LOCAZUR

What LOCAZUR does

LOCAZUR (legal entity: SARL SION) is a privately held French vehicle rental agency founded in 2000 and headquartered in Saint-Tropez, France. The company offers short-term daily and weekly rentals of cars, scooters, Vespas, electric bicycles, Mini Mokes, and convertibles to tourists, vacationers, and event attendees visiting the Gulf of Saint-Tropez and surrounding Côte d'Azur communities including Ramatuelle, Gassin, and Grimaud.

The operational footprint centers on a single physical agency at 5 Traverse des Repasseuses on Route des Plages, supported by an official partnership with Saint-Tropez – La Môle airport for direct pickup of arriving visitors. The fleet comprises 90+ scooters (50cc through 350cc) and 50+ cars, including premium and electric options such as the Smart EQ Fortwo Cabriolet, Nosmoke 'Kate' Electric, Electric Moke International, Mini Cooper Cabriolet, and Jeep Wrangler Sahara. Pricing ranges from €39/day for an electric city bike to €269/day for SUVs, with weekly rates and security deposits scaling by vehicle category.

The technology stack is a WordPress-based bilingual (French/English) website with WooCommerce booking functionality, supplemented by Facebook and Instagram social channels. The go-to-market is direct-to-consumer and event-driven, with no app, no API integrations, and no disclosed AI capabilities. Revenue is generated purely through transaction-fee vehicle rentals with optional kilometer add-ons. The company operates seasonally, closed Sundays and Saturday afternoons, reflecting the underlying tourist seasonality of the Saint-Tropez market.

Name

LOCAZUR

Legal name

SARL SION

Website

https://locazur83.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

LOCAZUR is a privately held French vehicle rental agency in Saint-Tropez founded in 2000, offering daily and weekly rentals of cars, scooters, Vespas, electric bikes, and Mini Mokes to tourists and visitors to the Gulf of Saint-Tropez and Côte d'Azur region.

Ownership category

akta.pro rank

Product category

Vehicle Rental Services

NAICS

Automotive Equipment Rental and Leasing (5321), Passenger Car Rental (532111)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Specialty Vehicle Rentals (SUVs, Convertibles, 4x4) (THADAAAH)

akta.pro secondary industries

Scooter & Moped Rentals (Motorized 2-Wheel) (THADAHAE), Luxury Sedan & Executive Car Rentals (THADAMAB)

Keywords

• Vehicle rental services
• Car rental
• Scooter rental
• Electric bike rental
• Tourist transportation

Headquarters

HQ city

Saint-tropez

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Rental Fees: Daily and weekly rental fees for cars, scooters, and electric bikes. Revenue is transaction-based, earned per rental period. Customers pay for vehicle rental plus optional extras like additional kilometers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Locazur rents cars, scooters, Vespa, Mini Mokes, and electric bicycles on a short-term (daily and weekly) basis to tourists and visitors in Saint-Tropez and the surrounding Gulf region. The fleet spans economy city cars, premium convertibles, SUVs, 50cc to 350cc scooters, and electric bikes, with optional extras such as additional kilometers. Pickup and drop-off are available at the Route des Plages agency and through the official Saint-Tropez – La Môle airport partnership.

Product overview

LOCAZUR is a vehicle rental company offering a diversified portfolio of car, scooter, and electric bike rental services in Saint-Tropez and the surrounding Gulf area. The core offering consists of three main services: Car Rental (with vehicles ranging from compact city cars like Toyota Aygo and VW Up! to premium convertibles like Mini Cooper and Fiat 500 C, plus electric options like Smart EQ Fortwo and Moke International), Scooter Rental (from 50cc beginner models like Sym MIO 50 and Yamaha Neos 50 to larger displacement Vespa models and Honda Forza/ADV series), and Electric Bike Rental (AEB city bikes). Founded in 2000, the company operates a fleet of over 90 scooters and 50+ cars, with an airport partnership at Saint-Tropez – La Môle for convenient pickup and drop-off.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Rental Service Short-term rental of passenger cars in Saint-Tropez, ranging from compact city cars (Toyota Aygo, VW Up!, Seat MII, Seat Ibiza, VW Polo, Fiat 500 C) to premium convertibles (Smart EQ Fortwo cabriolet, Nosmoke Kate electric, Mini Cooper cabriolet, Electric Moke International) and SUVs (Volkswagen Tiguan Carat, BMW X1 Drive, Jeep Wrangler Sahara). Available as daily or weekly rentals to tourists, event visitors, and local residents.
• Scooter Rental Service Short-term rental of two-wheeled scooters and Vespas in Saint-Tropez, from 50cc beginner models (Sym MIO 50, Yamaha Neos 50, Piaggio Vespa Primavera 50, Piaggio Vespa Sprint 50, electric Neos 50) to 125cc models (Honda Vision, Yamaha Delight, Honda SH, Honda PCX, Yamaha N Max, Piaggio Vespa Primavera 125, Vespa Sprint 125, Honda Forza 125) and larger 350cc scooters (Honda Forza 350, Honda ADV 350). Targeted at tourists and visitors seeking agile mobility around the village, beaches, and Gulf region.
• Electric Bike Rental Service Short-term rental of electric city bicycles in Saint-Tropez, featuring AEB city bikes equipped with a Bosch motor, 500W battery, and approximately 80 km of autonomy, including padlock, charger, and basket. Available as daily or weekly rentals for tourists seeking ecological, parking-free transport around the Gulf of Saint-Tropez.
• Airport Drop-off and Direct Rental Service Pickup and drop-off rental service operated through Locazur's official partnership with Saint-Tropez – La Môle airport, enabling arriving visitors to rent vehicles directly upon landing and to return them at the airport. Targeted at tourists flying into the region for their Saint-Tropez stay.

Quantifiable outcome

• 90+ scooters and 50+ cars on site for immediate rental

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Saint-Tropez – La Môle AirportcoreStrategic or Co-development PartnerOfficial partner of Saint-Tropez – La Môle airport. The agency offers drop-off and direct rental services at the airport location, allowing arriving visitors to rent vehicles seamlessly upon landing. This partnership extends Locazur's distribution reach to tourists arriving by air.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Getaround: Peer-to-peer car rental platform operating in France. Comparable as a competing channel for short-term car rental in France; poses disintermediation risk to traditional agencies like Locazur through its digital-native marketplace model.

Broad incumbents

• Enterprise Rent-A-Car: Global car rental giant with French Riviera presence. Overlaps with Locazur's car rental offering but targets a broader customer base including corporate and insurance-replacement segments, with significantly larger fleet and infrastructure.
• Hertz Saint-Tropez: Global car rental incumbent operating a Saint-Tropez location. Comparable because it offers passenger car rental to the same tourist customer base in the same geography, though with broader fleet and brand scale rather than Locazur's local specialization.
• Europcar Saint-Tropez: European-wide car rental operator with Saint-Tropez presence. Comparable as a direct competitor for tourist car rentals in the same destination, though with broader network and corporate customer base.
• Sixt Saint-Tropez: Premium-segment rental brand with Saint-Tropez location. Competes most directly with Locazur's premium convertibles and SUVs in the same destination luxury tourist market.
• Avis Saint-Tropez: Major international car rental brand serving Saint-Tropez. Overlaps with Locazur's car rental offering for the same tourist clientele, but operates as a standardized global brand rather than a local specialist.

Direct peers

• Cooltra: European scooter and electric two-wheeler rental operator. Directly comparable on the scooter rental product line that constitutes Locazur's largest fleet (90+ scooters), though typically focused on urban rather than tourist use cases.
• Cityscoot: French electric scooter rental service operating in Paris and major French cities. Comparable on two-wheeler rental model and French market exposure, though urban-mobility oriented rather than tourist-focused.
• Rent A Car (Saint-Tropez): French franchise rental network with Saint-Tropez location offering similar economy-to-mid-range car rental services to tourists. Closest domestic franchised peer in terms of customer profile and vehicle mix.

Regional players

• Sud Azur Location: Independent French Riviera-based vehicle rental agency. Closest regional peer to Locazur given overlapping geography (Côte d'Azur), similar independent-operator profile, and tourist customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/locazur83
• Instagraminstagram.com/locazur_sainttropez
• LinkedInlinkedin.com/company/locazur

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOCAZUR