PACs) serving groups of 2-14 and custom catering platters (party salads, sandwich platters, wrap platters, cookie platters). Direct online ordering is available through francos.weborder.net, supplemented by third-party delivery via DoorDash.
Is Franco's Pizza a public or private company?
Franco's Pizza is a private company. It is classified as family owned and is currently operating.
When was Franco's Pizza founded?
Franco's Pizza was founded in 1979. It employs 11 to 50 people.
Where is Franco's Pizza based?
Franco's Pizza is headquartered in Tonawanda, United States, in the North America region.
How does Franco's Pizza make money?
One revenue line is on record: food Sales - Retail.
Who are Franco's Pizza's main competitors?
Broad incumbents on record are Domino's Pizza, Papa John's Pizza, Pizza Hut, Little Caesars and Marco's Pizza. Jet's Pizza is listed as a direct peer. Regional players are Just Pizza, Pizza Plant Restaurant, Bocce Club Pizza and LaNova Pizzeria.
Does Franco's Pizza have an API?
No public API is recorded for Franco's Pizza.
What industry is Franco's Pizza in?
Franco's Pizza's product category is Pizza Restaurant. Its primary akta.pro industry code is THAFAAAB, Pizza QSR, with a secondary code of HSACAGAA, Full-Service Catering (Off-Premise). Its NAICS code is 722513 and its SIC code is 5810.