Farm Bureau Finance Company

What Farm Bureau Finance Company does

Farm Bureau Finance Company is a privately held, Idaho-incorporated consumer finance company founded in 1961 and headquartered in Pocatello, Idaho. The company originates secured consumer loans — including auto, RV/ATV/UTV, boat, motorcycle, travel and horse trailer, mobile home, residential mortgage, home equity, bare land, and insurance premium financing — to individual consumers in Idaho and, since 2025, Washington state. It also offers investment products in the form of subordinated debenture notes and Class B common stock exclusively to Idaho residents, authorized under Idaho law, with a $50 minimum investment and terms ranging from one month to over 60 months at variable rates.

The company operates a five-branch physical network across Idaho (Pocatello, Boise, Caldwell, Post Falls, Twin Falls) and layers digital distribution on top via a customer web portal, mobile applications on iOS and Android, and a dealer portal for vehicle dealers. Core technology is built on the FPS GOLD banking platform for loan servicing, customer onboarding, and account management. Loan underwriting is positioned as human-reviewed rather than automated, with tiered rate cards tied to collateral age, amount financed, and term length. Pricing for new auto loans begins at 5.99% APR over 72 months with 0% down, with rates stepping up to 13.99%–14.99% APR for older collateral or longer-term recreational and mobile home financing.

Farm Bureau Finance generates revenue primarily through interest income on its consumer loan portfolio, supplemented by investment product offerings and premium finance activity. The go-to-market is sales-led and branch-driven, augmented by Farm Bureau ecosystem affiliations (Farm Bureau Insurance Company of Idaho, Western Community Insurance Company, Idaho Farm Bureau Federation) and licensed use of the FARM BUREAU® and FB® service marks from the American Farm Bureau Federation. The company is registered with the Nationwide Multistate Licensing System (NMLS institution ID 182330) and maintains a focused two-state geographic footprint with no disclosed plans for broader expansion.

Name

Farm Bureau Finance Company

Legal name

Farm Bureau Finance Company

Website

https://fbfinanceco.com

Company type

Private

Founded year

1961

Operating status

Operating

Short description

Farm Bureau Finance Company, founded in 1961 and headquartered in Pocatello, Idaho, originates secured consumer loans (auto, RV, mobile home, mortgage) and offers investment products exclusively to Idaho and Washington residents via five Idaho branches and digital channels.

Ownership category

akta.pro rank

Product category

Consumer Lending & Personal Finance

NAICS

Sales Financing (522220)

SIC

Personal Credit Institutions (6141), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Home Improvement Personal Loans (Unsecured Installment) (FSAKAAAE)

akta.pro secondary industries

Agricultural & Rural Development Banks (FSABAKAE), Construction & Development (C&D) Lending — Commercial/Multifamily (FSALADAH)

Keywords

• Consumer lending
• Secured installment loans
• Vehicle financing
• Mortgage lending
• Investment products

Headquarters

HQ city

Pocatello

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Loan Interest Income: Interest income from consumer loans including auto loans, RV/ATV/boat financing, mobile home loans, and mortgage/home equity products. Loans are currently available to Idaho and Washington residents.
2. Subordinated Debenture Notes: Debt securities offering fixed returns with terms ranging from 1 month to 60+ months, minimum investment of $50, available exclusively to Idaho residents. Interest paid quarterly or compounded.
3. Class B Common Stock: Equity investment representing ownership in Farm Bureau Finance Company, available exclusively to Idaho residents.
4. Premium Finance: Financing for insurance premiums, allowing customers to pay insurance premiums under a premium finance loan with automatic payment scheduling.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Farm Bureau Finance Company provides secured consumer installment loans — including auto, RV/ATV/boat/motorcycle/trailer, mobile home, mortgage, home equity, and bare land financing — plus premium finance loans for insurance premiums, to residents of Idaho and Washington. It also issues subordinated debenture notes and Class B common stock as investment products available exclusively to Idaho residents, operating from five Idaho branches with online and mobile servicing via the FPS GOLD platform.

Product overview

Farm Bureau Finance Company offers a unified suite of secured lending and investment products primarily serving Idaho and Washington residents since 1961. The core lending portfolio includes Auto & Recreational Loans (covering vehicles, RVs, boats, ATVs/UTVs, and trailers), Mortgage & Home Equity Loans (including refinances and bare land), and Mobile Home Loans. The company also provides Premium Finance for insurance premium payments. On the investment side, the company offers Subordinated Debenture Notes and Class B Common Stock exclusively to Idaho residents. Digital access is provided through the Customer Portal (web-based online banking) and a companion Mobile App available on Google Play and Apple App Store, enabling customers to view balances and make payments. The products are offered through physical branch locations across Idaho with online application capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto & Recreational Loans Secured installment loans for cars, RVs, ATVs, UTVs, motorcycles, boats, travel trailers, utility trailers, horse trailers, and personal watercraft, available to individual consumers in Idaho and Washington with APR and term tiers based on vehicle age and amount financed.
• Mortgage & Home Equity Loans Residential mortgage loans, home equity lines of credit (HELOC), refinance loans, and bare land financing for Idaho and Washington homeowners, with terms up to 15 years and pricing provided by direct quote based on credit history and underwriting.
• Mobile Home Loans Secured installment loans for mobile homes with APR and term tiers based on the age of the unit, offering up to 144-month terms for newer mobile homes and available to Idaho and Washington consumers.
• Premium Finance Installment financing for insurance premiums, allowing customers — particularly Farm Bureau Insurance Company of Idaho and Western Community Insurance policyholders — to pay insurance premiums over time with automatic payment scheduling.
• Subordinated Debenture Notes Subordinated debt securities issued by Farm Bureau Finance Company with a $50 minimum investment, terms from 1 month to 60+ months, variable rates ranging from 2.85% to 4.05% based on amount and term, and interest paid quarterly or compounded; available exclusively to Idaho residents under Idaho state authorization.
• Class B Common Stock Equity shares representing ownership in Farm Bureau Finance Company, offered exclusively to Idaho residents as a way to participate in the company's growth.
• Customer Portal Online self-service portal at m.fbfinanceco.com enabling Farm Bureau Finance customers to view account balances, make loan payments, and apply for new loans with secure login.
• Mobile App (iOS and Android) Mobile application available on the Apple App Store and Google Play Store that provides secure access to loan payments, balance viewing, and loan details for Farm Bureau Finance customers.

Quantifiable outcome

• No minimum loan payment below $100

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• American Farm Bureau FederationcoreGTM or Marketing PartnerLicenses the FARM BUREAU® and FB® registered service marks to Farm Bureau Finance Company. The American Farm Bureau Federation name, logo, and related product/service names are trademarks owned by American Farm Bureau Federation and may not be used without prior written consent.
• Farm Bureau Insurance Company of IdahocoreStrategic or Co-development PartnerAffiliated insurance company. Information may be shared between companies for customers paying insurance premiums under a premium finance loan. Both companies serve Farm Bureau members in Idaho.
• Western Community Insurance CompanycoreStrategic or Co-development PartnerAffiliated insurance company. Farm Bureau Finance may share limited transaction information and experiences with this affiliated company. Clients of Western Community Insurance may be served by Farm Bureau Finance.
• FPS GOLDcoreTechnology or IntegrationTechnology partner providing the FPS GOLD banking platform that powers Farm Bureau Finance's online banking, customer portal, loan servicing, and account management systems. Visible in footer of both web and mobile platforms.
• Idaho Farm Bureau FederationcoreStrategic or Co-development PartnerFarm Bureau Finance Company serves members of the Idaho Farm Bureau Federation as a core customer segment. The company supports members of the Idaho Farm Bureau Federations with financial solutions.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Regional Management Corp: Regional Management is a multi-state consumer installment lender operating primarily through branch offices in the South and Midwest - directly comparable business model (secured and unsecured installment loans, relationship-based service) to Farm Bureau Finance.
• OneMain Financial: OneMain Financial is the largest U.S. installment lender to non-prime consumers, offering auto, personal, and home improvement loans through physical branches - the closest analog to Farm Bureau Finance's branch-based, multi-product installment model, just at national scale.
• Mariner Finance: Mariner Finance is a branch-based installment lender offering personal loans, auto loans, and home improvement loans to non-prime consumers - directly comparable product mix and branch-led distribution.
• CURO Group Holdings: CURO is a tech-enabled consumer finance company offering installment and line-of-credit products in the U.S., Canada, and U.K. - comparable consumer installment product mix, though with a heavier digital channel focus.
• Heights Finance: Heights Finance is a consumer installment lender operating branches across the U.S. South and Midwest, offering personal and auto-secured loans - comparable installment and secured-lending focus to Farm Bureau Finance.
• World Acceptance Corporation: World Acceptance operates a branch-based consumer installment loan business serving underbanked customers in 14 states - highly comparable small-loan installment model with similar geographic concentration.

Broad incumbents

• Synchrony Financial: Synchrony is a major consumer finance company offering private-label credit cards, installment loans, and healthcare financing nationwide - broader scale and product portfolio, but overlapping installment credit philosophy.
• Rocket Mortgage: Rocket Mortgage (Rocket Companies) is the largest U.S. mortgage originator and a direct overlap for Farm Bureau Finance's mortgage and home equity product line - much larger national scale and digital-native delivery.

Emerging players

• SoFi Technologies: SoFi is a digital consumer finance platform offering personal, auto, and home loans - partial overlap with Farm Bureau Finance's personal/auto/mortgage book, but serving prime borrowers through a national, mobile-first funnel.

Others

• Farm Credit Services of America: Farm Credit Services of America is a Farm Credit System lender serving agricultural producers and rural communities - thematically adjacent via the Farm Bureau / rural America customer base, though focused on ag production lending rather than consumer installment loans.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm Bureau Finance Company