HEDENE
Hédène is a privately held Parisian premium honey company founded in 2013 that produces certified monofloral French honeys, wellness products, gourmet creations, and curated gift boxes, selling via direct-to-consumer e-commerce and B2B distribution to gourmet retailers, chefs, and hospitality venues.
- Company typePrivate
- Founded2013
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What HEDENE does
Hédène is a privately held French premium honey producer founded in 2013 in Paris by beekeepers Cyril Marx and Alexis Ratouis, with the stated mission to restore the reputation of French honey. The company produces monofloral honeys sourced from more than a dozen French regions, alongside an extended portfolio of wellness products (royal jelly, propolis, flower pollen), gourmet flavored honeys (acacia with rose, flowers with yuzu, acacia with black truffle, acacia with Espelette pepper), honey-based food creations (jams, gingerbread, co-branded honey beer), curated gift boxes, and multi-honey sampler packs — totaling over 50 SKUs.
The core technical differentiators are physical-process rather than software-based: a cold centrifugal extraction process that preserves flavor and nutritional properties, no pasteurization, sedentary apiary policies, selective harvesting from capped frames, and laboratory certification of each monofloral appellation using polyfactorial criteria including pollen analysis and sugar composition to guarantee origin authenticity. The brand is positioned on 100% French origin and terroir traceability.
Hédène monetizes through unit-priced direct-to-consumer e-commerce (hedene.fr, free shipping in France above €49) and a B2B professional program distributing to gourmet retailers including BHV Marais, Printemps du Goût, delicatessens, cheese shops, master cheese affineurs, tea rooms, and hotels. Pricing spans €11.12–€20.90 per 250g honey jar (with rare Paris honey at the top end), €4.90–€14.90 for wellness products, and €17.90–€29.90 for gift boxes. Customer segments include gourmet food enthusiasts, professional chefs and pastry chefs, wellness-focused consumers, and gourmet retailers, supported by content marketing via a recipe blog, educational content, Instagram, and a newsletter funnel.
HEDENE firmographics
Firmographics- Name
- HEDENE
- Legal name
- Hédène
- Website
- https://hedene.fr
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hédène is a privately held Parisian premium honey company founded in 2013 that produces certified monofloral French honeys, wellness products, gourmet creations, and curated gift boxes, selling via direct-to-consumer e-commerce and B2B distribution to gourmet retailers, chefs, and hospitality venues.
- Ownership category
- akta.pro rank
HEDENE industry classification
Industry- Product category
- Premium Honey
- NAICS
- Apiculture (11291), Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL)
- akta.pro secondary industries
- Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM), Royal Jelly Production (AFAEAHAC)
Keywords
Where HEDENE is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
HEDENE business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Product Sales - Honey: Direct sales of monofloral French honeys ranging from common varieties to rare crus, sold in 250g glass jars at price points of €13.90 and €11.12.
- Product Sales - Wellness Products: Sales of bee-related wellness products including honey and royal jelly preparations, honey and propolis supplements, flower pollen, honey and lemon pastilles, and thyme and green propolis sprays.
- Product Sales - Gift Sets and Boxes: Curated gift boxes including Paris Je T'Aime, Grands Crus selection, Discovery box, Vitalizing box, Signature box, and themed boxes for various occasions.
- Product Sales - Gourmet Creations: Specialty products including gourmet honeys (acacia with rose, flowers with yuzu, acacia with black truffles, acacia with Espelette pepper), jams with honey, pure honey gingerbread, and honey beer.
- B2B Professional Sales: Wholesale distribution to gourmet retailers including delicatessens, cheese shops, tea rooms, hotels, and gourmet points of sale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard monofloral honey jars (250g) |
| Unit Pricing | Pay-as-you-go | Organic honey range |
| Unit Pricing | Pay-as-you-go | Well-being and supplement products |
| Unit Pricing | Pay-as-you-go | Gift boxes and sets |
| Unit Pricing | Pay-as-you-go | Gourmet honey preparations |
| Unit Pricing | Pay-as-you-go | Rare and specialty honeys |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
HEDENE product offering
Product offeringCore offering
Hédène produces and sells cold-extracted, non-pasteurized monofloral French honeys sourced exclusively from specific French regions (e.g., Acacia de Bourgogne, Lavande du Luberon, Châtaignier d'Ardèche), alongside rare and organic varieties, bee-derived wellness products (royal jelly, propolis, flower pollen, throat pastilles), gourmet flavored honeys, honey-based jams and gingerbread, curated gift boxes, and multi-honey sampler packs. The portfolio comprises 50+ SKUs, all carrying a 100% French origin guarantee verified through laboratory certification of pollen and sugar composition.
Product overview
Hédène is a French premium honey company founded in 2013, offering a portfolio of monofloral honeys sourced exclusively from French regions. The core product line consists of essential honeys (Acacia, Lavender, Chestnut, Linden, Fir, Mulberry, Rosemary, Heather), rare single-origin varieties, and certified organic honeys. The portfolio extends through well-being products (honey with royal jelly, propolis-based supplements, flower pollen), gourmet flavored honeys (rose, yuzu, black truffle, Espelette pepper), honey-based food creations (jams, gingerbread, honey beer), curated gift boxes, and multi-honey sampler packs. All products share the brand's commitment to cold extraction, non-pasteurization, and full French origin traceability.
Differentiator
Problem solved
Functional benefit
Products and services
- Miels (Monofloral Honeys) Core range of cold-extracted, non-pasteurized monofloral French honeys sourced from specific French regions, sold in 250g glass jars for gourmet consumers and professional use.
- Miels Rares (Rare Honeys) Premium rare monofloral French honeys from specific single-origin locations, including specialty items such as Miel de Paris (urban apiculture) and Miel de Thym, targeted at gourmet consumers, chefs, and collectors.
- Miels Bio (Organic Honeys) Certified organic monofloral French honeys harvested from organically managed apiaries in preserved French regions, sold in 250g jars.
- Bien-être (Bee Wellness Products) Bee-derived wellness line including honey & royal jelly preparations, honey & propolis supplements, flower pollen, honey and lemon pastilles, thyme and green propolis throat spray, and a honey-scented candle.
- Coffrets (Curated Gift Boxes) Curated multi-product gift box collections for occasions including gifting, discovery, vitalizing, signature tasting, themed for him/her, gourmet, and cocooning; sold via the e-commerce site.
- Miels Gourmands (Gourmet Flavored Honeys) Flavored French honeys combining traditional monofloral honey with gourmet ingredients such as rose, yuzu, black truffle, and Espelette pepper, sold in 250g jars.
- Créations au Miel (Honey Creations) Honey-based gourmet food creations including jams paired with specific monofloral honeys (apricot-chestnut, black cherry-heather, strawberry-linden, raspberry-lavender), pure honey gingerbread, and a co-branded honey blonde ale (Bière Hédène x Montmorillon).
- Packs de Miels (Honey Variety Packs) Multi-honey sampler packs curated around themes such as exception, iconic, small harvests, tour de France regional selection, breakfast, and jams, for tasting and gift use.
Quantifiable outcome
- 100% French origin guaranteed through laboratory certification
- +1 more outcomes
Companies that use HEDENE
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
HEDENE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HEDENE partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Master Cheese AffineurscoreHédène partners with master cheese affineurs who share the same values of traceability, taste, know-how, excellence, and terroir. This collaboration enables the creation of exceptional honey and cheese pairings, positioning Hédène in prestigious cheese shops across France.
- HygéeminorHygée is the first French brand of food supplements based on adaptogenic plants. While not a formal commercial partnership, Hédène is featured in educational content on the Hygée website discussing adaptogenic plants and their wellness benefits.
- Eva NeuvilleminorFood photographer and stylist who creates recipe content featuring Hédène honeys, sharing creations on Instagram (@heureuse.assiette) and providing recipes for the Hédène blog.
- Natacha (@ellemange_saint)minorContent creator and food stylist who develops recipes using Hédène products and shares them on Instagram, contributing to the brand's recipe content.
- Amélie (@amelie_mum_of_two)minorCulinary creator who partners with Hédène to develop exclusive recipes, such as apple tart with alfalfa honey, featured on the brand's recipe blog.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
HEDENE competitors and assessment
Company assessmentDirect peers
- Apidis: French apiculture producer and brand offering regional monofloral honeys and bee-derived wellness products. Comparable mix of honeys, propolis, and pollen SKUs sold through gourmet and wellness channels.
- Lune de Miel: French artisanal honey brand focused on premium single-origin and monofloral honeys with strong retail presence. Closely mirrors Hédène's terroir-driven positioning and DTC-plus-specialty-retail GTM.
Emerging players
- Y.S. Organic Bee Farms: US-based premium raw honey and bee-derived supplement brand. Comparable artisanal, organic-leaning positioning and DTC-plus-specialty-retail distribution model.
- Maison Fossat: French artisanal producer of regional honeys with emphasis on provenance and small-batch production. Overlaps with Hédène's terroir and beekeeper narrative in the French premium segment.
- Miel de Paris: Paris-focused urban apiculture producer offering a single-sku 'Miel de Paris' product. Directly overlaps with Hédène's urban Paris honey SKU and similar terroir storytelling.
- Le Rucher de Santeny: Smaller French artisanal honey brand with emphasis on terroir and traceability. Comparable in craft positioning but with narrower distribution and fewer SKUs than Hédène.
Broad incumbents
- Rowse Honey: UK-based premium honey brand with broad grocery distribution and chef endorsements. Comparable premium-gourmet positioning at much larger scale and international reach.
- Manuka Health: Premium New Zealand manuka honey brand with adjacent wellness products. Relevant for comparable premium single-origin honey plus bee-derived health SKUs targeting international gourmet and wellness buyers.
- Famille Michaud Apiculteurs: One of France's largest honey producers and packers, offering monofloral and polyfloral honeys across mainstream retail. Highly comparable business model (French honey sourcing, packaging, branded distribution) but at significantly larger scale and broader portfolio.
- Comvita: New Zealand-listed producer of premium monofloral honeys (manuka) plus bee-derived wellness products. Comparable product mix spanning honey, propolis, royal jelly, and supplements in the premium health space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
HEDENE social profiles
Digital presenceHEDENE financial estimates
Financial estimateRevenue estimate
Valuation estimate
HEDENE leadership team
Management profileNumber of profiles
Profiles2 records
HEDENE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HEDENE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HEDENE
What does HEDENE do?
Hédène produces and sells cold-extracted, non-pasteurized monofloral French honeys sourced exclusively from specific French regions (e.g., Acacia de Bourgogne, Lavande du Luberon, Châtaignier d'Ardèche), alongside rare and organic varieties, bee-derived wellness products (royal jelly, propolis, flower pollen, throat pastilles), gourmet flavored honeys, honey-based jams and gingerbread, curated gift boxes, and multi-honey sampler packs. The portfolio comprises 50+ SKUs, all carrying a 100% French origin guarantee verified through laboratory certification of pollen and sugar composition.
Is HEDENE a public or private company?
HEDENE is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HEDENE founded?
HEDENE was founded in 2013. It employs 1 to 10 people.
Where is HEDENE based?
HEDENE is headquartered in Paris, France, in the Europe region.
How does HEDENE make money?
Five revenue lines are on record. Product Sales - Honey is the primary driver. The others are product Sales - Wellness Products, product Sales - Gift Sets and Boxes, product Sales - Gourmet Creations and B2B Professional Sales.
Who are HEDENE's main competitors?
Direct peers on record are Apidis and Lune de Miel. Emerging players are Y.S. Organic Bee Farms, Maison Fossat, Miel de Paris and Le Rucher de Santeny. Broad incumbents are Rowse Honey, Manuka Health, Famille Michaud Apiculteurs and Comvita.
Does HEDENE have an API?
No public API is recorded for HEDENE.
What industry is HEDENE in?
HEDENE's product category is Premium Honey. Its primary akta.pro industry code is AFAJAAAL, Honey & Apiculture Sweeteners (Honey, Honey Powders), with a secondary code of AFAEAHAM, Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients). Its NAICS code is 11291 and its SIC code is 2090.