What Datacake does

Datacake is a German cloud-based IoT platform company that provides a low-code, multi-purpose SaaS for connecting, monitoring, and managing LoRaWAN sensors. The platform bundles a free LoRaWAN Network Server, 400+ pre-built device templates covering 118+ manufacturers, a visual rule engine for threshold-based alerting, and modules for multi-tenancy, white-labeling, automated reporting, and data export. The company's product surface has expanded from web to native iOS and Android apps (2025 launch) and into proprietary hardware through the Wireless IoT Hub, a plug-and-play LoRaWAN gateway sold at €499 with 50 bundled device licenses and a pre-installed cellular SIM.

Datacake generates revenue through three streams: tiered SaaS subscriptions priced by device count (with a permanent free 5-device tier), one-time hardware sales of the Wireless IoT Hub, and a White Label App licensing offering at €300/month plus a €2,000 setup fee. The company sells through a hybrid go-to-market combining product-led growth (self-serve free tier), direct enterprise sales, OEM/white-label distribution for system integrators and device manufacturers, and consumer-grade app store acquisition. Customers include KPN, Eiffage, Port of Antwerp-Bruges, Decentlab, LORIOT, Femto, IoT Connect, and Convergia, with the largest disclosed deployment being PropTech Solutions' white-labeled climate monitoring across 45 office buildings in Germany and Austria.

Founded in 2016 by Simon Kemper (CEO) and Lukas Klein (CTO) in Vreden, Germany, Datacake bootstrapped for several years before raising €1.2M in seed funding in 2022 from Swedish investors Cantaloupe AB (founders of Sinch) and Predli AB. The company reports 40,000+ users across 50+ countries, 500M+ events processed per month, and $990K ARR as of 2025. Datacake's strategic positioning centers on collapsing the fragmented LoRaWAN stack — gateway, network server, integration, and dashboard — into a single low-code platform with the broadest documented device-template library in the LoRaWAN ecosystem.

Name

Datacake

Legal name

DATACAKE GmbH

Website

https://datacake.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Datacake is a low-code IoT platform for LoRaWAN sensor monitoring, serving system integrators, OEMs, and enterprises across smart buildings, healthcare, education, and industrial verticals in 50+ countries via a free LoRaWAN Network Server and 400+ device templates.

Ownership category

akta.pro rank

Product category

IoT Monitoring Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Observability Data Platforms (O11y Pipelines, Telemetry Backends) (HDABAJAJ)

akta.pro secondary industries

AI/ML Solution Integration & MLOps Enablement (BPAEAAAJ), Data Platforms & Modern Data Stack Services (Lakehouse, DW, MDM) (BPAEAHAC)

Keywords

• LoRaWAN IoT platform
• Low-code IoT
• IoT sensor monitoring
• White-label IoT
• Wireless IoT hub

Headquarters

HQ city

Vreden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Plans: Tiered subscription plans based on device count; free plan with 5 devices; paid plans scale with additional devices and features including white-label, multi-tenancy, and advanced reporting
2. Hardware Sales - Wireless IoT Hub: Sale of pre-configured LoRaWAN gateway hardware with bundled platform access (50 device licenses); one-time hardware purchase at €499
3. White Label App: Monthly subscription (€300/month) plus one-time setup fee (€2,000) for branded iOS/Android apps; custom widget development and tailored app tiers available

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Datacake is a cloud-based low-code IoT platform focused on LoRaWAN monitoring. It provides dashboards, alerting, rule automation, and white-label capabilities for system integrators, OEMs, and enterprises managing IoT sensors at scale. The platform bundles a free LoRaWAN Network Server with 400+ pre-built device templates for rapid deployment.

Product overview

Datacake is a cloud-based IoT platform built around LoRaWAN connectivity, offering a unified platform-plus-modules architecture. The core product is the Datacake IoT Platform, a low-code platform for connecting LoRaWAN sensors and monitoring them via dashboards and alerts. This core is bundled with a free LoRaWAN Network Server (LNS) and 400+ device templates. Key add-on modules include the Datacake AI Assistant (natural language data querying and report generation), Rule Engine (threshold-based automation), Multi-Tenancy (for MSPs and integrators), White Label (web and mobile app branding), Reporting (automated PDF exports), and Exports & Backups (CSV/JSON/S3). The company also sells a proprietary hardware product: the Datacake Wireless IoT Hub, a plug-and-play LoRaWAN gateway with built-in cellular connectivity and 50 free device licenses. A dedicated Mobile App (iOS/Android) provides the full platform experience on mobile, available as a White Label option for customers to publish under their own brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Datacake IoT Platform Core cloud-based low-code SaaS platform for LoRaWAN sensor monitoring, providing dashboards, alerting, rule automation, device templates, and multi-tenancy for businesses deploying IoT solutions.
• Datacake Mobile App Mobile application for iOS and Android that enables users to monitor and manage IoT devices, with built-in OCR image recognition for capturing analog meter readings digitally.
• Datacake Wireless IoT Hub Plug-and-play hardware gateway that provides LoRaWAN connectivity and forwards sensor data to the Datacake cloud platform, designed for easy deployment without complex setup.
• Datacake White Label App White-label version of the Datacake mobile application that system integrators and OEMs can rebrand and resell to their end customers under their own brand identity.
• Datacake White Label (Web) White-label web-based IoT monitoring platform that allows system integrators and OEMs to provide branded dashboards, alerts, and device management to their end customers under their own domain and identity.

Quantifiable outcome

• 62% reduction in climate-related tenant complaints for PropTech Solutions managing 45 buildings
• +3 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability5 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• ElsyscoreTechnology or IntegrationSwedish LoRaWAN sensor manufacturer providing indoor climate sensors (temperature, humidity, CO2) used in PropTech Solutions deployment across 45 buildings. Datacake maintains device templates for Elsys ERS and ERS CO2 products.
• RAKwirelesscoreTechnology or IntegrationHardware manufacturer providing plug-and-play IoT gateways; listed as one of four gateway manufacturers in IoTforall article on simplified deployment solutions; Datacake maintains compatibility and templates.
• DraginocoreTechnology or IntegrationLoRaWAN hardware manufacturer; cited as simplified gateway option in IoTforall article; Datacake maintains 44+ device templates for Dragino products including temperature, humidity, air quality, and soil moisture sensors.
• KerlinkcoreTechnology or IntegrationLoRaWAN gateway manufacturer listed as simplified deployment solution provider in IoTforall article; provides enterprise-grade gateway hardware compatible with Datacake platform.
• PropTech Solutions GmbHflagshipChannel Partner/ Reseller/ DistributorEnterprise customer deploying Datacake across 45 office buildings in Germany and Austria; white-labeled platform as 'PropTech Climate Intelligence'; represents flagship reference architecture for multi-tenant building monitoring deployments.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TagoIO: Cloud IoT platform focused on real-time dashboards, analytics, multi-tenancy and white-label for solution providers. Overlaps with Datacake on SI/OEM channel and plug-and-play sensor onboarding.
• Ubidots: Low-code IoT middleware providing device connectivity, dashboards, alerts and white-label apps with a tiered SaaS model. Directly comparable to Datacake's PLG-driven dashboard and alert business.
• ThingsBoard: Open-source IoT platform with rule engine, multi-tenancy, white-label and dashboards. Direct competitive alternative that threatens Datacake's paid tiers with a self-hosted, license-free option.
• Kaa IoT: Enterprise IoT platform offering device management, data pipelines and white-label capabilities for OEMs. Overlaps with Datacake's mid-market and OEM positioning.
• The Things Industries: Commercial LoRaWAN Network Server (and steward of The Things Stack) offering managed LoRaWAN connectivity. Direct overlap with Datacake's free built-in LNS, both technically and in go-to-market narrative.
• Losant: US-based low-code IoT platform offering device connectivity, dashboards, rules and white-label workflows. Closely comparable to Datacake's positioning as a cloud SaaS for monitoring and managing IoT fleets.
• ChirpStack: Open-source LoRaWAN Network Server with growing dashboards and integrations. Datacake explicitly markets migration guides FROM ChirpStack, framing it as a directly comparable LNS-plus-platform alternative.
• Blynk IoT: Low-code IoT platform with native iOS/Android apps, white-label, and freemium tiers aimed at makers and enterprises. Comparable to Datacake on mobile-first onboarding and device-based SaaS pricing.

Broad incumbents

• Particle: Larger IoT platform combining its own cellular hardware modules with cloud, dashboards and white-label. Comparable to Datacake's wireless-hub-plus-platform play but at broader scale and capitalization.
• AWS IoT Core: Hyperscaler IoT service offering device connectivity, rules, analytics and dashboards within AWS. Represents the bundle-threat competitor for enterprise customers who already standardize on AWS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Datacake