LESITEDUMADEINFRANCE.FR

What LESITEDUMADEINFRANCE.FR does

Le Site du Made in France (lesitedumadeinfrance.fr) is a French online search engine and product discovery platform dedicated exclusively to products manufactured in France. Founded in 2021 and headquartered in Clamart, the company operates as a curated aggregator that references over 50,000 products from 800+ French brands and distributors, organized across eight consumer categories — Fashion (women, men, children), Home, Gastronomy, Beauty, Hobbies, Children, and Toys. The platform does not sell products directly; instead it enables consumers to discover Made in France items and redirects purchases to partner brand websites, functioning as a discovery and affiliate referral layer rather than a transactional marketplace.

The underlying technology is a content and affiliate marketing platform rather than a proprietary software product. The site is hosted on Scalingo's French cloud infrastructure and is structured as a deep category, brand, and product database optimized for SEO, supplemented by an editorial magazine ("Le Magazine") and active Instagram community for top-of-funnel engagement. The company also offers a B2B corporate gifts service (Cadeaux d'Entreprise) providing customized French-made gifts for enterprises, works councils (CSEs), and local authorities, targeting RSE/CSR-aligned purchasing decisions.

The business model is primarily affiliate-based: the platform earns commissions when users click through to partner brand websites and complete purchases, with secondary revenue from advertising. Pricing is set entirely by partner brands, with no unified subscription or fee structure for consumers. The company is structured as a privately held SAS (Lesitedumadeinfrance.fr SAS) with a registered share capital of €10,000, led by President Olivier Paccalin, with no evidence of external institutional funding or parent company.

Name

LESITEDUMADEINFRANCE.FR

Legal name

Lesitedumadeinfrance.fr SAS

Website

https://lesitedumadeinfrance.fr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Site du Made in France is a French online discovery platform that aggregates over 50,000 Made in France products from 800+ brands, directing consumers to partner sites via affiliate referrals and offering B2B corporate gifts.

Ownership category

akta.pro rank

Headquarters

HQ city

Clamart

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure, Supply Chain

Revenue model

1. Affiliate / referral commissions: The site earns commissions when users click on product links and are redirected to partner brand websites. The site's revenue is primarily generated through advertising and affiliate fees from partner merchant sites, which is stated as the primary source of remuneration to maintain and develop the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Lesitedumadeinfrance.fr operates an online search engine and discovery platform aggregating over 50,000 Made in France products from 800+ partner brands and distributors across categories including fashion, home, gastronomy, beauty, children and toys. The platform does not sell products directly; instead it curates, indexes and showcases verified French-made products and redirects consumers to partner brand websites to complete purchases. It also offers a B2B catalog for customized Made in France corporate gifts targeting enterprises, works councils (CSE) and public authorities, plus an editorial magazine section with brand stories and buying guides.

Product overview

Lesitedumadeinfrance.fr is a French e-commerce marketplace and search engine platform that aggregates over 50,000 Made in France products from 800+ partner brands and distributors. The platform operates as a product discovery engine organized across multiple consumer categories: Fashion (Femme/Homme), Home (Maison), Gastronomy (Gastronomie), Hobbies (Loisirs), Beauty (Beauté), Children (Enfant), and Toys (Jouets). The core offering is the marketplace platform itself, which connects consumers to French manufacturers and retailers. Additionally, the company offers a B2B corporate gifts service (Cadeaux d'Entreprise) for businesses seeking customized French-made promotional items. The platform also features editorial content through 'Le Magazine' section with articles, gift guides, and brand stories.

Differentiator

Problem solved

Functional benefit

Products and services

• Lesitedumadeinfrance.fr — Made in France Product Discovery Platform Online search engine and discovery platform that aggregates over 50,000 Made in France products from 800+ partner brands and distributors across categories including fashion, home, gastronomy, beauty, children and toys. Consumers browse, filter and discover verified French-made products, then are redirected to partner brand websites to complete purchases. Revenue is earned through affiliate commissions and advertising.
• B2B Corporate Gifts Catalog & Customization Service Dedicated B2B offering enabling companies, works councils (CSE) and local authorities to source customized Made in France corporate gifts, including logo-branded bags, computer pouches, t-shirts, polos, candles, leather goods and water bottles. Designed to support RSE/CSR-driven gifting and large-scale personalization needs.

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• AfniccoreStrategic or Co-development Partner · 1 January 2026Afnic, the official manager of the .fr internet domain, announced a sponsorship (parrainage) of Lesitedumadeinfrance.fr in 2026. Pierre Bonis (Director General of Afnic) and Olivier Paccalin (President of Le Site du Made in France) formalized the partnership at Afnic's headquarters. This partnership provides institutional credibility and visibility for the platform, aligning two entities dedicated to French digital and industrial heritage.
• Scalingo SASminorOthersScalingo SAS, a French cloud hosting company based in Strasbourg (SIREN 808665483), hosts the lesitedumadeinfrance.fr website. This is a standard infrastructure service relationship.
• UpsaminorGTM or Marketing PartnerUpsa is listed among the platform's supporters ('Ils nous soutiennent') alongside Afnic and Comearth France, suggesting a marketing or promotional support relationship.
• Comearth FranceminorGTM or Marketing PartnerComearth France is listed among the platform's supporters ('Ils nous soutiennent'), suggesting a marketing or promotional support relationship.
• ESAT (Établissement et Service d'Aide par le Travail)minorOthersBaie des Caps, a partner brand, works with a local ESAT (sheltered employment establishment) for certain production tasks — specifically transforming waste into cushions and manufacturing marine bonnets — contributing to social inclusion while keeping production in France.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• La Redoute: Major French multi-category e-commerce retailer and marketplace. Comparable as a broad French consumer goods platform aggregating multiple brands, though not specialized in Made in France provenance.
• Etsy: Global curated marketplace for handmade, vintage, and craft goods. Comparable as a curated aggregator model where third-party sellers list goods, though Etsy operates globally rather than specifically in Made in France.
• Westwing: European curated home and living e-commerce platform. Comparable as a curated, content-driven discovery model for home goods, though not restricted to French-made products.
• Zalando: Leading European fashion marketplace operating across multiple countries. Comparable as a multi-brand fashion platform aggregating third-party inventory, but without a Made in France provenance filter.
• Cdiscount: Major French general merchandise marketplace. Comparable in French e-commerce footprint, multi-category breadth, and ability to host curated storefronts that could absorb the Made in France niche.
• Veepee: French flash-sale and event-based e-commerce platform. Comparable as a major French consumer marketplace with multi-brand aggregation and strong French consumer recognition.
• Amazon France: General marketplace with a large French customer base. Highly comparable in scale of multi-category breadth; could readily launch Made in France storefronts that compete directly with the platform.
• Spartoo: French-founded online footwear and fashion marketplace. Comparable as a French multi-brand fashion platform aggregating third-party inventory, with similar catalog and SEO-led discovery model.

Emerging players

• L'Exception: Curated French fashion marketplace focused on quality and responsible brands. Comparable as a curated multi-brand discovery platform serving French consumers with a values-aligned, French-design/quality angle.
• GreenWeez: France's leading online organic and eco-friendly products retailer. Comparable as a values-driven French e-commerce platform curating products around a specific provenance/ethics theme, parallel to Made in France curation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/lesitedumadeinfrance
• LinkedInlinkedin.com/company/lesitedumadeinfrance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LESITEDUMADEINFRANCE.FR