What Heisenware Gmbh does

Heisenware GmbH is a Hamburg-based, privately-held software company founded in 2021 that operates a low-code SaaS platform for building industrial shopfloor applications. Its product combines a drag-and-drop App Builder with a central App Manager, multi-tenant Workspaces, and a lightweight on-premise Edge Agent that bridges OT systems (PLCs, OPC UA, Siemens S7, Modbus, MQTT, Zebra RFID, SQL databases) to cloud or on-premise deployments without VPN or firewall changes. Generated apps run as Progressive Web Apps on any browser-enabled device.

The company monetizes primarily through annual SaaS subscriptions across three tiers (Starter under 200 EUR/month, Professional, and custom-priced Enterprise with on-premise Docker support), supplemented by a one-time Complete Service Package that bundles process analysis, turnkey app development, and training. Its go-to-market combines self-serve product-led growth (free trial on heisenware.cloud) with sales-assisted demos, a certified system integrator partner network, content marketing (case studies, comparison SEO pages), and a German-language podcast, 'Einfach Komplex.'

Heisenware serves small and mid-sized manufacturers, machine builders/OEMs seeking condition monitoring and digital service offerings, and system integrators who resell or deliver on the platform. Validated integrations include a MIP mApp status inside MPDV HYDRA MES and native Zebra RFID hardware support. Co-founders Dr. Burkhard Heisen (CEO) and Gerrit Meyer (CRO) lead the company alongside Senior Software Engineer Albert Montolio; no external investors or institutional funding rounds are disclosed in available materials.

Name

Heisenware Gmbh

Legal name

Heisenware GmbH

Website

https://heisenware.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Heisenware GmbH is a Hamburg-based software company that operates a low-code SaaS platform enabling automation engineers, machine OEMs, and system integrators to build and deploy shopfloor IoT applications without custom code, using native industrial protocol connectors and an on-premise Edge Agent.

Ownership category

akta.pro rank

Product category

Industrial Low-Code Application Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

akta.pro secondary industries

Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL), Industrial Automation Software (SCADA, HMI, MES, Historian) (IMAHAHAJ)

Keywords

• Low-code industrial platform
• Shopfloor application development
• Industrial IoT software
• Machine data acquisition
• Production monitoring software

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription (Starter, Professional, Enterprise): Subscription-based SaaS with three tiers differentiated by number of active apps, support level, and hosting options (cloud vs. on-premise). Revenue is recurring (annual billing), with the Starter plan as the entry point (under 200 EUR/month) and Enterprise as custom-priced, high-ARPU tier. Upsell motion goes from Starter (2 apps) to Professional (5 apps) to Enterprise (unlimited, cloud or on-premise).
2. Complete Service Package: One-time fixed-price offer including process analysis, turnkey app development, and training. Professional services revenue that converts PLG/free-trial users into paying customers who may also adopt subscription licenses for ongoing use.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

Heisenware provides a low-code SaaS platform that enables automation engineers, OT specialists, and system integrators to build, deploy, and run production-grade industrial shopfloor applications without writing custom code. The platform combines native connectivity for industrial protocols (OPC UA, Siemens S7, Modbus, MQTT) and IT systems (SQL, SAP, REST) with a visual drag-and-drop app builder, secure on-premise Edge Agents, and one-click PWA deployment to any device.

Product overview

Heisenware Gmbh offers a unified low-code industrial app platform consisting of the core Heisenware Platform (SaaS), the visual App Builder, App Manager for user administration, multi-tenant Workspaces, and the Heisenware Agent for secure on-premise connectivity. The platform is delivered via subscription (Starter, Professional, Enterprise plans) with optional Complete Service Package. Solutions include Production Dashboards, Machine Data Acquisition (MDE/BDE), RFID Tracking, and MPDV MIP Integration. The platform enables browser-based development with one-click PWA deployment to any device, supporting native connectivity to industrial PLCs (Siemens S7, Modbus, Allen-Bradley, Heidenhain), IoT protocols (OPC UA, MQTT), databases (SQL, time-series), ERP systems (SAP), Zebra RFID hardware, and label printers.

Differentiator

Problem solved

Functional benefit

Products and services

• Heisenware Platform
• Machine Data Acquisition (MDE/BDE)
• Production Dashboards
• RFID Tracking
• MPDV MIP Integration
• Complete Service Package

Quantifiable outcome

• 90%+ time savings in inventory and asset tracking workflows (Delta Energy Systems: over 90% time saved during ongoing inventory; Gaerte: 90% reduction in tool/key search time)
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Hetzner Online GmbHcoreTechnology or IntegrationHetzner Online GmbH provides cloud hosting infrastructure for the Heisenware cloud platform, located in Germany. Data is stored securely and GDPR-compliant in the EU via Hetzner. This is the primary hosting infrastructure for the SaaS product.
• Zebra TechnologiescoreTechnology or IntegrationZebra RFID antennas, handheld scanners, and label printers are natively supported via Heisenware's hardware integration layer. Used across customer case studies (Delta Energy Systems, Gaerte) for bulk RFID asset tracking. Zebra RFID scanners connect via the Heisenware Edge Agent without custom scripts.
• MPDV (Hydra MIP)coreTechnology or IntegrationHeisenware is a validated MIP mApp (micro-application) for MPDV's HYDRA MES platform. It enables customers to build custom dashboards and shopfloor apps on existing MIP/HYDRA data, embeddable directly inside the HYDRA interface. Deep product integration rather than a generic connector.
• ifb (Innofounder)minorOthersInnovationsstarter (ifb) / Innofounder is a Hamburg-based startup support institution that has supported Heisenware's mission to digitalize the industry. Listed under 'Our supporters' on the About page.
• gateway49minorOthersgateway49 is a Hamburg-based startup hub/innovation center listed as a supporter of Heisenware's mission to digitalize the industry. Listed under 'Our supporters' on the About page.
• AI.Startup.HubminorOthersAI.Startup.Hub is a startup support organization listed as a supporter of Heisenware's mission to digitalize the industry. Listed under 'Our supporters' on the About page.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Siemens Insights Hub (MindSphere): Siemens Insights Hub (formerly MindSphere) is the industrial IoT platform from Siemens for asset connectivity, analytics, and shopfloor applications. It is the dominant incumbent in European manufacturing IoT, overlapping with Heisenware's machine data acquisition and OEM remote service use cases, with vastly greater scale and enterprise pull-through.
• PTC ThingWorx: ThingWorx is PTC's industrial IoT and connected operations platform used by manufacturers and OEMs for machine connectivity, dashboards, and remote monitoring. It serves a similar buyer and use case to Heisenware (machine OEMs needing global fleet visibility) but as a broader incumbent with deeper enterprise sales motion.
• Siemens Mendix: Mendix is a general-purpose low-code platform owned by Siemens that increasingly targets industrial use cases including IoT, asset, and shopfloor applications. Heisenware explicitly competes against Mendix in its SEO comparison pages; Mendix has broader scope but Heisenware argues greater industrial depth.
• Microsoft Power Apps: Power Apps is Microsoft's general-purpose low-code platform embedded in the Microsoft 365 and Azure ecosystem, frequently used by manufacturers to build internal tools. It is a broad incumbent with massive distribution reach that Heisenware addresses in its 'vs. Power Apps' comparison page targeting industrial specialists.

Emerging players

• Datacake: Datacake is a German low-code IoT platform focused on device connectivity, dashboards, and alerts for industrial and B2B use cases. It targets a similar automation-engineer persona and shares the DACH market with Heisenware, competing for low-code IoT dashboard budget at mid-sized manufacturers.
• ThinkIQ: ThinkIQ provides a Smart Manufacturing platform combining machine connectivity, analytics, and apps for industrial digital transformation. It overlaps with Heisenware's shopfloor app and machine data acquisition positioning at the manufacturing engineer level, with a focus on pharma and process-industry verticals.

Direct peers

• Tulip Interfaces: Tulip is the leading frontline operations / low-code manufacturing app platform, offering a drag-and-drop builder for shopfloor apps with native machine connectivity. It is the closest functional analogue to Heisenware in target buyer (manufacturing engineers), deployment model (browser-based), and core use cases (production dashboards, machine data acquisition, operator apps).
• Inductive Automation (Ignition Perspective): Ignition's Perspective module provides a web-based low-code environment for building responsive industrial HMIs and operator UIs that run on phones, tablets, and browsers. It targets the same shopfloor operator use cases and persona (automation engineers at manufacturers) as Heisenware, with similar one-click deployment of cross-device industrial apps.
• Peakboard: Peakboard is a German-based shopfloor dashboard and Andon visualization platform built on .NET, targeting manufacturing engineers with low-code configuration. Heisenware explicitly competes against Peakboard in its SEO comparison pages; both serve industrial customers seeking drag-and-drop visualization of live production data.
• FlowFuse: FlowFuse is the commercial offering built on Node-RED for industrial IoT and OT workflows, enabling flow-based programming for connecting machines, databases, and dashboards. Heisenware positions itself against Node-RED/FlowFuse on the 'fragmented DIY stack' slide, going after the same automation engineer persona with a more integrated app platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/heisenware

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heisenware Gmbh