Goos woning-/bedrijfsmakelaardij

What Goos woning-/bedrijfsmakelaardij does

GOOS Makelaardij is a private, full-service residential real estate brokerage headquartered at Deventerstraat 67 in Apeldoorn, Netherlands, founded in 1996. The firm provides sales brokerage (verkoopmakelaardij), buyer representation (aankoopbegeleiding), certified property appraisals (taxaties), free market valuations, free WOZ (municipal valuation) objection assistance, and in-house mortgage advisory to individual homeowners and homebuyers in Apeldoorn and across the broader Gelderland province (including Epe, Vaassen, Beekbergen, Ugchelen and Deventer). Services are delivered by a compact team of approximately five to six staff — co-owners Remi Goos (NVM Register Makelaar) and Dirk-Jan van Woerden (NVM Register Makelaar & Register Taxateur), broker Ralph van Asselt, founder/experienced advisor Ben Goos, commercial employee Anne-Wendy Stolk, and independent mortgage advisor Lex de Vries — backed by an integrated technology stack centred on the Realworks property management system, Funda marketplace listings, and NWWI-certified appraisal standards.

The business model is primarily transaction-based: commission on residential sales and purchases, supplemented by fees for certified bank-accepted appraisal reports and a freemium layer (free valuations and free WOZ objections) that functions as a top-of-funnel customer acquisition tool. Go-to-market is sales-led and direct-to-consumer — homeowners and buyers contact the firm via phone, email, website forms or in-person office visits, with strong reliance on referrals, Funda visibility and a content-marketing website carrying 24+ educational articles. The firm maintains an active Funda presence of approximately 79 listed properties and reports a 9.5/10 average customer rating from 118 Funda reviews, with claims of being the broker with the most sales in the Apeldoorn region in 2025.

Strategic positioning is built on locally embedded expertise (three NVM-certified brokers with deep Apeldoorn/Gelderland knowledge), one-stop-shop integration of selling, buying, valuation and mortgage advisory under a single roof, and process quality investments such as standard drone photography and end-to-end transaction support through notary key handover. Distribution is regional rather than national, with the Apeldoorn office plus on-site property viewings forming the principal customer touchpoints, and no indication of expansion beyond the Dutch Gelderland market.

Name

Goos woning-/bedrijfsmakelaardij

Legal name

GOOS Makelaardij

Website

https://goos.nl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

GOOS Makelaardij is a private Dutch residential real estate brokerage in Apeldoorn offering sales, buyer representation, certified appraisals, and mortgage advisory to homeowners and buyers across the Gelderland province via a compact team of NVM-certified brokers.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Real Estate Transaction Advisory & Due Diligence (FSAEAJAJ)

Keywords

• Residential real estate brokerage
• Property valuation services
• Buyer representation
• Mortgage advisory services
• NVM certified makelaar

Headquarters

HQ city

Apeldoorn

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Brokerage - Sales: Commission-based real estate brokerage services for selling residential properties. Fees typically percentage-based on sale price (standard Dutch market practice).
2. Real Estate Brokerage - Purchase: Buyer representation services including property search, valuation assessment, bidding strategy, negotiation, and closing coordination.
3. Property Appraisals (Taxaties): Official property valuation reports required for mortgages. NVM-certified appraisers provide certified reports.
4. WOZ Bezwaar Service: Free WOZ objection service for property owners challenging municipal valuations. Revenue model unclear - may be cross-subsidized through other services or reputation-building.
5. Financial Advisory: Mortgage advice services provided through independent advisor Lex de Vries working from their office. Fixed rates, no commission structure mentioned.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

GOOS Makelaardij is an NVM-certified residential real estate brokerage in Apeldoorn that sells and represents buyers of homes across Apeldoorn and the Gelderland province. The firm delivers full-service selling brokerage (verkoopmakelaardij), purchase guidance (aankoopbegeleiding), certified property appraisals (taxaties), in-house independent mortgage advice, and a free WOZ municipal-valuation objection service.

Product overview

GOOS Makelaardij operates as a full-service residential real estate brokerage offering integrated property buying and selling services. Their core offerings consist of selling brokerage (verkoopmakelaardij) and purchase guidance (aankoopbegeleiding), supplemented by ancillary services including free property valuations, certified appraisals (taxaties), in-house mortgage advisory, and free WOZ objection services. The company maintains an online property listing portal displaying approximately 79 available residential properties across the Apeldoorn region and broader Gelderland. All services are delivered by a compact team of three NVM-certified brokers working from their office at Deventerstraat 67 in Apeldoorn.

Differentiator

Problem solved

Functional benefit

Products and services

• Verkoopmakelaardij (Selling Brokerage Services)
• Aankoopbegeleiding (Purchase Guidance)
• Taxaties (Property Appraisals)
• Financieel Advies / Hypotheekbegeleiding (Mortgage Advisory)
• Gratis WOZ Bezwaar (Free WOZ Objection Service)
• Woning Aanbod Portal (Property Listing Portal)

Quantifiable outcome

• 9.5 out of 10 average rating on Funda from 118 customer reviews
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• NVM (Nederlandse Vereniging van Makelaars)coreStrategic or Co-development PartnerProfessional membership association for Dutch real estate brokers. All GOOS brokers are NVM-certified (Register Makelaar). Provides training, standards, and credibility. NVM is the leading real estate association in the Netherlands.
• FundacoreChannel Partner/ Reseller/ DistributorDominant Dutch property listing platform. GOOS maintains active listings and account on Funda. All current listings are visible on the platform with professional photos and drone imagery.
• Lex de Vries (Hypotheekadvies)coreStrategic or Co-development PartnerIndependent mortgage advisor working from GOOS office at Deventerstraat 67. Provides fixed-rate mortgage advice without commission. Coordinates directly with brokers on bidding strategies and financing conditions.
• Best4u Group B.V.minorOthersWebsite development company that built and maintains the GOOS Makelaardij website.
• Tijmen Kroes MakelaardijminorChannel Partner/ Reseller/ DistributorCollegial partnership on Loolaan 18L new construction project. Both firms represent the same development project as co-marketing brokers.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• RE/MAX Nederland: International real estate franchise with a large Dutch broker network. Comparable as a residential brokerage serving similar sellers/buyers in the Netherlands, but with national brand recognition and a multi-agent franchise model.
• ERA Nederland: Major international real estate franchise operating across the Netherlands including Gelderland. Comparable as a Dutch NVM-affiliated brokerage serving residential sellers and buyers, but with broader geographic and brand reach.
• Rotsvast Groep: Dutch real estate services group combining property management, brokerage, and valuations. Comparable as a multi-service Dutch real estate firm offering brokerage and appraisal services similar to GOOS's integrated model.

Emerging players

• Huispedia: Dutch online real estate platform providing market data, valuation tools, and listing services. Comparable as an alternative channel for Dutch residential buyers/sellers that could compete with traditional brokers like GOOS for lead generation.

Direct peers

• Ooms Makelaars: Regional Dutch brokerage with offices across multiple provinces. Comparable as a mid-sized NVM-affiliated residential brokerage with a similar full-service selling/buying/appraisal proposition.
• Evers en Boon Makelaars: Regional Dutch real estate firm operating brokerage and advisory services. Comparable as a Dutch NVM-affiliated brokerage serving residential buyers and sellers in regional markets similar to Apeldoorn.
• Makelaarsland: Large Dutch low-cost brokerage network operating nationally. Directly comparable as a Dutch residential brokerage serving buyers and sellers with a transaction-fee model, though operating at significantly larger scale than GOOS.
• Van der Sande Makelaars: Regional Dutch brokerage with strong presence in Gelderland/Zeeland. Comparable as a mid-sized Dutch NVM-affiliated residential brokerage serving similar suburban and regional markets to GOOS.

Others

• De Hypotheker: Largest Dutch independent mortgage advisory chain. Comparable as an adjacent service provider to GOOS's in-house mortgage advisory offering, representing both a potential partner and a competitive channel for financing-related leads.
• NVM (Nederlandse Vereniging van Makelaars): Leading Dutch professional association for real estate brokers. GOOS brokers are NVM-certified members; NVM sets industry standards and is the ecosystem/credentialing body that defines the firm's professional positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/goosmakelaardij
• LinkedInlinkedin.com/company/goos-woning--bedrijfsmakelaardij

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goos woning-/bedrijfsmakelaardij