Go Far

What Go Far does

Go Far is a Portuguese health services joint venture founded in 2017 by Grupo Ageas Portugal, through its health insurance subsidiary Méis (Serviços de Saúde, S.A.), and the Associação Nacional das Farmácias (ANF). Operating from Lisbon, the company runs a service-coordination platform that integrates the Farmácias Portuguesas network — Portugal's most geographically distributed primary-care channel of roughly 3,000 community pharmacies — with the Méis health insurance product line. Its portfolio spans cardiology diagnostics (MCDT Cardiologia: ECG, 24-hour MAPA blood pressure monitoring, 24-hour Holter), chronic-disease monitoring (HbA1c, lipid profile, INR/anticoagulant control), vaccination administration, injectable administration, medication home delivery, orthopaedics for Ageas accident victims, and national preventive-screening campaigns (diabetes and the 2021 'Campanha 50+' colorectal cancer screening that reached 4,190 participants through 292 pharmacies). Cardiology reporting is delivered via a partnership with Clínica de Cardiologia Dr. Machado Lemos.

The business model combines two regulated revenue streams. First, Go Far is registered with the Portuguese insurance supervisor (ASF) as a Mediação de Seguros, generating commissions from Méis for mediating insurance products and pharmacy-channel health services to roughly 700,000 Méis policyholders. Second, the company collects pharmacy network management and service-enablement fees from the approximately 800 pharmacies integrated into the Rede Méis, which provides automatic insurance reimbursement on services such as vaccination, injectables, INR monitoring, and cardiology diagnostics. A separate, non-recurring revenue layer comes from co-funded screening campaigns, with sponsorship drawn from Fundação Ageas, Fundação Calouste Gulbenkian, Fundação Millennium bcp, and the patient-advocacy group Europacolon Portugal. The go-to-market is B2B2C: pharmacies are recruited via a formal adhesion process on go-far.pt, then serve end-consumers (both Méis insureds and the broader Portuguese population) with insurance-financed or fee-based access.

Despite a national service footprint, Go Far runs with a deliberately small in-house team (1–10 employees) and operates within a tightly held two-shareholder JV structure that has not changed since founding; registered share capital is €550,000. Governance is exercised by a six-member Board of Directors chaired by Ema Paulino Pires, with Méis CEO Eduardo Pedroso and several ANF-linked directors. Day-to-day leadership rests with CEO Hugo Julião, supported by project managers such as Nuno Pereira dos Reis and Sara Marques. Strategically, the company positions itself as the bridge between Portugal's dominant private health insurer and its dominant pharmacy association, addressing gaps in preventive care access across regions underserved by hospitals and health centres.

Name

Go Far

Legal name

Go Far Insurance - Soluções e Serviços para Protecção da Saúde, Mediação de Seguros, S.A.

Website

https://go-far.pt

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Go Far is a Portuguese joint venture between Méis (Grupo Ageas) and the Associação Nacional das Farmácias that delivers insurance-funded primary healthcare services — including cardiology diagnostics, chronic-disease monitoring, and preventive screening — through Portugal's roughly 3,000-pharmacy community network.

Ownership category

akta.pro rank

Product category

Pharmacy-based Primary Healthcare Services

NAICS

Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Insurance Agencies and Brokerages (524210), Ambulatory Health Care Services (621)

SIC

Insurance Agents, Brokers & Service (6411), Services-Health Services (8000)

akta.pro industry

PRIMARYHLAFALAI

Pharmacy Benefit Management (PBM) & Pharmacy Network Administration

Healthcare & Life Sciences/Healthcare Providers & Systems/Pharmacy & Medication Management Services

SECONDARYFSAIAFAN

Group Pharmacy Benefit (Rx) Coverage & PBM-Integrated Plans

Financial & Insurance/Insurance — Life & Health/Group Health Insurance (Employer-Sponsored)

SECONDARYCRAFAFAI

Pharmacy & Health Essentials Delivery

Consumer Products & Retail/E-commerce & Marketplaces/Grocery & On-demand Delivery Commerce

Keywords

• Pharmacy healthcare services
• Health insurance mediation
• Primary care coordination
• Preventive health screening
• Community pharmacy network

Headquarters

HQ city

Lisboa

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Mediation Fees: Go Far operates as an insurance mediator (Mediação de Seguros) registered with ASF, generating revenue through commissions from Médis (health insurance subsidiary of Grupo Ageas Portugal) for mediating health insurance products and services to pharmacies and pharmacy customers.
2. Pharmacy Network Management Fees: Pharmacies pay to join the Go Far network and access Médis-financed services, creating a recurring revenue stream from network membership and service enablement fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Go Far operates as an insurance mediator (Mediação de Seguros) coordinating the delivery of primary healthcare services through the Portuguese community pharmacy network, founded as a joint venture between Grupo Ageas Portugal (Médis) and ANF. Its portfolio covers cardiology diagnostics (ECG/MAPA/Holter), cancer and diabetes screening, vaccinations, health parameter monitoring, injectable administration, medication delivery, and orthopedics services for accident victims, all designed to extend pharmacy-based preventive, diagnostic, and chronic disease management services reimbursed through the Médis insurance network.

Product overview

Go Far is a health services company formed as a joint venture between Grupo Ageas Portugal (via Médis) and the Associação Nacional das Farmácias (ANF). The company operates a platform of integrated primary healthcare services delivered through the Portuguese pharmacy network. The portfolio includes MCDT Cardiologia (cardiology diagnostics - ECG, MAPA, Holter), Campanha 50+ colorectal cancer screening, diabetes screening, vaccination services, health parameter monitoring, injectable administration, medication delivery, and orthopedic services. Go Far also manages the Rede Médis pharmacy network, enabling automatic reimbursement and preferential pricing for Médis insurance clients. Services are designed around three pillars: disease prevention, early diagnosis, and chronic disease management.

Differentiator

Problem solved

Functional benefit

Products and services

• MCDT Cardiologia
• Campanha 50+ (Rastreio Cancro Colorretal)
• Rastreio de Diabetes

Quantifiable outcome

• 4,190 participants screened in colorectal cancer campaign; 177 referred for medical follow-up; campaign implemented in 292 pharmacies
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Alliance HealthcareminorStrategic or Co-development Partner · 1 January 2021Alliance Healthcare partnered with Go Far to supply first aid kits (Caixas de Primeiros Socorros) for Ocidental Seguros, distributed through pharmacies. This demonstrates Go Far's role as a coordination hub for pharmacy-based health services.
• Fundação AgeasminorStrategic or Co-development Partner · 1 January 2021Fundação Ageas co-sponsored the Colorectal Cancer Awareness Campaign (50+), providing funding and institutional support. This is part of Grupo Ageas Portugal's broader corporate social responsibility initiatives.
• Fundação Millennium bcpminorStrategic or Co-development Partner · 1 January 2021Fundação Millennium bcp co-sponsored the Colorectal Cancer Awareness Campaign (50+) as part of its social responsibility mission in health promotion and disease prevention.
• Fundação Calouste GulbenkianminorStrategic or Co-development Partner · 1 January 2021Fundação Calouste Gulbenkian co-sponsored the Colorectal Cancer Awareness Campaign (50+), contributing to funding and health promotion efforts.
• Europacolon PortugalminorStrategic or Co-development Partner · 1 January 2021Europacolon Portugal, a patient advocacy organization for colorectal cancer, partnered with Go Far on the Colorectal Cancer Awareness Campaign, contributing medical expertise and patient outreach.
• Médis — Serviços de Saúde, S.A. (subsidiary of Grupo Ageas Portugal)coreStrategic or Co-development Partner · 1 January 2017Médis is a co-founding shareholder of Go Far alongside ANF. The partnership enables Médis health insurance clients to access Go Far pharmacy services with automatic reimbursement. Médis provides the financing and insurance infrastructure, while Go Far coordinates service delivery through the pharmacy network.
• ANF — Associação Nacional das FarmáciascoreStrategic or Co-development Partner · 1 January 2017ANF is a co-founding shareholder of Go Far alongside Médis. ANF provides access to its national pharmacy network (approximately 3,000 pharmacies), which Go Far leverages to deliver primary healthcare services. The partnership positions pharmacies as integrated health providers within the Médis insurance network.

Scale indicators10 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• DocMorris: European online pharmacy and pharmacy services provider operating across several countries including Germany, the Netherlands, and Spain. Comparable to Go Far's pharmacy services and home medication delivery model, though focused on e-commerce rather than physical pharmacy network coordination.

Broad incumbents

• Humana Pharmacy Solutions: PBM arm of Humana managing pharmacy benefits and network administration for its insurance members. Comparable to Go Far in integrating insurance funding with pharmacy service delivery, though fully embedded within a major health insurer in the US market.
• MedImpact Healthcare Systems: Independent US PBM providing pharmacy benefit management and clinical programs to health plans, employers, and government programs. Comparable to Go Far as a PBM-like administrator coordinating insurance-funded pharmacy services, but at much larger scale and in a different regulatory context.
• OptumRx (UnitedHealth Group): One of the largest PBMs in the US, administering prescription drug benefits and pharmacy networks on behalf of health insurers and plan sponsors. Comparable to Go Far as a pharmacy network administrator integrating insurance funding with pharmacy-delivered services, though at vastly larger scale and in a different market.
• Express Scripts (Cigna): Major US PBM providing pharmacy benefit management, home delivery pharmacy, and network administration for health plans. Comparable to Go Far's combined PBM-adjacent function of managing insurance-reimbursed pharmacy services, but operates at much larger scale and scope.
• CVS Caremark: PBM and pharmacy services arm of CVS Health, managing drug benefits, pharmacy networks, and clinical services for insurers and employers. Comparable to Go Far in administering insurance-funded pharmacy services with integrated clinical offerings, though embedded in a much larger retail pharmacy and insurer ecosystem.

Others

• Alliance Healthcare (Walgreens Boots Alliance): Pharmaceutical wholesaler and distribution partner of Go Far in Portugal, distributing pharmacy products and operating healthcare-related services. Comparable as a pharmacy ecosystem participant and existing partner, though operating in wholesale distribution rather than network administration.
• McKesson Europe (Lloyds Pharmacy): Pharmaceutical distribution and pharmacy services company operating across Europe including pharmacy retail and clinical services. Comparable to Go Far as an ecosystem enabler in pharmacy healthcare delivery, though in distribution and broader pharmacy retail rather than network administration.

Regional players

• Boots UK: Large UK pharmacy chain delivering pharmacy-based primary care services including vaccinations, health monitoring, and chronic disease management, often in partnership with the NHS. Comparable to Go Far's model of extending pharmacy services beyond dispensing into primary care delivery, though in a different national market.
• Well Pharmacy (UK): UK pharmacy chain offering primary care services, vaccinations, and health monitoring through its network of pharmacies. Comparable to Go Far in delivering insurance/funder-funded primary healthcare services through a national pharmacy footprint, though in the UK market with NHS-aligned funding models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Far