PRO'FIT

What PRO'FIT does

PRO'FIT is a private, for-profit membership-based gym brand headquartered in Edgewood, United States. The company operates fitness facilities that are accessible 24 hours a day, seven days a week to its members, and offers a bundled service mix that includes group fitness classes, personal training, group training, and on-site childcare. This combination targets local adult members — particularly time-constrained parents and shift workers — seeking a single facility that accommodates irregular schedules and family logistics.

The business model is structured around recurring membership subscriptions, consistent with the standard fitness-center revenue mechanic, providing a contractually recurring revenue base relative to per-visit pay models. The childcare add-on and 24/7 access serve as positioning differentiators versus conventional single-amenity gyms in the local market. No pricing tiers, customer counts, retention metrics, or member demographics are disclosed in the available source data, so scale and unit economics cannot be triangulated from the input.

Available source data on PRO'FIT is materially thin. The company's website returned only a loading/verification placeholder rather than substantive content, and no financials, headcount, funding history, leadership bios, customer logos, partnership announcements, or product roadmap details were surfaced. This analysis is therefore limited to the firmographic profile; deeper investment diligence would require primary outreach, alternative data aggregation, or franchise/corporate filings if they exist.

Name

PRO'FIT

Website

https://pro-fitgym.com

Company type

Private

Operating status

Operating

Short description

PRO'FIT is a private, membership-based gym brand based in Edgewood, United States, offering 24/7 fitness facility access along with group classes, personal and group training, and on-site childcare services for local members.

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), Small-Group Personal Training (Semi-Private) (HSADAAAN)

Keywords

• Fitness center memberships
• Personal training services
• Group fitness classes
• 24/7 gym access
• Childcare fitness services

Headquarters

HQ city

Edgewood

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Core offering

PRO'FIT operates a membership-based gym in Edgewood, United States, providing 24/7 access to its fitness facility along with group fitness classes, personal training, group training, and on-site childcare for members. The brand sells bundled access to physical fitness amenities and instructor-led services rather than standalone digital products.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Planet Fitness: Largest membership-gym chain in the U.S. with low-cost, 24/7 access; competes for the same discretionary-fitness dollar in any U.S. trade area and pressures pricing floors for local independents.
• Equinox: Premium membership-based fitness club providing group classes and personal training; illustrates the upper bound of the membership-plus-services model PRO'FIT operates in.
• Gold's Gym: Established multi-service gym brand combining strength training, group fitness, and personal training under a membership model — comparable layered revenue approach.
• Life Time Fitness: Premium multi-service fitness club operator offering group classes, personal training, family programs, and on-site childcare — directly mirrors PRO'FIT's bundled service stack at the upper end of the market.
• LA Fitness: National membership-gym chain providing group classes, personal training, and family amenities; a same-category competitor for the suburban family membership segment.

Direct peers

• Crunch Fitness: Mid-tier membership gym chain offering group classes, personal training, and family-friendly amenities — closely comparable offering profile in similar suburban markets.
• 24 Hour Fitness: Long-standing 24/7-access membership gym chain with group classes, personal training, and family programs — directly comparable operating model and service mix.
• Anytime Fitness: Operates a 24/7 membership-based gym franchise model with personal training and group classes — directly comparable to PRO'FIT on access hours, membership structure, and service mix.

Emerging players

• F45 Training: Franchised functional training and group fitness studio model that competes for the same personal- and group-training customer PRO'FIT serves at its facility.
• Orangetheory Fitness: Group-based interval training concept sold via membership and class packages — overlaps with PRO'FIT's group training offering and competes for share-of-wallet on training spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRO'FIT