CYCLING TOUR COMPANY

What CYCLING TOUR COMPANY does

Cycling Tour Company is a French private SAS founded in 2022 and headquartered at 4 rue du Professeur Langevin within Decathlon's B'twin Village in Lille. The company designs and executes turnkey corporate cycling events across France, targeting HR, RSE, and events teams at large enterprises and mid-market companies. Its three core service lines are: (1) outdoor team building seminars and RSE-themed cycling itineraries delivered with certified guides, equipment, technical support vehicle, and catering; (2) indoor Home Trainer Connecté animations using connected trainers integrated with Zwift for afterworks, corporate evenings, and brand activations; and (3) direct-to-consumer bicycle and camping equipment rental from the Lille base. Technology components consist of GPS-based orientation applications with waypoint logic, real-time leaderboards broadcast on giant screens, and pre-filmed immersive video routes for indoor cycling — none reliant on AI/ML or proprietary algorithms.

Revenue is generated through bespoke event contracts priced per engagement (30% deposit, balance within 30 days post-event), bespoke indoor activation quotes, and consumer rental transactions via the Lokki booking platform. The go-to-market combines direct enterprise sales (website contact form, phone, LinkedIn) with an indirect agency channel where event and incentive agencies (Team House, CoachMeHappy, Panenka, Agence Spoutnik, La Quincaillerie) commission Cycling Tour Company for their own end clients. Named enterprise customers span sporting goods (Decathlon), professional services (EY), insurance (Groupe Henner), government trade promotion (Business France), logistics (Mondial Relay), and beverages (Nutripack). The company has no disclosed external funding, patents, AI capabilities, or revenue figures, and operates with 1-10 employees on a stated share capital of €5,000.

Name

CYCLING TOUR COMPANY

Legal name

Cycling Tour Company

Website

https://cyclingtourcompany.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Cycling Tour Company is a Lille-based event agency that designs and delivers turnkey corporate cycling seminars, RSE-themed team building events, and indoor Zwift-integrated home trainer activations for French enterprises, plus consumer bike rentals via Lokki.

Ownership category

akta.pro rank

Product category

Corporate Team Building & Cycling Event Services

NAICS

Tour Operators (56152), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

akta.pro secondary industry

Cycling, Mountain Biking & E-bike Adventures (THAJABAF)

Keywords

• Corporate team building events
• Cycling event services
• RSE mobility seminars
• Corporate bike tours
• Guided bike rental

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Corporate Team Building & Seminar Events: Bespoke cycling-based team building events and corporate seminars, priced per event. Services include route planning, guide/concierge staffing, equipment provision (bikes, helmets, safety gear), technical support vehicle, catering, and activity design. Quotes are custom per client based on group size, format, location, and duration.
2. Home Trainer Indoor Events: Indoor cycling event animations using connected home trainers, offered as standalone activations for afterworks, corporate evenings, and marketing activations. Includes equipment setup, technical animation, live screen broadcasting, and on-site facilitation.
3. Bicycle Rental (Particuliers): Direct-to-consumer bicycle and camping equipment rental from the Lille location (B'twin Village), via an online booking platform (Lokki). Bike types include E-VTC, E-VTT, VTC, VTT, Gravel, and road bikes.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Cycling Tour Company designs and delivers turnkey corporate cycling events — including RSE seminars, outdoor team building challenges, GPS orientation races, and indoor connected home trainer animations — for enterprise clients across France. The company also operates a direct-to-consumer bicycle and camping equipment rental service from its Lille headquarters within the B'twin Village. Services include route planning, certified guides, equipment provision, technical support vehicle, catering, and post-event video delivery.

Product overview

Cycling Tour Company operates as a cycling tourism event agency offering three interconnected core services: (1) Team Building & Séminaires à Vélo - turnkey corporate cycling events including RSE seminars, cohesion challenges, and orientation games with full logistics across France; (2) Home Trainer Connecté - indoor cycling animation services with connected trainers for corporate events and brand activations using Zwift virtual cycling; and (3) Location de Vélos - individual bike rental from the B'Twin Village in Lille featuring electric bikes, gravel, VTC/VTT, and road bikes plus camping equipment. Additional sub-products include Discovery Rides, Orientation Challenges, and Multi-day Itineraries. The company operates from Lille with national coverage including Bordeaux, Val de Loire, Bourgogne, Baie de Somme, and Côte d'Opale regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Team Building & Séminaires à Vélo (Corporate Cycling Seminars & Team Building) Turnkey corporate cycling event service covering RSE seminars, team building challenges, GPS orientation races, discovery rides, and multi-day itineraries for French enterprises. Includes route planning, certified guides, equipment (bikes, helmets, safety gear), technical support vehicle, catering, and post-event video. Delivered across France including Lille, Côte d'Opale, Baie de Somme, Val de Loire, Bourgogne, and Bordeaux.
• Home Trainer Connecté (Indoor Connected Cycling Animation) Indoor corporate cycling animation service using next-generation connected home trainers with Zwift integration, real-time progress on tablets, live leaderboard broadcast on giant screens, and pre-filmed immersive video routes. Sold as standalone activations for afterworks, corporate evenings, and marketing activations.
• Location de Vélos (Individual Bike Rental) Direct-to-consumer bicycle and camping equipment rental from the B'twin Village in Lille (4 rue du Professeur Langevin), sold through the Lokki online booking platform. Bike types include E-VTC, E-VTT, VTC, VTT, Gravel, and road bikes for individual leisure riders.

Quantifiable outcome

• Accessible to all fitness levels through VAE (electrically assisted bikes), enabling mixed-ability groups to ride together.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Team HousecoreChannel Partner/ Reseller/ DistributorEvent agency that commissions Cycling Tour Company for cycling team building events for its own corporate clients. Notable collaborations include the Groupe Henner seminar and Team House's Cancale event.
• CoachMeHappycoreChannel Partner/ Reseller/ DistributorWellness and coaching agency that partnered with Cycling Tour Company for a soft mobility awareness day at Prison de Fresnes, combining cycling workshops with behavioral coaching.
• Panenka (Event Agency)coreChannel Partner/ Reseller/ DistributorSports event agency that coordinated the Tour de France-related cycling experience for Mondial Relay, with Cycling Tour Company providing on-ground logistics and guidance.
• Agence SpoutnikminorChannel Partner/ Reseller/ DistributorEvent agency that coordinated the Grand Palais Mark Cavendish Zwift meetup, with Cycling Tour Company providing home trainer logistics and event animation.
• La Quincaillerie (Event Agency)minorChannel Partner/ Reseller/ DistributorEvent agency that commissioned a team building cycling event for its own collaborators at Wissant, on the Côte d'Opale.
• Mondial RelaycoreStrategic or Co-development PartnerLogistics company that partnered with Cycling Tour Company and agency Panenka for a Tour de France-themed 11 km cycling event from its headquarters, coinciding with the Grand Départ du Tour de France 2025.
• JKO SPORTminorImplementation/ SI/ Consulting PartnerSports logistics partner that collaborated with Cycling Tour Company on the Paris-Roubaix Challenge, handling preparation and coordination for the 150-participant event.
• Domaine Debreuille (Wine Producer)minorStrategic or Co-development PartnerBourgogne wine estate hosting a cave visit and tasting as part of the Saône-et-Loire cycling seminar for Lyon Airport. A local experiential partner for the cycling itinerary.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Décathlon (B'twin Village): Global sporting-goods retailer whose B'twin Village in Lille hosts CTC's headquarters. Comparable as a broad incumbent because Décathlon itself organizes large-scale cycling events and brand activations; CTC benefits from proximity and brand association without being a corporate subsidiary.

Direct peers

• CoachMeHappy: French wellness and coaching agency that partners with CTC on soft-mobility corporate days. Comparable as a peer in the French corporate-wellness/team-building market, often working alongside or against CTC for the same enterprise cohesion budgets.
• Wanderers (Original Wanderers): French event agency specializing in outdoor and original corporate team-building experiences across France. Directly comparable to CTC in B2B teambuilding focus, turnkey event delivery, and use of cycling and outdoor activities to deliver cohesion outcomes.
• Panenka (Event Agency): French sports and corporate event agency that has commissioned CTC for Tour de France-related activations. Comparable to CTC as a competing/co-operating French corporate event specialist, particularly in cycling-themed engagements.
• France Aventures: French outdoor and adventure event provider for corporate groups, with cycling, hiking, and orientation challenges. Comparable to CTC in delivering turnkey outdoor cohesion events to French enterprises with national coverage.
• Sport Découverte: French corporate event agency offering sports and outdoor-themed team-building activities for enterprises. Comparable to CTC in targeting French enterprises with sport-based cohesion events and in operating a similar professional-services revenue model with bespoke quotation.
• Team House: French event agency that is both a CTC channel partner and a peer in the corporate teambuilding space. Comparable because it commissions and orchestrates corporate events (including cycling) for its own enterprise accounts, mirroring CTC's agency-channel model.
• Original Tours: French tour operator focused on corporate and incentive travel experiences. Comparable to CTC in designing themed, location-led group experiences for enterprises (including cycling, gastronomy, and heritage itineraries) under a bespoke event-delivery model.

Others

• Zwift: Indoor virtual-cycling platform used by CTC for Home Trainer Connecté events. Comparable as an enabling technology partner whose platform underpins CTC's indoor offering, rather than a direct competitor in event delivery.
• Lokki: Online booking and rental platform used by CTC for its B2C bike-rental stream at the B'twin Village. Comparable as a technology enabler for the consumer rental side of CTC's business, not a competitor in corporate event delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cycling-tour-company
• Instagraminstagram.com/cyclingtourcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CYCLING TOUR COMPANY