What Asher does

Asher Lasting Exteriors (legally Asher Enterprises, Inc.) is a family-owned residential exterior remodeling company founded in 1974 and headquartered in Chippewa Falls, Wisconsin. The company specializes in the sale and professional installation of replacement windows and exterior doors for homeowners across Western Wisconsin, operating two retail showrooms (Chippewa Falls and Onalaska) plus a general office in Eau Claire, and reaching customers through free 90-minute in-home consultations, showroom visits, and a customer referral program.

The core product offering is built around an exclusive certified installer partnership with Renewal by Andersen, providing access to proprietary Fibrex composite material (40% wood fiber, 60% thermoplastic polymer), Acclaim windows, low-E glass coatings, double/triple-pane gas-filled insulated glass units, and the Ensemble dual-composite entry door system. Installers are credentialed through a Certified Master Installer program that covers building materials, codes, and installation techniques, with a lifetime installation warranty backing the work. Storm doors under the Andersen brand are also offered.

The business model is project-based, quote-driven residential contracting with three revenue streams: window installation/replacement, door installation/replacement (patio, entry, storm), and financing facilitation through a partnership with 1Look (offering unsecured loans of $2,500–$100,000). The company reports 575+ projects completed in 2026 to date, 3,260+ five-star reviews, and a 98% customer satisfaction rate. Marketing is conducted through local SEO, content/blog, social media (Facebook, Instagram, YouTube, Pinterest, X), email, an interactive project map, and a cash-based customer referral program — targeting a single horizontal segment: residential homeowners in Western Wisconsin.

Name

Asher

Legal name

Asher Enterprises, Inc.

Website

https://goasher.com

Company type

Private

Founded year

1974

Operating status

Operating

Short description

Asher Lasting Exteriors is a family-owned, Western Wisconsin residential contractor (founded 1974) that sells and professionally installs Renewal by Andersen replacement windows and exterior doors through two showrooms and in-home consultations.

Ownership category

akta.pro rank

Product category

Residential Window and Door Installation

NAICS

Other Building Material Dealers (44418)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Window Replacement (Residential) (HSAPAJAA)

akta.pro secondary industries

Exterior Door Replacement (Entry/Patio/French) (HSAPAJAB), Custom Window & Door Fabrication & Replacement (HSAPAJAI)

Keywords

• Replacement window installation
• Exterior door installation
• Residential home remodeling
• Window replacement services
• Patio entry door sales

Headquarters

HQ city

Chippewa Falls

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Window Installation and Replacement: Sale and professional installation of replacement windows including double hung, casement, bay, bow, awning, gliding/sliding, picture/combination, and specialty windows. Products sourced from Renewal by Andersen.
2. Door Installation and Replacement: Installation of patio doors (sliding and hinged/Frenchwood), entry doors (Ensemble by Renewal by Andersen), and storm doors (Andersen brand). Includes professional installation services.
3. Financing Services: Partnership with 1Look to provide 100% unsecured financing for qualified buyers, ranging from $2,500 to $100,000. Enables customers to pay for projects over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Asher Lasting Exteriors sells and professionally installs Renewal by Andersen replacement windows and exterior doors for residential homeowners in Western Wisconsin. Product lines include double hung, gliding/sliding, casement, bay, bow, awning, picture/combination, and specialty windows, plus gliding or hinged patio doors, Ensemble entry doors, and Andersen storm doors, all paired with Certified Master Installer installation and a lifetime installation warranty. Financing for qualified buyers is facilitated through partner 1Look (loans from $2,500 to $100,000).

Product overview

Asher Lasting Exteriors is a family-owned exterior home improvement company (since 1974) serving Western Wisconsin. The company operates as a dealer and installer of Renewal by Andersen windows and doors, offering a comprehensive portfolio of replacement windows (Acclaim, Double Hung, Gliding/Sliding, Casement, Bay, Bow, Awning, Picture & Combination, and Specialty styles) and doors (Patio Doors, Ensemble Entry Doors, and Andersen Storm Doors). The core offering combines Renewal by Andersen's Fibrex-material windows with Asher's professional Certified Master Installer program. Services include free 90-minute consultations, professional installation, financing options through 1Look, and warranty coverage. The company operates showrooms in Chippewa Falls and Onalaska, Wisconsin.

Differentiator

Problem solved

Functional benefit

Products and services

• Renewal by Andersen Replacement Windows

Quantifiable outcome

• 98% customer satisfaction rate with 99% of clients saying they would use Asher again
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Renewal by AndersencoreChannel Partner/ Reseller/ DistributorAsher is an exclusive certified installer of Renewal by Andersen windows and doors. Products include Acclaim windows, Fibrex material windows, Ensemble entry doors, and patio doors. This partnership provides access to proprietary composite materials and exclusive product lines not available through other installers.
• Andersen CorporationcoreTechnology or IntegrationParent company of Renewal by Andersen. Provides Fibrex composite material technology and storm door products (Andersen storm doors). Andersen Corporation has over 100 years of experience and manufacturing facilities in Minnesota, US, and Europe.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Feldco: Midwest-based (Chicago) direct-to-homeowner window, door, and siding replacement company. Most closely comparable to Asher given similar regional Midwest footprint, field-sales-driven go-to-market, and bundled exterior product offering.
• Champion Windows: National window, door, siding, and roofing replacement company selling direct to homeowners through in-home sales consultations. Competes with Asher on lead generation, financing, and direct installation services in regional markets.
• Window World: Largest window replacement franchise in the U.S., operating through locally owned affiliates that conduct in-home sales consultations and install replacement windows and doors—mirroring Asher's direct-to-homeowner field sales model in adjacent Wisconsin and Midwest markets.
• Zen Windows: Regional and franchise-based replacement window company using a similar in-home consultation sales model to Asher. Competes in the Midwest replacement window segment with comparable target customer profile.

Broad incumbents

• Pella Windows & Doors: Major national window and door manufacturer with showrooms and certified installer networks across the U.S. Competes directly with Asher for premium residential replacement window projects and offers comparable energy-efficiency product lines.
• Marvin Windows and Doors: Premium window and door manufacturer based in Warroad, Minnesota (Midwest-adjacent), with a certified dealer network selling and installing replacement windows in the same premium price tier Asher operates in.
• Renewal by Andersen: National window and door replacement brand whose Fibrex composite products Asher exclusively installs. Operates through a nationwide network of certified affiliates including Asher, making it both Asher's primary supplier and the largest comparable brand in the space.
• Andersen Windows & Doors: Parent manufacturer of Renewal by Andersen and a 100+ year old window/door brand selling through national dealer networks. Competes broadly with Asher in the replacement window category via its own dealer/installed channels.
• Home Depot: National big-box home improvement retailer selling windows and doors with installation services through subcontracted installers. Represents a different GTM but competes for the same Wisconsin homeowners evaluating replacement projects.
• Lowe's: National big-box home improvement retailer with window and door replacement offerings installed via certified contractor programs. Competes indirectly with Asher for homeowners shopping both DIY-adjacent and full-service installation options.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AsherExteriors
• YouTubeyoutube.com/user/AsherExteriors1
• Facebookfacebook.com/AsherInc
• Instagraminstagram.com/asher_lasting_exteriors
• Pinterestph.pinterest.com/2309ale
• LinkedInlinkedin.com/company/asher-lasting-exteriors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asher