What Gleason Reel Corp. does

Gleason Reel Corp., founded in 1911 and headquartered in Mayville, Wisconsin, designs and manufactures cable, cord, and hose management systems along with material handling and ergonomic equipment for industrial customers. Its product portfolio spans cable/cord/hose reels, PowerTrak® cable and hose carriers, festoon systems, slip rings for mobile electrification, grounding and bonding equipment, and industrial controls, as well as the ToolAssistPro™ line of tool balancers (ERGO 2, ERGO 4), torque arms, mobile carts, and workstations, and the newer ChargeBase™ EV charging cable retractor system for Level 3/DC fast charging. Manufacturing and assembly are concentrated in Mayville, WI, with products sold through Hubbell Incorporated's global channel partner, distributor, and retailer network across the US, Canada, Mexico, and Brazil.

The company operates as a wholly-owned brand within Hubbell Incorporated's (NYSE: HUBB) Hubbell Industrial Products Group, alongside sister brands Hubbell Industrial Controls, EC&M, Cableform, and Powerohm. This corporate parentage provides access to Hubbell's digital sales infrastructure (sales agent lookup, request quote functionality, CAD file libraries, technical documentation) and an enterprise field sales force targeting engineered and pre-engineered solutions. Pricing is quote-based under multi-year industrial procurement contracts, with no publicly disclosed price list. The business model is hardware sales, with revenue generated through one-off equipment orders and integrated project specifications rather than recurring software or service subscriptions.

Gleason Reel serves ten primary industrial vertical markets: general industry, cranes, heavy industry/mill duty, material handling, mining and tunneling, oil and gas, alternative energy/EV, aviation, emergency vehicles, and staging and rigging. Use cases center on continuous power delivery to mobile equipment (cranes, hoists, mining machinery), worker safety and ergonomic injury prevention, explosion-proof cable management for hazardous locations, and emerging commercial fleet EV charging infrastructure. The only publicly surfaced enterprise customer reference is ABEC in material handling, which cited product quality, cost competitiveness, and lead time as selection criteria.

Name

Gleason Reel Corp.

Legal name

Gleason Reel Corp.

Website

https://hubbell-gleason.com

Company type

Private

Founded year

1911

Operating status

Operating

Short description

Gleason Reel Corp. designs and manufactures cable, hose, and cord management systems plus ergonomic material handling equipment for industrial markets including cranes, heavy industry, mining, oil and gas, and commercial EV charging, sold through Hubbell's global distribution network.

Ownership category

akta.pro rank

Product category

Industrial Cable & Hose Management Equipment

NAICS

Other Electrical Equipment and Component Manufacturing (3359), Wiring Device Manufacturing (33593)

SIC

Electrical Industrial Apparatus (3620)

akta.pro primary industry

Cable Management & Support Systems (Trays/Ladders/Strut) (IMADAMAK)

akta.pro secondary industries

Wiring Devices & Receptacles (switches, sockets, plugs, industrial outlets, pin & sleeve) (IMAGAEAF), Flexible Cords, Portable Power & Cord Sets (IMADAMAI)

Keywords

• Industrial cable reels
• Material handling equipment
• Hose management systems
• Tool balancers
• Mobile electrification

Headquarters

HQ city

Mayville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Equipment Sales: Gleason Reel generates revenue through the sale of industrial equipment including cable reels, hose reels, cord reels, grounding reels, cable carriers, festoons, material handling equipment, tool balancers, torque arms, mobile electrification products, and EV charging solutions. Products are sold through Hubbell's distribution network of channel partners, distributors, and retailers.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Gleason Reel Corp. designs and manufactures industrial cable, cord, and hose management systems including reels, cable carriers, festoons, and material handling equipment such as tool balancers, torque arms, and ergonomic workstations. The company also produces mobile electrification components (slip rings, grounding products) and EV charging cable retractor systems (ChargeBase). Products are engineered for harsh industrial environments including cranes, mining, oil & gas, steel mills, and aviation maintenance.

Product overview

Gleason Reel Corp. is a Hubbell company offering a comprehensive portfolio of industrial electrical and material handling equipment. The core product lines include cable/cord/hose reels and cable carriers for wire management, ToolAssistPro™ material handling and ergonomic solutions (including tool balancers, torque arms, and mobile workstations), ChargeBase™ EV charging cable management systems, grounding and bonding equipment, and industrial controls. The company operates as part of Hubbell Industrial Products Group alongside Hubbell Industrial Controls, Cableform, EC&M, and Powerohm, with manufacturing in Mayville, Wisconsin.

Differentiator

Problem solved

Functional benefit

Brands

• ToolAssistPro: Material handling equipment and ergonomic solutions product line including tool balancers, torque arms, and workstation solutions.
• PowerTrak
• ChargeBase
• ERGO Balancers

Products and services

• Cable/Cord/Hose Reels

Quantifiable outcome

• Reduced total ownership costs through proper equipment selection
• +1 more outcomes

Named customers1 record

Segments10 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Hubbell Industrial ControlscoreStrategic or Co-development PartnerGleason Reel is part of Hubbell Industrial Products Group alongside Hubbell Industrial Controls, operating as sister brands within the same corporate family with shared distribution networks and manufacturing capabilities.
• EC&McoreStrategic or Co-development PartnerEC&M is a sister brand under Hubbell Industrial Products Group, sharing distribution and market presence with Gleason Reel in industrial electrical equipment markets.
• CableformcoreStrategic or Co-development PartnerCableform, joined Hubbell in February 2012, is a sister brand specializing in DC motor control solutions for severe duty crane, hoist, and magnet control applications, complementing Gleason Reel's cable management products.
• PowerohmcoreStrategic or Co-development PartnerPowerohm is a Hubbell brand providing power resistor solutions including active filters, harmonic mitigating transformers, and industrial control products that complement Gleason Reel's industrial equipment offerings.
• Hubbell Workplace SolutionscoreStrategic or Co-development PartnerHubbell Workplace Solutions is a division of Gleason Reel, combining material handling and ergonomic equipment under one brand umbrella with the Gleason Reel cable management products.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Schunk: German manufacturer of toolholding, gripping systems, and rotary unions that competes with Gleason's tool balancers and material handling equipment. Schunk serves similar industrial automation markets with comparable ergonomic solutions.
• Igus: Leading manufacturer of cable carriers (energy chains/drag chains) that compete directly with Gleason's PowerTrak cable carriers. Igus serves similar industrial applications with comparable dynamic cable management solutions for moving machinery.
• Cavotec: Direct competitor specializing in cable reels, spring reels, and motorized reels for industrial applications, with strong positions in cranes, ports, and mining. Cavotec also serves the EV charging market with cable management solutions, competing directly with Gleason's ChargeBase.
• Hannay Reels: Manufacturer of cable reels, hose reels, and cord reels for industrial, firefighting, and live sound/broadcast applications. Hannay competes directly with Gleason in the industrial reel market with similar product offerings.
• Conductix-Wampfler: Direct competitor in cable reels, festoon systems, and energy and data transmission systems for cranes, mining, and material handling. Both companies serve overlapping industrial verticals with similar cable/hose management and mobile electrification product portfolios.
• Reelcraft: Manufacturer of hose reels, cord reels, and cable reels serving industrial, automotive, and commercial markets. Reelcraft directly competes with Gleason's core cable/cord/hose reel product line for similar customer applications.
• Magnetek (Columbus McKinnon brand): Provider of mobile electrification products including cable reels, festoon systems, and slip rings that directly compete with Gleason's mobile electrification and cable management offerings for crane and industrial applications.
• Tsubaki (Kabelschlepp): Global manufacturer of cable carriers (formerly KabelSchlepp) and industrial chains, directly competing with Gleason's PowerTrak product line. Tsubaki serves similar industrial customers with comparable cable management solutions.

Broad incumbents

• Columbus McKinnon: Large industrial equipment manufacturer offering hoists, cranes, and material handling equipment that compete broadly with Gleason's crane electrification and material handling product lines. Columbus McKinnon has a broader portfolio spanning lifting equipment.
• Hubbell Industrial Controls: Sister brand within Hubbell Industrial Products Group offering industrial controls, crane controls, and mill duty switches. While not a direct competitor, the sister brand relationship offers cross-selling synergies and shares distribution channels with Gleason Reel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/gleason-reel-corp---a-hubbell-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gleason Reel Corp.