ZEERCLE CORP
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
ZEERCLE CORP firmographics
Firmographics- Name
- ZEERCLE CORP
- Legal name
- ZEERCLE CORP
- Website
- https://zeercle.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
ZEERCLE CORP industry classification
Industry- Product category
- Retail Buy-Back SaaS Platform
- NAICS
- Used Merchandise Retailers (459510)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Brand Direct-to-Consumer (DTC) Stores & Storefront Platforms (BPAMAGAC)
Keywords
ZEERCLE CORP business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Operations, Technology or R&D, Supply Chain, Marketing or Sales, Personnel
Revenue model
- SaaS platform fees (implied): While described as 'free' for booksellers, Zeercle operates as a SaaS solution and generates revenue through the value created from processing second-hand books. The company covers gift card and logistics costs, suggesting revenue is derived from taking a margin on book resale or processing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Free service for booksellers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
ZEERCLE CORP product offering
Product offeringCore offering
ZEERCLE CORP provides a SaaS-based buy-back platform that enables bookstore retailers to purchase second-hand cultural goods (books, video games, DVDs) from consumers and issue in-store gift cards in return. The platform handles barcode-based instant valuation, branded gift card generation, partner POS tools, QR-based drop-off, and centralized logistics via four European warehouses, with the service offered free of charge to bookseller partners.
Product overview
Zeercle operates as a unified buy-back platform for secondhand books with two main product offerings: the core Zeercle Platform (SaaS solution for enterprise bookstore chains) and the Reelire sub-brand (targeted at independent bookshops). Both offerings share a common workflow: barcode scanning for valuation, gift card/voucher issuance, and centralized logistics. The platform processes approximately 15,000 books daily across four European warehouses, serving partners including Hugendubel, Tyrolia, Morawa, Athesia, Mondadori Store, Read Shop, and Bruna. Integration is delivered via a 45-day process requiring no financial investment from bookstore partners.
Differentiator
Problem solved
Functional benefit
Brands
- Reelire: The first turnkey bookstore revaluation service enabling customers to bring their used books to bookshops in exchange for vouchers. Operated as a separate service under Zeercle with dedicated platform at reelire.com.
Quantifiable outcome
- 80% of gift card recipients use their cards immediately after receiving them
- +3 more outcomes
Companies that use ZEERCLE CORP
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
ZEERCLE CORP technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature4 records
ZEERCLE CORP partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered flagship and core.
- HugendubelflagshipMajor German bookstore chain operating across Germany. Hugendubel is one of the flagship partners visible in Zeercle's marketing materials and partner showcase pages.
- TyroliaflagshipLeading Austrian bookstore chain with nationwide presence. Tyrolia appears prominently as a key partner across Zeercle's multi-language websites.
- MorawacoreAustrian bookstore chain operating under the Morawa brand. Listed as a partner in Zeercle's reference showcase.
- AthesiacoreItalian bookstore chain operating primarily in northern Italy. Listed as a partner in Zeercle's reference materials.
- Mondadori StoreflagshipMajor Italian book retail chain under the Mondadori group. Featured as a key partner across Zeercle's partner showcase.
- Read ShopcoreDutch bookstore chain operating across the Netherlands. Listed as a partner in Zeercle's reference pages.
- BrunacoreDutch bookstore chain operating in the Netherlands. Listed as a partner in Zeercle's reference showcase.
- ReelirecoreReelire is Zeercle's sub-brand focused on independent bookshops, particularly in France. It operates as a separate product line with dedicated branding, POS portal, and registration process. The service maintains its own website (reelire.com) and partner network.
Scale indicators7 records
Recent moves5 records
Expansion highlights5 records
ZEERCLE CORP competitors and assessment
Company assessmentDirect peers
- Ziffit: UK-based trade-in service (owned by World of Books) where consumers scan barcodes of books, CDs, DVDs, and games for instant valuation and ship for cash or vouchers. Comparable to Zeercle's barcode-scan valuation engine and book/media focus, though Ziffit is consumer-direct rather than retail-embedded.
- Rebuy: Germany-based recommerce platform specializing in second-hand media (books, CDs, DVDs, games) and electronics, operating both consumer trade-in and B2B retail partnerships. Highly comparable to Zeercle in product scope (media buy-back), logistics-heavy model, and European customer base.
- World of Books: UK-based second-hand book specialist that buys, sells, and recycles millions of used books annually and owns Ziffit. Highly comparable to Zeercle's second-hand book logistics and valuation expertise, though World of Books is itself a retailer/wholesaler rather than a B2B SaaS layer for retailers.
- Momox: German-headquartered reCommerce operator that buys and resells second-hand books, media, and clothing. Closest direct competitor to Zeercle: it both runs its own consumer-facing buy-back channel and partners with European retailers (including book chains) for trade-in programs, mirroring Zeercle's B2B2C model and European footprint.
- Decluttr: UK-headquartered media buyback service (CDs, DVDs, games, books, tech) owned by Entertainment Magicians. Closely comparable to Zeercle in barcode-driven valuation, second-hand media category, and European operations, though primarily consumer-direct.
Emerging players
- Sellpy: H&M-owned circular resale platform operating across Europe, offering buy-back and resale of pre-owned fashion with integrated logistics. Comparable to Zeercle in the buy-back-as-a-service and circular economy positioning, though vertical (fashion vs. books) and ownership structure (corporate-owned vs. SaaS) differ.
- BookScouter: US-based book buyback aggregator that compares offers from dozens of vendors for users selling textbooks and used books. Comparable to Zeercle's barcode-based price discovery mechanic and second-hand book focus, but US-focused and vendor-aggregator rather than retail-embedded SaaS.
- Trove (Arqworks): US-based B2B SaaS platform that powers branded resale and trade-in programs for apparel and lifestyle retailers. Comparable to Zeercle as a white-label retail buy-back infrastructure play, but focused on fashion rather than books and operating in the US.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ZEERCLE CORP social profiles
Digital presenceZEERCLE CORP financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZEERCLE CORP leadership team
Management profileNumber of profiles
ZEERCLE CORP subsidiaries and ownership
Company hierarchySubsidiaries1 record
ZEERCLE CORP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZEERCLE CORP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZEERCLE CORP
What does ZEERCLE CORP do?
ZEERCLE CORP provides a SaaS-based buy-back platform that enables bookstore retailers to purchase second-hand cultural goods (books, video games, DVDs) from consumers and issue in-store gift cards in return. The platform handles barcode-based instant valuation, branded gift card generation, partner POS tools, QR-based drop-off, and centralized logistics via four European warehouses, with the service offered free of charge to bookseller partners.
Is ZEERCLE CORP a public or private company?
ZEERCLE CORP is a private company. It is classified as unknown and is currently operating.
When was ZEERCLE CORP founded?
ZEERCLE CORP was founded in -1. It employs 1 to 10 people.
How does ZEERCLE CORP make money?
One revenue line is on record: saaS platform fees (implied).
Who are ZEERCLE CORP's main competitors?
Direct peers on record are Ziffit, Rebuy, World of Books, Momox and Decluttr. Emerging players are Sellpy, BookScouter and Trove (Arqworks).
Does ZEERCLE CORP have an API?
No public API is recorded for ZEERCLE CORP.
What industry is ZEERCLE CORP in?
ZEERCLE CORP's product category is Retail Buy-Back SaaS Platform. Its primary akta.pro industry code is BPAMAGAC, Brand Direct-to-Consumer (DTC) Stores & Storefront Platforms. Its NAICS code is 459510 and its SIC code is 5961.