Hirtshals Seafood A/s
- Company typePrivate
- Founded1970
- HeadquartersHirtshals, Denmark
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Hirtshals Seafood A/s firmographics
Firmographics- Name
- Hirtshals Seafood A/s
- Legal name
- Hirtshals Seafood A/S
- Website
- https://hirtshals-seafood.dk
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Ownership category
- akta.pro rank
Hirtshals Seafood A/s industry classification
Industry- Product category
- Marinated Herring and Smoked Seafood
- NAICS
- Seafood Product Preparation and Packaging (3117)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092)
- akta.pro primary industry
- Marinated & Seasoned Seafood (Value-Added Raw/Par-Cooked) (AFANALAE)
- akta.pro secondary industries
- Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao) (AFANADAF), Value-Added Seafood Packaging (MAP/Vacuum, Portion Packs, Private Label) (AFANADAM)
Keywords
Where Hirtshals Seafood A/s is headquartered
LocationHeadquarters
- HQ city
- Hirtshals
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Hirtshals Seafood A/s business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail herring products: Sale of branded herring products (Skipper Sild and Hirtshals Sild) in various retail packaging sizes (260g, 400g, 570g, 600g, 800g, 1180g) to Danish consumers through retail stores
- Foodservice products: Bulk product sales in 2kg and 6kg buckets for professional food service establishments including restaurants, catering, and institutional buyers
- Export sales: Growing international export of herring and seafood products
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Retail consumer packaging |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hirtshals Seafood A/s product offering
Product offeringCore offering
Hirtshals Seafood A/S produces and sells branded marinated herring (Skipper Sild and Hirtshals Sild ranges) and smoked seafood products (Hirtshals Røgeri and Capella lines, including hot-smoked trout, cold-smoked salmon, hot-smoked mackerel, and prepared seafood salads) for Danish retail consumers and professional foodservice operators. Manufacturing is rooted in traditional salt-barrel maturation and generational craftsmanship, and products are sold both in retail jars and in bulk foodservice buckets across domestic and export markets.
Product overview
Hirtshals Seafood A/S is a traditional fish processing company producing marinated herring and smoked seafood products based on generational knowledge and craftsmanship. The portfolio comprises two primary branded lines: Skipper Sild (retail marinated herring in 260 g, 570 g, 800 g, and 1180 g jars, plus bulk foodservice pails) and Hirtshals Sild (traditional old-fashioned matured herring in 400 g, 800 g, and 1180 g jars, plus seasonal and foodservice variants), alongside the Hirtshals Røgeri smoked fish range including Capella hot-smoked trout and cold-smoked salmon, hot-smoked mackerel, prepared salads (pulled salmon salad, cucumber rolls with cold-smoked salmon, fresh shrimp salad), and dedicated foodservice bulk offerings. The company has over 50 years of history rooted in the fishing town of Hirtshals, with IFS and MSC certifications supporting its domestic and export markets.
Differentiator
Problem solved
Functional benefit
Brands
- Skipper Sild: One of Denmark's preferred herring brands, offering a wide range of marinated herring products from traditional to unconventional varieties.
- Hirtshals Sild
Products and services
- Skipper Sild 260 g Retail-sized marinated herring under the Skipper brand, packaged in 260 g jars for Danish consumers shopping for traditional herring products.
- Skipper Sild 570 g Retail-sized marinated herring under the Skipper brand, packaged in 570 g jars, covering traditional and non-traditional marinated herring variants.
- Skipper Sild 800 g Retail-sized marinated herring under the Skipper brand, packaged in 800 g jars, extending the Skipper product line to family-size consumers.
- Skipper Sild 1180 g Large retail-sized marinated herring under the Skipper brand, packaged in 1180 g jars.
- Skipper Sild i spande (Foodservice) Bulk marinated herring under the Skipper brand, packaged in 2 kg and 6 kg buckets/pails for professional food service operators such as restaurants, hotels, and caterers.
- Hirtshals Sild 400 g Traditional-style marinated herring under the Hirtshals Sild brand, packaged in 400 g jars, produced using old-fashioned salt-barrel maturation with traditional spices and sugar, resulting in a softer texture and darker color than vinegar-matured herring.
- Hirtshals Sild 800 og 1180 g Traditional-style marinated herring under the Hirtshals Sild brand, packaged in 800 g and 1180 g jars, following old-fashioned salt-barrel maturation with salt and spices.
- Hirtshals Sild Sæson Seasonal variant of traditional-style marinated herring under the Hirtshals Sild brand, using the same old-fashioned maturation process with seasonal raw material availability.
- Hirtshals Sild Spand (Foodservice) Traditional-style marinated herring under the Hirtshals Sild brand, packaged in 2 kg and 6 kg pails for professional food service operators.
- Hirtshals Røgeri Foodservice Smoked seafood products for foodservice operators under the Hirtshals Røgeri brand, covering a range of hot-smoked and cold-smoked fish for commercial kitchens.
- Capella Varmrøget Ørred Hot-smoked trout produced under the Capella brand as part of the Hirtshals Røgeri smoked seafood range.
- Capella Koldrøget Laks Cold-smoked salmon produced under the Capella brand as part of the Hirtshals Røgeri smoked seafood range.
- Varmrøget Makrel Hot-smoked mackerel, part of the smoked fish product range under the Hirtshals Røgeri brand.
- Salat med Pulled Laks Prepared salad featuring pulled salmon, a value-added product in the Hirtshals Seafood portfolio.
- Agurkeruller med Koldrøget Laks Cucumber rolls with cold-smoked salmon, a prepared seafood product in the Hirtshals Seafood range.
- Frisk Rejesalat Fresh shrimp salad, a prepared seafood product offered by Hirtshals Seafood.
Companies that use Hirtshals Seafood A/s
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Hirtshals Seafood A/s technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hirtshals Seafood A/s partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Hirtshals Seafood A/s competitors and assessment
Company assessmentBroad incumbents
- Lerøy Seafood Group ASA: Major Norwegian seafood group with value-added and smoked product lines sold across European retail and foodservice. Comparable on certified sustainable sourcing and value-added seafood formats, though primarily salmon-focused rather than herring.
- Thai Union Group PCL: Global seafood conglomerate with extensive European shelf-stable and value-added seafood brands. Comparable in the broader canned/marinated seafood category and IFS/MSC-grade certification discipline, but operates at vastly different scale and species mix.
- Royal Greenland A/S: Vertically integrated Greenlandic/Danish seafood giant with broad value-added and retail seafood portfolios across Europe. Overlaps with Hirtshals Seafood in European retail and foodservice seafood but operates across many species and at significantly larger scale.
Direct peers
- J. Skov Jensen A/S (Drogsamlinger / Skovs): Danish heritage herring brand and processor with a comparable retail marinated herring lineup and a similar foodservice bulk offering. Competes head-to-head in Danish grocery for the same lunch-table and smørrebrød occasions.
- Saeby's: Long-established Danish producer of marinated herring and traditional seafood specialties sold through Danish retail and foodservice. Most directly comparable to Hirtshals Seafood on product category, customer base, and traditional barrel-maturation craft.
- Espersen A/S: Large Danish value-added seafood processor producing smoked, marinated, and prepared fish for European retail and foodservice brands. Comparable on processing capabilities, value-added seafood formats, and IFS/MSC-equivalent certification footprint, though at meaningfully larger scale.
- Bornholms Fisk A/S: Danish seafood processor specializing in smoked fish, herring, and ready-to-eat seafood for retail and foodservice. Comparable product mix (smoked + marinated seafood) and Danish retail customer base.
Regional players
- Skagerrak Fisk AS: Norwegian seafood processor producing smoked and value-added fish products for retail and foodservice primarily in the Nordic region. Adjacent to Hirtshals Seafood's smoked seafood business and overlapping in Nordic retail deli occasions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Hirtshals Seafood A/s social profiles
Digital presenceHirtshals Seafood A/s compliance and trust
Trust signalCompliance2 records
Hirtshals Seafood A/s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hirtshals Seafood A/s leadership team
Management profileNumber of profiles
Profiles10 records
Hirtshals Seafood A/s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hirtshals Seafood A/s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hirtshals Seafood A/s
What does Hirtshals Seafood A/s do?
Hirtshals Seafood A/S produces and sells branded marinated herring (Skipper Sild and Hirtshals Sild ranges) and smoked seafood products (Hirtshals Røgeri and Capella lines, including hot-smoked trout, cold-smoked salmon, hot-smoked mackerel, and prepared seafood salads) for Danish retail consumers and professional foodservice operators. Manufacturing is rooted in traditional salt-barrel maturation and generational craftsmanship, and products are sold both in retail jars and in bulk foodservice buckets across domestic and export markets.
Is Hirtshals Seafood A/s a public or private company?
Hirtshals Seafood A/s is a private company. It is classified as unknown and is currently operating.
When was Hirtshals Seafood A/s founded?
Hirtshals Seafood A/s was founded in 1970.
Where is Hirtshals Seafood A/s based?
Hirtshals Seafood A/s is headquartered in Hirtshals, Denmark, in the Europe region.
How does Hirtshals Seafood A/s make money?
Three revenue lines are on record. Retail herring products are the primary driver. The others are foodservice products and export sales.
Who are Hirtshals Seafood A/s's main competitors?
Broad incumbents on record are Lerøy Seafood Group ASA, Thai Union Group PCL and Royal Greenland A/S. Direct peers are J. Skov Jensen A/S (Drogsamlinger / Skovs), Saeby's, Espersen A/S and Bornholms Fisk A/S. Skagerrak Fisk AS is listed as a regional player.
Does Hirtshals Seafood A/s have an API?
No public API is recorded for Hirtshals Seafood A/s.
What industry is Hirtshals Seafood A/s in?
Hirtshals Seafood A/s's product category is Marinated Herring and Smoked Seafood. Its primary akta.pro industry code is AFANALAE, Marinated & Seasoned Seafood (Value-Added Raw/Par-Cooked), with a secondary code of AFANADAF, Smoked, Cured & Salted Seafood (Lox, Kippers, Bacalao). Its NAICS code is 3117 and its SIC code is 2092.