L IMMOBILIERE ANNECIENNE

What L IMMOBILIERE ANNECIENNE does

Ad-immo.fr is an independent French-language real estate investment content platform targeting individual property investors. It publishes detailed guides on investment vehicles (LMNP, Pinel, SCPI, viager, nue-propriété), financing mechanisms (borrowing capacity, PTZ, notary fees), and fiscal optimization (real regimes, micro-foncier, capital gains), all authored by Alexandre Duval, a former banking advisor with 15 years of experience in real estate financing. The site also maintains a national directory of 35,000+ real estate agencies across 597 cities and 12 French regions, sourced from official SIRENE business registers.

The platform is built on a WordPress content management system with client-side calculators and simulators for rental yield, borrowing capacity, and notary fees. All computation runs locally in the user's browser with no data transmitted to servers, reflecting a privacy-first architecture. The site is hosted by Hetzner Online GmbH within the EU, ensuring no data transfers outside the European Economic Area.

The business operates as a sole proprietorship (Entrepreneur Individuel) registered to Brandon Dujardin under SIRET 94260527000027, with APE code 5814Z (Publishing of journals and periodicals). The legal registered address is 58 rue de Monceau, 75008 Paris, while the editorial author is based in Bordeaux. The go-to-market motion is purely content-led and SEO-driven, with no direct sales force and no paid distribution channels. Revenue is generated exclusively through affiliate commissions on referred service providers (notably JeDéclareMonMeuble for LMNP accounting at €289/year) and work-quote comparison services. All content, guides, and tools are free to users, with monetization occurring only at the referral stage.

Name

L IMMOBILIERE ANNECIENNE

Legal name

Brandon Dujardin, Entrepreneur Individuel

Website

https://ad-immo.fr

Company type

Private

Founded year

2009

Operating status

Operating

Short description

Ad-immo.fr is an independent French real estate investment content platform founded in 2009, offering free investment guides, financing calculators, and a 35,000+ agency directory for individual real estate investors. It monetizes through affiliate referrals to partner service providers.

Ownership category

akta.pro rank

Headquarters

HQ city

Annecy

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Affiliate/Referral Marketing: The site earns commissions by referring users to partner service providers. Featured partners include JeDéclareMonMeuble (online LMNP accounting service, 111,938 clients, 4.8/5 rating) for which ad-immo.fr receives referral fees. The site also features work quote comparison services. This is the primary monetization model alongside advertising revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ad-immo.fr operates an independent editorial real estate investment platform offering detailed guides on French investment vehicles (LMNP, Pinel, SCPI, viager, nue-propriété), financing (borrowing capacity, PTZ, notary fees), and taxation (real regimes, micro-foncier, capital gains). It also provides free online calculators, a directory of 35,000+ real estate agencies across 597 French cities, and a regularly published blog of market analyses, all authored by ex-bank advisor Alexandre Duval.

Product overview

Ad Immo (ad-immo.fr) is an independent editorial platform for real estate investment information, founded by Alexandre Duval, a former bank advisor with 15 years of real estate financing experience. The platform offers a portfolio of detailed investment guides, free online simulators (rental profitability, borrowing capacity, notary fees), and a national directory of 35,000+ real estate agencies updated from SIRENE data. The content is organized into three main pillars: investment strategies (LMNP, Pinel, SCPI, viager, nue-propriété), financing (borrowing capacity, PTZ, rates), and real estate taxation. All content is ad-free and commission-free, positioned as independent expert guidance rather than a product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Ad Immo Investment Guides (Guides d'investissement immobilier) Detailed editorial guides on French real estate investment strategies, financing options, and tax regimes, authored by ex-bank advisor Alexandre Duval, aimed at individual real estate investors seeking independent, bank-side perspective.
• Ad Immo Real Estate Simulators (Simulateurs immobiliers) Free, browser-based financial calculators covering rental profitability (calculateur de rentabilité locative), borrowing capacity (simulateur de capacité d'emprunt), and notary fees (simulateur de frais de notaire), provided for individual investors to evaluate real estate projects.
• Real Estate Agency Directory (Annuaire des agences immobilières) Open, free directory of 35,000+ French real estate agencies across 597 cities and 12 regions, sourced from official SIRENE registries, intended for individual investors and buyers searching for local agencies.
• Real Estate Blog and News Articles (Blog et articles d'actualité) Regular editorial blog covering French real estate market trends, city-by-city price analysis, DPE regulatory impact, financing news and investment strategy advice for individual investors.

Quantifiable outcome

• Free calculators available for rental yield, borrowing capacity, and notary fees — all computed client-side with no data transmission

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• JeDéclareMonMeuble (JD2M)coreGTM or Marketing PartnerFeatured partner providing online LMNP accounting services. Ad-immo.fr publishes detailed reviews and comparisons of JD2M (e.g., 'JD2M vs Indy' and 'JD2M vs Decla.fr' comparative articles). The partnership includes affiliate links with commission disclosure. JD2M reports 111,938 clients, 4.8/5 rating on 112,006 Google reviews, pricing from 289€/year TTC without tacit renewal.
• Hetzner Online GmbHminorOthersWeb hosting provider. The site is hosted by Hetzner Online GmbH in Germany within the EU. No data transfers occur outside the European Economic Area.
• Alexandre DuvalcoreOthersFounder, author, and editor of ad-immo.fr. Former bank advisor with 15 years of experience in real estate financing. Provides independent investment analysis and guidance from the bank's perspective. Located in Bordeaux.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about L IMMOBILIERE ANNECIENNE