Campus1477

What Campus1477 does

Campus1477 (legally Studentmotion1477, organisation number 817600-8608) is a student-owned sports and training centre located at Blåsenhus, von Kraemers allé 5 in Uppsala, Sweden, with a secondary gymnastics hall at Polacksbacken. Founded in 2010, it is jointly operated by three member organisations: Uppsala Student Union, the Curator's Convention and its 14+ student nations, and the Pharmaceutical Union (Farmis). The facility functions as the de facto recreation centre for Uppsala University students while remaining open to the general public aged 15 and over.

The core offering is a multi-sport recreation bundle that includes a second-floor gym overlooking park Lugnet, over 40 group fitness class formats across Body & Mind, Choreography, Strength & Functional, and Spinning (with a 28-bike spinning room), an indoor bouldering wall, ball-sport halls (futsal, volleyball, basketball, floorball, badminton), indoor/outdoor courts for padel (two outdoor courts), pickleball, table tennis and Spikeball, an outdoor gym, and personal training. Programming extends well beyond the facility: Campus1477 aggregates student-sport activities run by 14+ student nations and partner clubs (Uppsala Juggerförening, Uppsala FDK, URoC, HULK, IF Trikadien), organises semester tournaments in futsal, volleyball, basketball, beach volleyball and 7-a-side football, and runs signature events (Student Run, Uppsala Light Run, Uppsala Marathon). Outdoor programming is being expanded through the 2025-2026 'Studenter på tur i vår natur' project co-funded by Region Uppsala and Upplandsstiftelsen.

The business model is a non-profit cooperative subscription + transaction mix. Distribution is community-led and direct-to-consumer: free Student Sports Membership serves as a top-of-funnel acquisition lever into the Uppsala University student base (orientation events, arrival days, Student Union and Studenthälsan channels, student-nation networks), with upsell to affordable paid monthly/annual gym and group-training subscriptions (no startup, membership, or admin fees; pauseable up to 60 days). Transaction revenue comes from padel court rentals via Matchi (200 SEK/60 min, 300 SEK/90 min non-member), tournament entry fees (e.g., 999 SEK/team), event registrations, hall rentals, and personal training add-ons. Digital infrastructure runs on the GoActive platform by BRP Systems (provider code 014501), QR-coded gym machines, Matchi for padel, Cupsupport for tournaments, and Piffl for outdoor equipment. There are no venture capital or private equity investors; the entity is member-controlled and currently led by CEO Simon Andersson, with Jens Lindquist as Student Sports Coordinator.

Name

Campus1477

Legal name

Studentmotion1477

Website

https://campus1477.se

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Student-owned sports and training centre in Uppsala, Sweden, jointly operated by Uppsala Student Union, the Curator's Convention with its student nations, and the Pharmaceutical Union. Operates the Blåsenhus facility offering gym, 40+ group fitness classes, ball sports, bouldering, padel, personal training, and outdoor programming primarily for Uppsala University students, with public access for those aged 15+.

Ownership category

akta.pro rank

Product category

Student Fitness and Recreation Center

NAICS

Fitness and Recreational Sports Centers (713940), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Campus Recreation Centers & Fitness Facilities Operations (EDALAIAD)

akta.pro secondary industries

Collegiate & School Athletic Facilities (MPAKAEAJ), Athletics Facilities & Venue Management (EDALAIAL), Group Fitness, Personal Training & Wellness Coaching (EDALAIAE), University/College Club Sports Programs (MPAKACAK), Athletics Events, Game Operations & Ticketing (EDALAIAK)

Keywords

• Student fitness center
• Group fitness classes
• Student recreation services
• Ball sports facility
• Outdoor activity programs

Headquarters

HQ city

Uppsala

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Gym and Group Training Memberships: Recurring monthly/annual subscriptions granting access to the gym, group fitness classes, ball sports, climbing, and other facilities. Student pricing is offered. Membership types include Student Sports Membership (free), standard student memberships, and annual/monthly paid plans with direct debit or invoice payment.
2. Padel Court Rentals: Two outdoor padel courts available to book via Matchi. Members receive a 50 SEK discount per booked hour. Non-member rates are 200 SEK/60 min and 300 SEK/90 min. Racket rental and ball purchases also available with member discounts.
3. Tournament and Series Entry Fees: Campus1477 organizes student sports tournaments in futsal, volleyball, basketball, beach volleyball, and 7-a-side football each semester. Teams pay per-entry fees (e.g., 999 SEK/team for volleyball, basketball; 395 SEK/team for beach volleyball) to participate in leagues and cups.
4. Event Revenue (Student Run, Uppsala Light Run, Uppsala Marathon): The Student Run is free. Uppsala Light Run charges 250 SEK registration including headlamp and reflective vest. Uppsala Marathon sells race entries directly. Student discount of 25% offered on marathon distance.
5. Hall and Facility Rental: Spaces such as the Great Hall, Small Hall, and beach courts are available for rental to groups, clubs, and organizations via the services section.
6. Personal Training Services: One-on-one and small group personal training sessions offered as a premium add-on service for members seeking individualized coaching.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels12 records

Core offering

Campus1477 operates a brick-and-mortar multi-sport recreation center in Uppsala, Sweden, providing gym access, 40+ group fitness class formats, ball sports (futsal, volleyball, basketball, floorball, badminton, pickleball, table tennis, padel, Spikeball), bouldering, outdoor running/hiking/canoeing activities, personal training, and organized tournaments and signature running events. The facility sells monthly and annual memberships plus pay-as-you-go court and event rentals, with a free Student Sports Membership tier reserved for Uppsala University students.

Product overview

Campus1477 is a comprehensive student recreation center operated by Uppsala Student Union, the Curator's Convention with its student nations, and the Pharmaceutical Union. The facility offers a unified fitness ecosystem combining gym facilities, over 40 group training class formats, multiple ball sports courts, boulder climbing wall, racket sports, and outdoor activities. Membership tiers include free Student Sports membership and paid full-access memberships with add-on services like Personal Training, hall rental, and padel court bookings. The facility also organizes student sports events including running races, tournaments, and outdoor activities throughout the year.

Differentiator

Problem solved

Functional benefit

Products and services

• Gym Facilities Modern fitness facility on the second floor of Blåsenhus with functional training equipment, strength machines, cardiovascular machines, free weights, and a short athletics track, overlooking park Lugnet with natural daylight.
• Group Training Classes Scheduled fitness classes spanning Body & Mind (Yoga, Tai Chi, Pilates), Choreography (Dance, Zumba), Strength & Functional (BODYPUMP, BODYCOMBAT, Kettlebells, Tabata, etc.), and Spinning sessions, with over 40 class formats and a spinning room housing 28 bikes.
• Ball Sports Court-based ball sports including Futsal, Volleyball, Basketball, Floorball, Bandy/Skating, Spikeball, and Open Court sessions held in large and small halls and on the beach courts.
• Boulder Climbing Indoor bouldering wall located at the entrance of Blåsenhus; bouldering performed without ropes on walls up to 4.5 meters high.
• Racket Sports Racket-based sports including Badminton, Table Tennis (Pingis), Pickleball (with optional instructor), and two outdoor Padel courts booked via Matchi.
• Personal Training One-on-one and small group personal training sessions with certified personal trainers, including gym introduction and tailored workout programs.
• Student Series and Tournaments Organized competitive sports leagues and cups for students in Futsal, Volleyball, Basketball, Beach Volleyball, and 7-a-side Football, with team entry fees per semester and registration via Cupsupport.
• Uppsala Light Run Annual ~5 km nighttime running event through the Uppsala Light Festival; 250 SEK registration including headlamp and reflective vest, capped at 1,000 participants.
• Studentloppet (The Student Run) Free annual running event for students offering 5 km and 10 km distances with finisher medals.
• Hall and Beach Court Rental Rental of indoor halls (Great Hall, Small Hall) and beach courts for private events, sports activities, or group bookings.
• Trial Week Free one-week access for new members to experience the gym, group training, and ball sports facilities before committing to membership.

Quantifiable outcome

• Free Student Sports Membership accessible to all Uppsala University students without requiring a Swedish personal number
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

24 partnerships are on record, tiered core and minor.

• Uppsala UniversitycoreStrategic or Co-development PartnerCampus1477 is the student recreation center of Uppsala University. The university collaborates with Campus1477 on student sports programming, Mental Health Week, the 'Student Sports Lift' project, and the 'Studenter på tur i vår natur' initiative. Uppsala University students receive access to Campus1477's facilities and programming as part of their campus life.
• Studenthälsan (Student Health Service at Uppsala University)coreStrategic or Co-development PartnerStudenthälsan (Student Health Service) collaborates with Campus1477 on Mental Health Week activities, outdoor programming ('Övernatta utomhus', 'Grill & Chill'), student sports coordination, and the free Student Sports Membership. Jens Lindquist serves as both student sports coordinator at Campus1477 and Studenthälsan.
• Uppsala Student Union (Uppsala Studentkår)coreStrategic or Co-development PartnerCampus1477 is jointly operated by three owner organizations including Uppsala Student Union. The union represents student interests in governance and ensures Campus1477 serves the student community.
• Curator's Convention and Student Nations (Uppsala nations)coreStrategic or Co-development PartnerCampus1477 is jointly operated by the Curator's Convention and its 14+ student nations (Göteborgs Nation, Norrlands Nation, Smålands Nation, Snerikes/Trikadien, Stockholms Nation, Uplands Nation, Värmlands Nation, Västgöta Nation, Västmanlands-Dala Nation, Östgöta Nation, Gästrike-Hälsinge Nation, Gotlands Nation, Kalmar Nation, and others). Student nations offer their own sports activities under the Campus1477 umbrella and contribute to the student sports ecosystem.
• UpplandsstiftelsencoreStrategic or Co-development PartnerUpplandsstiftelsen is a conservation and outdoor recreation foundation that co-funds the 'Studenter på tur i vår natur' project (2025-2026) with Region Uppsala and Campus1477. The project creates accessible outdoor activities for students including hiking, canoeing, mushroom picking, skiing, and overnight camping.
• Akademiska husminorStrategic or Co-development PartnerAkademiska hus is the property owner of the land where Campus1477's Blåsenhus facility sits. They deployed a Piffl outdoor equipment cabinet near the beach volleyball courts for student use, in collaboration with Campus1477, to encourage outdoor play and movement around the campus area.
• World ClassminorOthersWorld Class is a fitness equipment sponsor for Campus1477's student sports events and tournament series (e.g., volleyball university championships). Their logo appears on student sports materials as a supporting partner.
• Vitamin WellminorOthersVitamin Well provides complimentary beverages to participants at Campus1477 events such as the Student Run (Studentloppet), supporting hydration and refreshment for runners.
• LöplabbetminorOthersLöplabbet is a running specialty store in Uppsala that partners with Campus1477, offering 15% discount to Campus1477 members and providing sponsorship/in-kind support for the Student Run event.
• Muskelcentrum Naprapat & IdrottsklinikminorOthersCampus1477 members receive 50% discount on their first naprapathy visit at Muskelcentrum. Muskelcentrum is a sports medicine and naprapathy clinic located near Campus1477, offering discounted services to members.
• Aktivt Uteliv (Active Outdoorlife)minorStrategic or Co-development PartnerCampus1477 collaborates with Aktivt Uteliv in Uppsala to offer students 10% discount on all outdoor adventure bookings (canoeing, hiking, climbing trips, etc.) using code 'Campus1477'. Aktivt Uteliv is located at Sunnerstastugan near Uppsala's nature areas. Joint outdoor activities are promoted through Campus1477's student sports calendar.
• IF Trikadien (Snerikes)minorChannel Partner/ Reseller/ DistributorIF Trikadien is a student sports association at Snerikes nation that runs bandy, floorball, football, and basketball activities open to all students. Their activities are listed under Campus1477's Nations Sports section.
• Pharmaceutical Union (Farmis)coreStrategic or Co-development PartnerCampus1477 is jointly operated by three owner organizations including the Pharmaceutical Union (Farmis). Farmis contributes to the governance and student sports programming for pharmacy students.
• Uppsala JuggerföreningminorChannel Partner/ Reseller/ DistributorUppsala Juggerförening leads Jugger sessions at Campus1477 on Tuesdays and Sundays, making this niche sport accessible to students as part of Campus1477's student sports program.
• Uppsala Frisbee Disc Club (Uppsala FDK)minorChannel Partner/ Reseller/ DistributorUppsala FDK's Ultimate section leads Ultimate Frisbee sessions at Campus1477 (Tuesdays in park, Saturdays at Kronåsen grass field), introducing students to the sport through coaching and drop-in games.
• Uppsala Roundnet Club (URoC)minorChannel Partner/ Reseller/ DistributorURoC leads Spikeball/Roundnet sessions at Campus1477 (outdoor April-September, indoor October-March), providing instructors and organizing drop-in games for students.
• IF Trikadien (Bandy)minorChannel Partner/ Reseller/ DistributorIF Trikadien (Södermanland-Nerike) leads bandy and ice skating sessions at Campus1477, with sessions held at Studenternas IP. The club provides equipment guidance and organizes sessions for students.
• Uppsala University Chaplaincy (Universitetskyrkan)minorChannel Partner/ Reseller/ DistributorUniversity Chaplain Karin Borg co-leads outdoor overnight hammock camping trips with Campus1477's student sports coordinator as part of Mental Health Week and the 'Studenter på tur i vår natur' project.
• Hela Uppsalas Landhockeyklubb (HULK)minorChannel Partner/ Reseller/ DistributorHULK invites students to try field hockey at Campus1477 events (e.g., International Day of University Sports), introducing students to land hockey through open sessions.
• Fritidsbanken UppsalaminorOthersFritidsbanken (The Bank for Free Time) is a lending library for sports and outdoor equipment in Uppsala. Campus1477 recommends Fritidsbanken for students who need to borrow equipment (skates, golf clubs, sleeping bags, etc.) for student sports activities.
• Svenska Orienteringsförbundet (Swedish Orienteering Federation)minorOthersCampus1477 promotes 'Hitta Ut' (Find Out), a free orienteering activity developed by the Swedish Orienteering Federation, available to students April-October using maps in the Hitta Ut app. Maps in paper format are available at Campus1477.
• RF-SISU IdrottsutbildarnaminorOthersRF-SISU Uppland offers courses, training, and financial support (LOK, project support) to student sports associations connected to Campus1477 through SAIF membership. They provide leadership and coaching education tailored for student sports leaders.
• SAIF (Sweden's Academic Sports Federation)minorOthersSAIF is the national federation for university sports in Sweden. Student sports associations connected to Campus1477 can become members of SAIF, enabling them to apply for sports movement grants and support.
• GoActive (BRP Systems)coreTechnology or IntegrationCampus1477 uses the GoActive booking and membership management platform (by BRP Systems) as its primary digital infrastructure for class scheduling, membership management, and facility access control. Provider code: 014501. Available on iOS and Android.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• SATS: Leading Nordic commercial gym chain operating hundreds of clubs across Sweden, Norway, Denmark, and Finland. Comparable as a Swedish gym operator with broad activity offerings, but commercially oriented with premium pricing and significantly larger scale than Campus1477.
• Nordic Wellness: Swedish gym chain with 200+ clubs across Sweden. Comparable as a domestic gym operator offering memberships, group classes, and training; competes for the same Uppsala-area general public market as Campus1477.
• Fitness24Seven: Low-cost 24/7 gym chain operating across Sweden and the Nordics. Comparable as a Swedish gym operator with subscription-based access; competes on price for the non-student segment that Campus1477 also serves.
• World Class: Premium Swedish fitness chain with clubs in major Swedish cities. Comparable as a Swedish gym operator; also a direct sponsor of Campus1477 events, indicating operational overlap. World Class targets a premium segment while Campus1477 targets students/community.

Others

• Studenthälsan (Student Health Service): Uppsala University's student health service and a core programming partner of Campus1477, particularly on Mental Health Week and outdoor wellness initiatives. Comparable as a closely integrated peer in the student wellbeing ecosystem rather than a direct fitness competitor.
• Akademiska Hus: Swedish property owner of most university buildings, including the land where Campus1477's Blåsenhus facility is located. Comparable as a strategic upstream partner/infrastructure provider rather than a competitor, but economically critical to Campus1477's existence.
• SAIF (Sveriges Akademiska Idrottsförbund): National federation for academic sports in Sweden that the Campus1477 student sports associations are members of. Comparable as a peer/partner in the university sports ecosystem, providing governance, funding support, and coordination across Swedish university sports.
• Uppsala Student Union: Student union at Uppsala University and one of three owner organizations of Campus1477. Comparable as a parent/owner entity that channels students and influences the governance and strategic direction of Campus1477.

Direct peers

• Friskis & Svettis: Swedish non-profit cooperative fitness organization offering gym access, group fitness classes, and recreational sports at low membership fees. Most directly comparable to Campus1477 because both are Swedish non-profit/cooperative fitness organizations with a social, community-driven model and broad accessibility.

Regional players

• Itrim: Swedish fitness and weight-loss club chain with a focus on coaching and group training. Comparable as a Swedish group-fitness-oriented operator targeting similar demographics, particularly women, in the same Swedish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Campus1477
• Instagraminstagram.com/campus1477
• LinkedInlinkedin.com/company/campus1477

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Campus1477