Golfbase Limited

What Golfbase Limited does

Golfbase Limited is a UK-based online golf retailer founded in 2007, operating from Polegate, East Sussex. It sells golf apparel, footwear, and accessories from a portfolio of 49+ premium brands through a Magento-based direct-to-consumer e-commerce site, with supplementary listings on eBay and Amazon marketplaces and a physical click-and-collect location at the Polegate headquarters.

The technology footprint is a conventional Magento storefront extended with multi-currency checkout (GBP, AUD, EUR, USD), international shipping to 29+ countries, same-day dispatch for orders placed before 3pm, free UK shipping above £30, and free UK returns. The catalogue spans 1,500+ items across apparel, footwear, accessories, and seasonal categories such as base layers and gilets, with a dedicated "New Deals" promotional merchandising layer.

The business model is transactional B2C retail: revenue is generated from unit sales to individual golfers, primarily through the proprietary site, with secondary contribution from marketplace channels. The company is privately held and founder/owner-operated, with no disclosed institutional investors and a headcount of 11-50 employees.

Name

Golfbase Limited

Legal name

Golfbase Ltd

Website

https://golfbase.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

UK-based online golf retailer founded in 2007 selling apparel, footwear, and accessories from 49+ premium brands to consumers in 29+ countries via a Magento storefront and eBay and Amazon marketplace channels.

Ownership category

akta.pro rank

Product category

Golf Apparel and Accessories Retail

NAICS

Sporting Goods Retailers (45911), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661)

akta.pro primary industry

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

akta.pro secondary industries

Golf Apparel Retail (Men’s/Women’s/Youth) (CRAMAGAD), Golf Footwear Retail (CRAMAGAE), Golf Gloves, Headwear & Accessories Retail (CRAMAGAF)

Keywords

• Golf apparel retail
• Golf footwear
• Golf accessories
• Online golf store
• Sporting goods e-commerce

Headquarters

HQ city

Polegate

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales: Direct-to-consumer online retail of golf apparel, footwear, and accessories. One-time product purchases through e-commerce transactions with no subscription component. Operates across own website and third-party marketplaces (eBay, Amazon).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Golfbase Limited is an online retailer that sells golf apparel, footwear, and accessories sourced from approximately 40+ premium brands through its own Magento-based e-commerce storefront, supplemented by eBay and Amazon marketplace presence. The company offers 1,500+ clothing items plus accessories and footwear, with international multi-currency shipping to 29+ countries and same-day UK dispatch on orders placed before 3pm.

Product overview

Golfbase Limited operates a Magento-based e-commerce platform offering a comprehensive online retail experience for golf apparel, footwear, and accessories. The product portfolio centers on three core categories—Clothing (1500+ items with sub-categories including Base Layers, Gilets & Sweater Vests, Headwear, Hoodies, Jackets, Polo Shirts, Shorts, Sweaters & Fleeces, Trousers, T-Shirts, Waterproofs, and Windproofs), Accessories (Golf Bags, Golf Balls, Golf Gloves, Trolleys, Umbrellas), and Footwear (Golf Shoes, Trainers, Sandals, Outdoor Shoes). The platform features 49 premium golf brands including adidas Golf, Callaway, Calvin Klein, FootJoy, G/Fore, Hugo Boss, J.Lindeberg, Lacoste, Lyle & Scott, Nike, Oscar Jacobson, Peter Millar, Puma Golf, and Under Armour. Additional offerings include a Clearance section with discounted items, a Best Sellers collection, and Gift Vouchers. The company ships internationally to Europe and worldwide destinations including USA and Australia, with free UK shipping on orders over £30 and free UK returns.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Clothing Extensive collection of golf apparel including polo shirts, trousers, shorts, sweaters, fleeces, jackets, waterproofs, base layers, and gilets. Features 1,500+ items across men's, women's, and unisex categories from approximately 40+ premium golf brands including adidas Golf, Callaway, Calvin Klein, FootJoy, G/Fore, Hugo Boss, J.Lindeberg, Lacoste, Lyle & Scott, Nike, Oscar Jacobson, Peter Millar, Puma Golf, and Under Armour. Targeted at golfers seeking quality golf-specific clothing.
• Golf Accessories Golf accessories including belts, golf bags, golf balls, golf gloves, gym bags, luggage, scarves, snoods, towels, trolleys, and umbrellas. Targeted at golfers needing supplementary equipment and accessories for play and travel.
• Golf Footwear Golf-specific footwear including golf shoes, sandals, flip flops, trainers, and outdoor shoes from brands such as FootJoy, G/Fore, Skechers, Ecco, and Puma Golf. Targeted at golfers seeking sport-specific shoes for course play and casual wear.
• Gift Vouchers

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Scottsdale Golf: Specialist UK online golf retailer focused on apparel, footwear, and accessories from premium brands. Competes with Golfbase on multi-brand selection, UK fulfillment, and content-led discovery for the same core golf-enthusiast customer.
• Pro:Direct Golf: UK-based golf retailer historically strong in footwear and apparel, with deep online presence and premium brand partnerships. Direct competitor on the same golf apparel/footwear/accessories categories, with similar DTC, eBay, and marketplace exposure.
• American Golf: UK's largest specialist golf retailer with both extensive physical store estate and a strong online platform. Sells golf apparel, footwear, and equipment from many of the same premium brands as Golfbase, competing head-to-head for UK golfers' multi-category spend.
• Golfposer: UK-based online retailer focused on premium and lifestyle golf apparel and footwear, overlapping heavily with Golfbase's apparel-led assortment and brand mix. Targets the same style-conscious golfer segment.
• Online Golf: Long-established UK online golf retailer covering apparel, footwear, equipment, and accessories. Comparable scale, SKU breadth, and target demographic, making it one of the closest like-for-like competitors to Golfbase.

Regional players

• Golf Galaxy: US specialty golf retailer (owned by Dick's Sporting Goods) with strong omnichannel presence. Operates in a separate geography but is a relevant reference for category breadth, supplier relationships, and scaled golf-specific e-commerce mechanics.

Broad incumbents

• PGA Tour Superstore: Largest US specialty golf retailer, combining big-box physical stores with growing e-commerce. While primarily US-focused, it represents the scaled, well-capitalized omnichannel model that online-only golf specialists like Golfbase must compete with for share of voice and supplier mindshare.
• Sports Direct (Frasers Group): UK mass-market sporting goods retailer carrying golf apparel and footwear alongside a much wider sporting assortment. Competes primarily on price and physical reach rather than specialist golf curation, but is a meaningful alternative for value-driven golf shoppers.
• Decathlon: Global sporting goods mass-market retailer with an expanding golf range at value price points. Competes with Golfbase at the entry/mid end and on breadth of sporting goods categories, with strong UK physical and digital presence.

Others

• Amazon UK: Both a key marketplace channel for Golfbase and a direct competitor for golf apparel and footwear search demand. Sets the bar on price competitiveness, fulfillment speed, and returns experience that influences Golfbase's conversion economics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/GolfbaseUK
• LinkedInlinkedin.com/company/golfbase-co-uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golfbase Limited