Inbest

What Inbest does

Inbest, operating as Baid Inbest L.L.P., is an India-based multi-vertical financial advisory platform headquartered in Kolkata with branch offices in Jaipur and Bengaluru. Founded around 2017-2018, the company serves individual investors, Non-Resident Indians (NRIs), and small business clients across five core service lines: mutual fund distribution (as an AMFI-registered distributor under ARN: 86114), insurance brokerage across life, health, motor, property, cyber, marine, and pet categories (IRDAI-compliant), end-to-end insurance claim settlement support (99% settlement ratio on 800+ claims), comprehensive taxation services (return filing, GST, audit, litigation, estate management), and a dedicated NRI Desk for cross-border investment facilitation.

The platform is built on a digital-first Next.js web architecture, featuring interactive financial calculators (SIP, Lumpsum, SWP, FD, EMI), a financial education blog, and WhatsApp/phone-based advisory workflows. It operates within an ecosystem of 30+ AMC partners and 27+ insurance providers, serving 15,000+ clients with an average AUM of ₹180Cr+ on the mutual fund platform and 10,000+ insurance policies booked. The company holds ISO 27001-aligned information security practices and is family-owned under Dheeraj Kumar Baid, with no external institutional investment.

Revenue is generated through four streams: (1) mutual fund distribution commissions and AUM-based trails from AMC partners, (2) insurance distribution and premium commissions from insurer partners, (3) professional service fees for taxation and compliance engagements, and (4) fees for end-to-end claim settlement services for both clients and non-clients. GTM is sales-led, combining digital content marketing, calculators, and social media presence for top-of-funnel engagement with phone-based advisory, WhatsApp communication, and three physical branch offices for conversion and relationship management.

Name

Inbest

Legal name

Baid Inbest L.L.P.

Website

https://inbestnow.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Inbest (Baid Inbest L.L.P.) is an India-based financial advisory platform offering mutual fund distribution, insurance broking, claim settlement, taxation services, and NRI investment support to 15,000+ individual and small-business clients through offices in Kolkata, Jaipur, and Bengaluru.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242), Miscellaneous Intermediation (523910)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Independent Broker-Dealers (Retail Network) (FSAAAAAC)

Keywords

• Mutual fund distribution
• Insurance brokerage services
• Taxation advisory services
• Claim settlement support
• NRI financial services

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Mutual Fund Distribution Commission: Inbest acts as an AMFI-registered Mutual Fund Distributor (ARN: 86114), earning commissions from Asset Management Companies (AMCs) on mutual fund sales and ongoing AUM-based trails.
2. Insurance Distribution & Premium Commission: The company facilitates insurance policies across life, health, motor, property, travel, cyber, marine, and pet insurance, earning commission from insurance company partners. Services include policy issuance and ongoing premium collection.
3. Taxation & Compliance Services: Professional services including return filing, bookkeeping, audit support, GST compliance, TDS/TCS filings, estate planning, and taxation litigation representation — billed as professional service engagements.
4. Insurance Claim Settlement Services: End-to-end insurance claim assistance for both existing clients and non-clients, handling health, life, motor and general insurance claims across multiple insurers. Charges are disclosed transparently before commencement.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels10 records

Core offering

Inbest (Baid Inbest L.L.P.) is a Kolkata-based financial advisory and distribution firm that distributes mutual fund schemes from multiple AMCs, offers life and general insurance products, provides income-tax filing and advisory services, and supports clients with insurance claim settlement. It also runs a dedicated NRI Desk serving non-resident Indians with cross-border financial needs.

Product overview

Inbest is a multi-service financial advisory platform operated by Baid Inbest L.L.P., offering a unified suite of services for wealth creation, insurance, and taxation. The core offerings include Mutual Fund Distribution (covering equity, debt, hybrid, index funds, solution-oriented funds, and fund of funds), Insurance Services (term, health, travel, motor, property, cyber, marine, and pet insurance), Taxation Services (return filing, consultancy, litigation, audit, GST solutions, estate management, and corporate tax), Claim Settlement support, and an NRI Desk for non-resident Indian investors. The platform also provides digital financial planning tools including SIP Calculator, Lumpsum Calculator, SWP Calculator, FD Calculator, and EMI Calculator. Inbest operates as an IRDAI-compliant insurance intermediary and AMFI-registered mutual fund distributor (ARN: 86114), facilitating investments directly with Asset Management Companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Mutual Fund Distribution SEBI/AMFI-registered distribution (ARN-110379) of mutual fund schemes across equity, debt, hybrid, solution-oriented, and other categories for retail investors and NRIs, with advisory-led selection and ongoing servicing.
• Insurance Services IRDAI-licensed distribution of life, health, motor, and other general insurance products from multiple partner insurers for individuals and families, supported by in-house claim-settlement assistance.
• Taxation Services Income-tax return filing, TDS/TCS advisory, capital gains computation, and year-round tax planning for individuals, investors, and small business owners.
• Claim Settlement Services Handholding and liaison support for policyholders navigating insurance claim processes, including documentation, insurer follow-up, and resolution assistance across life and general insurance claims.
• NRI Desk Services Specialised advisory and operational support for Non-Resident Indians covering NRI mutual fund investments, insurance needs, tax filing, and account-related assistance in India.

Quantifiable outcome

• ₹ 180 Cr+ Average AUM managed on the platform
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Multiple Asset Management Companies (AMCs)coreChannel Partner/ Reseller/ DistributorInbest serves as an AMFI-registered Mutual Fund Distributor (ARN: 86114), partnering with approximately 30+ AMCs to offer mutual fund products to retail and NRI investors. The brand partner logos section displays 19 mutual fund partner logos including major Indian AMCs.
• Multiple Insurance CompaniescoreChannel Partner/ Reseller/ DistributorInbest partners with 27 insurance company brands across life, health, motor, property, travel, cyber, marine, and pet insurance categories. The insurance partner logo section displays logos of major Indian insurers including those offering term, health, motor, and other insurance products. All offerings are IRDAI-compliant.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Zerodha (Zerodha Coin): India's largest stockbroker by active clients, with Zerodha Coin offering direct mutual fund investments. Comparable to Inbest on MF distribution, though Inbest adds advisory and tax.
• ClearTax: India's leading online taxation and compliance platform covering ITR filing, GST, and business tax. Directly comparable to Inbest's Taxation Services vertical.
• Groww: One of India's largest retail mutual fund distribution and stock broking platforms, AMFI-registered. Directly comparable to Inbest's mutual fund distribution business.
• PolicyBazaar (PB Fintech): India's largest online insurance aggregator and broker. Highly comparable to Inbest on the insurance distribution and broking side, with a much larger national scale and digital footprint.
• Coverfox (subsidiary of Glance/iffcotokio-backed): Digital insurance broker offering multi-line policy comparison and claims assistance in India. Comparable to Inbest's insurance distribution and claims-support verticals.

Emerging players

• Paytm Money: Digital wealth and mutual fund platform from Paytm. Comparable to Inbest's MF distribution and SIP management, with significantly larger digital reach and brand.
• Quicko: Indian tax filing and compliance platform for individuals and businesses. Comparable to Inbest's taxation vertical, with a more software-led, self-serve model.

Broad incumbents

• Angel One: Full-service Indian broking and wealth platform offering MF distribution, insurance, and advisory. Overlapping offering to Inbest across most verticals but at materially larger scale.
• NJ India Invest (NJ Wealth): One of India's largest traditional mutual fund distributor networks with deep partner-led distribution. Comparable to Inbest's MF distribution model, with much larger partner/sub-distributor footprint.
• ICICI Direct: Bank-led integrated financial services platform offering MF distribution, insurance, and tax-related services. Provides the established incumbent benchmark Inbest competes against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@INBEST.finance
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/inbest-baid-solution-llp
• Instagraminstagram.com/INBESTfinance

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inbest