Callaway Group Real Estate, Llc

What Callaway Group Real Estate, Llc does

Callaway Group Real Estate, LLC is a privately-held, founder-owned residential real estate brokerage headquartered in Westminster, Colorado, serving the Denver Metro and Northern Colorado markets across 20+ communities including Westminster, Broomfield, Boulder, Fort Collins, Loveland, and Arvada. The firm operates as a boutique, broker-led agency under Marie Callaway (Broker/Owner), with a six-person team comprising realtors, an operations manager, a transaction coordinator, and a photographer/marketing designer. Its core offering is a dual buying and selling service suite, augmented by specialty verticals targeting luxury homes ($1M+ single-family, $600K+ condos/townhomes), horse properties, and first-time home buyers, plus add-on services in property preparation/staging consultation and inspection-day guidance. Underlying technology is standard industry tooling — MLS systems, CRM practices, and professional photography/videography for marketing — with no proprietary platform or AI components identified.

Name

Callaway Group Real Estate, Llc

Legal name

Callaway Group Real Estate, LLC

Website

https://callawaygroup.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Real Estate Buyer Representation (FSAEAJAG), Buyer Representation Services (BPAJAAAJ)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Luxury property sales
• Horse property services

Headquarters

HQ city

Westminster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Real Estate Sales Commissions: Traditional real estate brokerage commissions on residential property transactions. The firm earns a percentage of the sale price when representing buyers or sellers of homes. Additional revenue derived from related professional services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Callaway Group Real Estate is a boutique residential real estate brokerage serving the Denver Metro and North Metro Colorado area. The firm provides full-service home buying and selling representation, including property evaluation, staging consultation, professional photography and videography, market analysis, and negotiation support. Specialty services cover luxury properties, horse/equestrian properties, and first-time home buyer guidance.

Product overview

Callaway Group Real Estate, LLC is a single-agent real estate brokerage offering integrated buying and selling services centered around Marie Callaway as the primary broker/owner. The core offering consists of Selling Services and Buying Services, complemented by specialty services including Horse Property Services, Luxury Market Services, and First-Time Home Buyer Services. Supporting services include Exclusive Listings/Property Search, Property Preparation/Stage Consultation, and Inspection Day Guidance. The company operates primarily in the Colorado Front Range metro Denver area, covering over 20 communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Selling Services Full-service residential real estate sales representation for homeowners, including property evaluation, pricing strategy, staging consultation, professional photography and videography, online marketing, negotiation, and guidance through inspection, appraisal, and closing. Annual sales volume averaging over $30 million.
• Buying Services Home buyer representation including pre-search consultation, market analysis, property search, negotiation expertise, and guidance through purchase, inspection, and closing for families, lifestyles, budgets, and future planning needs.
• Exclusive Listings and Property Search

Quantifiable outcome

• Annual sales averaging over $30 Million
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• WiNGs (Women's Network Group)minorGTM or Marketing Partner · 1 December 2016Women's entrepreneur networking organization. Callaway Group supports women entrepreneurs in the community and features member businesses on their blog. Marie Callaway is a member and advocate, using the platform to build business relationships and community presence.
• Total Movement FitnessminorGTM or Marketing Partner · 1 December 2016Featured in WiNGs blog series as a woman-owned business. Owner Tonya Mecum operates personal training business. Cross-promotional relationship within the women entrepreneur community.
• Corah Couture BoutiqueminorGTM or Marketing Partner · 6 November 2016Fashion partner for Callaway Group's semi-annual fashion show events. Corah Couture provides clothing and styling for the events held at properties listed by Callaway Group, creating cross-promotional opportunities between real estate and fashion/lifestyle brands.
• The Romana Cake HouseminorGTM or Marketing Partner · 6 November 2016Dessert vendor for Callaway Group's fashion show events, providing custom cakes and pastries. Located in Longmont, CO, they contribute to the premium event experience offered at property showcase events.
• David Weekly Group / David Weekley HomesminorStrategic or Co-development Partner · 6 November 2016Luxury residential homebuilder developer. Callaway Group has partnered with David Weekley Homes on property events at their Hyland Village development in Westminster, showcasing builder inventory through agent-hosted events.
• Frances Charteris Art ToursminorGTM or Marketing PartnerPrivate art tour guide who provided team building experience at Denver Museum of Contemporary Art. Featured on Callaway Group blog as part of lifestyle content and community engagement.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• The Group Inc. Real Estate: Large independent regional residential brokerage headquartered in Northern Colorado, with offices across Fort Collins, Loveland, Greeley, and Boulder. Closest geographic comparable to Callaway Group's North Metro Colorado focus, competing for similar buyer/seller relationships in overlapping Front Range communities.
• 8z Real Estate: Boulder-headquartered independent residential brokerage serving the Boulder County and North Metro Denver corridor. Directly comparable boutique-style brokerage operating in the same geography, competing for similar luxury and move-up buyer segments.

Emerging players

• Redfin: Technology-driven residential brokerage and consumer portal with active Denver Metro operations. Competes with Callaway Group for both seller listings (via lower-commission models) and buyer leads via its own agent force and consumer search experience.
• eXp Realty: Cloud-based, agent-centric brokerage with growing Denver Metro presence. Competes for producing agents like Marie Callaway by offering revenue-sharing, equity participation, and low-overhead operations, posing a structural threat to boutique independents.

Broad incumbents

• Compass: Tech-enabled national residential brokerage with strong Denver Metro presence. Competes for the same agents and listings as Callaway Group but operates at vastly greater scale with proprietary technology, in-house mortgage and title services, and venture-backed marketing infrastructure.
• RE/MAX: Globally recognized residential real estate franchise with substantial Colorado agent footprint. Directly comparable brokerage services and buyer/seller representation, though operating at franchise scale rather than boutique.
• Coldwell Banker Realty: Long-established national residential brokerage with strong presence across Denver Metro and Colorado. Comparable in offering traditional buyer/seller representation services, competing for the same listings and agent relationships.
• Keller Williams Realty: Largest residential real estate franchise in North America with significant Denver Metro agent count. Comparable to Callaway Group's core residential brokerage offering but with an agent-centric, franchise-based model and massive training/coaching infrastructure.
• Berkshire Hathaway HomeServices: National residential real estate franchise affiliated with Berkshire Hathaway, with multiple affiliated brokerages in Colorado. Overlaps with Callaway Group on traditional residential brokerage and luxury segments, though at franchise scale.

Direct peers

• Liv Sotheby's International Realty: Colorado-headquartered luxury residential brokerage operating across Denver Metro, Boulder, and the mountain regions. Directly comparable to Callaway Group's luxury-market focus in the same Front Range geography, with similar buyer/seller representation model but at much larger scale and with the Sotheby's luxury brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/marie-callaway-real-estate

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Callaway Group Real Estate, Llc