Grand Casino Baden Ag

What Grand Casino Baden Ag does

Grand Casino Baden AG is a licensed Swiss land-based casino operator headquartered at Haselstrasse 2 in Baden, Switzerland, and a subsidiary of Stadtcasino Baden AG. Founded around 2002 and now in its 24th year of operation, the company operates under an ESBK gaming license and is currently running from a temporary Pop-Up Casino in the former Club COCO location while its main facility undergoes renovation. The core offering centers on a gaming floor of 310+ slot machines and live table games (roulette, blackjack, Ultimate Texas Hold'em), augmented by the proprietary Swiss Jack progressive jackpot (up to 300x payout), which the company states is exclusive to its venue in Switzerland.

The business operates as a multi-vertical entertainment venue under the "House of Entertainment" concept, combining gaming with PLÜ Restaurant & Lounge (awarded 14 Gault & Millau points since November 2022), the Bugsy bar, the COCO Baden nightclub, an events program (La Grande Grillade, Quiz Dinner, Entertainment Dinner, Dine & Dance, Comedy Coin shows, Spin 2 Win Tournament, Nachmittagslotto, Sonntagslotto), and ancillary services (Casino Deluxe VIP limousine package, valet parking, Tronc tip sharing). The GRANDWINNERS loyalty program structures member engagement across Silver, Gold, Diamond, Diamond Millionaire, and Black Circle Club tiers, with Coins, Level-Points, slot reservation functionality (10–30 minute holds), and tier-based perks including free entry and free valet parking for Diamond members.

Commercially, Grand Casino Baden operates a direct-to-consumer model with walk-in foot traffic at the Baden location, a CHF 10 entry fee (waived for Silver members and above), and additional revenue from F&B, ticketed events, merchandise sales through an online shop at grandcasinobaden.ch/shop, and a referral partnership with the Jackpots.ch online casino. The company is certified to ISO 27001, ISO 9001, and ISO 14001 standards, and holds Swisstainable Level III - Leading sustainability certification. Marketing is conducted across the company website, loyalty communications, paid social/search (Google Ads, Facebook Pixel), and event-driven channels, with ticketing distributed through Ticketcorner.

Name

Grand Casino Baden Ag

Legal name

Grand Casino Baden AG

Website

https://grandcasinobaden.ch

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Grand Casino Baden AG is a licensed Swiss casino operator in Baden offering 310+ slot machines, table games, fine dining at PLÜ Restaurant, events, and an online casino referral, serving adult walk-in guests under the Stadtcasino Baden Gruppe.

Ownership category

akta.pro rank

Product category

Casino Gaming & Hospitality

NAICS

Casinos (except Casino Hotels) (71321), Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Standalone Casino Properties (Urban/Suburban) (MPAEAAAB)

akta.pro secondary industries

Casino Food, Beverage & Nightlife Operations (MPAEAAAI), Casino Table Games Operations (MPAEAAAN)

Keywords

• Land-based casino gaming
• Table games and slots
• Casino hospitality services
• Loyalty gaming program
• Casino entertainment events

Headquarters

HQ city

Baden

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Gaming Operations: Revenue from slot machines (310+ units), table games including roulette, blackjack, and Ultimate Texas Hold'em. Gaming revenue constitutes the primary income stream for the casino.
2. Food and Beverage: PLÜ Restaurant & Lounge serving fine dining with 14 Gault & Millau points, Bugsy bar service, and special event dining including La Grande Grillade, Quiz Dinner, Entertainment Dinner, and Sunday brunch.
3. Events and Entertainment: Ticketed events including comedy shows, concerts, afterwork events, and tournaments. The COCO Baden venue hosts Club Joy and other entertainment events.
4. Merchandise and Shop: Online shop selling jetons, gift items, poker accessories, branded merchandise including umbrellas, poker cards, poker cases, and vouchers.
5. Casino Entry and Services: Entry fees (CHF 10), valet parking services (CHF 12), and VIP services including the Casino Deluxe package.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Grand Casino Baden AG operates a Swiss-licensed land-based casino in Baden, Switzerland, offering 310+ slot machines, table games (roulette, blackjack, Ultimate Texas Hold'em), and the exclusive Swiss Jack progressive jackpot. The venue operates as a "House of Entertainment" combining gaming with fine dining at PLÜ Restaurant & Lounge, ticketed events, the COCO Baden nightclub, an online merchandise shop, and the GRANDWINNERS points-based loyalty program, with a referral partnership to the Jackpots.ch online casino.

Product overview

Grand Casino Baden operates as a diversified entertainment complex combining land-based casino gaming with dining, events, and hospitality services. The core offering centers on casino gaming (slot machines, roulette, blackjack, Ultimate Texas Hold'em, and jackpot games) managed through the GRANDWINNERS loyalty program. The company operates multiple revenue streams: the main casino and temporary Pop-Up Casino during renovation, the PLÜ Restaurant & Lounge (14 Gault & Millau points), the COCO Baden nightclub, an online shop selling branded merchandise and jetons, the Jackpots.ch online casino platform, and a comprehensive events business including themed dinners, tournaments, lotteries, and comedy shows. The product portfolio includes core gaming services, dining venues, packaged entertainment experiences, and e-commerce offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Bugsy: Restaurant operated by Grand Casino Baden

Products and services

• Grand Casino Baden Casino Floor The main land-based casino gaming floor offering slots, table games, and jackpot games to walk-in adult guests aged 18+ at Haselstrasse 2, Baden, Switzerland.
• Pop-Up Casino Temporary casino facility operating during renovation, offering UTH, Black Jack, Roulette, and Pop-Up Jackpot, with entry via the former COCO Club location.
• GRANDWINNERS Loyalty Program Free-to-join tiered loyalty program where members earn Coins and Level-Points on gaming activity, redeemable for consumptions, services, or prizes, with perks including free entry, slot reservation, and valet parking.
• PLÜ Restaurant & Lounge Fine dining restaurant located at the casino with 14 Gault & Millau points, serving brunch, lunch, dinner, and special dining experiences for casino guests and walk-in diners.
• Grand Casino Baden Online Shop E-commerce storefront selling jetons, gift items, vouchers, event tickets, and branded merchandise including poker sets, playing cards, umbrellas, bags, and badges.
• Slot Machine Gaming Slot machine gaming with 310+ units across denominations, including the exclusive Swiss Jack progressive jackpot with payouts up to 300x.
• Roulette Table Games

Quantifiable outcome

• 14 Gault & Millau points for PLÜ Restaurant
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Stadtcasino Baden GruppecoreOthersParent company of Grand Casino Baden AG. Stadtcasino Baden Gruppe is the parent organization providing group-level services including IT operations and support. The group also operates related venues including COCO Baden.
• Jackpots.chcoreGTM or Marketing PartnerReferral partnership for online casino gaming. Grand Casino Baden promotes Jackpots.ch on their website with tracking parameters (utm_source, utm_medium, utm_campaign) for performance measurement.
• COCO BadenminorOthersRelated entertainment venue operated by the Stadtcasino Baden Gruppe. Houses Club Joy and comedy events. The former COCO Club location now houses the Pop-Up Casino during renovation.
• stretch.chminorChannel Partner/ Reseller/ DistributorLimousine service partner providing luxury transportation for the Casino Deluxe VIP package. Stretch limousine service for up to 8 persons.
• TicketcornerminorChannel Partner/ Reseller/ DistributorTicket distribution partner for comedy events and special shows at COCO Baden. External ticketing platform for event sales.
• Rietz AGminorOthersWatch retailer providing Tissot watches as prizes for the Spin 2 Win Tournament. Prize partner for slot machine tournament promotions.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Genting Group: Global integrated casino resort operator with single-property and multi-property venues. Provides a broader benchmark for premium gaming, dining, and entertainment-led casino operations outside Switzerland.
• Swiss Casinos Holding: Multi-property Swiss casino operator running several ESBK-licensed venues. Comparable in regulatory and product terms but operates at a larger portfolio scale than Grand Casino Baden AG.
• Stadtcasino Baden Gruppe: Parent group of Grand Casino Baden AG operating related venues including COCO Baden. Direct group-level comparison and shared services platform for the casino operator.
• Casino Austria (CASAG): Established European casino operator offering land-based gaming, dining, and entertainment across multiple jurisdictions. Provides a broader international benchmark for the Grand Casino Baden entertainment-led casino model.

Direct peers

• Casino Davos: Swiss regional casino offering slots, table games, and dining under ESBK regulation. Comparable in scale and product mix to Grand Casino Baden, though located in a tourism-driven resort market.
• Casino Zürich: Swiss land-based casino operating in Zurich under the same ESBK regulatory framework. Closely comparable single-property Swiss casino model with table games, slots, restaurant, and events in the same target market catchment.
• Grand Casino St. Gallen: Swiss casino operator running table games, slots, and entertainment under ESBK oversight. Directly comparable operating model and product mix to Grand Casino Baden.
• Casino Bern: Swiss casino operating in a Swiss metropolitan area under the same federal licensing framework. Directly comparable in regulation, product mix, and target customer profile.
• Grand Casino Luzern: Swiss casino with a similar House of Entertainment positioning combining gaming, dining, and events. Operates under the same federal license regime and targets a comparable premium Swiss metropolitan audience.

Emerging players

• Jackpots.ch: Swiss-licensed online casino platform already in a referral partnership with Grand Casino Baden. Comparable as a Swiss gaming brand and direct channel for the same end customers, albeit delivered digitally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grandcasinobaden

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Casino Baden Ag