Hoppel Design

What Hoppel Design does

Hoppel Design is a sole proprietorship operated by Adrian Hoppel as an independent freelance website developer based in Philadelphia, Pennsylvania, in continuous operation since 2012. The business provides four integrated services to small businesses, nonprofits, and community organizations: custom website development (hand-coded with no platform dependency and full client ownership of deliverables), managed hosting on a dedicated server with daily monitoring, backups, performance tuning, and security, prepaid support plans for ongoing site care with no hourly billing or long-term contracts, and ongoing search engine optimization with monthly reporting. The technology stack emphasizes clean code without bloat and dedicated-server infrastructure rather than platform-based or template-driven approaches.

The go-to-market motion is direct-to-consumer: clients reach Adrian Hoppel through a personal website (adrianhoppel.com), email ([email protected]), or phone ((215) 250-8699), with no intermediaries, paid advertising, social media presence, or marketplace listings. Pricing is quote-based for development projects and subscription-based (monthly billing) for hosting, support, and SEO, with support plans explicitly prepaid to eliminate surprise invoices. The revenue model combines one-time project fees with three recurring subscription streams, providing partial revenue predictability against the lumpy cadence of project-based development work.

The business is bootstrapped with no external funding, no parent company, no subsidiaries, and no disclosed corporate entity structure beyond the sole proprietorship. All service delivery, client relationship management, and infrastructure operations are handled personally by the founder. The firm has completed hundreds of projects over more than a decade but has not expanded headcount, indicating the operation is structured as a sustainable independent practice rather than a scaling enterprise.

Name

Hoppel Design

Legal name

Adrian Hoppel

Website

https://hoppeldesign.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Hoppel Design is a Philadelphia-based sole proprietorship operated by Adrian Hoppel since 2012, providing custom website development, managed hosting, prepaid support, and SEO services directly to small businesses, nonprofits, and community organizations.

Ownership category

akta.pro rank

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Website Development: One-time project-based custom website development for small businesses and organizations. Clients own the finished product outright with no platform dependency.
2. Website Hosting: Recurring managed hosting service on dedicated server with ongoing monitoring, updates, backups, performance tuning, and security maintenance.
3. Website Support: Prepaid support plans for ongoing site care including updates, fixes, and improvements. No hourly billing or surprise invoices. Fixed prepaid arrangements.
4. Website SEO: Search optimization services from foundation setup through ongoing monthly work with clear reporting on measurable progress.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Hoppel Design is a Philadelphia-based freelance practice that designs, develops, hosts, and supports custom websites for small businesses, nonprofits, and community organizations, and additionally provides logo and graphic design services. The founder, Adrian Hoppel, delivers every project end-to-end, with clients owning the finished work outright and free of platform dependency. Recurring managed hosting, prepaid support plans, and ongoing SEO complete the service portfolio.

Product overview

Hoppel Design offers end-to-end website services for small businesses, nonprofits, and organizations through a single-person freelance operation. The service portfolio consists of four integrated offerings: Website Development (custom builds with client ownership), Website Hosting (managed dedicated server infrastructure), Website Support (prepaid maintenance plans), and Website SEO (search optimization with reporting). These services are designed to be delivered directly by the developer from initial build through ongoing maintenance, avoiding platform dependency.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Development Custom websites built around client goals, audience, and business operations. Delivered with clean code, no bloat, and full ownership of all deliverables by the client. Aimed at small businesses, nonprofits, and community organizations needing a professional web presence.
• Website Hosting Managed hosting on a dedicated server with daily monitoring, updates, performance tuning, backups, and security maintenance. Aimed at small businesses and organizations that need fast, dependable hosting without managing infrastructure themselves.
• Website Support Prepaid support plans for ongoing site care covering updates, fixes, and improvements, with no hourly billing, no surprise invoices, and no long-term contracts. Aimed at small businesses that want predictable maintenance.
• Website SEO Search engine optimization from foundation setup through ongoing monthly work, with clear reporting on measurable progress and no opaque retainer structures. Aimed at small businesses and organizations seeking organic search visibility.
• Logo and Graphic Design Logo and graphic design services offered alongside website design for small businesses and organizations needing brand visuals for their web presence.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Fiverr: Fiverr is a freelance marketplace where small businesses can hire web developers and designers for project-based work. It directly competes with Hoppel Design's project-based web development services and serves the same SMB buyer, though intermediated by a marketplace.
• Webflow: Webflow is a professional visual web design and hosting platform aimed at designers and agencies building custom sites for clients. It serves a similar custom-development workflow and SMB-to-mid-market client base, though delivered via tooling rather than fully bespoke code.
• 99designs: 99designs is a design marketplace specializing in logo, brand, and graphic design services. It directly competes with Hoppel Design's logo and graphic design offering for small businesses and organizations, often at lower price points through crowdsourced contests.
• Upwork: Upwork is a freelance platform for hiring web developers, designers, and SEO specialists. It competes for the same pool of small business clients seeking custom website and SEO services, and serves as an alternative channel to engage freelancers like Hoppel.
• Toptal: Toptal is a freelance talent platform that connects clients with vetted web developers and designers. It overlaps with Hoppel Design's custom development positioning, targeting clients willing to pay a premium for top-tier freelance talent.

Broad incumbents

• Wix: Wix is a major DIY website builder targeting SMBs and entrepreneurs with drag-and-drop tools and managed hosting. It overlaps with Hoppel Design's customer segment but substitutes platform-based design for custom development.
• GoDaddy Websites: GoDaddy offers website builders, hosting, and related services aimed at small businesses — directly overlapping with Hoppel Design's hosting and support offerings. As a much larger incumbent, it competes primarily on convenience and bundled services rather than custom code.
• Squarespace: Squarespace is a leading DIY website builder primarily serving small businesses, creators, and organizations. It competes with Hoppel Design for the same SMB website market but via a self-serve SaaS platform rather than custom development.
• WordPress.com: WordPress.com provides hosted website building and management for SMBs and bloggers. It competes with Hoppel Design's hosting and support services and targets a similar segment, with a broader content-management focus than custom development.

Emerging players

• Durable: Durable is an AI-powered website builder that generates small business websites in seconds. It represents an emerging category of AI-driven tools that automate the same SMB website market where Hoppel Design operates with custom development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hoppel-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoppel Design