Camp Crosley YMCA

What Camp Crosley YMCA does

Camp Crosley YMCA is a non-profit outdoor youth development organization operating a traditional residential summer camp and year-round retreat facility on the shores of Lake Tippecanoe in North Webster, Indiana. Founded in 1921 as a branch of the Muncie Family YMCA through a gift from the Ball family, the camp serves approximately 2,600 summer campers annually (ages 6-15) and over 10,000 guests per year through group retreats, school outdoor education programs, family weekends, and winter camp. The organization is accredited by the American Camp Association and operates on a Christian foundation emphasizing values of Caring, Honesty, Respect, and Responsibility. It expanded in 2007 with the acquisition of Camp Dick Runyan from the Huntington YMCA, adding the KIVA multipurpose building and yurt-style cabins, and continues to invest in facilities through an ongoing multi-phase Capital Campaign.

The business model is diversified across multiple revenue streams: session-based summer camp registration fees, year-round group retreat bookings (schools, churches, corporate), family weekend retreats (Father-Child, Mother-Daughter, Parent-Child), winter camp, merchandise sales through a camp store, and philanthropic donations via the Crosley for Kids Campaign and Capital Campaign. Pricing is unit-based, with summer staff paid $340/week plus room and board. The organization employs a small year-round team (program coordinators at $26K-$32.5K) supplemented by 100+ seasonal staff hired each summer, with international recruitment through Camp America, IENA, and CCUSA. Technology infrastructure is traditional outdoor recreation facility-based (waterfront, climbing tower, high ropes, equestrian center, nature center, observatory, 220-acre Nature Preserve), with registration handled through ultracamp.com integration.

Go-to-market relies heavily on community-led word-of-mouth from an active alumni association, supplemented by a website, Facebook, YouTube, email newsletters, print brochures, and community event participation. Key institutional partnerships include the founding Ball family (ongoing philanthropy), international placement organizations, Warsaw Astronomy Society, and Fellowship Missions (community service partnership since 2020). The camp serves consumer families as primary customers, with secondary segments including school groups, corporate retreats, church groups, and adult wellness programming.

Name

Camp Crosley YMCA

Legal name

Camp Crosley YMCA

Website

https://campcrosley.org

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1–10 employees

Short description

Camp Crosley YMCA is a 100-year-old non-profit residential summer camp and year-round retreat facility in North Webster, Indiana, serving approximately 2,600 youth campers annually plus 10,000+ retreat guests through outdoor education, family weekends, and group programs.

Ownership category

akta.pro rank

Product category

Youth Summer Camps and Outdoor Recreation

NAICS

Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Group Camping & Scout Camps (THAGAOAI)

akta.pro secondary industries

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ), Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA)

Keywords

• Youth summer camps
• Outdoor education programs
• Group retreat facilities
• Family camp weekends
• Leadership development training

Headquarters

HQ city

North Webster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Summer Camp Registration Fees: Week-long resident summer camp for boys and girls ages 6-15, with session-based pricing
2. Group Retreats and Facility Rentals: Year-round programming for school groups, church groups, corporate retreats, and family groups using camp facilities
3. Family Weekend Retreats: Father-Child, Mother-Daughter, and Parent-Child weekend retreats with per-person pricing
4. Winter Camp: Overnight winter camp for youth ages 10-16 during winter break
5. Donations and Financial Support: Crosley for Kids Campaign and Capital Campaign fundraising to provide financial assistance and facility improvements
6. Camp Store: Merchandise sales including camp apparel and items

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Camp Crosley YMCA operates resident summer camps for boys and girls ages 6-15, year-round group retreats for schools, churches, and corporate organizations, outdoor education programs, and family retreat weekends. Programs are delivered on-site at a 220-acre lakefront facility in North Webster, Indiana, accredited by the American Camp Association. Supporting offerings include Winter Camp, the Leaders-In-Training (LIT) leadership development program, and themed family events.

Product overview

Camp Crosley YMCA is a traditional summer camp and year-round outdoor education facility offering a comprehensive portfolio of programs centered on youth development and family experiences. The core offerings include Summer Resident Camp for ages 6-15, Group Retreats and School Programs for organizational teams, Family Events including themed weekends, and a Winter Camp seasonal program. Supporting programs include the Leaders-In-Training (LIT) leadership development track, Nature Program with animal encounters, and Disc Golf activities. The camp operates a multi-phase Capital Campaign for facility improvements including cabin renovations, bath house accessibility, and dining hall upgrades. All programs are designed around the YMCA's core values of Caring, Honesty, Respect, and Responsibility, with a Christian foundation, and the organization employs over 100 seasonal staff annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Summer Camp Overnight summer camp for boys and girls ages 6-15 offering traditional camp activities such as swimming, climbing, zip lining, and outdoor adventures on the shores of Lake Tippecanoe.
• Group Retreats

Quantifiable outcome

• 2,600+ campers served each summer
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Fellowship MissionscoreStrategic or Co-development Partner · 1 January 2020Local nonprofit partnership that began during COVID-19 pandemic to shelter and feed the homeless population in Kosciusko County. Camp Crosley provides facilities and space while Fellowship Missions provides services and support. This partnership demonstrates the Y's mission of community service and allows residents to benefit from nature's therapeutic properties.
• Camp Dick Runyan (Huntington YMCA)minorStrategic or Co-development Partner · 1 January 2007Acquired in 2007 from Huntington YMCA, expanded camp facilities with KIVA building and yurt-style cabins. Partnership allowed for North Teen Village expansion.
• Camp AmericaminorChannel Partner/ Reseller/ DistributorInternational placement organization for recruiting camp staff from abroad
• IENAminorChannel Partner/ Reseller/ DistributorInternational placement organization for recruiting camp staff from abroad
• Camp Counselors USA (CCUSA)minorChannel Partner/ Reseller/ DistributorInternational placement organization for recruiting camp staff from abroad
• Warsaw Astronomy SocietyminorStrategic or Co-development PartnerPartnership to acquire and operate the Observatory for outdoor education programming in the early 1990s

Scale indicators7 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Camp Echo: Michigan-based traditional overnight summer camp with strong alumni culture and family programming. Comparable in resident-camp focus, parent-child weekends, and community-led acquisition strategy.
• Frost Valley YMCA: Large YMCA camp and retreat center offering summer camp, school programs, family retreats, and outdoor education. Directly comparable operating model at greater scale; sets the benchmark for YMCA-affiliated year-round camp operations.
• Camp Tecumseh: Indiana-based traditional summer camp and outdoor center offering resident camp, school groups, and retreats on a large natural property. Closely matches Camp Crosley's core programming mix (youth camp + group retreats) within the same Indiana market.
• Camp Towanda: Pennsylvania-based traditional sleepaway summer camp emphasizing values-based, character-focused programming. Comparable in core offering (overnight youth camp) and alumni-driven marketing approach, though larger scale.
• Camp Tanuga: Indiana traditional resident summer camp serving youth and families. Comparable in geography, mission (youth development through outdoor experiences), and target demographic (Midwest families).
• YMCA Camp Willson: Ohio-based YMCA resident camp offering traditional summer camp and outdoor programming. Directly comparable as a regional YMCA-affiliated summer camp competing for similar Midwest families and staff; explicitly named as prior employer of Camp Crosley's current Senior Program Director.
• YMCA Camp Lawrence: New Hampshire YMCA-affiliated summer camp providing resident youth programs and family/group retreats. Similar YMCA-branded offering with multi-season programming and ACA accreditation.

Broad incumbents

• YMCA of the USA: National YMCA federation of which Camp Crosley's parent (Muncie Family YMCA) is a member. Provides brand umbrella, scholarship funding, and standards; not a direct operator but shapes the competitive and funding environment.

Others

• American Camp Association: National industry body that accredits Camp Crosley and thousands of U.S. camps. Not a competitor but the governing/standards body whose accreditation is a key credential for the company's positioning.

Emerging players

• Camp Kemo: Smaller, mission-focused residential camp for children with medical needs. Adjacent rather than directly competing; useful comparable for ACA-accredited specialty camp operating models and parent-driven demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/campcrosleyymca
• Facebookfacebook.com/CampCrosleyYMCA
• LinkedInlinkedin.com/company/camp-crosley-ymca

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camp Crosley YMCA